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Added 10 mins ago
GR
Account Manager
G&A Robot
Burnaby, BC
- Full-time
1-2 years of experience in an account management, client services or customer success role (B2B preferred) and/or post-secondary education in Business, Sales or Marketing
Added 10 mins ago
PA
Automotive Sales & Finance Consultant
Pfaff Automotive Partners Inc.
Mississauga, ON
- Full-time
If you’re competitive, relationship-driven, and motivated to build your success in the luxury automotive industry, we want to hear from you.
Added 40 mins ago
A
Service Delivery Manager
Avanade
Toronto, ON
- Full-time
We are seeking an experienced Service Delivery Manager (SDM) to lead the delivery of 24x7 Managed Application Support Services for a large Banking client. The successful candidate will be…
Added 40 mins ago
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Cleaner
BGIS
Barrhead, AB
- Part-time
Key Responsibilities: Functioning as a core member of the operational team and reporting to the Manager/ Supervisor as a Cleaner you may be required to perform some of the following tasks…
Added 40 mins ago
A
Consultant(e) en intégration (Bilingue) - Integration Consultant (Bilingual)
ADP
Toronto, ON · Etobicoke, ON
- $75,200 to $125,200 CAD / year
- Other
Soutenir les initiatives d’amélioration continue visant les processus d’intégration, les outils et l’expérience client.
Added 40 mins ago
A
Consultant(e) en intégration (Bilingue) - Integration Consultant (Bilingual)
ADP
Montreal, QC
- $75,200 to $125,200 CAD / year
- Other
Soutenir les initiatives d’amélioration continue visant les processus d’intégration, les outils et l’expérience client.
Added 40 mins ago
A
Automation Controls Associate Manager
Accenture
Calgary, AB · Vancouver, BC · Mississauga, ON · Ottawa, ON · Toronto, ON
- Full-time
· Maintain and improve client relationships with all engineering disciplines and identify and develop new business opportunities.
Added 40 mins ago
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Credit Analyst I
TD
Vancouver, BC
- Full-time
TD Wealth is focused on the delivery of legendary client experiences to Mass Affluent and High-Net Worth clients through an integrated team of professionals across Private Investment…
Added 55 mins ago
RB
Senior Manager, Operational Risk / IT Risk and Compliance
Royal Bank of Canada
Toronto, ON
- Full-time
Senior Manager Operational Risk / IT Risk and Compliance is responsible for supporting the management of Operational Risk and Technology / Cyber Risk supporting the broader Payments…
Added 55 mins ago
CC
Manager, Premium Services (Rogers Place)
Compass Canada
Edmonton, AB
- Full-time
…food and beverage experiences for our partners and guests. Our success is driven by strong leadership, operational excellence, and a collaborative, people-first…
Added 1 hour ago
B
Facility Manager III
BGIS
Toronto, ON
- Full-time
…drive innovation for our clients’ businesses. Globally, we manager over 320 million square feet of client portfolios across 30,000+ locations in North America, Europe, Middle East,…
Added 1 hour ago
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Senior Analyst, Marketing Science
PHD
Toronto, ON
- Full-time
…Offering. We Work To Connect The Media We Plan And Execute With Our Client’s Business Outcomes. Establishing That Relationship Requires Data-focused Capabilities Across 3…
Added 1 hour ago
LW
Compliance Officer
Leith Wheeler Investment Counsel Ltd. | Leith Wheeler Conseils en investissements
Vancouver, BC
- Full-time
…filings and other compliance tasks to help deliver a positive client experience and to improve operational…
Added 1 hour ago
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Regional Operations Manager, Cleaning Services
BGIS
Calgary, AB
- Part-time
Job Summary: Under the general supervision of the Regional Director of Operations the Regional Manager performs a variety of management tasks with emphasis on customer satisfaction and…
Added 1 hour ago
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Finance Manager
BGIS
Markham, ON
- Full-time
Finance Manager is accountable for financial reporting, financial planning and analysis, process development and internal control adherence for a large CBG. The candidate should have a…
Added 1 hour ago
Branch Manager
Talent Acquisition Team at Westland Insurance. Text reply only.
Winnipeg, MB
As a Branch Manager, you're a collaborative sales leader with a genuine passion for the client experience and your team members. You're responsible for all our daily office operations.…
Added 1 hour ago
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Senior Manager, Supply Chain
Worley
Calgary, AB
- Full-time
Reporting functionally to the Supply Chain Director, the Senior Supply Chain Manager leads the delivery of integrated supply chain activities from planning and strategy development through…
Added 1 hour ago
A
Senior IT Auditor
Aviso
Toronto, ON
- $83,000 to $100,000 CAD / year
- Full-time
Reporting to the Manager, Technology Internal Audit the Senior IT Internal Auditor is responsible for facilitating a systematic and ongoing internal evaluation of risk management, internal…
Added 1 hour ago
SR
Technical Program Manager
Swim Recruiting
Vancouver, BC
- $95 to $110 CAD / hour
- Contract
As a result of growth and investment in technology our client is looking for a program manager to lead technical delivery of a large-scale transformation program running through 2027. The…
Added 1 hour ago
CS
Store Manager - Diesel Yorkdale
CALZATURIFICIO STEPHEN S.R.L.
Toronto, ON
- Full-time
The Store Manager builds and develops a high-performing team, sets the service standard on the floor, and cultivates lasting client relationships that drive repeat business and local market…
Added 1 hour ago
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Evergreen Client/Banking Advisor
RBC
Cochrane, AB
- Full-time
Client Advisor Intern – Job ID Code 2251 | Client Advisor – Job ID Code 2252
Added 1 hour ago
T
Personal Banker - Inviting Applicants who identify as First Nation (Status and Non-Status) Inuit, and Métis
TD
Calgary, AB · AB
- Full-time
…banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are…
Added 1 hour ago
T
Associate, Supervision and Governance, Business Management, Corporate & Investment Banking
TD
Toronto, ON
- Full-time
…department, such that their focus can remain on providing optimal client coverage and execution. The team liaises with various TDS and TDBG support partners to advance the needs of the…
Added 1 hour ago
T
Canadian Commercial Banking Associate
TD
AB
- Full-time
…future. Our quest is to deliver a first class business banking client experience and to be” The Better Business Bank” in North America. At TD, better business bankers have a strong…
Added 1 hour ago
Digital Risk Senior Manager
EY
Vancouver, BC
You will be responsible for managing multiple client engagement teams at an executive level within the practice and the firm. You can expect to work with high level client personnel to…

