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Added 19 hours ago
K
Senior Customer Success Manager, Enterprise
Klue
Remote, Canada
- $90,000 to $130,000 CAD / year
- Full-time
- Remote
…stakeholder levels, build deep customer intuition, and gain hard-won experience running complex change management inside leading organizations. In an AI-first company shipping continuously,…
Added 1 day ago
J
Manager, IT Operations
Jobber
Remote, Canada
- Full-time
- Remote
Partner with the Employee Experience team to keep our offices running well, from meeting rooms and AV to new-hire onboarding days.
Added 1 day ago
WT
Staff, Fraud Countermeasures
Wealthsimple Technologies
Remote, Canada
- Full-time
- Remote
…hoops. We work in small pods that pair a fraud countermeasures lead with a data scientist and an analytics developer, and we sit alongside Product and Engineering on every new feature…
Added 2 days ago
FI
Director, Product & Strategy
Fulfillment IQ
Remote, Canada
- $140,000 to $160,000 CAD / year
- Full-time
- Remote
We are looking for a Director, Product & Strategy to lead our Tech Delivery practice across both sides of the house: the internal teams that build, and the client relationships that fund…
Added 2 days ago
NG
Compensation Manager
NFI Group Inc.
Remote, Canada
- Full-time
- Remote
We're seeking a strategic, data-driven Compensation Manager to lead competitive pay programs that align with our growth and values. In this role, you will design salary structures,…
Added 2 days ago
C
Engineering Manager, Data
commonsku
Remote, Canada
- $150,000 to $170,000 CAD / year
- Full-time
- Remote
Lead, mentor, and support a team of data engineers and analysts through regular 1:1s, actionable feedback, and structured career growth.
Added 3 days ago
L
Product Manager
Lazer
Remote, Canada
- Full-time
- Remote
…companies like Apple, Google, Coinbase, and more. With our product experience, we have designed, engineered, and grown products from $0 to $200M in…
Added 4 days ago
NP
Category Supervisor
NFI Parts
Remote, Canada
- Full-time
- Remote
Lead procurement activities for assigned category including supplier performance, cost management, and tactical negotiations.
Added 4 days ago
D
Resource Planning Lead
Docebo
Remote, Canada
- $79,500 to $95,000 CAD / year
- Full-time
- Remote
At Docebo, we’re using AI to change how people learn at work - and we mean actually change it. We’re an AI-powered learning platform that helps organizations create, deliver, and manage…
Added 5 days ago
D
Founding Forward Deployed Engineer
Docebo
Remote, Canada
- $150,000 to $200,000 CAD / year
- Full-time
- Remote
At Docebo, we’re using AI to change how people learn at work - and we mean actually change it. We’re an AI-powered learning platform that helps organizations create, deliver, and manage…
Added 5 days ago
D
Creative Lead, Copy (Remote Canada)
Directive
Remote, Canada
- $115,000 to $125,000 CAD / year
- Full-time
- Remote
We are looking for a Creative Lead who will translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction that…
Added 5 days ago
M
Software Engineer II
Marqeta
Remote, Canada
- Full-time
- Remote
Strong Computer Science fundamentals with 2+ years experience as a Backend Software Engineer
Added 5 days ago
M
Business Development Representative
Miovision
Remote, Canada
- Full-time
- Remote
…making it possible for cities to improve the transportation experience for drivers, cyclists and…
Added 5 days ago
1
Senior Staff GTM Communications Manager
1Password
Remote, Canada
- Full-time
- Remote
At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity…
Added 5 days ago
AI
Senior Accountant
Acuity Insights
Remote, Canada
- Other
- Remote
…identify root causes, and see issues through to resolution. Your experience will also help strengthen the team through shared knowledge, guidance, and better ways of…
Added 6 days ago
PT
Client Development Consultant | Remote
Passport To Personal Freedom
Remote, Canada
- $120,000 to $200,000 CAD / year
- Full-time
- Remote
…development, account or relationship management, customer or client experience, leadership or management, marketing, learning and development, professional services, or other corporate or…
Added 8 days ago
LC
Team Lead, Hospitality Sales
Lightspeed Commerce, Inc.
Remote, Canada
- Full-time
- Remote
Lightspeed is seeking a Team Lead, Hospitality Sales. Reporting to the Sales Manager, you’ll directly lead a pod of Sales Development Representatives (SDRs) to achieve their goals while…
Added 8 days ago
P
Director, Performance Marketing
Procurify
Remote, Canada
- Full-time
- Remote
Procurify is seeking a Director of Performance Marketing to lead our paid acquisition and digital experience strategy, driving qualified pipeline growth as AI reshapes how B2B buyers…
Added 8 days ago
M-
Conseiller·ère principal·e, Stratégie / Senior advisor, Strategy
Mila - Institut québécois d'intelligence artificielle
Remote, Canada
- Temporary
- Remote
Expérience : 6 à 8 ans d'expérience en conseil stratégique, en planification stratégique ou dans un domaine connexe (nous encourageons les candidat·es avec moins d’expérience pertinente à…
Added 8 days ago
A
Customer Marketing Manager
Absorb
Remote, Canada
- Full-time
- Remote
Experience in learning technology or HR tech is a plus.
Added 8 days ago
ED
Senior Business Analyst, Financial Crimes / Know Your Customer (FCKYC) - EN 771
Export Development Canada | Exportation et développement Canada
Remote, Canada
- Full-time
- Remote
Lead and ensure integrated digital, data, infrastructure, and cybersecurity implementations to create excellent customer, user, and employee experiences.
Added 8 days ago
D
Salesforce Product Owner
Docebo
Remote, Canada
- $90,800 to $121,000 CAD / year
- Full-time
- Remote
At Docebo, we’re using AI to change how people learn at work - and we mean actually change it. We’re an AI-powered learning platform that helps organizations create, deliver, and manage…
Added 8 days ago
M
Senior Security Engineer, Detection and Response
Marqeta
Remote, Canada
- Full-time
- Remote
As Marqeta's Senior Security Engineer on the Security Operations and Response team, you will lead incident response for North America and shape how we detect and respond to threats using…
Added 9 days ago
SP
Technical Lead, Enterprise Applications
Spark Power
Remote, Canada
- $105,000 to $120,000 CAD / year
- Other
- Remote
Spark Power, a trusted partner in energy in North America, are looking for a Technical Lead, Enterprise Applications to join our team. Enterprise Applications provides oversight of the…
Added 9 days ago
M-
Conseiller·ère sénior·e, Stratégie / Senior advisor, Strategy
Mila - Institut québécois d'intelligence artificielle
Remote, Canada
- Temporary
- Remote
Expérience : 6 à 8 ans d'expérience en conseil stratégique, en planification stratégique ou dans un domaine connexe (nous encourageons les candidat·es avec moins d’expérience pertinente à…

