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Added 26 mins ago
7
Assistant Store Leader (Assistant Manager)
7-Eleven
Prince George, BC
- Full-time
A focus and dedication to your success! We are committed to ensuring our employees receive proper training so they can confidently provide excellent customer service to our customers every…
Added 41 mins ago
C
Store Manager, Gardenland Parts & Supply
Co-op
Morden, MB
- Full-time
The Store Manager plays a key role in serving customers and building strong relationships with farmers, commercial businesses, and industrial clients. Success in this role requires…
Added 55 mins ago
CT
Roofing Services Manager
CSG Talent
Vaughan, ON
- $120,000 to $170,000 USD / year
- Full-time
A well-established commercial roofing contractor in Ontario is seeking an experienced Roofing Service Manager to oversee and develop its roofing service, repair, and maintenance operations.…
Added 1 hour ago
A
Skywise - Business Applications & Development Tools Manager
Airbus
Waterloo, ON
- Full-time
The Business Applications & Development Tools Manager is responsible for leading the strategy, implementation, operations, and tooling for both Business Applications (spanning HR, Finance,…
Added 2 hours ago
BG
Administrateur·trice du service | Service Writer
Brandt Group of Companies
Laval, QC
- Full-time
Préparer les rapports d'efficacité des techniciens de service selon les besoins pour soutenir le suivi des performances et l'amélioration des opérations.
Added 2 hours ago
BG
Administrateur · trice du service | Service Writer
Brandt Group of Companies
Laval, QC
- Full-time
Préparer les rapports d'efficacité des techniciens de service selon les besoins pour soutenir le suivi des performances et l'amélioration des opérations.
Added 2 hours ago
HT
IT Internal Auditor
Husky Technologies
Bolton, ON
- Full-time
…efficiency and effectiveness in financial processes, business operations and major initiatives. You will play a key role within the Internal Audit Department to test the effectiveness of…
Added 2 hours ago
HT
Manager, Internal Controls
Husky Technologies
Bolton, ON
- Full-time
Working with Internal Audit and the global Finance and Operations teams, the Manager, Internal Controls will play a critical role in Husky’s global financial reporting. This includes the…
Added 2 hours ago
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Systems and Applications Engineer
Valmet
Halifax, NS
- Full-time
Identify opportunities to improve customer processes and support the long-term success of customer operations through Valmet solutions.
Added 2 hours ago
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Bid Manager
ABOMIS
Canada
- Part-time
As we expand our international presence, we are looking for an experienced Senior Bid & Proposal Manager who understands the airport technology market and knows how to turn complex RFP…
Added 2 hours ago
A
Skywise - Business Applications & Development Tools Manager
Airbus
Waterloo, ON
- Full-time
The Business Applications & Development Tools Manager is responsible for leading the strategy, implementation, operations, and tooling for both Business Applications (spanning HR, Finance,…
Added 3 hours ago
SP
Business Strategy Senior Manager - Canadian Public Sector Experience Services
Salesforce Partner Canada
ON · Ontario, Canada
- Full-time
…Professional Services, the team is seeking a Business Strategy Senior Manager for Canadian Public Sector. The Business Strategy Senior Manager is responsible for ensuring overall delivery…
Added 5 hours ago
CC
Business Development Manager
Confidential Careers
Calgary, AB
- Full-time
We are seeking an experienced and commercially driven Business Development Manager to support the growth of our nitrogen services operations in Canada.
Added 6 hours ago
CR
Culinary Manager
COGIR Real Estate
Ottawa, ON
- Full-time
Embrace the role of Culinary Manager and become a values-driven leader adept at managing our culinary and dining department. Your flair for creativity and culinary expertise will come to…
Added 6 hours ago
CR
Culinary Manager- 6 Month Contract
COGIR Real Estate
Calgary, AB
- Full-time
Embrace the role of Culinary Manager and become a values-driven leader adept at managing our culinary and dining department. Your flair for creativity and culinary expertise will come to…
Added 6 hours ago
AA
Manager Qualité Opérations
Airbus Aircraft
Montreal, QC
- Full-time
Relevant du Directeur Qualité d’Airbus Atlantique Canada, le titulaire devra gérer les équipes de Qualité Opérations composées de superviseurs et leurs inspecteurs sur les programmes G7500…
Added 6 hours ago
FF
Seasonal Associate - Famous Footwear
Famous Footwear
Winnipeg, MB
- Temporary
Ace Retail Operations: You’ll ensure daily store tasks (pricing, shipment processing, fulfillment and inventory) are dialed in, keeping the store running like a tightly laced sneaker.…
Added 7 hours ago
BG
Territory Manager - Underground & Tree Care Products
Brandt Group of Companies
Oro, ON
- Full-time
Monitor customer operations and changing requirements to anticipate needs and provide proactive solutions.
Added 7 hours ago
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Maintenance Manager- 6 Month Contract
Cogir Senior Living
Winnipeg, MB · Kingston, ON · Portsmouth
- Full-time
…your passion? Does motivating a team and delivering superior customer service excite…
Added 7 hours ago
T
Personal Banking Associate Trainee
TD
Calgary, AB
- Full-time
Recommend improvements to work practices, branch operations and processes to enhance customer Department Overview:
Added 7 hours ago
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Personal Banking Associate Trainee
TD
Calgary, AB
- Full-time
Recommend improvements to work practices, branch operations and processes to enhance customer Department Overview:
Added 7 hours ago
BG
Territory Manager_CA
Brandt Group of Companies
Cranbrook, BC
- Full-time
The Territory Manager is responsible for driving business growth and market share within an assigned Area of Responsibility (AoR). This role focuses on building and maintaining strong…
Added 7 hours ago
HT
Manager, Internal Controls
Husky Technologies
Bolton, ON
- Full-time
Working with Internal Audit and the global Finance and Operations teams, the Manager, Internal Controls will play a critical role in Husky’s global financial reporting. This includes the…
Added 7 hours ago
HT
IT Internal Auditor
Husky Technologies
Bolton, ON
- Full-time
…efficiency and effectiveness in financial processes, business operations and major initiatives. You will play a key role within the Internal Audit Department to test the effectiveness of…
Added 7 hours ago
HT
A/P Administrator
Husky Technologies
Bolton, ON
- Full-time
Husky TechnologiesTM a company with a strong foundation built on innovation, close customer relationships, a strong sense of community and a unique culture and values. We are looking for…

