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Sr. Manager, Media Support Services
Rogers Sports & Media
Toronto, ON
Full-time
We’re looking for an exceptional candidate to join the Media Technology & Operations department in the role of Senior Manager, Media Support Services. In this role you will lead the…
Paid Social Manager, Investly
Fidelity Canada
Toronto, Ontario
Full-time
…campaigns are measurable, app events are properly configured, and media performance can be connected to downstream user actions aligned with broader business goals. The Paid Social Manager…
Associate Director, Paid Media
Northern
Toronto, ON
Full-time
You'll be much more than a campaign manager. You'll own account strategy and full campaign execution while serving as the senior client partner and escalation point for strategic…
Added 1 hour ago
Social Media Manager, Poker
NSUS Group
Toronto, ON · North York, ON
65,000 to 85,000 CAD / year
Full-time
We are seeking a poker-fluent Social Media Manager who is, at their core, a community builder, someone deeply plugged into the poker world who posts, publishes, and creates content daily to…
Senior Paid Media Strategist
Northern
Toronto, ON
Full-time
The Opportunity - Senior Paid Media Strategist
Manager, Media
DAC
Toronto, ON
Full-time
The Manager, Media is responsible for the creation and execution of integrated advertising programs for key DAC clients. This individual will be responsible for delivering core client…
Senior Engineering Manager, Media Platform
Solink
Remote, Canada
193,000 to 227,000 CAD / year
Full-time · Remote
We’re looking for a Senior Engineering Manager to build and lead our Media Platform team. This team owns the services that support media ingestion, processing, storage, retrieval, and…
Omnichannel Media Manager
Operatic Agency
Hamilton, Ontario
80,000 to 95,000 CAD / year
Full-time
As an Omnichannel Media Manager at Operatic, you'll own the media performance of a portfolio of clients, leading the planning, execution, optimization, and reporting of integrated paid…
Paid Media Strategist (Remote Canada)
Directive
Remote, Canada
Full-time · Remote
…Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle…
Senior Paid Media Strategist (Remote Canada)
Directive
Remote, Canada
Full-time · Remote
…Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle…
Media Account Manager
SALT XC
Toronto, ON
As an Account Manager at Salt Media, you’ll take day-to-day ownership of client accounts or campaign workstreams, keeping delivery on track while building trusted relationships with client…
Social media manager
PADS Financial
Montreal, QC
Full-time
We are seeking a dynamic and creative Social Media Manager to join our team. As a Social Media Manager, you will play a pivotal role in enhancing our online presence and engaging with our…
Retail Media Search Manager
SALT XC
Toronto, ON
We are seeking an experienced Retail Media Search Manager to lead strategy, execution, and team development across retail media platforms. The ideal candidate brings deep expertise in…
Senior Performance Media Manager, Planning
Critical Mass
Toronto, ON
Full-time
Critical Mass is hiring a Senior Media Manager, Performance Planning to join our growing team. As the Senior Media Manager, Performance Planning, you will be responsible for building,…
Senior Performance Media Manager, Planning
Adelphi Group
Toronto, ON
Full-time
Critical Mass is hiring a Senior Media Manager, Performance Planning to join our growing team. As the Senior Media Manager, Performance Planning, you will be responsible for building,…
Added 22 hours ago
Senior Media Manager, Investment
Critical Mass
Toronto, ON
Full-time
As Senior Media Manager, you will own the creation, execution, and optimization of paid search campaigns, acting as the strategic SEM lead and advisor for a major national brand. You’ll…
Social Media Manager
Blazesoft
Vaughan, ON
Full-time
Blazesoft is seeking a Social Media Manager to join its marketing division.
Social Media Manager
BLAZESOFT
Vaughan, ON
Full-time
Blazesoft is seeking a Social Media Manager to join its marketing division.
Senior Account Strategist, Paid Media (Remote Canada)
Directive
Remote, Canada
Full-time · Remote
…Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle…
Account Strategist, Paid Media (Remote Canada)
Directive
Remote, Canada
Full-time · Remote
…Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle…
Head of Paid Media
Huzzle
Remote, Canada
Full-time · Remote
…direct-to-consumer brands to scale revenue through data-driven paid acquisition. They combine world-class creative, media buying, and conversion optimization to deliver measurable growth,…
Specialist, Paid Media
RCL - Reitmans Canada Ltd/Ltée
Montreal, QC
Full-time
The Paid Media Specialist plays a key role in developing and executing integrated media plans across all available digital platforms to support growth and achieve marketing objectives for…
Specialist, Paid Media
Reitmans (Canada) Ltée/Ltd
Montreal, QC
Full-time
The Paid Media Specialist plays a key role in developing and executing integrated media plans across all available digital platforms to support growth and achieve marketing objectives for…
Senior Paid Media Specialist
Onni Group of Companies
Vancouver, British Columbia
70,000 to 80,000 CAD / year
Full-time
…properties across Canada (Residential). We're looking for a Senior Paid Media Specialist to run paid social campaigns primarily for Hospitality (approximately 70% of the role), with the…
Added 12 hours ago
Social Media Manager
TD
Halifax, NS · Markham, ON · Toronto, ON · Montreal, QC
Full-time
Reporting to the Senior Manager, Customer Experience, the Social Media Manager will lead the execution and ongoing evolution of TDI’s social media strategy across relevant platforms,…