Directive

Creative Lead, Copy (Remote Canada)

Remote, Canada

Remote

$115,000 to $125,000 CAD / year · Full-time

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Job details

Pay: $115,000 to $125,000 CAD / year
Job type: Full-time
Workplace: Remote
Experience: 4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment
Posting language: English
Posted: Oct 19, 2026

Original job description

THE ROLE

Directive is a revenue-first marketing consultancy built to serve B2B SaaS, enterprise technology, industrial, and commerce brands. We don't make things look good for its own sake. We build visual systems that hold up under the pressure of performance channels, complex professional services positioning, and a buying audience that starts with a CMO and ends with a CFO.

We are looking for a Creative Lead who will translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction that designers can execute against. The Associate Creative Director will bring senior-level creative judgment to work that is fast-moving, digital-first, and tied directly to business outcomes. This person will not simply wait for polished briefs or execute one-off design requests. They will help shape the ask, identify stronger creative angles, and translate strategic inputs into assets that feel clear, compelling, and differentiated. They will represent creative in strategic new-business and portfolio-sales opportunities, help build speculative and portfolio creative, and support Directive’s move toward campaign-style case studies that can drive account growth and new revenue.

This is an individual contributor role - no direct reports - but the work will be high-visibility and the standard will be high. The ideal candidate is copywriting-led and campaign-minded. They should have enough executive presence to participate in client and leadership conversations, but remain hands-on enough to write copy, review briefs, develop messaging territories, and shape creative direction without needing a fully staffed creative team around them. They should understand performance creative as a system of hypotheses, tests, learnings, and scalable winners - not just brand execution or asset quality.

Success means helping Directive replace deliverable-based requests with campaign briefs grounded in business objectives, buyer insight, test variables, and success metrics. The ACD should raise the quality of creative thinking before work reaches production, improve how Directive communicates to technical and enterprise buyers, and create the foundation for a scalable performance creative practice.

WILL OWN

Campaign Strategy

The Creative Lead owns the idea, message, and creative direction before production begins - and helps prove that better campaign thinking can create better performance, stronger pitches, and more creative revenue.

Support new-business and portfolio-sales opportunities with speculative creative, campaign narratives, and stronger creative presence in strategic pitches.
Create the foundation for Directive’s strategic creative approach.
Primary responsibility is creative direction, campaign concepting, messaging strategy, and performance copy direction.
Turns campaign and creative briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing.
Partners with designers by giving them a strong concept and copy direction to execute against.
Builds the early proof points, examples, and campaign-style case studies needed to support future creative revenue growth.

WHAT SUCCESS LOOKS LIKE

30-day success signal: Internal teams understand why this role exists, what it owns, and how creative requests should start shifting from asset asks to campaign briefs.

Audited current creative requests, briefs, production workflows, pitch materials, and performance creative examples.
Met with Creative Production, Paid Media, Growth, Sales, Account leadership, and executive stakeholders to understand opportunities.
Defined what a “good” campaign brief needs to include before work enters production.
Created a first draft of the campaign creative brief template tied to Moments that Matter / Stratos.
Identified 2–3 priority use cases where the new model can prove value quickly, such as strategic account pitches, paid social campaigns, ABM campaigns, or portfolio-sales opportunities.
Produced at least one example of a stronger campaign territory or messaging direction from an existing work.