Directive

Senior Marketing Operations Manager (Remote Canada)

Remote, Canada

Remote

Full-time

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Job details

Job type: Full-time
Workplace: Remote
Experience: 5+ years in marketing operations, revenue operations, or a similar B2B go-to-market systems role, including experience building or rebuilding an ops function.
Posting language: English
Posted: Oct 27, 2026

Original job description

About Directive

At Directive, we’re a remote-first team of performance marketers obsessed with driving measurable growth for B2B SaaS and tech companies. We believe in data-backed strategy, radical accountability, and world-class execution across every channel - Paid Media, SEO & Content, CRO, Creative, and RevOps.

We’re building the next era of integrated marketing leadership, where creativity meets commercial discipline. Join us as we elevate how client strategy, retention, and growth are delivered at scale.

Role Summary

We're hiring a Senior Marketing Operations Manager to own the systems our go-to-market runs on. You'll sit on the internal marketing team as the operator behind the Marketing and Sales teams, owning CRM architecture across Salesforce and HubSpot, lead routing, attribution, reporting, and the tech stack that ties it all together. You’ll work cross-functionally with sales, executive leadership, and finance. This is a team-of-one role with direct leadership visibility: you'll set the ops strategy, and you'll also be the one building the workflows and systems that make it real.

We're looking for someone who has built ops functions, not just inherited them. You're fluent in Salesforce and HubSpot, you've rebuilt messy routing and attribution before, and you can walk an executive through why a conversion rate moved and what you're doing about it. You care about data integrity because you know every leadership decision sits on top of it.

If you love owning the full marketing stack, turning weekly numbers into a story leadership trusts, and leaving systems better than you found them, this role is built for you.

Key Responsibilities

Own CRM architecture across Salesforce and HubSpot: objects, fields, validation rules, Flows, formula fields, page layouts, and the sync logic between the two.
Run lead routing and scheduling end to end across LeanData, Chili Piper, HubSpot, and Salesforce, including round robin logic, booking windows, booking rules, and capacity, so every handraiser reaches the right rep fast.
Own attribution strategy: first- and last-touch source tracking, lead source definitions and governance, marketing influence tagging, and offline conversion tracking (Google, LinkedIn, Meta).
Report weekly and monthly on full-funnel performance (handraisers, intro calls, strategy calls, proposals, closed won) against goal, with rolling conversion rates, pacing, and YoY context. Maintain the Growth Dashboard and MoM/QoQ trackers leadership runs the business on.
Protect data integrity: deduplication (Cloudingo, LeanData), email validation, enrichment, platform properties, and sync logic.
Own email marketing end to end: newsletters, promotional sends, and nurture programs, including segmentation, build, QA, scheduling, A/B testing, and performance reporting. Protect deliverability and sender health through list hygiene, validation, and suppression management.
Build and optimize inbound and outbound programs, including handraiser and non-booker follow-up strategy, workflows, suppression logic, and signal-based campaigns across HubSpot, Instantly, Gong Engage, and UserGems.
Manage the MarTech stack and its budget: tool audits, access, renewals and negotiations, consolidation decisions, and monthly actuals vs. forecast for marketing and sales spend.
Partner with marketing on campaigns and thought leadership, from webinar operations and event lists to benchmark data for The Verdict Report and standardized campaign setup in Salesforce.
Support sales and leadership with analysis that drives decisions: pipeline goals by stage and division, channel influence analysis, and spend allocation recommendations.
Enable the org by training Account Directors, sales, and new hires on Salesforce, HubSpot, and Gong, and by keeping ops documentation, process diagrams, and how-tos current.
Maintain customer data that powers retention and expansion: point-of-contact and decision maker tracking, CSAT and reference program workflows, and CRM adoption for client-facing teams.
Design and enforce the pipeline: opportunity stages, entry and exit criteria, and stage-by-stage goals modeled from historical conversion rates so forecasts hold up.