Directive

Senior Marketing Operations Manager (Remote Canada)

Remote, Canada

Remote

Full-time

Apply About employer

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Job details

Job type: Full-time
Workplace: Remote
Experience: 5+ years in marketing operations, revenue operations, or a similar B2B go-to-market systems role, including experience building or rebuilding an ops function.
Posting language: English
Posted: Oct 27, 2026

Original job description

About Directive

At Directive, we’re a remote-first team of performance marketers obsessed with driving measurable growth for B2B SaaS and tech companies. We believe in data-backed strategy, radical accountability, and world-class execution across every channel - Paid Media, SEO & Content, CRO, Creative, and RevOps.

We’re building the next era of integrated marketing leadership, where creativity meets commercial discipline. Join us as we elevate how client strategy, retention, and growth are delivered at scale.

Role Summary

We're hiring a Senior Marketing Operations Manager to own the systems our go-to-market runs on. You'll sit on the internal marketing team as the operator behind the Marketing and Sales teams, owning CRM architecture across Salesforce and HubSpot, lead routing, attribution, reporting, and the tech stack that ties it all together. You’ll work cross-functionally with sales, executive leadership, and finance. This is a team-of-one role with direct leadership visibility: you'll set the ops strategy, and you'll also be the one building the workflows and systems that make it real.

We're looking for someone who has built ops functions, not just inherited them. You're fluent in Salesforce and HubSpot, you've rebuilt messy routing and attribution before, and you can walk an executive through why a conversion rate moved and what you're doing about it. You care about data integrity because you know every leadership decision sits on top of it.

If you love owning the full marketing stack, turning weekly numbers into a story leadership trusts, and leaving systems better than you found them, this role is built for you.

Key Responsibilities

Own CRM architecture across Salesforce and HubSpot: objects, fields, validation rules, Flows, formula fields, page layouts, and the sync logic between the two.
Run lead routing and scheduling end to end across LeanData, Chili Piper, HubSpot, and Salesforce, including round robin logic, booking windows, booking rules, and capacity, so every handraiser reaches the right rep fast.
Own attribution strategy: first- and last-touch source tracking, lead source definitions and governance, marketing influence tagging, and offline conversion tracking (Google, LinkedIn, Meta).
Report weekly and monthly on full-funnel performance (handraisers, intro calls, strategy calls, proposals, closed won) against goal, with rolling conversion rates, pacing, and YoY context. Maintain the Growth Dashboard and MoM/QoQ trackers leadership runs the business on.
Protect data integrity: deduplication (Cloudingo, LeanData), email validation, enrichment, platform properties, and sync logic.
Own email marketing end to end: newsletters, promotional sends, and nurture programs, including segmentation, build, QA, scheduling, A/B testing, and performance reporting. Protect deliverability and sender health through list hygiene, validation, and suppression management.
Build and optimize inbound and outbound programs, including handraiser and non-booker follow-up strategy, workflows, suppression logic, and signal-based campaigns across HubSpot, Instantly, Gong Engage, and UserGems.
Manage the MarTech stack and its budget: tool audits, access, renewals and negotiations, consolidation decisions, and monthly actuals vs. forecast for marketing and sales spend.
Partner with marketing on campaigns and thought leadership, from webinar operations and event lists to benchmark data for The Verdict Report and standardized campaign setup in Salesforce.
Support sales and leadership with analysis that drives decisions: pipeline goals by stage and division, channel influence analysis, and spend allocation recommendations.
Enable the org by training Account Directors, sales, and new hires on Salesforce, HubSpot, and Gong, and by keeping ops documentation, process diagrams, and how-tos current.
Maintain customer data that powers retention and expansion: point-of-contact and decision maker tracking, CSAT and reference program workflows, and CRM adoption for client-facing teams.
Design and enforce the pipeline: opportunity stages, entry and exit criteria, and stage-by-stage goals modeled from historical conversion rates so forecasts hold up.

