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Added 3 hours ago
FN
Social Media Manager
Far Niente LLC
Oakville, ON
- Full-time
As our Social Media Manager, you'll help shape how our brands show up in the digital world. Reporting to the Director of Digital, you'll lead the strategy, creative execution, and…
Added 3 hours ago
HI
Product Owner ( Spanish Speaker )
HRbrain Inc.
Toronto, ON
- Full-time
As Senior Manager, Business Digital Enablement CRM Solutions, you will contribute to the oversight and strategic design of CRM primary product capabilities in IB Retail & Digital Banking,…
Added 4 hours ago
OM
Senior Campaign, Social
Omnicom Media
Toronto, ON
- Full-time
As a Sr Campaign Manager, Paid Social Activation, you will own the execution and performance of paid social campaigns across key platforms including Meta, TikTok, Snapchat, LinkedIn,…
Added 5 hours ago
AG
Senior Campaign, Social
Adelphi Group
Toronto, ON
- Full-time
As a Sr Campaign Manager, Paid Social Activation, you will own the execution and performance of paid social campaigns across key platforms including Meta, TikTok, Snapchat, LinkedIn,…
Added 5 hours ago
D
Senior Programmatic Manager (Remote Canada)
Directive
Remote, Canada
- Full-time
- Remote
Thought Leadership: Act as a thought leader within the organization, sharing industry knowledge and insights to inform decision-making and strategy development.
Added 6 hours ago
A
Product Marketing Manager - Industrial
ABB
Saint-Jean-sur-Richelieu, QC · St-Jean-Sur-Richelieu, QC
- Full-time
We are looking for an experienced Product Marketing Manager for our Industrial Installation products portfolio to shape how our products are positioned, launched, and activated in the…
Added 6 hours ago
KS
Marketing Manager, Growth & Client Engagement
K2 Services
Corporate Canada Eastern Office
- Full-time
Strong understanding of digital marketing, content strategy, social media, email marketing, events, and campaign analytics.
Added 6 hours ago
A
Product Marketing Manager - Industrial
ABB
Milton, ON
- Full-time
We are looking for an experienced Product Marketing Manager for our Industrial Installation products portfolio to shape how our products are positioned, launched, and activated in the…
Added 6 hours ago
MB
Social Media Specialist
Maison Birks
Montreal, QC
- Full-time
Reporting to the Manager, Digital Marketing, the Social Media Specialist is responsible for developing and executing the social media strategy and content across Birks Group's social media…
Added 6 hours ago
OS
Marketing Manager, Growth & Client Engagement
Opensity Solutions
Burlington, ON
- Full-time
Strong understanding of digital marketing, content strategy, social media, email marketing, events, and campaign analytics.
Added 6 hours ago
YB
Manager, Brand Engagement
YMCA BC
New Westminster, BC
- Full-time
Monitor, analyze, and report on digital channel performance, using analytics, SEO insights, and audience data to measure outcomes, inform strategy, improve performance, and demonstrate…
Added 6 hours ago
A-
Manager, Community Platform Growth
AMA - Alberta Motor Association
Edmonton, AB · Administration Centre
- Full-time
As Manager, Community Platform Growth, you’ll help grow AMA’s two-sided Marketplace by bringing more trusted service providers, sellers and consumers together. Reporting to the Director,…
Added 7 hours ago
Senior Manager, Strategic Sourcing
Scotiabank
Toronto, ON
…innovation. As the Bank accelerates its adoption of AI and digital capabilities, you’ll play a key role in shaping the future of sourcing within a global…
Added 7 hours ago
Marketing Manager, Gerber
Nestle Operational Services Worldwide SA
Toronto, ON · North York, ON
Translate consumer insights into compelling brand communications and integrated media strategies across organic, digital, and other key platforms.
Added 7 hours ago
Marketing Manager, Nido
Nestle Operational Services Worldwide SA
Toronto, ON · North York, ON
Translate consumer insights into compelling brand communications and integrated media strategies across organic, digital, and other key platforms.
Added 7 hours ago
IR
Senior Manager, Consulting
Info-Tech Research Group
Canada
- Full-time
We are seeking an experienced and dynamic Consulting Senior Manager to lead strategic client engagements, drive executive-level relationships, and oversee the delivery of research-driven…
Added 7 hours ago
IB
Events Manager
Indigo Books & Music
Toronto, ON
- $85,000 to $95,000 CAD / year
- Full-time
…high-profile celebrity events to the annual programming calendar. The Manager is the connective tissue between strategy and execution: ensuring the execution team has clear direction and…
Added 7 hours ago
AH
Product Manager
Avalon Holographics
St. John's, NL
- Full-time
We are seeking a Product Manager who is driven by curiosity and motivated by solving complex problems - someone who looks beyond individual requests to understand the bigger picture,…
Added 7 hours ago
T
Senior Product Manager, Oncology
Takeda
Toronto, ON · CAN - Toronto Head Office
- Full-time
The Product Manager, Oncology, with a focus on solid tumour portfolio, will play an integral role in the evolution of Takeda Canada within the oncology marketplace, including taking…
Added 8 hours ago
C
Senior Producer, Local Video Development (English Services) (Telework/Hybrid)
CBC/Radio-Canada
Toronto, ON
- Full-time
This role is a hybrid work arrangement. Work schedule to be discussed with Hiring Manager according to the guidelines defined by the department.
Added 8 hours ago
I
Events Manager
Indigo
Toronto, ON
- $85,000 to $95,000 CAD / year
- Full-time
…high-profile celebrity events to the annual programming calendar. The Manager is the connective tissue between strategy and execution: ensuring the execution team has clear direction and…
Added 8 hours ago
LI
Digital Marketing Manager
Livingston International
Toronto, ON
- Full-time
As our Digital Marketing Manager, your core focus will be on building a predictable and scalable pipeline.
Added 8 hours ago
TR
Sr. Digital Product Manager
Thomson Reuters
Toronto, ON · Canada, Toronto, Ontario
- Full-time
As a Sr. Product Manager, you will develop a comprehensive product strategy and roadmap and set key business objectives (OKRs) for your product. You will leverage the knowledge of your…
Added 8 hours ago
D
Ecommerce Manager, DTC
Dermalogica
Toronto, ON
- Full-time
As Ecommerce Manager, DTC, you will be a key strategic partner to the Director of Ecommerce & DTC, responsible for driving the commercial performance, digital execution and ongoing…
Added 8 hours ago
DC
ECommerce Manager, DTC
Dermalogica Canada
Toronto, ON
- $85,000 to $95,000 CAD / year
- Full-time
As Ecommerce Manager, DTC, you will be a key strategic partner to the Director of Ecommerce & DTC, responsible for driving the commercial performance, digital execution and ongoing…

