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Added 6 mins ago
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Sr. Project Coordinator
AIIM
Toronto, ON · Scarborough, ON
- Full-time
…follow-ups, and Steering Committee reporting. This frees the Project Manager to focus on the critical path, key decisions and priority…
Added 6 mins ago
MI
Associate, Genesis, Portfolio Operations
MUFG Investor Services
Halifax, NS
- Full-time
…vibrant CULTURE. Connected team. Love of innovation, laser client focus, and next-level LEARNING & DEVELOPMENT. Oh, and we really walk the talk when it comes to HYBRID…
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T
AI Platform - B2B Sales Manager
TP
Toronto, ON
- Full-time
TP is a worldwide leader in client experience management and contact center business process outsourcing. With more than 500,000 employees, development of an efficient and responsible…
Added 6 mins ago
MP
U SPORTS Winter Intern
M2 Partners
Toronto, ON
- Full-time
…following categories: Consulting, Marketing, Sales or Software development. Your internship is tailored towards your current experience and interests and in your application you may express…
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GK
Speech Language Pathologist
Grandview Kids
Ajax, ON
- $37.94 to $47.91 CAD / hour
- Contract
…organization, we are dedicated to inspiring possibilities, fostering development, and supporting growth and personal achievement with our clients, caregivers, and team members. Though a…
Added 6 mins ago
MT
Clinical Manager, Youth Mental Health
MediFlex Talent Solutions
Belleville, ON
- Full-time
Clinical Manager, Youth Mental Health | Bay of Quinte, Ontario | On site, 35-hour week
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GW
Events Coordinator
Gowling WLG
Toronto, ON
- $55,000 to $68,000 CAD / year
- Full-time
…boundaries. At Gowling WLG, events are a core component of our client, people and community engagement approach and our go-to-market strategy. To us, an event isn’t a moment-in-time; it’s…
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L
Senior Field Engineer (FIFO)
Lycopodium
Prince George, BC
- Temporary
Reporting to the Construction Manager, the Senior Field Engineer will:
Added 6 mins ago
GK
Speech Language Pathologist
Grandview Kids
Ajax, ON
- $37.94 to $47.91 CAD / hour
- Contract
…organization, we are dedicated to inspiring possibilities, fostering development, and supporting growth and personal achievement with our clients, caregivers, and team members. Though a…
Added 6 mins ago
FR
Human Resources Director/Senior Manager
Foresight Recruitment Group
Mississauga, ON
- $115,000 to $130,000 CAD / year
- Full-time
Foresight Recruitment Group is partnering with an established Canadian real estate organization to identify an experienced and forward-thinking Senior Manager / Director, Human Resources.
Added 6 mins ago
TA
Director, Investments
Thorek/Scott and Partners
Toronto, ON
- Full-time
Our client is a substantive multi-generational Canadian family office with a long-standing heritage of operational excellence, growth-oriented stewardship and trusted relationships. With…
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MF
Casework Coordinator & Social Worker
Muslim Food Bank and Community Services
Calgary, AB
- Part-time
Reports To: Manager, ASPIRE Program / Director, ASPIRE Program
Added 6 mins ago
LS
Plant Manager – Food Production
Lock Search Group
Vancouver, BC · Greater Vancouver, BC
- Full-time
…innovative food manufacturer in the Great Vancouver Region. As our client continues its scaling and growth, they are now seeking to bring on an experienced, hands-on Plant Manager to lead…
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T
Assistant Branch Manager Trainee
TD
Brampton, ON
- Full-time
As an Assistant Branch Manager Trainee, you will contribute to the TD's success by leading and coaching employees towards achieving operational excellence and personal development…
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T
Personal Banker Trainee
TD
Kingston, ON
- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
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T
Customer Experience Associate
TD
Vancouver, BC
- Part-time
…skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety…
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T
Personal Banker Trainee
TD
Owen Sound, ON · Port Elgin, ON · Wiarton, ON
- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
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T
Customer Experience Associate
TD
Brockville, ON
- Part-time
…skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety…
Added 6 mins ago
T
Personal Banking Associate
TD
Owen Sound, ON
- Part-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
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T
Financial Crimes Risk Management Associate
TD
Toronto, ON
- Full-time
…skills, we want to help you succeed. Receive regular career, development and performance conversations with your manager, as well as access to an online learning platform and a variety of…
Added 6 mins ago
SL
Conseiller/Conseillère stagiaire, Programme de perfectionnement du conseiller -Perspectives d'avenir/Advisor Trainee- Advisor Development Program -Future Opportunities
Sun Life
Levis, QC · Quebec, QC · Trois-Rivières, QC
- Full-time
…plan financially for the various stages of life. Our Advisor Development Program is designed to prepare you for a successful launch to an advisory career at Sun…
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AG
Manager, Hedge Funds
Apex Group Ltd
Mississauga, ON
- Full-time
Assisting in the development of new & existing global client relationships, optimizing service offerings, productivity and profitability
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Sales Associate
Laura Canada
AB · Rocky View, AB
The Laura Canada Sales Associate provides exemplary customer service to every client, has strong fashion awareness, is knowledgeable about our product and develops long-term relationships…
Added 6 mins ago
Manager, Strategic Partnerships & Growth
Scotiabank
Ottawa, ON
Working across Scotia Wealth Management and the broader Bank, the Manager brings together the right capabilities to create differentiated partnership propositions that deliver measurable…
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Senior Engagement Manager
EXL
Canada
- Full-time
Build trusted relationships with client executives and senior business, data, digital, operations, engineering, supply chain, and technology leaders.

