Sales Manager

Company Overview Earlston Academy is an AI-powered career training and workforce development academy focused on helping individuals transition into high-demand careers in AI, technology, business operations, recruiting, and data-driven professions. We combine industry-relevant education, career coaching, and job placement support to deliver measurable career outcomes for our students. Role Overview We are seeking a high-performing Sales Manager to lead and scale our student enrollment team. This role is responsible for managing Enrollment Advisors, driving enrollment revenue, improving conversion rates, and building a high-performance sales culture. The ideal candidate is a proven sales leader with experience managing consultative sales teams, achieving aggressive revenue targets, and coaching representatives to consistently exceed performance goals. This position plays a critical role in helping prospective students invest in career-changing education and training programs. Key Responsibilities Sales Leadership & Team Management Lead, coach, and develop a team of Enrollment Advisors Establish performance expectations, activity targets, and accountability systems Conduct daily sales huddles, pipeline reviews, and one-on-one coaching sessions Monitor call quality and provide feedback on discovery, objection handling, and closing techniques Foster a results-driven, student-focused sales culture Recruit, onboard, and train new Enrollment Advisors as the team grows Enrollment Revenue & Performance Own monthly and quarterly enrollment targets Drive consistent enrollment growth through effective sales management Improve lead-to-appointment and appointment-to-enrollment conversion rates Forecast enrollment performance and revenue outcomes Identify opportunities to increase average student value through program recommendations and upsell opportunities Pipeline & CRM Management Oversee the enrollment pipeline and ensure timely follow-up on all leads Monitor CRM activity, lead stages, and advisor productivity Ensure accurate reporting and enrollment tracking Improve speed-to-lead performance and appointment show rates Maintain operational excellence across the admissions process Sales Process Optimization Develop and refine enrollment scripts, workflows, and sales playbooks Analyze funnel performance and identify conversion bottlenecks Test new sales approaches, messaging, and enrollment strategies Collaborate with marketing to improve lead quality and conversion performance Implement best practices to improve efficiency and scalability Cross-Functional Collaboration Partner with Marketing, Career Services, and Student Success teams to improve enrollment outcomes Provide feedback on market trends, student objections, and competitive positioning Support the development of new programs and enrollment initiatives Required Experience 3+ years of sales management, admissions leadership, or enrollment management experience Proven track record of leading teams that consistently achieve revenue targets Experience managing inside sales, admissions, enrollment, or consultative sales teams Strong coaching, performance management, and leadership skills Experience with CRM platforms such as HubSpot, Salesforce, or similar systems Strong understanding of sales metrics, forecasting, and pipeline management Preferred Experience Experience in online education, workforce development, bootcamps, higher education, or coaching programs Experience selling high-ticket services or education programs ($2,000–$20,000+) Experience building and scaling enrollment or inside sales teams Familiarity with digital lead generation channels including webinars, paid advertising, LinkedIn, and social media funnels Startup or high-growth company experience Skills & Traits Strong leadership and accountability mindset Data-driven decision-making abilities Excellent coaching and mentoring skills Exceptional communication and interpersonal skills Consultative sales expertise High emotional intelligence Ability to thrive in a fast-paced startup environment Results-oriented with a strong sense of ownership Passion for education and career transformation Compensation On-Target Earnings (OTE): $48,000 per year Base Salary + Performance-Based Bonus Structure Team Enrollment Commission Leadership Growth Opportunities Professional Development and Training Why Join Earlston Academy? At Earlston Academy, you'll help build a world-class enrollment organization while making a meaningful impact on students' lives. You'll lead a talented team, contribute to company growth, and play a key role in helping individuals gain the skills needed to succeed in today's rapidly evolving workforce.