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Added 31 mins ago
FN
Social Media Manager
Far Niente LLC
Oakville, ON
- Full-time
Great brands have great stories. At Far Niente Wine Estates, we're looking for a creative, digitally savvy Social Media Manager who knows how to turn those stories into captivating content,…
Added 31 mins ago
HI
Product Owner ( Spanish Speaker )
HRbrain Inc.
Toronto, ON
- Full-time
The incumbent acts as a Sr. Product Manager and manages the design and deployment front-line tools and solutions across our international markets for retail and small business segments. As…
Added 1 hour ago
S
Media Sales Strategist – Calgary, AB
Stingray
Calgary, AB
- Full-time
We are currently looking for a Media Sales Strategist to join our Calgary team! This position reports to the General Sales Manager.
Added 1 hour ago
CU
Manager, Ceremonies, Events, and Government Liaison
Carleton University
Ottawa, ON
- Other
The Manager, Ceremonies, Events, and Government Liaison provides strategic leadership and operational oversight for the planning and delivery of major university and campus-wide events,…
Added 1 hour ago
OM
Senior Campaign, Social
Omnicom Media
Toronto, ON
- Full-time
As a Sr Campaign Manager, Paid Social Activation, you will own the execution and performance of paid social campaigns across key platforms including Meta, TikTok, Snapchat, LinkedIn,…
Added 1 hour ago
W
Product Manager, Financing
Wayfair
Toronto, ON
- $152,313 to $165,557.5 CAD / year
- Full-time
…financing campaigns, and build the toolkit that makes each campaign faster than the…
Added 2 hours ago
R
Marketing Specialist
RhythmQ
Remote, Canada
- $55,000 to $65,000 CAD / year
- Full-time
- Remote
RhythmQ builds the RQ Platform, a cloud-based, all-in-one application and review management system used by organizations that run grants, scholarships, fellowships and awards programs. Our…
Added 2 hours ago
AG
Senior Campaign, Social
Adelphi Group
Toronto, ON
- Full-time
As a Sr Campaign Manager, Paid Social Activation, you will own the execution and performance of paid social campaigns across key platforms including Meta, TikTok, Snapchat, LinkedIn,…
Added 2 hours ago
LA
Client Success Manager/Google Ads Specialist for a digital marketing agency
Limitless Agency
Remote, Canada
- $42,000 to $48,000 USD / year
- Full-time
- Remote
…roughly USD $100,000 in combined monthly ad spend. You’ll deliver campaign results and communicate strategy directly to clients, taking day-to-day campaign and account management off the…
Added 2 hours ago
D
Senior Programmatic Manager (Remote Canada)
Directive
Remote, Canada
- Full-time
- Remote
Establish and analyze key performance indicators (KPIs): Define KPIs and regularly analyze campaign performance, providing valuable insights and recommendations for continuous optimization…
Added 2 hours ago
C
Manager Business Communications Partner (Temporary 6-months)
CN
Montreal, QC · Greater Montreal Metropolitan Area
- Temporary
Manage the timely, cost-effective delivery of innovative communication campaigns, overseeing the complete quality assurance and Senior Manager sign-off workflow
Added 2 hours ago
Digital Marketing Program Manager
Dayforce
Toronto, ON
The Digital Marketing Program Manager is responsible for keeping the Digital Marketing team’s web and digital work moving efficiently while leading delivery of high-impact initiatives. This…
Added 3 hours ago
F
Technical Co-founder - AI Workforce for Law Firms
FutureSight
Canada
- Full-time
Claire - AI Marketing Assistant. Claire helps firms generate and nurture demand through content, digital marketing, campaign management and optimization, lead nurturing, and ongoing…
Added 3 hours ago
KS
Marketing Manager, Growth & Client Engagement
K2 Services
Corporate Canada Eastern Office
- Full-time
This position combines marketing strategy, campaign execution, business development support, and client-facing relationship management. The ideal candidate is equally comfortable in…
Added 3 hours ago
F
Technical Co-founder - AI Workforce for Law Firms
FutureSight
Canada
- Full-time
Claire - AI Marketing Assistant. Claire helps firms generate and nurture demand through content, digital marketing, campaign management and optimization, lead nurturing, and ongoing…
Added 3 hours ago
FO
Agent(e) des Communications, Adaptation
Federation of Canadian Municipalities
Ottawa, ON · Greater Ottawa Metropolitan Area
- Full-time
Experience with paid social media campaign management, search engine optimization, content strategy or content marketing best practices
Added 3 hours ago
H
Director of Product Marketing (Hybrid)
Homebase
Toronto, ON
- $200,000 to $260,000 USD / year
- Full-time
…daily with Growth, Creative, Product, Sales, and Support. Every campaign, landing page, sales script, and support conversation starts from what your team learns and…
Added 3 hours ago
A
Business Intelligence Specialist
ABB
Milton, ON
- Full-time
This role reports to the ELSE Marketing Manager
Added 3 hours ago
MB
Social Media Specialist
Maison Birks
Montreal, QC
- Full-time
Reporting to the Manager, Digital Marketing, the Social Media Specialist is responsible for developing and executing the social media strategy and content across Birks Group's social media…
Added 3 hours ago
WC
Business Development Representative (2026-402-CP)
WoodGreen Community Services
Toronto, ON
- Contract
…and hiring activity. Working in close collaboration with the Campaign Manager, Employment Consultants, the Coordinator of Brokered Incentive Agreements (wage subsidy agreements) and the…
Added 3 hours ago
OC
Manager, Direct Response and Individual Giving - 12 month maternity leave contract
Osteoporosis Canada
Toronto, ON
- Full-time
The Manager, Direct Response and Individual Giving serves as a key member of the Osteoporosis Canada Fundraising team and is responsible for planning, executing, monitoring and evaluating…
Added 3 hours ago
OS
Marketing Manager, Growth & Client Engagement
Opensity Solutions
Burlington, ON
- Full-time
This position combines marketing strategy, campaign execution, business development support, and client-facing relationship management. The ideal candidate is equally comfortable in…
Added 3 hours ago
YB
Manager, Brand Engagement
YMCA BC
New Westminster, BC
- Full-time
Reporting to the Director, Marketing and Communications, the Manager, Brand Engagement is responsible for leading and evolving YMCA BC's digital brand channels, including social media and…
Added 4 hours ago
TE
Brand & Advertising Coordinator
Titan Environmental Containment & Titan USA
Leduc, AB · AB · Surrey, BC · Ile des Chênes, MB · Burlington, ON · Ottawa, ON · Emerald Park, SK · Vars, ON · Calgary, AB
- Full-time
…to help bring our brand to life. Reporting to the Marketing Manager, this role is at the center of our marketing efforts, coordinating impactful advertising campaigns, supporting brand…
Added 4 hours ago
Principal Product Mgr. - Tech, Programmatic Reporting, Measurement, Ad Tech, and Data Science (MADS)
Amazon
Toronto, ON
We are seeking an experienced, highly technical, customer-focused Principal Product Manager – Technical to lead the development of high scale programmatic reporting solutions. This role…

