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Added 3 days ago
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Digital Media Strategist
Arrivals + Departures
Toronto, ON
- $75,000 to $85,000 CAD / year
- Full-time
The Digital Media Strategist is a highly analytical, results-driven growth media expert. This strategist plays a crucial role in translating client objectives into effective,…
Added 4 days ago
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Associate Director, SEO (Mat leave Contract)
INNOCEAN Canada
Toronto, ON
- Contract
…within our media team of Planners, Buyers, Creatives, SEM, SMM, Programmatic Traders, and Data…
Added 5 days ago
BA
Media Strategist
Banfield Agency
Ottawa, ON
- Full-time
Banfield is looking for a Media Strategist to join the BanFam and help shape smart, insight-driven media campaigns that support our clients’ goals. You’ll work closely with internal teams…
Added 5 days ago
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Programmatic & Data Strategist - 12 Month Contract - Hybrid
Pelmorex
Oakville, ON
- Full-time
- Contract
You are a dynamic Programmatic & Data Strategist who excels in programmatic advertising, data, and marketing technology. As the go-to expert on Programmatic Deals, Data Segments, and Data…
Added 5 days ago
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Programmatic & Data Strategist - 12 Month Contract - Hybrid
Pelmorex
Oakville, ON
- Contract
You are a dynamic Programmatic & Data Strategist who excels in programmatic advertising, data, and marketing technology. As the go-to expert on Programmatic Deals, Data Segments, and Data…
Added 6 days ago
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Programmatic Specialist (Remote Canada)
Directive
Remote, Canada
- Full-time
- Remote
We’re looking for a bold, strategic Programmatic Strategist - someone who thrives in the fast-moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and even…
Added 9 days ago
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Programmatic Trader (Remote Canada)
Directive
Remote, Canada
- Full-time
- Remote
We’re looking for a bold, strategic Programmatic Strategist - someone who thrives in the fast-moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and even…
Added 9 days ago
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Senior Programmatic Strategist (Remote Canada)
Directive
Remote, Canada
- Full-time
- Remote
We’re looking for a bold, strategic Programmatic Strategist - someone who thrives in the fast-moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and even…
Added 9 days ago
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Programmatic Strategist (Remote Canada)
Directive
Remote, Canada
- Full-time
- Remote
We’re looking for a bold, strategic Programmatic Strategist - someone who thrives in the fast-moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and even…
Added 11 days ago
OM
Account Manager
OnDeck Marketing
Calgary, AB
- Full-time
…through managed digital media campaigns across social media and programmatic platforms. Our client portfolio is established and growing - and every account needs an owner who treats it like…
Added 11 days ago
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Senior Manager, AdTech Engineering
Pelmorex
Oakville, ON
- Full-time
…architecture, and organizational execution for our flagship data and advertising technology platforms. Bridging front-end SaaS applications with large-scale data engineering infrastructure,…
Added 11 days ago
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Senior Manager, AdTech Engineering
Pelmorex
Oakville, ON
- Full-time
…architecture, and organizational execution for our flagship data and advertising technology platforms. Bridging front-end SaaS applications with large-scale data engineering infrastructure,…
Added 1 month ago
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Performance Creative Strategist
HighlightTA
Remote, Canada
- $80,000 to $95,000 CAD / year
- Full-time
- Remote
Performance Data Analysis: Audit active campaigns daily across paid social & programmatic; track hook rate, CTR, ROAS, CPA, and assisted-conversion contribution to isolate winning visual…
Added 2 months ago
M
Future Position: Temporary Strategists
Monks
Toronto, ON
- Full-time
Are you a Strategist looking for impactful temporary opportunities? We're actively seeking talented Strategists, from junior to senior levels, to join our team on a project-by-project…
Added 2 months ago
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Strategist - SEO & AEO
Similarweb
Burlington, ON
- $130,000 to $170,000 USD / year
- Full-time
Advise clients on competitive paid media strategy across Paid Search (SEM/PPC), Paid Social, Programmatic Display, AEO advertising, and Affiliate channels using Similarweb data.
Added 1 month ago
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Senior Meta Strategist (Remote Canada) -Future Opening
Directive
Remote, Canada
- Full-time
- Remote
The Paid Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and…
Added 3 months ago
O
Sr. Manager, Performance Marketing
Opendoor
Toronto, Ontario
- Full-time
We're hiring a cross-channel Senior Performance Marketing Manager who is equal parts strategist, analyst, operator, and partner manager. You will own end-to-end media planning, buying (via…
Added 2 months ago
KD
Senior Paid Media Strategist
Konstruct Digital
Calgary, AB
- Full-time
Thanks for checking us out! We’re hiring and looking for our next top Senior Paid Media Strategist who is ready to contribute to a diverse portfolio of clients across North America.
Added 4 months ago
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Account Manager - Kickbox
Ziff Davis
Ottawa, ON
- Full-time
…troubleshooting API integrations, analyzing JSON/XML payload data, and assisting client developers with programmatic SMTP…
Added 4 months ago
MG
Account Manager - Kickbox
MOZ Group
Ottawa, ON
- Full-time
…troubleshooting API integrations, analyzing JSON/XML payload data, and assisting client developers with programmatic SMTP…
Added 1 month ago
Media Activation Director
SALT XC
Toronto, ON
The Media Activation Director is a data-driven, insights-led media strategist and platform expert with hands-on analytics, reporting, and management experience. The best candidate for this…
Added 1 month ago
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Senior Paid Media Strategist (Remote Canada)
Directive
Remote, Canada
- Full-time
- Remote
The Paid Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and…
Added 1 month ago
D
Senior Account Strategist, Paid Media (Remote Canada)
Directive
Remote, Canada
- Full-time
- Remote
The Paid Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and…
Added 1 month ago
D
Paid Search & Social Manager (Remote Canada)
Directive
Remote, Canada
- Full-time
- Remote
The Paid Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and…
Added 1 month ago
D
Paid Media Strategist (Remote Canada)
Directive
Remote, Canada
- Full-time
- Remote
The Paid Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and…

