The Manager, Marketing & Communications leads E2IP's marketing team and owns how the company presents itself to customers and employees. The role sets the marketing roadmap, leads the enhancement of the E2IP brand, runs organic and targeted campaigns, manages internal communications including The Pulse, and oversees trade shows, events, and marketing operations. Working closely with Sales, the role makes sure marketing activity turns into qualified pipeline.
What You'll Do :
Marketing Strategy & Team Leadership
- Develop, lead, and continuously evaluate the Marketing Roadmap so it supports E2IP's strategic growth plans and priority markets in medical, aerospace, defense, and industrial
- Turn business objectives into annual and quarterly marketing plans with clear goals, owners, timelines, and budgets
- Lead, coach, and develop the marketing team through regular one-on-one meetings, clear expectations, and ongoing feedback
- Run the annual performance review process for the team, including goal-setting, mid-year check-ins, self-assessments, and final evaluations
- Monitor team workload and project progress, address bottlenecks and delays early, and approve time off while keeping coverage in place
- Recruit and onboard new team members, and support each person's professional development and long-term career growth
- Review and approve campaigns and content produced by the team before publication, using the established approval process
Brand Enhancement
- Lead the enhancement of the E2IP brand, refining visual identity, messaging, and positioning across all markets and product lines
- Make sure all company materials, including presentations, brochures, templates, signage, and digital assets, carry consistent and positive messaging
- Direct the graphic designer on collateral updates and new creative, setting priorities and approving final work
- Develop thought leadership content that reinforces E2IP's position as an expert in printed electronics and HMI
- Maintain brand guidelines and templates, and make them easy for every department to use correctly
Organic & Targeted Campaigns
- Plan and lead organic campaigns across LinkedIn, social media, the websites, and email, including content calendars, editorial planning, and audience growth
- Plan and lead targeted campaigns aimed at priority accounts, industries, and buyer roles, in partnership with Sales and the Strategic Account Managers
- Oversee paid digital campaigns, including Google Ads and LinkedIn advertising, covering campaign structure, creative, budget allocation, and performance optimization
- Oversee lead nurturing programs in Pardot, ensuring proper segmentation, automation flows, and alignment with sales objectives
- Review all web content, landing pages, and digital assets before publication for accuracy, brand alignment, and SEO best practices
- Work with the Digital Pipeline Strategist so that campaign leads are followed up, qualified, and handed to Sales without delay
Internal Communications & The Pulse
- Lead all internal communications on behalf of E2IP, making sure they reflect the company's mission, values, and brand messaging
- Manage The Pulse in print and digital form, from editorial planning and copywriting to design, publishing, and homepage management
- Plan and run employee campaigns and company-wide announcements with Talent & Culture and leadership, coordinating English and French versions of all content
- Prepare, edit, and format HR and leadership memos, communication plans, and supporting materials such as TV visuals and printed pieces
- Lead the production of internal training and instructional videos using Synthesia, from content and direction through final review and approval
- Own the internal communication approval workflow and train stakeholders on how to use it
Trade Shows & Events
- Plan and coordinate trade shows, conferences, and external events, including booth logistics, communications, product samples, demonstrators, and vendor management
- Lead pre-event promotion and post-event follow-up so that leads from each event reach Sales quickly
- Plan and coordinate internal events with Talent & Culture, including communications and logistics
- Measure the return on each event and recommend which shows and conferences E2IP should attend
Marketing Operations, Budget & Compliance
- Build and manage the yearly marketing budget, track spending against plan, and submit expense reports monthly
- Ensure all E2IP trademarks are renewed and maintained in coordination with the legal team, monitoring renewal timelines and managing related documentation
- Oversee the marketing samples inventory so samples are categorized, tracked, and available for internal and customer-facing needs
- Manage marketing agencies, freelancers, and vendors, including scope, cost, and delivery
- Oversee the marketing platforms and tools, including Pardot, the CRM, analytics, social media, and web platforms, so access and continuity are always in place
Reporting & Collaboration
- Define marketing KPIs and maintain dashboards that report campaign performance, pipeline contribution, and return on marketing spend
- Report regularly to the VP, Product and Technology on results, priorities, and recommendations
- Partner with Sales, Product Management, Engineering, and Talent & Culture as a trusted cross-functional thought partner
- Track market trends, competitors, and new marketing technologies, including AI tools, and bring forward ideas that improve results
What You Bring :
Required Experience
- 7+ years of experience in B2B marketing, preferably in technology, electronics, or manufacturing
- 3+ years managing a marketing team, including coaching, performance reviews, and hiring
- Proven experience leading brand work and running organic, paid, and account-targeted campaigns from plan through results
- Experience managing internal communications or a company intranet
- Experience planning trade shows and events and managing a marketing budget
Required Skills
- Excellent written and verbal communication skills, with strong copywriting and editing for both technical B2B and employee audiences
- Strategic thinking, with the ability to turn business goals into a clear marketing plan and see it through
- Leadership skills that build a motivated, accountable, and self-directed team
- Analytical thinking with the ability to read campaign and funnel data and act on it
- Strong organization and project management across many parallel deadlines
- Comfort with AI tools and marketing technology, and openness to new ways of working
- Experience with Pardot (Marketing Cloud Account Engagement), Salesforce, Google Ads, or LinkedIn Campaign Manager
- Familiarity with website platforms, SEO, and creative and video tools such as Adobe Creative Suite, Canva, or Synthesia
- Bachelor's Degree in Marketing, Communications, Business, or a related field
- Exposure to marketing into Aerospace, Defense, Medical, or Industrial markets
- Bilingual (English/French) is an asset
Reporting Structure & Authority
This role reports to the VP, Product and Technology. The Manager, Marketing & Communications leads E2IP's marketing team, including the Digital Pipeline Strategist, the digital marketing and CRM specialist, and the graphic designer, and works closely with Sales, the Strategic Account Managers, and Talent & Culture. This role sets marketing priorities, approves marketing and internal communications content before publication, and manages the marketing budget within approved limits. Qualified opportunities and ongoing customer relationships remain with Sales.
🚀 About E2IP Technologies:
From ideation to manufacturing, we are redefining the boundaries between technology and design to deliver innovative Human-Machine Interface (HMI) and smart surface solutions to global leaders. We create new possibilities through innovations in printed electronics, materials science, advanced manufacturing processes, and embedded systems development - transforming the surfaces we touch in everyday life and simplifying how we interact with our physical environment.
Our team members are passionate about innovation, partnership, talent, and operational excellence. We continuously strive to improve in order to better support our customers. If you are growth-oriented and value a collaborative and innovative approach, you are likely a great fit for our team.