Directive

Senior Programmatic Manager (Remote Canada)

Remote, Canada

Remote

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Nov 3, 2026

Original job description

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue - not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs - we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO/Content to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.

But here’s the fun part - we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? Come join us.

The Role:

The Associate Director, Programmatic Strategy & Activation is a pivotal leadership role responsible for owning the expansion of our Programmatic service offerings and driving forward the strategic vision of the department.

Role & Responsibilities:

Develop and implement comprehensive programmatic strategies: Spearhead the creation and execution of impactful programmatic strategies to enhance the organization's digital advertising capabilities.
Collaborate cross-functionally: Work closely with cross-functional teams to align programmatic initiatives with overall business objectives, ensuring a cohesive approach to marketing efforts.
Establish and analyze key performance indicators (KPIs): Define KPIs and regularly analyze campaign performance, providing valuable insights and recommendations for continuous optimization and client growth.
Manage relationships with key partners and vendors: Cultivate and manage relationships with programmatic partners, vendors, and platforms to foster collaboration and ensure access to cutting-edge solutions.
Thought Leadership: Act as a thought leader within the organization, sharing industry knowledge and insights to inform decision-making and strategy development.

Qualifications:

7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies
2+ years of demonstrated people management experience, inspiring, motivating, and coaching teams effectively
Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month
Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs
Proven track record in Programmatic media planning and building measurement frameworks to evaluate campaign success
Recent, hands-on expertise in building and optimizing campaigns in DSPs, with a preference for experience in TTD, Nexxen and DV360
ABM experience
Experience supporting Programmatic new business pitches, including audits and presentations
Ability to provide clear POVs and Programmatic subject matter expertise to support in advancing the department and L&D
Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities
Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively

What We Offer:

🏠 We have a set living wage at Directive; The annual base salary range for this position based in Canada is $100,000- $130,000 CAD with bonus eligibility.

🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

💪 Physical - Gympass

🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

💰 Financial - Traditional and Roth 401(k) with a 3% company match

🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

🌴 Annual Anniversary Trip with peers and executive leadership for fun and entertainment!

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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More about this job

Responsibilities

The Associate Director of Programmatic Strategy & Activation will lead the expansion of programmatic service offerings and define the department's strategic vision. They are responsible for managing programmatic campaigns, analyzing performance KPIs, and fostering relationships with key partners and vendors.

Requirements

Candidates must have at least 7 years of experience in programmatic roles and 2 years of people management experience. Proficiency in DSPs such as TTD, Nexxen, and DV360, along with a strong background in B2B/SaaS programmatic growth, is required.

Skills

Programmatic strategy
Digital advertising
People management
B2B marketing
SaaS marketing
Media planning
DSP optimization
TTD
Nexxen
DV360
ABM
KPI analysis
Campaign management
Cross-functional collaboration
Strategic leadership

Benefits

Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Mental health support
Headspace membership
Gympass
Unlimited PTO
Paid company holidays
Paid parental leave
401(k) with company match
Annual bonus
Anniversary trip

Remote locations

Canada

Remote locations (standardized)

Canada

Visa sponsorship

Not detected in the job text

Keywords

Programmatic
B2B
SaaS
Performance Marketing
Digital Advertising
DSP
TTD
Nexxen
DV360
ABM
Media Planning
KPI
Strategy
Campaign Optimization
Marketing Agency
Customer Generation
Paid Media
RevOps
Go-To-Market Strategy
Leadership

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