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Added 5 mins ago
HI
Change Analyst
HRbrain Inc.
Toronto, ON
- Full-time
Business group: HR Change Management Office – The HR Change Management Office leads enterprise-wide HR initiatives with a strong focus on communication and organizational change. The team…
Added 5 mins ago
RE
Project Estimator
Rising Edge Group
AB · Edmonton, AB
- Full-time
Reporting to the Estimating Manager, the Project Estimator plays a key role in the preparation of complete EPC (Engineering, Procurement, and Construction) proposals for high-voltage…
Added 20 mins ago
RP
Manager, Financial Reporting
RECRUITMENT PARTNERS INC.
Calgary, AB
- Full-time
Our client is seeking a Manager, Financial Reporting to lead the preparation, analysis, and accuracy of financial reporting within a complex, multi‑entity environment. This role ensures the…
Added 20 mins ago
T
DCO
TEKsystems
Burnaby, BC
- $65,000 to $75,000 CAD / year
- Full-time
…activities. The DCO role reports directly to the Data Center Manager. Main Responsibilities Responsible for Facility Health & Safety Management of both preventative and corrective…
Added 20 mins ago
A
Bilingual HR Advisor
ALS
Winnipeg, MB · Sudbury, ON · Thunder Bay, ON · CAN - ON - Sudbury
- Full-time
The HR Advisor works with the HR Manager to provide support in all areas of HR to an assigned client group. This role serves as a primary point of contact for managers, supervisors, and…
Added 20 mins ago
T
Security Remediation & Resilience Lead, BWI
TD
Toronto, ON
- Full-time
…engineers, operations teams, and enterprise stakeholders to deliver strategic initiatives, modernize platforms, improve operational performance, and maintain a stable, secure, and resilient…
Added 20 mins ago
HI
Project Coordinator
HUB International
Vancouver, BC · Toronto, ON
- Full-time
…Retirement division through contribution and oversight of our many strategic initiatives. Working closely with the Director, Operations and the entire operations team, this individual will…
Added 35 mins ago
LI
Director of Enterprise Sales (New Business)
Loopio Inc.
Remote, Canada
- $288,000 to $324,000 CAD / year
- Full-time
- Remote
…Reporting directly to the VP of Sales, you’ll shape the company's strategic direction. You’ll lead an existing team of Account Executives and work closely with leaders across Loopio to…
Added 50 mins ago
HR
Student Nurse Extern - Alternative Level of Care (Finch Reactivation Care Centre)
Humber River Health
Toronto, ON
- Full-time
…participation in the North West Toronto Ontario Health Team are key initiatives important to our Team. At Humber River Health, we use a custom combination of technology and clinical…
Added 50 mins ago
CU
Manager, Ceremonies, Events, and Government Liaison
Carleton University
Ottawa, ON
- Other
The Manager, Ceremonies, Events, and Government Liaison provides strategic leadership and operational oversight for the planning and delivery of major university and campus-wide events,…
Added 50 mins ago
TM
Manager, MGA & Program Operations
Tokio Marine Canada Ltd.
Toronto, ON
- Full-time
Join Us as a Manager, MGA & Program Operations
Added 50 mins ago
AC
Senior Manager, Strategic Initiatives (Underwriting/ Personal Lines)
Aviva Canada
Toronto, ON
- Full-time
We're looking for a strategic and results-oriented professional to join our team as Senior Manager, Strategic Initiatives (Underwriting/ Personal Lines) . Reporting to the SVP, this role…
Added 50 mins ago
MI
CN - Director, Strategic Business Development
MSC Industrial Supply Co.
Toronto, ON · Greater Toronto Area, Canada
- Full-time
This position is responsible for leading the Canadian Sales, Solutions, and Strategic Business Development teams under the Managing Director. The Director drives sales growth, expands…
Added 50 mins ago
SE
Commodity Manager / Spécialiste senior en approvisionnement
Siemens Energy
Montreal, QC
- Full-time
As a Commodity Manager, you become an essential contributor to Siemens Energy’s mission of energizing society and accelerating the energy transition. Your work directly supports the…
Added 50 mins ago
TF
Manager Safety-1st Shift-RVI-Hanceville
Tyson Foods
Hanceville, BC
- Full-time
The Safety Manager provides leadership, strategic direction, and technical expertise to drive a culture of safety, health, and environmental excellence throughout the facility. As a key…
Added 50 mins ago
SE
Commodity Manager / Spécialiste senior en approvisionnement
Siemens Energy
Oakville, ON
- Full-time
As a Commodity Manager, you become an essential contributor to Siemens Energy’s mission of energizing society and accelerating the energy transition. Your work directly supports the…
Added 50 mins ago
AC
Senior Manager, Strategic Initiatives (Underwriting/ Personal Lines)
Aviva Canada
Markham, ON
- Full-time
We're looking for a strategic and results-oriented professional to join our team as Senior Manager, Strategic Initiatives (Underwriting/ Personal Lines) . Reporting to the SVP, this role…
Added 50 mins ago
AT
Local Client Manager - Vancouver
APM Terminals
Delta, BC
- Full-time
A LCM maintains strong business relationships with Maersk’s Strategic Accounts and is responsible for YoY growth across the Maersk product and services portfolio. LCM’s offer transportation…
Added 50 mins ago
WC
Account Manager
White Cap Canada
Calgary, AB
- Full-time
Teams with individuals within the sales organization and key Shared Service support personnel to execute sales growth initiatives.
Added 1 hour ago
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Planning Intelligence & Automation
TC Energy
Calgary, AB
- Full-time
…Planning Intelligence & Automation. Reporting directly to the Manager, Portfolio Design & Optimization, this role will design, prototype, implement, and scale agentic AI and automation…
Added 1 hour ago
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Business Banking Relationship Manager Trainee
BMO
Brandon, MB
- Full-time
Develops client rapport and instils confidence to develop credibility and earn their trust as relationship manager.
Added 1 hour ago
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Mortgage Specialist
BMO
Sault Ste. Marie, ON
- Full-time
Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.
Added 1 hour ago
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Mortgage Specialist
BMO
Cobourg, ON
- Full-time
Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.
Added 1 hour ago
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Director, Treasury & Business Intelligence
Avana
Regina, SK
- Full-time
…the quality and effectiveness of the function and leads the Manager, Finance and assigned team members. The role translates financial and operating information into clear recommendations…
Added 1 hour ago
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Sr Specialist, Maintenance & Reliability
Nutrien
Calgary, AB
- Full-time
Reporting to the Director, Maintenance & Reliability, the Sr. Manager, Maintenance & Reliability will bring a continuous improvement mindset, with experience applying Lean and Six Sigma…