Directive

Senior Programmatic Manager (Remote Canada)

Remote, Canada

Remote

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Nov 3, 2026

Original job description

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue - not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs - we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO/Content to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.

But here’s the fun part - we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? Come join us.

The Role:

The Associate Director, Programmatic Strategy & Activation is a pivotal leadership role responsible for owning the expansion of our Programmatic service offerings and driving forward the strategic vision of the department.

Role & Responsibilities:

Develop and implement comprehensive programmatic strategies: Spearhead the creation and execution of impactful programmatic strategies to enhance the organization's digital advertising capabilities.
Collaborate cross-functionally: Work closely with cross-functional teams to align programmatic initiatives with overall business objectives, ensuring a cohesive approach to marketing efforts.
Establish and analyze key performance indicators (KPIs): Define KPIs and regularly analyze campaign performance, providing valuable insights and recommendations for continuous optimization and client growth.
Manage relationships with key partners and vendors: Cultivate and manage relationships with programmatic partners, vendors, and platforms to foster collaboration and ensure access to cutting-edge solutions.
Thought Leadership: Act as a thought leader within the organization, sharing industry knowledge and insights to inform decision-making and strategy development.

Qualifications:

7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies
2+ years of demonstrated people management experience, inspiring, motivating, and coaching teams effectively
Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month
Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs
Proven track record in Programmatic media planning and building measurement frameworks to evaluate campaign success
Recent, hands-on expertise in building and optimizing campaigns in DSPs, with a preference for experience in TTD, Nexxen and DV360
ABM experience
Experience supporting Programmatic new business pitches, including audits and presentations
Ability to provide clear POVs and Programmatic subject matter expertise to support in advancing the department and L&D
Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities
Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively

What We Offer:

🏠 We have a set living wage at Directive; The annual base salary range for this position based in Canada is $100,000- $130,000 CAD with bonus eligibility.

🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

💪 Physical - Gympass

🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

💰 Financial - Traditional and Roth 401(k) with a 3% company match

🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

🌴 Annual Anniversary Trip with peers and executive leadership for fun and entertainment!

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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More about this job

Responsibilities

The Associate Director of Programmatic Strategy & Activation will lead the expansion of programmatic service offerings and define the department's strategic vision. They are responsible for managing programmatic campaigns, analyzing performance KPIs, and fostering relationships with key partners and vendors.

Requirements

Candidates must have at least 7 years of experience in programmatic roles and 2 years of people management experience. Proficiency in DSPs such as TTD, Nexxen, and DV360, along with a strong background in B2B/SaaS programmatic growth, is required.

Skills

Programmatic strategy
Digital advertising
People management
B2B marketing
SaaS marketing
Media planning
DSP optimization
TTD
Nexxen
DV360
ABM
KPI analysis
Campaign management
Cross-functional collaboration
Strategic leadership

Benefits

Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Mental health support
Headspace membership
Gympass
Unlimited PTO
Paid company holidays
Paid parental leave
401(k) with company match
Annual bonus
Anniversary trip

Remote locations

Canada

Remote locations (standardized)

Canada

Visa sponsorship

Not detected in the job text

Keywords

Programmatic
B2B
SaaS
Performance Marketing
Digital Advertising
DSP
TTD
Nexxen
DV360
ABM
Media Planning
KPI
Strategy
Campaign Optimization
Marketing Agency
Customer Generation
Paid Media
RevOps
Go-To-Market Strategy
Leadership

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