Marketing & Content Coordinator

The Marketing Coordinator supports the planning and execution of integrated marketing

initiatives across all customer touchpoints. This role helps bring seasonal campaigns to life

from concept to launch, coordinating content creation, photoshoots, marketing calendars,

and cross-functional activations. Working closely with the Marketing, Ecommerce & Retail

team, the coordinator ensures brand consistency and seamless execution across all

channels.

Key Responsibilities

Campaign Planning & Go-to-Market Execution

• Assist in the development and management of seasonal marketing and go-to-

market calendars.

• Coordinate the organization of campaigns across email marketing, social media,

affiliate marketing, paid media, website, retail, and other channels.

• Support the execution of product launches, seasonal campaigns, promotions, and

brand initiatives.

• Collaborate with internal teams and external partners to ensure projects are

delivered on time and to brand guidelines.

• Assist in the development of bilingual marketing copy across email campaigns,

website content, product launches, paid media, social media, retail

communications, and promotional materials.

Content Production & Photoshoots

• Plan and coordinate photoshoots including campaign, e-commerce, lookbook,

lifestyle, and product photography.

• Manage shoot logistics including timelines, talent, locations, product preparation,

shot lists, and vendor coordination.

• Assist in overseeing content production from concept development through final

delivery.

• Ensure all photography and video assets meet brand standards and campaign

objectives.

Creative Development

• Help translate campaign concepts into cohesive content across all brand

touchpoints.

• Collaborate cross-functionally to develop storytelling that extends from campaign

imagery to social media, email marketing, digital advertising, website content, retail

communications, and other customer-facing materials.

• Assist in maintaining a consistent visual and brand identity throughout all initiatives,

coming to the table with fresh ideas & on-trend research.

Qualifications

• Bachelor’s degree in Marketing, Communications, Fashion Marketing, Business,

Journalism, or a related field.

• 2+ years of experience in marketing, brand, communications, content production,

or a related role.

• Strong interest in fashion, apparel, retail, and consumer brands, with a good

understanding of industry trends and the customer journey.

• Passion for storytelling, visual culture, brand building, and content creation.

• Strong ability to research fashion and consumer journey trends.

• Experience in coordinating creative productions and photoshoots.

• Excellent organizational and project management skills with the ability to manage

multiple projects simultaneously.

• Strong written and verbal communication skills, with the ability to develop

compelling marketing copy across various channels.

• Understanding of digital marketing channels, including social media, email

marketing, affiliate marketing, influencer marketing, and paid media.

• Detail-oriented, proactive, and highly collaborative.

• Bilingual in English and French