Creative Strategist
- Canada
Full-time
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Job details
- Job type
- Full-time
- Posting language
- English
- Posted
Original job description
WHO WE ARE
DOE Media is a premier, data-driven firm specializing in global digital advertising and retention marketing. Our expertise lies in crafting sophisticated solutions that drive substantial growth for partners, ranging from dynamic startups to Fortune 500 brands. With a versatile portfolio, we engage with both B2B and B2C partners, including eCommerce, franchises, luxury, technology, apps, sports, events, financial services, and retail. DOE Media has generated over $1 Billion in trackable, profitable online revenues. Marketing is moving fast, and so are we. As the marketing world evolves, we’re evolving with it, embedding AI into how we think, create, and optimize. It’s how we stay ahead of the curve, not just on it.
Founded by seasoned entrepreneurs with a history of successfully building, scaling, and exiting direct-to-consumer (D2C) businesses, DOE Media is committed to delivering EBITDA-driven growth for our valued partners.
Embracing a culture built on the pillars of Data Over Ego, Partners as the Hero, Cutting Edge Knowledge – We are the Experts, Professionalism, and Work Ethic defines who we are. If your values resonate with ours, we're eager to meet you!
WHERE WE ARE GOING
Having propelled ourselves forward with an impressive $450+ million in digital ad spend and a remarkable $1 Billion in generated revenue over the past three years, our journey has been nothing short of extraordinary. Yet, we're not hitting the brakes; rather, we're gearing up for an ambitious future. Our sights are set on expanding our in-house team and client base sevenfold within the next five years.
As we continue to evolve, this is your opportunity to be an integral part of our forward-thinking journey. Join us and be a catalyst for the exciting chapters ahead.
WHAT YOU’LL DO
- Develop and own UGC creative strategies for DTC eCommerce clients, focused on performance, scalability, and paid social success
- Lead creative strategy for performance-driven content across platforms such as Meta and TikTok
- Write clear, detailed, and actionable creative briefs aligned with brand voice, funnel stage, and paid media objectives
- Manage creator casting through established networks, including sourcing talent and coordinating self-tape auditions
- Review, organize, and evaluate self-tape submissions to select creators that best fit each brand and creative concept
- Oversee multiple creative projects simultaneously, ensuring timelines, deliverables, and expectations are met
- Collaborate closely with media buyers, account managers, and creators to optimize creative for paid social performance
- Track creative iterations and performance insights, ensuring learnings are incorporated into future briefs and strategies
- Maintain a high level of attention to detail across creative assets, documentation, and workflows
- Communicate creative direction, updates, and insights with internal teams and clients
WHAT YOU’LL BRING TO THE TABLE
- Experience as a Creative Strategist, Creative Project Manager, or similar role within DTC eCommerce or an agency environment
- Strong understanding of UGC and performance creative for paid social platforms (Meta, TikTok, etc.)
- Proven ability to develop UGC strategies and write clear, effective creative briefs
- Experience managing creator workflows, casting processes, and creative production timelines
- Highly organized and detail-oriented - you’re a process builder and an expert multitasker
- Comfortable managing multiple brands and campaigns in a fast-paced agency environment
- Strong communication skills and the ability to collaborate cross-functionally with media, creative, and account teams
- Passion for performance marketing, creative testing, and scaling what works
More about this job
Responsibilities
Develop and manage UGC strategies and performance-driven creative for DTC eCommerce clients, including writing briefs, casting creators, and coordinating production. Track creative performance and iterations, apply learnings to future strategies, and collaborate with media buyers, account managers, creators, and clients.
Requirements
Experience in creative strategy, creative project management, or a similar role in DTC eCommerce or an agency is expected, along with a strong understanding of UGC and paid social performance creative. Candidates should be organized, detail-oriented, able to manage creator workflows and multiple campaigns, and effective at cross-functional communication.
Skills
- UGC Creative Strategy
- Performance Creative
- Creative Brief Writing
- Creator Casting
- Paid Social Advertising
- Meta Advertising
- TikTok Advertising
- Creative Testing
- Performance Marketing
- Campaign Management
- Project Management
- Cross-Functional Collaboration
- Performance Analysis
- Workflow Management
- Communication
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Creative & Media
- Management & Leadership
- Data & Analytics
Keywords
- UGC
- DTC ECommerce
- Performance Creative
- Creative Strategy
- Paid Social
- Meta
- TikTok
- Creative Briefs
- Creator Casting
- Self-Tape Auditions
- Creator Workflows
- Creative Production
- Creative Testing
- Performance Marketing
- Media Buying
- Campaign Management
- Creative Iterations
- Performance Insights
- Brand Voice
- Funnel Stage
- Digital Advertising
- Retention Marketing
- AI
- B2B
- B2C