90-day success signal: Directive can point to live examples where creative strategy made the work sharper before production began, and stakeholders feel the new process is improving clarity, quality, and pitch readiness.

Run several real briefs through a campaign-level creative process: insight, hypothesis, concept, copy direction, production handoff, launch, and learning.
Developed creative territories, messaging angles, campaign copy, and testing recommendations for priority initiatives.
Supported at least one new-business, strategic account, or portfolio-sales opportunity with speculative or campaign-style creative.
Built a working partnership model with production designers so designers are executing against clearer concepts and copy direction.
Created early examples of campaign-style case studies or internal proof points.
Established a lightweight creative review rhythm focused on concept quality, message clarity, testability, and business relevance.
Begun defining the message/proof library and taxonomy needed for learning to compound across campaigns.
You have an established creative testing rhythm: hypothesis → variant → data → decision, repeatable without manual oversight.

QUALIFICATIONS

Experience & Portfolio

Creative Expertise

4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment
A portfolio that shows range across brand work and performance creative - we need to see both a visual system you built and an ad campaign you designed that drove measurable results
Experience developing campaigns from concept through execution.
Ability to maintain and evolve brand standards across multiple channels.

Strategic and Business Skills

Understanding of creative strategy and storytelling.
Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts.
Executive presence and confidence presenting creative strategy in new-business, portfolio-sales, client-facing, or leadership settings.
Strong understanding of performance creative, testing methodology, message iteration, pipeline influence, and revenue-oriented creative measurement.
Ability to partner effectively with production designers, paid media strategists, Account Directors, Growth, and Sales without needing to personally execute design production.
Comfort operating in ambiguity and helping shape the brief when the request is not fully formed.

Technical and Industry Knowledge

Digital marketing and social media
UX/UI design
Video and motion graphics
Content strategy
Creative software such as Adobe Creative Cloud
AI-assisted creative tools and emerging technologies

Tools - Required

Adobe Creative Suite - Illustrator, Photoshop, InDesign (expert level)
Adobe After Effects and Premiere Pro - proficient; you can produce and deliver without a separate editor
Figma - design systems, component libraries, collaborative handoff
Familiarity with A/B testing and CRO tools - Optimizely, Unbounce, Crazy Egg, or equivalent
Heavy reliance and comfortability with generative AI and a recommended tool-set day 1.

Tools - Preferred

Project management tools - Asana, or similar; you will work within an existing PM workflow
Familiarity with a marketing analytics stack - GA4, Looker, or similar; you can read a dashboard and extract creative implications independently

WHAT WE OFFER

🏠 We have a set living wage at Directive; The annual base salary range for this position based in Canada is $115,000-$125,000 CAD. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.
🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
Benefits to Support the Whole Person:
- 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace
- 💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
- 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- 💰 Financial - Traditional and Roth 401(k) with a 3% company match
- 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

WORK ENVIRONMENT

Directive is a remote-first company. This role operates 100% virtually from your home office. We collaborate through Zoom and Slack. You will need a reliable setup, high-speed internet, and a professional working environment capable of running Adobe Creative Suite and video production software without interruption.

We accommodate global candidates in markets where Directive has established business operations, including Canada, Mexico, and the UK. Current, permanent work authorization in that country is required. Due to the nature of this role, you must be able to remain stationary for extended periods, operate design and video software on Mac or PC, and observe and interpret written and verbal communication consistently. Reasonable accommodations are available for qualified individuals with disabilities - contact recruiting@directiveconsulting.com.

ADDITIONAL INFORMATION

At Directive, one of our core values is People First. We are committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to recruiting@directiveconsulting.com.

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More about this job

Responsibilities

The Creative Lead will own campaign strategy, messaging, and creative direction to drive business outcomes for B2B brands. They will partner with designers and cross-functional teams to translate strategic inputs into high-performing creative assets.

Requirements

Candidates must have 4–6 years of professional creative experience with a strong portfolio in both brand and performance marketing. Proficiency in Adobe Creative Suite, Figma, and performance testing methodologies is required, along with the ability to work independently in a remote environment.

Skills

Copywriting
Creative direction
Campaign strategy
Performance marketing
B2B marketing
Adobe Creative Suite
Figma
Video production
Motion graphics
Messaging strategy
A/B testing
Generative AI
Strategic storytelling
UX/UI design
Content strategy
Executive presence

Benefits

Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Mental health support
Physical therapy
Fertility support
Virtual workouts
Unlimited PTO
Paid company holidays
Paid parental leave
401(k) with company match

Remote locations

Canada

Remote locations (standardized)

Canada

Visa sponsorship

Not detected in the job text

Keywords

Creative Lead
Copywriting
B2B SaaS
Performance Creative
Campaign Strategy
Adobe Creative Cloud
Figma
Adobe After Effects
Adobe Premiere Pro
Generative AI
CRO
Optimizely
Unbounce
GA4
Looker
ABM
Messaging Taxonomy
Digital Marketing
UX/UI
Motion Graphics
Strategic Pitching
Portfolio Sales
Creative Direction
Performance Metrics
Brand Standards

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