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Senior Partner, Learning & Talent Development
Croesus
Laval, QC
- Full-time
Reporting to the Vice President, Talent, Culture and Employee Experience, the Senior Partner, Learning & Talent Development plays a strategic role in structuring, evolving, and promoting…
Added 2 mins ago
Senior Research Consultant
Reach3 Insights
Toronto, ON
…Featuring immersive, in-the-moment research designs, intelligent data sciences and dynamic digital storytelling, our approach delivers deep experiential insights that inspire…
Added 2 mins ago
Associate Research Director
Reach3 Insights
Toronto, ON
…Featuring immersive, in-the-moment research designs, intelligent data sciences and dynamic digital storytelling, our approach delivers deep experiential insights that inspire…
Added 2 mins ago
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Director, Employee and Labour Relations
Northern Alberta Institute of Technology
St. Catharines, ON · Main Campus
- Full-time
The Director serves as a trusted advisor to executive and senior leaders, helping navigate complex workplace matters and translating institutional priorities into practical action that…
Added 2 mins ago
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Partners in Performance - Performance Strategy Principal Director
Accenture
Calgary, AB · Vancouver, BC · Ottawa, ON · Toronto, ON · Montreal, QC · Regina, SK
- Full-time
…management skills to spare. Your expertise? Advising clients on data-driven strategies to achieve their strategic, financial, and operational goals. You have energy and drive in abundance,…
Added 2 mins ago
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Senior Director, AI Architecture
RBC
Toronto, ON
- Full-time
…risk and jurisdiction. Build in token metering, caching and data-classification rules so cost and residency are enforced by the…
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Manager, Digital Product Marketing - RBC Direct Investing
RBC
Toronto, ON
- Full-time
Structure content for discoverability across search engines and AI-powered answer engines: schema markup, structured data, semantic HTML, and content patterns that earn citations in…
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Finance Managed Services Senior Associate
PwC
Calgary, AB · Vancouver, BC · Toronto, ON
- Full-time
As a Finance Managed Services Senior Associate, unlock your potential and embrace the chance to drive meaningful outcomes that’ll elevate your career. Your role will include, but isn’t…
Added 17 mins ago
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Senior QA Test Lead / Senior Test Lead
Infotek Consulting Inc.
Toronto, ON
- $65 to $80 CAD / hour
- Contract
We are seeking an experienced Senior QA Test Lead to lead quality assurance and testing activities throughout the delivery lifecycle of complex digital and enterprise solutions. The…
Added 17 mins ago
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Forward Deployed Engineer (Python/Pyspark and GenAI / LLM)
Apptoza Inc.
Toronto, ON
- Full-time
We are looking for a senior Forward Deployed Engineer who combines production-grade software engineering, data engineering, AI application development, and client-facing consulting. You…
Added 17 mins ago
JT
Senior Data Engineer
Javelin Technologies
Canada
- Full-time
As Senior Data Engineer / Data Scientist, you will design, build, and operate the group's data ecosystem: integrating data from our core business systems, developing robust pipelines,…
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AI Platform - B2B Sales Manager
TP
Toronto, ON
- Full-time
…by coaching a high-performing team and help them engage with senior internal & external stakeholders. You will be responsible for implementing strategic initiatives to help businesses…
Added 17 mins ago
DH
Financial Planning and Analysis Manager
Diploma Healthcare Group
Mississauga, ON
- $96,000 to $120,000 CAD / year
- Full-time
…analysis, and special projects. This role will liaise with senior management to prepare the business’ financial and strategic plans and work with the business to build annual budgets and…
Added 17 mins ago
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Analyst, Loans Modelling & Administration
Building Ontario Fund
Toronto, ON
- Full-time
…processes, project monitoring, and maintaining accurate portfolio data for assigned loans and financing instruments, while maintaining strong relationships with key stakeholders, working…
Added 17 mins ago
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Senior Business Analyst (2)
Aplin
AB · Edmonton, AB
- Contract
Our Client is seeking a Senior Business Analyst to support a major Enterprise Resource Planning (ERP) / Enterprise Asset Management (EAM) replacement program. This is a contract role based…
Added 17 mins ago
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Senior Account Executive
Improving
Calgary, AB
- Full-time
…Improving’s expertise in custom software development, cloud, data and AI, application modernization, and technology consulting. Working alongside our consulting and delivery teams, you’ll…
Added 17 mins ago
Unified Customer Experience - Consultant - Senior Full Stack Engineer
Questrade Financial Group
Calgary, AB
We’re looking for our next Senior Software Engineer. Could It Be You?
Added 17 mins ago
Fire Chief
The Corporation of The City of St. Thomas
St. Thomas, ON
As a member of the Corporate Senior Leadership Team, the Fire Chief contributes to corporate initiatives beyond the direct scope of the department, supports cross-functional collaboration,…
Added 17 mins ago
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Application Development Lead, Vice President
Citi
Mississauga, ON
- Full-time
The Applications Development Technology Lead Analyst is a senior level position responsible for establishing and implementing new or revised application systems and programs in coordination…
Added 17 mins ago
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Applications Development Tech Lead Analyst - VP
Citi
Mississauga, ON
- Full-time
The Applications Development Technology Lead Analyst is a senior level position responsible for establishing and implementing new or revised application systems and programs in coordination…
Added 17 mins ago
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Senior Engagement Manager
EXL
Canada
- Full-time
Build trusted relationships with client executives and senior business, data, digital, operations, engineering, supply chain, and technology leaders.
Added 17 mins ago
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Portfolio Manager, Civil Training Programs
CAE
Montreal, QC
- Full-time
Partner and communicate effectively with stakeholders at multiple organizational levels, including senior management, technical teams, and end users.
Added 32 mins ago
LH
2600001909 - Sr. Digital Solutions Developer
Lakeridge Health
Whitby, ON
- Internship
The Senior Digital Solutions Developer is responsible for the design, development, implementation, governance, and optimization of enterprise digital solutions that support organizational…
Added 32 mins ago
EB
Senior Financial Analyst, Financial Data & Systems
EQ Bank | Canada's Challenger Bank
Toronto, ON
- Full-time
…of the fastest growing financial institutions in Canada. The Senior Financial Analyst will use his or her data analytics skill to maintain key financial databases and models to develop…
Added 32 mins ago
HM
Buyer, Digital Investment & Activation
Horizon Media
Toronto, ON
- Full-time
…changes within the buying platforms as directed by planners and Senior…

