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Added 1 day ago
EI
Stratège en contenu et référencement (Bilingue)
EBlock Inc.
Canada
- $49,000 to $52,000 CAD / year
- Full-time
The primary duty of this role is to support a Senior SEO & Content Strategist in executing a variety of content writing & SEO strategy tasks offered through add-on SEO packages that our…
Added 1 day ago
IC
AI Creative Strategist
Impact Clients
Remote, Canada
- Full-time
- Remote
As our AI Creative Strategist, you’ll own the thinking behind the content: developing new characters and avatars, finding angles that resonate with different audiences, writing hooks and…
Added 1 day ago
A
Customer Growth Strategy Consultant
Accenture
Ottawa, ON · Toronto, ON · Montreal, QC
- Full-time
You are a growth strategist, problem solver, storyteller, and hands-on operator who is energized by helping clients answer hard growth questions.
Added 2 days ago
RB
Chief Investment Strategist (RBC PH&N IC)
Royal Bank of Canada
Toronto, ON
- Full-time
The Chief Investment Strategist (CIS) for RBC Phillips, Hager & North Investment Counsel Inc. (“PH&N IC”) will be responsible for the curation, development and monitoring of the firm’s…
Added 2 days ago
R
Chief Investment Strategist (RBC PH&N IC)
RBC
Toronto, ON
- Full-time
The Chief Investment Strategist (CIS) for RBC Phillips, Hager & North Investment Counsel Inc. (“PH&N IC”) will be responsible for the curation, development and monitoring of the firm’s…
Added 2 days ago
TC
Senior Director, Brand Activation
TWIGZ Craft Pretzels
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Build a high-volume content and creator engine that expands reach and engagement
Added 2 days ago
R
Chief Investment Strategist (RBC PH&N IC)
RBC
Toronto, ON
- Full-time
The Chief Investment Strategist (CIS) for RBC Phillips, Hager & North Investment Counsel Inc. (“PH&N IC”) will be responsible for the curation, development and monitoring of the firm’s…
Added 2 days ago
IA
Creative Strategist
inBeat Agency
Remote, Canada
- Full-time
- Remote
We’re looking for a Creative Strategist to own creative, data analysis and performance outcomes across client accounts, with a strong bias toward great writing, analytics, measurement, and…
Added 2 days ago
EP
Creative Event Strategist (Corporate Events)
E.L. Productions Ltd. (ELP)
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Creative Event Strategist / Creative Strategist Corporate Events
Added 3 days ago
AM
Email Campaign Strategist / Copywriter
Arcady Media
Toronto, ON
- Full-time
The Email Content Strategist / Campaign Strategist is responsible for shaping the creative and strategic direction of client email and SMS campaigns. This role combines AI-assisted copy…
Added 4 days ago
DM
Creative Strategist
DOE Media
Canada
- Full-time
Lead creative strategy for performance-driven content across platforms such as Meta and TikTok
Added 4 days ago
IC
Associate Director, SEO (Mat leave Contract)
INNOCEAN Canada
Toronto, ON
- Contract
…largest automotive accounts. If you're a confident, client-facing strategist who enjoys mentoring a team and staying ahead of how search is evolving, we'd love to hear from…
Added 5 days ago
AM
Director, Lifecycle Marketing
Arcady Media
Toronto, ON
- Full-time
Pod structure: each Lifecycle Marketing Manager runs two pods. A pod holds a content strategist and two email designers, and one email technician is shared across the manager's two pods.…
Added 5 days ago
H|
CRM Strategist
Hawkeye | A Publicis Groupe Company
Toronto, ON
- $70,000 to $80,000 CAD / year
- Full-time
We are seeking a strategist: someone who is both creative and analytical, with a passion for digital media, marketing, retail e-commerce and CRM. You should understand the business needs of…
Added 5 days ago
CC
Communications Director, Hybrid
Creative Circle
Toronto, ON
- $60 to $70 CAD / hour
- Contract
- Lead strategic communications initiatives and craft concise, compelling, and audience focused content across a variety of channels.
Added 5 days ago
PG
CRM Strategist
Publicis Groupe Holdings B.V
Toronto, ON
- $70,000 to $80,000 CAD / year
- Full-time
We are seeking a strategist: someone who is both creative and analytical, with a passion for digital media, marketing, retail e-commerce and CRM. You should understand the business needs of…
Added 5 days ago
SEO & AEO Strategist
Poka EN
Canada
Poka is looking for a Web Strategist to own how our website gets found and how well it converts. Search is changing fast. Buyers now get answers from Google's AI Overviews, ChatGPT,…
Added 5 days ago
D
Programmatic Specialist (Remote Canada)
Directive
Remote, Canada
- Full-time
- Remote
…brands that are serious about growth. From Paid Media and SEO/Content to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B…
Added 6 days ago
TL
Social Media & Content Manager
The Latest Scoop
Vancouver, BC
- Full-time
You are a creative visionary and content strategist with a sharp eye for fashion and an obsession with digital storytelling. You’re deeply immersed in the latest trends, understand how to…
Added 6 days ago
C
Change & Communication Strategist
CGI
Halifax, NS
- Full-time
…role combines strategic planning with hands-on execution and content…
Added 6 days ago
IG
Creative Strategist
Insight Global
Toronto, ON
- Full-time
We're looking for a Performance Creative Strategist to help scale customer acquisition for a fast-growing fintech company in the investing space.
Added 6 days ago
CS
Head of Marketing & Communications
Cameron Stephens
Toronto, ON
- Full-time
Develop a content strategy and calendar anchored in capital markets insight, real estate trends, and investment strategy that builds the firm’s long-term credibility
Added 6 days ago
RC
Community Manager
Rethink Canada
Toronto, ON
- Full-time
Work closely with Account Director and Social Strategist to inform content calendars based on community feedback.
Added 6 days ago
RC
Social Strategist - Bilingual
Rethink Canada
Toronto, ON
- Full-time
The Social Strategist is responsible for building the social strategy across brands, and guiding the day-to-day content development in line with platform best practices, creative best…
Added 6 days ago
T
Stratège en expérience marketing numérique
Tink
Montreal, QC
- Contract
The Digital Experience Strategist plays a key role in shaping and delivering high-quality, user-centric digital experiences across web and mobile platforms for Community & Quebec banners.…

