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Easy Outsource

Marketing Coordinator

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Oct 29, 2026

Original job description

Duties & Responsibilities:

1. Content Creation & Digital Marketing

Create, design, schedule and publish engaging content across Instagram, LinkedIn, TikTok, Facebook, X (Twitter), YouTube, newsletters and the company website.
Develop and maintain social media, newsletter and content calendars aligned with business goals and consultant schedules.
Create social media graphics, newsletter banners, website banners, SEO-optimized website content, blogs and promotional materials.
Manage YouTube content and support targeted email campaigns, including Law and Medicine newsletters.
Host Instagram Live sessions and promote university visits, student stories, webinars and recruitment events.
Monitor social media performance, engagement and audience trends, recommending strategies to improve reach and growth.

2. Event Planning & Coordination

Plan and coordinate virtual and in-person events, including webinars, information sessions, university visits, school presentations, student meetings, recruitment fairs and pre-departure briefings.
Organize biannual Fall and Spring Fairs across three Canadian provinces, managing budgets, venues, dates, staffing, logistics, supplies and inventory.
Coordinate university office visits, open days, demonstration lectures, application days, alumni meetings and consultant training sessions.
Support recruitment tours, including registering for at least 21 fairs annually, securing additional events and coordinating staffing and logistics.
Arrange paid webinars and university-led sessions, gathering content and coordinating promotional activities with universities, service partners and consultants.
Research venues, manage event bookings and ensure events are listed accurately on the company website and internal calendars.

3. School Outreach & Partnerships

Build and maintain relationships with high school counselors, colleges, school partners and law societies across Canada and the United States.
Maintain and expand the outreach database to support recruitment initiatives and upcoming academic cycles.
Coordinate school visits, presentations and webinars while securing new institutional partnerships.
Support the expansion of recruitment events into new Canadian regions and the US market.

4. Social Media & Community Management

Manage and grow StudyIN North American social media presence and implement platform-specific growth strategies.
Monitor comments, direct messages and audience interactions, responding promptly and professionally in line with brand guidelines.
Promote university visits, events, newsletters and student success stories consistently across channels.
Monitor trends, evaluate campaign performance and adjust content strategies to improve engagement.
Respond to Google reviews and maintain accurate review-tracking records.

5. Marketing Administration & Team Support

Maintain organized marketing folders, promotional assets, scholarship information, university accolades, calendars, timelines and marketing documents in Google Drive.
Update recruitment tour spreadsheets, office visit trackers, event calendars, website listings and calendar invitations.
Track marketing materials and inventory, coordinating orders for brochures, university guides and branded supplies.
Coordinate weekly marketing tasks, content requests and collaboration between the Marketing Team and Consultants.
Support feedback initiatives, including service reviews for Medicine and other specialist student programmes.
Prepare reports on webinar activity, social media performance, event participation and other marketing KPIs.
Recommend improvements to marketing materials, workflows and event processes to support operational efficiency.

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More about this job

Responsibilities

The Marketing Coordinator will create and manage digital content across multiple social media platforms while planning and executing recruitment events and school outreach initiatives. They are also responsible for maintaining marketing assets, tracking performance metrics, and supporting the consultant team with administrative tasks.

Requirements

The role requires strong organizational skills to manage event logistics, budgets, and institutional partnerships across Canada and the US. Candidates must be proficient in digital marketing strategies, content creation, and maintaining professional relationships with educational stakeholders.

Skills

Content Creation
Digital Marketing
Social Media Management
Event Planning
Event Coordination
SEO
Email Marketing
Community Management
Relationship Building
Project Management
Data Analysis
Copywriting
Graphic Design
Administrative Support
Budget Management
Public Speaking

Visa sponsorship

Not detected in the job text

Keywords

Marketing Coordinator
Content Creation
Social Media
Instagram
LinkedIn
TikTok
SEO
Event Planning
Webinars
Recruitment
Email Campaigns
Google Drive
Community Management
Partnership Development
KPI Tracking
Brand Guidelines
Education Industry
Public Relations
Digital Strategy
Logistics Management
Student Recruitment
Newsletter Management
Market Research
Administrative Coordination
Promotional Materials

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