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- Full-time
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- Full-time
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eBay

Senior Product Manager, Ad Audiences

Toronto, ON, Canada

C$133,200 - C$177,800 · Full-time

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Job details

Pay: C$133,200 - C$177,800
Job type: Full-time
Experience: 6-8 years of experience in technology product management, with 3–5 years of dedicated experience in digital advertising
Posting language: English
Posted: Oct 26, 2026

Original job description

At eBay, we're more than a global ecommerce leader - we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work - every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers - and help us connect people and build communities to create economic opportunity for all.

At eBay, we're more than a global e-commerce leader - we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of e-commerce for enthusiasts.

Join a team of passionate thinkers, innovators, and dreamers - and help us connect people and build communities to create economic opportunity for all.

At eBay, we have built one of the largest Ad marketplaces in e-commerce, and one of the fastest-growing businesses within the company. We are on a mission to help sellers and brands of all sizes use advertising to drive meaningful impact for their businesses. We are accomplishing this by developing one of the most data-enhanced ad marketplaces in the world.

As the Senior Product Manager, Ad Audiences you will lead key advertising technologies within our stack and make them outstanding in delivering speed for advertisers. You will identify and build ad products for Audience based targeting for brand and performance advertising campaigns. You will drive innovation in billion-dollar products by investing in new growth opportunities.

What you will accomplish:

Drive Product and Business Strategy
Develop deep understanding of our advertisers and their needs.
Lead the roadmap for critical components of ad serving and user targeting.
Champion innovation in AI, generative models, automation, and intelligent defaults to transform the advertiser journey
Partner closely with commercial and finance teams to align technical roadmaps with overarching business strategy
Complete relentlessly on product requirements with engineering and analytics teams
Push product and engineering teams to pioneer breakthroughs and lead innovations within the broader ad tech community
Cultivate a culture of progress driven by applying rigorous experimentation, A/B testing, and deep data analysis
Represent your product area in senior leadership forums, seamlessly translating complex technical strategies into clear business impacts
Collaborate with program and operations teams to guarantee flawless roadmap execution and timely delivery

What you will bring:

6-8 years of experience in technology product management, with 3–5 years of dedicated experience in digital advertising
Domain expertise in audience based or behavioral targeting solutions in online media, e-commerce or ad tech.
Understanding of ad serving infrastructure, and core ad stack architecture within marketplaces, e-commerce, or high-scale consumer platforms
Knowledge of consumer privacy regulations and industry standards for user identification.
Strong technical proficiency with a confirmed ability to understand how brand-new backend systems advance product metrics
Deep analytical capability with a data-first approach and outstanding experimentation skills
Hands-on experience developing products that incorporate artificial intelligence, including direct exposure to generative AI technology and deep learning models
Outstanding storytelling and collaboration skills, with the ability to influence senior collaborators and cross-functional partners

Additional Details

The base pay range for this position is expected in the range below:

C$133,200 - C$177,800

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including RRSP eligibility, various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

This job posting relates to an existing vacancy within eBay.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility.

We use cookies to enhance your experience and may use AI tools for administrative tasks in the hiring process. To learn how we handle your personal data and use AI responsibly, please visit our Talent Privacy Notice, Privacy Center and AI Hiring Guidelines.

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More about this job

Responsibilities

You will lead key advertising technologies and develop audience-based targeting products for brand and performance campaigns. You will also drive product strategy by partnering with engineering and commercial teams to innovate within the ad tech stack.

Requirements

Candidates must have 6-8 years of technology product management experience, including 3-5 years specifically in digital advertising. Proficiency in ad serving architecture, data analysis, and AI-driven product development is required.

Skills

Product management
Digital advertising
Ad tech
Audience targeting
Behavioral targeting
Ad serving infrastructure
Marketplace architecture
Data analysis
Experimentation
A/B testing
Artificial intelligence
Generative AI
Deep learning
Strategic planning
Storytelling
Cross-functional collaboration

Benefits

Medical benefits
Financial benefits
Restricted stock units
Target bonus
RRSP eligibility
Paid time off
Parental leave

Visa sponsorship

Not detected in the job text

Keywords

Product Management
Ad Tech
E-commerce
Audience Targeting
Behavioral Targeting
Ad Serving
Marketplace
Artificial Intelligence
Generative AI
Deep Learning
Data Analysis
A/B Testing
Experimentation
Strategy
Roadmap Execution
Consumer Privacy
User Identification
Backend Systems
Performance Advertising
Brand Advertising

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