Directive

Senior Programmatic Strategist (Remote Canada)

Remote, Canada

Remote

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Workplace: Remote
Experience: 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience)
Posting language: English
Posted: Sep 25, 2026

Original job description

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue - not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs - we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO/Content to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.

But here’s the fun part - we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? Come join us.

About The Role

We’re looking for a bold, strategic Programmatic Strategist - someone who thrives in the fast-moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and even bigger ideas.

The Programmatic Strategist is a crucial, client-facing role responsible for day-to-day management of our Programmatic clients, including but not limited to campaign builds, optimization, and reporting across all Programmatic Channels (Display, Native, Video, Audio, etc). They create and manage custom client strategies and communicate with clients and internal stakeholders.

What You’ll Do:

1. Campaign Management:

Strategy Development: Collaborate with internal teams to create comprehensive media strategies that align with client objectives.
Data Integration: Leverage first-party and third-party data for precise audience targeting and segmentation.
Planning and Setup: Develop and implement programmatic campaigns across various Demand-Side Platforms (DSPs) such as DV360, The Trade Desk, and others.
Optimization: Continuously monitor and optimize campaigns to achieve performance and pacing goals.
Reporting: Generate and analyze performance reports to provide actionable insights and recommendations.
Troubleshooting: Quickly identify and resolve issues related to campaign performance and delivery.

2. Team Collaboration:

Cross-Functional Coordination: Work closely with creative, analytics, and account teams to ensure cohesive campaign execution.

3. Client Relationship Management:

Communication: Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments.
Presentation: Present campaign plans, performance reports, and strategic recommendations to clients.

What You’ll Bring:

3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience)
Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360
Proven track record in Programmatic media planning, buying, and building measurement frameworks to evaluate campaign success
Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs
Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month
Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities
Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively

Goals:

NSM Attainment: 100%
CSAT: 4.4+

What We Offer:

🏠 We have a set living wage at Directive; the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.ry

🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
Benefits to Support the Whole Person:
- 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace
- 💪 Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
- 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- 💰 Financial - Traditional and Roth 401(k) with a 3% company match
- 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time
- 🌴 Annual Company-wide Retreat

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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More about this job

Responsibilities

The Programmatic Strategist manages day-to-day programmatic campaigns, including strategy development, campaign builds, optimization, and reporting across various channels. They serve as the primary client contact, presenting performance reports and strategic recommendations to ensure client objectives are met.

Requirements

Candidates must have 3+ years of experience in programmatic roles at agencies or ad tech companies with hands-on expertise in DSPs like TTD and DV360. A strong background in B2B/SaaS marketing and the ability to manage budgets over $50k/month are required.

Skills

Programmatic advertising
Media buying
DV360
The Trade Desk
Campaign management
Data integration
Audience targeting
Performance reporting
B2B marketing
SaaS marketing
Strategic planning
Analytical skills
Communication skills
Cross-functional collaboration

Benefits

Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Mental health support
Headspace membership
Physical therapy
Virtual workouts
Unlimited PTO
Paid company holidays
Paid parental leave
401(k) with company match
Annual bonus
Annual company retreat

Remote locations

Canada

Remote locations (standardized)

Canada

Visa sponsorship

Not detected in the job text

Keywords

Programmatic
Display
Native
Video
Audio
DSPs
DV360
The Trade Desk
B2B
SaaS
Performance Marketing
Media Planning
Media Buying
Customer Generation
Campaign Optimization
Reporting
Analytics
First-party data
Third-party data
Segmentation
KPIs
RevOps
Go-To-Market Strategy
Paid Media
CRO

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