Directive

Senior Programmatic Manager (Remote Canada)

Remote, Canada

Remote

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Workplace: Remote
Posting language: English
Posted: Nov 3, 2026

Original job description

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue - not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs - we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO/Content to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.

But here’s the fun part - we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? Come join us.

The Role:

The Associate Director, Programmatic Strategy & Activation is a pivotal leadership role responsible for owning the expansion of our Programmatic service offerings and driving forward the strategic vision of the department.

Role & Responsibilities:

Develop and implement comprehensive programmatic strategies: Spearhead the creation and execution of impactful programmatic strategies to enhance the organization's digital advertising capabilities.
Collaborate cross-functionally: Work closely with cross-functional teams to align programmatic initiatives with overall business objectives, ensuring a cohesive approach to marketing efforts.
Establish and analyze key performance indicators (KPIs): Define KPIs and regularly analyze campaign performance, providing valuable insights and recommendations for continuous optimization and client growth.
Manage relationships with key partners and vendors: Cultivate and manage relationships with programmatic partners, vendors, and platforms to foster collaboration and ensure access to cutting-edge solutions.
Thought Leadership: Act as a thought leader within the organization, sharing industry knowledge and insights to inform decision-making and strategy development.

Qualifications:

7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies
2+ years of demonstrated people management experience, inspiring, motivating, and coaching teams effectively
Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month
Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs
Proven track record in Programmatic media planning and building measurement frameworks to evaluate campaign success
Recent, hands-on expertise in building and optimizing campaigns in DSPs, with a preference for experience in TTD, Nexxen and DV360
ABM experience
Experience supporting Programmatic new business pitches, including audits and presentations
Ability to provide clear POVs and Programmatic subject matter expertise to support in advancing the department and L&D
Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities
Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively

What We Offer:

🏠 We have a set living wage at Directive; The annual base salary range for this position based in Canada is $100,000- $130,000 CAD with bonus eligibility.

🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

💪 Physical - Gympass

🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

💰 Financial - Traditional and Roth 401(k) with a 3% company match

🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

🌴 Annual Anniversary Trip with peers and executive leadership for fun and entertainment!

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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More about this job

Responsibilities

The Associate Director of Programmatic Strategy & Activation will lead the expansion of programmatic service offerings and define the department's strategic vision. They are responsible for managing programmatic campaigns, analyzing performance KPIs, and fostering relationships with key partners and vendors.

Requirements

Candidates must have at least 7 years of experience in programmatic roles and 2 years of people management experience. Proficiency in DSPs such as TTD, Nexxen, and DV360, along with a strong background in B2B/SaaS programmatic growth, is required.

Skills

Programmatic strategy
Digital advertising
People management
B2B marketing
SaaS marketing
Media planning
DSP optimization
TTD
Nexxen
DV360
ABM
KPI analysis
Campaign management
Cross-functional collaboration
Strategic leadership

Benefits

Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Mental health support
Headspace membership
Gympass
Unlimited PTO
Paid company holidays
Paid parental leave
401(k) with company match
Annual bonus
Anniversary trip

Remote locations

Canada

Remote locations (standardized)

Canada

Visa sponsorship

Not detected in the job text

Keywords

Programmatic
B2B
SaaS
Performance Marketing
Digital Advertising
DSP
TTD
Nexxen
DV360
ABM
Media Planning
KPI
Strategy
Campaign Optimization
Marketing Agency
Customer Generation
Paid Media
RevOps
Go-To-Market Strategy
Leadership

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