Directive

Senior Demand Generation Strategist (Remote Canada)

Remote, Canada

Remote

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Oct 27, 2026

Original job description

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most.

With over a decade of expertise and 420+ B2B brands under our belt, we've earned our reputation on real outcomes. We run through 3 divisions: Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to guide your ICP to choose you across every decision point.

We move fast. We think boldly. We hire people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in.

*This role is listed internally as Demand Generation Manager*

About The Role

We are looking to offer a compelling and competitive new demand gen offering for our customers here at Directive. In this role, you will directly work with no more than seven accounts and be directly responsible for their performance marketing.

The ideal candidate for this role is an exceptionally strong T-Shaped Marketer with deep expertise in the SaaS marketplace across Paid, SEO, and CRO. A crucial part of this role will not only be executing campaigns; but also, interfacing with customers, pitching strategy, and ensuring that results are exceeded.

We value your ability to drive client results as an individual contributor and believe that the ideal candidate revels in owning the success of their client portfolio. You will only be successful in this role if you are strong at marketing strategy, execution, communication, and project management.

Roles & Responsibilities

Own the success of SMB clients, across channels
Handle client relationships with poise, confidence, and empathy
Project manage and organize your accounts
Build relationships with your point of contacts
Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
Strong SaaS background preferred
Skilled at having a large impact in a very specific role
Creative spark for marketing + deep passion for getting results

What You Offer

2+ years of experience in agency-side marketing
2+ years of experience in performance marketing
Brilliant strategist and a truly T-shaped marketer
World-class project manager who knows how to get things done on time and below cost
Availability to travel
Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

What We Offer

🏠 We have a set living wage at Directive

🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

💪 Physical - Gympass

🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

💰 Financial - Traditional and Roth 401(k) with a 3% company match

🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

🌴 Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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More about this job

Responsibilities

The strategist will manage a portfolio of up to seven SMB accounts, overseeing performance marketing and client relationships. They are responsible for executing campaigns, pitching strategies, and ensuring client results are exceeded.

Requirements

Candidates must have at least 2 years of experience in agency-side and performance marketing with a strong background in SaaS. Proficiency in Paid Media, SEO, and CRO is required, along with excellent project management and communication skills.

Skills

Demand generation
Performance marketing
SaaS marketing
Paid media
SEO
CRO
Project management
Strategy development
B2B marketing
Data analysis
Campaign execution
Communication
Marketing automation

Benefits

Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Mental health support
Gympass
Unlimited PTO
Paid company holidays
Paid parental leave
401(k) with company match
Annual bonus
Anniversary trip

Remote locations

Canada
Calgary, Alberta, Canada
Montreal, Quebec, Canada
Ottawa, Ontario, Canada
Toronto, Ontario, Canada
Vancouver, British Columbia, Canada

Remote locations (standardized)

Calgary, Alberta, Canada
Montreal, Quebec, Canada
Ottawa, Ontario, Canada
Toronto, Ontario, Canada
Vancouver, British Columbia, Canada

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
Performance Marketing
SaaS
Paid Media
SEO
CRO
B2B Marketing
Agency
Project Management
DiscoverabilityOS
Client Management
AI
Automation
Zoom
Slack
Marketing Strategy
SMB
Digital Marketing

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