Directive

Programmatic Specialist (Remote Canada)

Remote, Canada

Remote

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Workplace: Remote
Experience: 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience)
Posting language: English
Posted: Sep 29, 2026

Original job description

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue - not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs - we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO/Content to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.

But here’s the fun part - we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? Come join us.

About The Role

We’re looking for a bold, strategic Programmatic Strategist - someone who thrives in the fast-moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and even bigger ideas.

The Programmatic Strategist is a crucial, client-facing role responsible for day-to-day management of our Programmatic clients, including but not limited to campaign builds, optimization, and reporting across all Programmatic Channels (Display, Native, Video, Audio, etc). They create and manage custom client strategies and communicate with clients and internal stakeholders.

What You’ll Do:

1. Campaign Management:

Strategy Development: Collaborate with internal teams to create comprehensive media strategies that align with client objectives.
Data Integration: Leverage first-party and third-party data for precise audience targeting and segmentation.
Planning and Setup: Develop and implement programmatic campaigns across various Demand-Side Platforms (DSPs) such as DV360, The Trade Desk, and others.
Optimization: Continuously monitor and optimize campaigns to achieve performance and pacing goals.
Reporting: Generate and analyze performance reports to provide actionable insights and recommendations.
Troubleshooting: Quickly identify and resolve issues related to campaign performance and delivery.

2. Team Collaboration:

Cross-Functional Coordination: Work closely with creative, analytics, and account teams to ensure cohesive campaign execution.

3. Client Relationship Management:

Communication: Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments.
Presentation: Present campaign plans, performance reports, and strategic recommendations to clients.

What You’ll Bring:

3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience)
Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360
Proven track record in Programmatic media planning, buying, and building measurement frameworks to evaluate campaign success
Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs
Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month
Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities
Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively

Goals:

NSM Attainment: 100%
CSAT: 4.4+

What We Offer:

🏠 We have a set living wage at Directive; the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.

🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
Benefits to Support the Whole Person:
- 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace
- 💪 Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
- 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- 💰 Financial - Traditional and Roth 401(k) with a 3% company match
- 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time
- 🌴 Annual Company-wide Retreat

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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More about this job

Responsibilities

The Programmatic Strategist manages day-to-day programmatic campaigns, including strategy development, platform setup, and performance optimization. They also serve as the primary client contact, presenting strategic recommendations and performance reports to ensure campaign objectives are met.

Requirements

Candidates must have 3+ years of experience in programmatic roles with hands-on expertise in DSPs like TTD and DV360. A strong background in B2B/SaaS media buying and excellent analytical and communication skills are required.

Skills

Programmatic advertising
Media buying
DSPs
DV360
The Trade Desk
Campaign management
Data integration
Audience targeting
Performance optimization
Reporting
B2B marketing
SaaS marketing
Strategic planning
Analytical skills
Communication

Benefits

Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Mental health support
Physical therapy
Virtual workouts
Unlimited PTO
Paid company holidays
Paid parental leave
401(k) with company match
Annual bonus
Annual company retreat

Remote locations

Canada
Calgary, Alberta, Canada
Montreal, Quebec, Canada
Ottawa, Ontario, Canada
Toronto, Ontario, Canada
Vancouver, British Columbia, Canada

Remote locations (standardized)

Calgary, Alberta, Canada
Montreal, Quebec, Canada
Ottawa, Ontario, Canada
Toronto, Ontario, Canada
Vancouver, British Columbia, Canada

Visa sponsorship

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Keywords

Programmatic
Display
Native
Video
Audio
DSPs
DV360
The Trade Desk
B2B
SaaS
Performance Marketing
Media Buying
Campaign Optimization
Data Analytics
Customer Generation
Paid Media
CRO
RevOps
Go-To-Market Strategy
Reporting
Client-facing
Strategy Development
Audience Segmentation
KPIs
Digital Marketing

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