Directive

Senior Demand Generation Strategist (Remote Canada)

Remote, Canada

Remote

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Oct 27, 2026

Original job description

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most.

With over a decade of expertise and 420+ B2B brands under our belt, we've earned our reputation on real outcomes. We run through 3 divisions: Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point.

We move fast. We think boldly. We hire people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in.

*This role is listed internally as Demand Generation Manager*

About The Role

We are looking to offer a compelling and competitive new demand gen offering for our customers here at Directive. In this role, you will directly work with no more than seven accounts and be directly responsible for their performance marketing.

The ideal candidate for this role is an exceptionally strong T-Shaped Marketer with deep expertise in the SaaS marketplace across Paid, SEO, and CRO. A crucial part of this role will not only be executing campaigns; but also, interfacing with customers, pitching strategy, and ensuring that results are exceeded.

We value your ability to drive client results as an individual contributor and believe that the ideal candidate revels in owning the success of their client portfolio. You will only be successful in this role if you are strong at marketing strategy, execution, communication, and project management.

Roles & Responsibilities

Own the success of SMB clients, across channels
Handle client relationships with poise, confidence, and empathy
Project manage and organize your accounts
Build relationships with your point of contacts
Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
Strong SaaS background preferred
Skilled at having a large impact in a very specific role
Creative spark for marketing + deep passion for getting results

What You Offer

2+ years of experience in agency-side marketing
2+ years of experience in performance marketing
Brilliant strategist and a truly T-shaped marketer
World-class project manager who knows how to get things done on time and below cost
Availability to travel
Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

What We Offer

🏠 We have a set living wage at Directive

🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

💪 Physical - Gympass

🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

💰 Financial - Traditional and Roth 401(k) with a 3% company match

🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

🌴 Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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More about this job

Responsibilities

The strategist will manage a portfolio of up to seven SMB accounts, overseeing performance marketing and client relationships. They are responsible for executing campaigns, pitching strategies, and ensuring client results are exceeded.

Requirements

Candidates must have at least 2 years of experience in agency-side and performance marketing with a strong background in SaaS. Proficiency in Paid Media, SEO, and CRO is required, along with excellent project management and communication skills.

Skills

Demand generation
Performance marketing
SaaS marketing
Paid media
SEO
CRO
Project management
Strategy development
B2B marketing
Data analysis
Campaign execution
Communication
Marketing automation

Benefits

Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Mental health support
Gympass
Unlimited PTO
Paid company holidays
Paid parental leave
401(k) with company match
Annual bonus
Anniversary trip

Remote locations

Canada
Calgary, Alberta, Canada
Montreal, Quebec, Canada
Ottawa, Ontario, Canada
Toronto, Ontario, Canada
Vancouver, British Columbia, Canada

Remote locations (standardized)

Calgary, Alberta, Canada
Montreal, Quebec, Canada
Ottawa, Ontario, Canada
Toronto, Ontario, Canada
Vancouver, British Columbia, Canada

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
Performance Marketing
SaaS
Paid Media
SEO
CRO
B2B Marketing
Agency
Project Management
DiscoverabilityOS
Client Management
AI
Automation
Zoom
Slack
Marketing Strategy
SMB
Digital Marketing

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