Who You Are

Experience & Background

5+ years in marketing operations, revenue operations, or a similar B2B go-to-market systems role, including experience building or rebuilding an ops function.
Advanced Salesforce admin skills (validation rules, Flows, formula fields, custom objects, reports and dashboards, Data Loader) and deep HubSpot experience (workflows, lists, properties, forms, integrations). HubSpot and/or Salesforce certification is a plus, but not required.
Hands-on experience with lead routing and scheduling tools like LeanData and Chili Piper.
A strong grasp of attribution models, lead source governance, UTM standardization and tracking, and offline conversion tracking with ad platforms.
The analytical chops to build funnel reporting and pacing models in Salesforce and Google Sheets, and the judgment to explain what the numbers mean, not just what they are.
Experience with sales engagement, outbound, and data tools such as Gong and Gong Engage, Instantly, UserGems, and Zapier.
The ability to turn messy, cross-functional requests into clean systems, and the backbone to push back when a request would break reporting.
Comfort operating as a team of one: you prioritize ruthlessly, communicate tradeoffs clearly in weekly updates, and still sweat the details.
Experience managing vendor relationships, renewals, and MarTech budgets.
Confident in presenting performance and recommendations to executive leadership.
Bonus points for using AI agents or LLMs to automate ops workflows, and for agency or professional services experience.

Cultural Fit & Traits

You take ownership of outcomes and follow through on the details.
You’re curious about all aspects of marketing and are motivated to help the team succeed.
You’re comfortable building repeatable processes while staying hands-on with execution.
You communicate directly, welcome feedback, and work independently in a remote environment.
You put the team’s success first. We work as one marketing team, with shared goals and flexible responsibilities. You take ownership of your work, jump in where you can make an impact, and collaborate across functions to drive pipeline and revenue together.
You use AI thoughtfully to support research, personalization, and execution while maintaining accuracy and a natural human voice.

What We Offer:

🏠 We have a set living wage at Directive; the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.
🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
Benefits to Support the Whole Person:
- 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace
- 💪 Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
- 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- 💰 Financial - Traditional and Roth 401(k) with a 3% company match
- 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time
- 🌴 Annual Company-wide Retreat

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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More about this job

Responsibilities

The Senior Marketing Operations Manager will own the CRM architecture, lead routing, and attribution strategy across Salesforce and HubSpot. They will also manage the MarTech stack, report on full-funnel performance, and build workflows to support marketing and sales teams.

Requirements

Candidates must have 5+ years of experience in marketing or revenue operations with a proven track record of building or rebuilding ops functions. Advanced proficiency in Salesforce and HubSpot, along with strong analytical skills and experience managing lead routing and attribution, is required.

Skills

Salesforce
HubSpot
Marketing operations
Revenue operations
CRM architecture
Lead routing
Attribution modeling
Data integrity
Funnel reporting
MarTech stack management
Email marketing
Sales engagement
Project management
Data analysis
Vendor management
Strategic planning

Benefits

Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Mental health support
Physical therapy
Virtual workouts
Unlimited PTO
Paid company holidays
Paid parental leave
401(k) with company match
Annual bonus
Annual company retreat

Remote locations

Canada

Remote locations (standardized)

Canada

Visa sponsorship

Not detected in the job text

Keywords

Marketing Operations
Revenue Operations
Salesforce
HubSpot
LeanData
Chili Piper
Gong
Gong Engage
Instantly
UserGems
Zapier
CRM
Attribution
Lead Routing
Data Integrity
MarTech
B2B SaaS
Funnel Reporting
Cloudingo
Email Marketing
Automation
Analytics
Strategy
Performance Marketing
Lead Generation
Workflow Optimization
Budget Management
Cross-functional Collaboration
Forecasting
Data Visualization

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