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Enterprise Environmental H&S Management System Manager
MDA
Brampton, ON
- Full-time
The Enterprise Environmental H&S Management System Manager is responsible for developing, maintaining, and continuously improving the enterprise EHS management system, framework, standards,…
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Electrical Engineering Manager
Leonardo DRS, Inc.
NS · Bedford, Nova
…Reporting to the Naval Communication Electrical Engineering Manager, the Electrical Engineering Manager (EEM) in Halifax is responsible for the estimation, planning, and management of these…
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Senior Account Manager
AOT Technologies
Victoria, BC
AOT Technologies is seeking a Senior Account Manager to join our team and own a portfolio of client accounts and run each one like your own business, with room to grow as we do.
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Chef de l’engagement du client / Customer Engagement Manager
Merck
Kirkland, QC
- Full-time
Adaptability, Agency Management, Brand Engagements, Brand Experience Design, Creative Campaign Development, Cross-Functional Project Management, Customer Engagement, Digital Marketing,…
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Partners in Performance - Performance Strategy Principal Director
Accenture
Calgary, AB · Vancouver, BC · Ottawa, ON · Toronto, ON · Montreal, QC · Regina, SK
- Full-time
The Performance Strategy Principal Director applies deep business strategy development, architecting value, and operating model architecture skills to influence client agendas through…
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Manager, Digital Product Marketing - RBC Direct Investing
RBC
Toronto, ON
- Full-time
As Manager, Digital Product Marketing, you will be a key product marketer on the Digital Marketing team, responsible for the web experience and content transformation of RBC Direct…
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Category Manager - Hardlines
Pet Valu
Markham, ON
- Full-time
The Category Manager, Hardlines is responsible for managing private label and national brand assortments across assigned hardlines categories, with accountability for driving sales growth,…
Added 15 mins ago
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Sr. Project Coordinator
AIIM
Toronto, ON · Scarborough, ON
- Full-time
…implementation, and to bring technical delivery discipline to our Digital Services…
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AI Platform - B2B Sales Manager
TP
Toronto, ON
- Full-time
…business process outsourcing. With more than 500,000 employees, development of an efficient and responsible hybrid organization, combining work-from-home and on-site solutions, with around…
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U SPORTS Winter Intern
M2 Partners
Toronto, ON
- Full-time
M2 Partners is an end-to-end digital transformation consulting firm helping organizations solve complex marketing challenges through strategy, technology, and execution. Founded by Jill M.…
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Events Coordinator
Gowling WLG
Toronto, ON
- $55,000 to $68,000 CAD / year
- Full-time
Working closely with the Manager, Events & Experiences, the Events Coordinator plays a role in supporting the delivery of consistently high-quality event experiences across the Firm -…
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RO
L.R. Wilson Curator of Canadian Art & Culture
Royal Ontario Museum
Toronto, ON
- Full-time
Lead the stewardship, strategic development, and growth of ROM's Canadian art and culture collections through acquisitions, loans, donations, research, documentation, exhibitions,…
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Personal Banking Associate
TD
Owen Sound, ON
- Part-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
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Conseiller/Conseillère stagiaire, Programme de perfectionnement du conseiller -Perspectives d'avenir/Advisor Trainee- Advisor Development Program -Future Opportunities
Sun Life
Levis, QC · Quebec, QC · Trois-Rivières, QC
- Full-time
…experience, receive personalized coaching and access cutting-edge digital tools – while embarking on an exciting learning journey with meaningful opportunities for growth and development.…
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Customer Data & Identity Specialist (CDP/CRM ecosystem)
Vacances Air Canada Vacations / Air Canada Rouge
Montreal, QC
Reporting to the Digital Analytics Manager, the Specialist ensures that customer data provided by Enterprise Data team is accurately mapped, standardized, unified, and made activation‑ready…
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Builder Project Sales Manager - Home Appliance / Single Family
Human Resources
Toronto, ON
…monitors and laptops, to cutting-edge business solutions in IT, digital signage, and HVAC, we’re driven by one simple idea: to make Life…
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Senior Engagement Manager
EXL
Canada
- Full-time
Build trusted relationships with client executives and senior business, data, digital, operations, engineering, supply chain, and technology leaders.
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Curatorial Project Director, Canada (24-month contract)
Royal Ontario Museum
Toronto, ON
- $100,000 to $140,000 CAD / year
- Full-time
…Project Director, Canada, to lead the vision and conceptual development of its new Canada Gallery. Reporting to the Co-Chief Curator, Art & Culture, this senior leader will convene diverse…
Added 15 mins ago
RO
L.R. Wilson Curator of Canadian Art & Culture
Royal Ontario Museum
Toronto, ON
- $78,047 to $166,647 CAD / year
- Full-time
Lead the stewardship, strategic development, and growth of ROM's Canadian art and culture collections through acquisitions, loans, donations, research, documentation, exhibitions,…
Added 15 mins ago
OO
Communications Coordinator - Coordonnateur des communications
Office of the Commissioner of Indigenous Languages
Ottawa, ON
- Full-time
Reporting to the Manager of Communications, the Communications Coordinator supports the day-to-day coordination, development, and delivery of communications initiatives that advance the…
Added 15 mins ago
OO
Communications Policy Analyst-Analyste en politique des communications
Office of the Commissioner of Indigenous Languages
Ottawa, ON
- Full-time
Reporting to the Manager of Communications, the Communications Analyst supports the research, planning, and development of communications content and initiatives that advance the mandate…
Added 30 mins ago
BF
Senior Manager, Digital and Customer Applications
BC Ferries
BC · British Columbia, Canada
- Full-time
As Senior Manager, Digital and Customer Applications, you'll lead the teams and technology behind these experiences, ensuring our customer-facing applications are reliable, secure, and…
Added 30 mins ago
CO
Manager, Digital Solutions
City of Saint John
Saint John, NB
- Full-time
The Manager, Digital Solutions, is responsible for the delivery and ongoing management of the City’s enterprise applications, digital solutions, and data and information management…
Added 30 mins ago
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Marketing Manager
Kiocafe
Toronto, ON
- Full-time
KioCafé is seeking a creative, strategic, and results-driven Marketing Manager to lead the development and execution of marketing initiatives that drive brand awareness, customer…
Added 30 mins ago
HM
Buyer, Digital Investment & Activation
Horizon Media
Toronto, ON
- Full-time
We are currently seeking a highly motivated and detail-oriented Buyer, Digital Investment & Activation to join our growing team in Canada. This individual will support the digital…