Directive

Senior Account Strategist, Paid Media (Remote Canada)

Remote, Canada

Full-timeRemote

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At a glance

Automatically prepared from the listing. Check the original description for the full requirements.

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Responsibilities

The Senior Account Strategist will oversee and lead a collection of Paid Media accounts while serving as the primary point of contact for clients. They are responsible for building and executing comprehensive paid media strategies, managing budgets, and optimizing campaigns across multiple platforms to meet SQL targets.

Requirements

Candidates must have 3+ years of experience in a performance or digital marketing agency, specifically working with B2B SaaS or tech clients. A deep expertise in paid search and social advertising platforms, along with strong data analysis and storytelling skills, is required.

Experience

2 to 5 years

Working hours

40 hours per week

Job type

Full-time

Work arrangement

Remote OK

Skills

Paid media strategy
PPC advertising
Google Ads
Facebook Ads
LinkedIn Ads
Keyword research
Ad copywriting
Audience targeting
Data analysis
Google Analytics
GA4
Budget management
B2B SaaS marketing
Strategic planning
Programmatic advertising

Benefits

Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Mental health support
Gym membership
Unlimited PTO
Paid company holidays
Paid parental leave
401(k) with company match
Annual bonus
Anniversary trip

Remote locations

Canada
Calgary, Alberta, Canada
Montreal, Quebec, Canada
Ottawa, Ontario, Canada
Toronto, Ontario, Canada
Vancouver, British Columbia, Canada

Remote locations (standardized)

Canada
Calgary, Alberta, Canada
Montréal, Quebec, Canada
Ottawa, Ontario, Canada
Toronto, Ontario, Canada
Vancouver, British Columbia, Canada

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
SaaS
B2B
Performance Marketing
Customer Generation
SQLs
Google Ads
Facebook Ads
LinkedIn Ads
Google Analytics
GA4
PPC
Programmatic
CRM
Budget Optimization
Strategy Development
Data-driven decision making
Client-facing
Account Management
Digital Marketing
AI
Automation
ROI
Lead routing
Enterprise accounts

Original job description

Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, DiscoverabilityOS™, aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing.

At Directive, we're always looking to connect with talented people who care about work that actually counts. As we grow across all 3 divisions, we're seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something.

The Paid Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience building high-performing Paid strategies for B2B businesses across Technology, Industrial, and Services markets.

Roles & Responsibilities:

Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
Drive referrals via client relationships and professional network
Build strategies for clients each quarter
Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Understand the value of Programmatic campaigns
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are being achieved
Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

What You Offer:

3+ years experience working at a performance/digital marketing agency
Experience working specifically with B2B SaaS/tech clients in an agency setting
Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
Ability to drive results and measure via OCT
Proven and measurable success with mid-market or enterprise accounts
A unique perspective on how to drive value for SaaS
Ability to translate and articulate strategy and tell stories with data
Equal parts competitive and curious; you’re a true problem solver
You live on the cutting edge of the industry, always looking for opportunities to grow and share
Ability to organize, prioritize and manage multiple projects simultaneously
You’re quality-obsessed and have not lost your soul for advertising
Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like:

You encompass our core values through every interaction; internally and externally
Effectively manage approximately five mid-tier and enterprise accounts
Meet and exceed department level OKRs, such as client growth and goal attainment
Build client trust and relationships that create consistent renewals
Cross-sell services that align with client goals and objectives
Clearly communicate results with client point of contact and executives
Exceptional decision making, as it relates to strategic direction for accounts

What We Offer:

🏠 We have a set living wage at Directive

🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

💪 Physical - Gympass

🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

💰 Financial - Traditional and Roth 401(k) with a 3% company match

🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

🌴 Annual Anniversary Trip with peers and executive leadership for fun and entertainment!

Work Environment Requirements:

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to [email protected].

Additional Information:

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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