Personal Brand Specialist & Executive Assistant

About The Company

ECG Brands is a fast-growing leader in the construction franchise industry with over 35 franchises across Canada. Through our flagship brands - Rydel Roofing & Siding and Deckify - we specialize in building and scaling high-performing businesses, taking new markets from startup to over $1M in revenue within their first year.

About The Role

We are looking for a creative, proactive, and highly organized Personal Brand Specialist & Executive Assistant to work directly with our CEO to build and grow his personal brand across social media and assist in other day-to-day tasks.

This is a hands-on, content-focused role for someone who understands social media culture, keeps up with trends, knows what makes content engaging, and is confident behind the camera.

Alongside content creation, the role includes administrative and operational support to the CEO and the wider team, including occasional front-desk coverage, merchandise order preparation, and recurring administrative tasks.

We are looking for someone who is resourceful, motivated, dependable, and comfortable taking ownership of their work.

Key Responsibilities

1. Personal Brand & Content Creation 

• Work directly with the CEO to build and develop his personal brand on Instagram and other relevant social media platforms.
• Film and capture high-quality, engaging content featuring the CEO, including talking-head videos, behind-the-scenes footage, business insights, and day-to-day activities.
• Take initiative in identifying content opportunities and suggesting creative ideas, formats, and trending approaches that align with the CEO’s personality and professional image.
• Stay up to date with social media trends, viral formats, audio, and content styles relevant to business, entrepreneurship, construction, and home improvement.\
• Assist with organizing content shoots, preparing basic filming setups, and ensuring content is captured efficiently.
• Support basic video editing, content organization, and preparation of footage for publishing.
• Coordinate with the marketing team to align personal-brand content with broader company initiatives when appropriate.

2. Executive & Administrative Support

• Provide administrative assistance to the CEO and management team as needed.
• Handle recurring administrative tasks, maintain organized records, and follow up on assigned action items.
• Assist with front-desk coverage and general office administration when required.
• Organize merchandise orders and coordinate related administrative tasks.
• Support the organization of meetings, materials, schedules, and other day-to-day requirements as assigned.
• Take ownership of recurring weekly tasks and ensure they are completed accurately and on time.

What We're Looking For

• Bachelor’s degree in Marketing, Communications, Digital Media, Business Administration, Office Administration, or a related field.
• 2–3 years of experience in a similar role involving administrative support, executive assistance, social media content creation, or a combination of these responsibilities.
• Content Creation: Demonstrated experience filming and creating short-form video content for Instagram Reels, TikTok, or other social media platforms.
• Proficiency in video editing tools such with the ability to capture high-quality footage using a camera
• Strong interest in social media, especially Instagram, Reels, and short-form video content.
• Experience in filming people on camera and capturing natural, engaging footage.
• Good understanding of current social media trends and what makes content engaging.
• Video editing skills

What Makes You a Great Fit

• Strong communication and interpersonal skills. 
• Reliable, motivated, and able to manage a variety of creative and administrative responsibilities. 
• Strong organizational skills and attention to detail.
• Proactive, resourceful, and comfortable working independently with minimal