Who You Are

Experience & Background

5+ years in marketing operations, revenue operations, or a similar B2B go-to-market systems role, including experience building or rebuilding an ops function.
Advanced Salesforce admin skills (validation rules, Flows, formula fields, custom objects, reports and dashboards, Data Loader) and deep HubSpot experience (workflows, lists, properties, forms, integrations). HubSpot and/or Salesforce certification is a plus, but not required.
Hands-on experience with lead routing and scheduling tools like LeanData and Chili Piper.
A strong grasp of attribution models, lead source governance, UTM standardization and tracking, and offline conversion tracking with ad platforms.
The analytical chops to build funnel reporting and pacing models in Salesforce and Google Sheets, and the judgment to explain what the numbers mean, not just what they are.
Experience with sales engagement, outbound, and data tools such as Gong and Gong Engage, Instantly, UserGems, and Zapier.
The ability to turn messy, cross-functional requests into clean systems, and the backbone to push back when a request would break reporting.
Comfort operating as a team of one: you prioritize ruthlessly, communicate tradeoffs clearly in weekly updates, and still sweat the details.
Experience managing vendor relationships, renewals, and MarTech budgets.
Confident in presenting performance and recommendations to executive leadership.
Bonus points for using AI agents or LLMs to automate ops workflows, and for agency or professional services experience.

Cultural Fit & Traits

You take ownership of outcomes and follow through on the details.
You’re curious about all aspects of marketing and are motivated to help the team succeed.
You’re comfortable building repeatable processes while staying hands-on with execution.
You communicate directly, welcome feedback, and work independently in a remote environment.
You put the team’s success first. We work as one marketing team, with shared goals and flexible responsibilities. You take ownership of your work, jump in where you can make an impact, and collaborate across functions to drive pipeline and revenue together.
You use AI thoughtfully to support research, personalization, and execution while maintaining accuracy and a natural human voice.

What We Offer:

🏠 We have a set living wage at Directive; the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.
🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
Benefits to Support the Whole Person:
- 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace
- 💪 Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
- 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- 💰 Financial - Traditional and Roth 401(k) with a 3% company match
- 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time
- 🌴 Annual Company-wide Retreat

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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More about this job

Responsibilities

The Senior Marketing Operations Manager will own the CRM architecture, lead routing, and attribution strategy across Salesforce and HubSpot. They will also manage the MarTech stack, report on full-funnel performance, and build workflows to support marketing and sales teams.

Requirements

Candidates must have 5+ years of experience in marketing or revenue operations with a proven track record of building or rebuilding ops functions. Advanced proficiency in Salesforce and HubSpot, along with strong analytical skills and experience managing lead routing and attribution, is required.

Skills

Salesforce
HubSpot
Marketing operations
Revenue operations
CRM architecture
Lead routing
Attribution modeling
Data integrity
Funnel reporting
MarTech stack management
Email marketing
Sales engagement
Project management
Data analysis
Vendor management
Strategic planning

Benefits

Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Mental health support
Physical therapy
Virtual workouts
Unlimited PTO
Paid company holidays
Paid parental leave
401(k) with company match
Annual bonus
Annual company retreat

Remote locations

Canada

Remote locations (standardized)

Canada

Visa sponsorship

Not detected in the job text

Keywords

Marketing Operations
Revenue Operations
Salesforce
HubSpot
LeanData
Chili Piper
Gong
Gong Engage
Instantly
UserGems
Zapier
CRM
Attribution
Lead Routing
Data Integrity
MarTech
B2B SaaS
Funnel Reporting
Cloudingo
Email Marketing
Automation
Analytics
Strategy
Performance Marketing
Lead Generation
Workflow Optimization
Budget Management
Cross-functional Collaboration
Forecasting
Data Visualization

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