Industrial Sales Representative

When you join East Penn Canada, you represent a leading battery solutions provider serving essential industries across Canada. Our sales team supports customers across transportation, motive power, backup power, and consumer markets, creating ongoing demand and long‑term account relationships. We support our sales professionals with strong products, meaningful partnerships, and the structure needed to drive consistent and sustainable sales success.

“What Powers You” matters. Here’s how we support our sales team:

• Competitive base pay with commission plans paid bi‑weekly
• Company vehicles or car allowances, including gas cards, so you can focus on growing your business without worrying about expenses
• Results‑based rewards with annual merit increases, profit sharing, and a deferred profit‑sharing program to support long‑term financial goals
• 100% employer‑paid health and dental benefits, plus insurance coverage, a Health Spending Account, and paid sick days to support your health and well‑being
• Career growth opportunities, with many roles across our four divisions filled through internal promotions
• Industry‑leading training and development, including in‑house product and sales training, as well as tuition reimbursement to support continued growth
• Employee discounts on batteries, plus access to exclusive deals on popular brands
  
  

The Sales Representative – Industrial Power Solutions is responsible for maximizing sales opportunities with a portfolio of new and existing customers within an assigned territory. This role focuses on driving revenue growth through consultative selling, customer relationship management, and business development activities while supporting key accounts and promoting East Penn Canada's industrial power solutions products and services. The successful candidate will spend a significant portion of their time engaging directly with end users to understand operational needs, provide solutions, and ensure customer satisfaction.

Duties & Responsibilities

• Establish and maintain strong relationships with local site management and key decision makers, acting as a trusted advisor to customers.
• Grow sales within an assigned territory through direct and indirect sales strategies and effective account management.
• Service key and national accounts within the territory, ensuring a high level of customer satisfaction and responsiveness.
• Communicate sales initiatives, promotions, and advertising programs to dealers and customers.
• Support product delivery and set-up activities for new customer installations.
• Review preventative maintenance reports to identify potential sales and service opportunities.
• Follow up with customers after preventative maintenance visits to ensure satisfaction and discuss recommendations.
• Educate customers on enhancements and upgrades that can improve operational efficiency and reliability.
• Work with sales leadership and key account representatives to establish territory objectives and target customer lists.
• Prospect and cultivate new business opportunities by identifying, contacting, and developing relationships with potential customers.
• Maintain an active and accurate sales pipeline through CRM tools such as Salesforce.
• Collaborate with colleagues and freely share knowledge to contribute to the success of the sales team and the broader organization.
  
  

Experience, Skills & Competencies

• Post-secondary education in Business or a related discipline an asset
• 5+ years of sales experience in a business-to-business environment, preferably industrial
• Knowledge of sales techniques, territory management, and customer relationship development
• Experience with solution-based selling
• Strong customer focus and commitment to delivering exceptional service
• Demonstrated ability to build long-term relationships and professional networks
• Effective negotiation and influencing skills with a focus on mutually beneficial outcomes
• Strong organizational and time management skills with the ability to manage multiple priorities
• Results-oriented with the ability to work independently and achieve sales targets
• Excellent verbal, written, and presentation skills
• Strong problem-solving abilities and commitment to teamwork and collaboration
• Proficiency with Microsoft Office applications, including Word and Excel
• Experience with CRM platforms, preferably Salesforce
  
  

Other Considerations

• Valid Class 5 driver's licence required with clean driving record (driver's abstract will be requested)
• Sales Representatives must be willing and able to take part in daily in-territory travel, as well as approximately 20% overnight travel (3-5 nights per month, on average)
• Sales Representatives will be expected to use their own vehicle for work purposes, and will be provided with an annual car allowance and gas card
• Successful completion of background checks, including criminal record and professional references, will be required as a condition of employment
• Expected annual salary for this role is $80,000-$90,000 plus variable earnings (exact annual salary offered to the successful applicant will be determined by the candidate's experience, education, related knowledge, skills, and abilities, as well as internal equity and alignment with market data)
  
  

Join a team within the battery industry that values your contributions and invests in your long-term success.

AI Usage

East Penn Canada uses artificial intelligence tools to support our recruitment process and improve the candidate experience, such as helping organize applications or highlight relevant qualifications. AI is not used to make hiring decisions. All hiring decisions are made by our recruitment team and hiring managers, who are trained to use these tools responsibly.

Application Process

Applicants must be legally eligible to work in Canada to be considered. We thank all applicants for their interest, however, only those selected for an interview will be contacted by phone, email, and for some roles, by text message.All offers of employment are contingent upon the successful completion of thorough background checks, which may include criminal, credit, professional references, driver’s abstracts, and/or education/credentials verification.

Accessibility And Inclusion

East Penn Canada is an equal opportunity employer committed to diversity, inclusion, and accessibility. We welcome applicants from all backgrounds and will provide reasonable accommodations for candidates with disabilities, upon request.