Directive

Senior Demand Generation Strategist (Remote Canada)

Remote, Canada

Remote

Full-time

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Job details

Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Oct 27, 2026

Original job description

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most.

With over a decade of expertise and 420+ B2B brands under our belt, we've earned our reputation on real outcomes. We run through 3 divisions: Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point.

We move fast. We think boldly. We hire people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in.

*This role is listed internally as Demand Generation Manager*

About The Role

We are looking to offer a compelling and competitive new demand gen offering for our customers here at Directive. In this role, you will directly work with no more than seven accounts and be directly responsible for their performance marketing.

The ideal candidate for this role is an exceptionally strong T-Shaped Marketer with deep expertise in the SaaS marketplace across Paid, SEO, and CRO. A crucial part of this role will not only be executing campaigns; but also, interfacing with customers, pitching strategy, and ensuring that results are exceeded.

We value your ability to drive client results as an individual contributor and believe that the ideal candidate revels in owning the success of their client portfolio. You will only be successful in this role if you are strong at marketing strategy, execution, communication, and project management.

Roles & Responsibilities

Own the success of SMB clients, across channels
Handle client relationships with poise, confidence, and empathy
Project manage and organize your accounts
Build relationships with your point of contacts
Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
Strong SaaS background preferred
Skilled at having a large impact in a very specific role
Creative spark for marketing + deep passion for getting results

What You Offer

2+ years of experience in agency-side marketing
2+ years of experience in performance marketing
Brilliant strategist and a truly T-shaped marketer
World-class project manager who knows how to get things done on time and below cost
Availability to travel
Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

What We Offer

🏠 We have a set living wage at Directive

🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

💪 Physical - Gympass

🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

💰 Financial - Traditional and Roth 401(k) with a 3% company match

🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

🌴 Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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More about this job

Responsibilities

The strategist will manage a portfolio of up to seven SMB accounts, overseeing performance marketing and client relationships. They are responsible for executing campaigns, pitching strategies, and ensuring client results are exceeded.

Requirements

Candidates must have at least 2 years of experience in agency-side and performance marketing with a strong background in SaaS. Proficiency in Paid Media, SEO, and CRO is required, along with excellent project management and communication skills.

Skills

Demand generation
Performance marketing
SaaS marketing
Paid media
SEO
CRO
Project management
Strategy development
B2B marketing
Data analysis
Campaign execution
Communication
Marketing automation

Benefits

Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Mental health support
Gympass
Unlimited PTO
Paid company holidays
Paid parental leave
401(k) with company match
Annual bonus
Anniversary trip

Remote locations

Canada
Calgary, Alberta, Canada
Montreal, Quebec, Canada
Ottawa, Ontario, Canada
Toronto, Ontario, Canada
Vancouver, British Columbia, Canada

Remote locations (standardized)

Calgary, Alberta, Canada
Montreal, Quebec, Canada
Ottawa, Ontario, Canada
Toronto, Ontario, Canada
Vancouver, British Columbia, Canada

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
Performance Marketing
SaaS
Paid Media
SEO
CRO
B2B Marketing
Agency
Project Management
DiscoverabilityOS
Client Management
AI
Automation
Zoom
Slack
Marketing Strategy
SMB
Digital Marketing

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