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Added 14 mins ago
P
Administrative Assistant
PwC
Calgary, AB · Vancouver, BC · Ottawa, ON · Toronto, ON · Montreal, QC
- Full-time
Reporting to the Admin Services Manager, the Admin Assistant actively supports the day-to-day business activities of stakeholders in a fast-paced, multitasking environment, often working…
Added 14 mins ago
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Warehouse Manager
Uline
Milton, ON · Toronto, ON
- Full-time
Coach and develop teams across inbound, outbound and operational support functions to keep the business running at its best.
Added 30 mins ago
SS
Hairstylist
SmartStyle Salons
St. Albert, AB
- Full-time
…single day! You will have an endless opportunity to build your business and earn commission on retail…
Added 30 mins ago
VA
Aircraft Maintenance Engineer (AME) - Kingston
Voyageur Aviation
Kingston, ON
- Full-time
At Voyageur Aviation Corp., we’re in the business of solving complex aviation challenges through ingenuity, precision, and innovation. As a proud Canadian company (and a wholly owned…
Added 30 mins ago
LA
Automotive Parts Representative
Lordco Auto Parts
Parksville, BC
- $19 to $25 CAD / hour
- Full-time
…locations across Western Canada and is a family-owned and operated business since 1974. Start your career in the automotive industry and grow with us…
Added 44 mins ago
CC
Retail Shift Leader
Canna Cabana
Calgary, AB · Canyon Meadows, Calgary, AB
- Part-time
Assist in ensuring staffing levels adequately meet business needs, only when requested
Added 59 mins ago
TH
Head Cashier Part Time (DARTMOUTH)
The Home Depot Canada
Dartmouth, NS
- Part-time
Observe associates and work activity, ensuring appropriate staffing levels to meet business needs.
Added 59 mins ago
SS
Full Time Mobile Security Guards (Overnights)
Securiguard Services Ltd.
Burnaby, BC
- Full-time
We're in the business of making people feel safe. We have proven expertise in deploying security and safety personnel in a variety of industries including Corporate, Retail, Property…
Added 59 mins ago
SS
Hospital Security Guard - Oshawa
Securiguard Services Ltd.
Oshawa, ON
- Full-time
Added 59 mins ago
BG
Trade Marketing Representative - Airdrie, AB
Bentoel Group - A Member of British American Tobacco
Airdrie, AB
- Full-time
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
Added 59 mins ago
LC
Athletics & Recreation Coordinator
Lambton College
Sarnia, ON
- Internship
3-year College Diploma in Sport Administration, Business related
Added 59 mins ago
RM
Manager - Diagnostic Imaging
Ross Memorial Hospital
Kawartha Lakes, ON · Lindsay, ON
- Full-time
University degree in a health-related discipline, Health Administration, Business Administration, or related field.
Added 59 mins ago
MD
Cook
Minnesota Direct Care and Treatment
Moose Lake 31A, MB · Moose Lake, MB
- Full-time
…p.m./10:30 a.m.- 9:00 p.m. with days of work varying depending on business need. One position has work hours of 10:30 a.m.- 9:00 p.m. Wednesday - Saturday and one position has hours of…
Added 59 mins ago
Liquor Store - Clerk Liquor
Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
Calgary, AB
What began as a meat delivery business in Stellarton, Nova Scotia has grown to over 128,000 teammates at corporate-owned and franchised store locations. Sobeys Capital Incorporated and its…
Added 1 hour ago
CO
Director, Health, Safety, & Organizational Resilience
City of Saint John
Saint John, NB
- Full-time
Added 1 hour ago
CO
Manager Policy and Risk Management
City of Saint John
Saint John, NB
- Full-time
Identify and maintain the best e-platform to store and provide easy employee access to all policies, procedures, and business practices.
Added 1 hour ago
CO
Human Resources Generalist
City of Saint John
Saint John, NB
- Full-time
Added 1 hour ago
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Manager, National CPA Program (12 months contract)
KPMG
AB · Lethbridge, AB · Abbotsford, BC · Chilliwack, BC · Kamloops, BC · Kelowna, BC · Langley (District), BC · Prince George, BC · Vancouver, BC · Vernon, BC · Victoria, BC · Winnipeg, MB · Fredericton, NB · St. John's, NL · Halifax, NS · Hamilton, ON · Kingston, ON · Kitchener, ON · London, ON · North Bay, ON · Oakville, ON · Ottawa, ON · Sault Ste. Marie, ON · Sudbury, ON · Toronto, ON · Vaughan, ON · Waterloo, ON · Windsor, ON · ON · Regina, SK · Saskatoon, SK · Edmonton, Alberta · Kanata, Ontario · Langley, British Columbia
- Full-time
…challenges. Here, you can build momentum that reaches beyond our business, develop skills for the future, and take ownership of your career with support at every stage. Join a firm where…
Added 1 hour ago
MI
Jr Weld Technician
Martinrea International
Woodbridge, ON
- Full-time
…States, Mexico, Brazil, Germany, Slovakia, Spain and China. Our business strategy leverages world-class technologies, motivated and talented people, and high-quality…
Added 1 hour ago
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Territory Manager - Outside Sales
Priority1
Toronto, ON · ON · Ontario CAN
- Full-time
…world of logistics. These talented men and women drive our business, and we are committed to their…
Added 1 hour ago
OG
Overnight House Attendant - Part Time
Onni Group of Companies
Vancouver, BC
- Part-time
Generous referral program ranging from $500-$2,500 depending on business need.
Added 1 hour ago
GF
Representative, District Sales (Windsor)
Gordon Food Service
Windsor, ON
- Full-time
…expanding existing customer relationships and securing new business by promoting Gordon Food Service products and value-added…
Added 1 hour ago
CH
Manager of Clinical Services - Berwick, NS
CBI Health
NS · Berwick, NS
- Full-time
…Clinical Excellence, Stakeholder Engagement and associated business…
Added 1 hour ago
CH
Financial Accountant
CBI Health
Toronto, ON
- Full-time
Prepare journal entries to ensure accurate recording of business activities
Added 1 hour ago
A
Sous Chef - Full Time
AccorHotel
Vancouver, BC
- Full-time
Help manage efficient scheduling to align with forecasted business volumes

Edelman

VP, Creator Marketing (CPG/Food & Beverage)

Toronto, ON, Canada

$130,000 to $180,000 CAD / year · Full-time

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Job details

Pay: $130,000 to $180,000 CAD / year
Job type: Full-time
Experience: 10+ years of relevant experience in creator/influencer marketing, communications, social, digital marketing or related fields.
Posting language: English
Posted: Sep 6, 2026

Original job description

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

We’re looking for a Vice President, Creator Marketing – Brand to lead and grow our Creator Marketing business in Canada, with a primary focus on consumer brands, including CPG, Food & Beverage and other lifestyle-driven categories, while contributing to the strategic expansion of our Creator Marketing offering across North America.

Reporting into the Head of Creator, North America, this role is ideal for a senior creator marketing leader who understands how creators shape culture, influence consumer behavior, and build brand relevance. You will combine strategic client leadership, deep creator expertise, cultural fluency, and commercial acumen to develop programs that earn attention and deliver measurable business outcomes.

As a key leader within Edelman’s North American Creator Marketing practice, you’ll oversee a significant portfolio of Brand clients, lead high-performing teams, and partner closely with integrated, regional, and global stakeholders to deliver best-in-class creator solutions. You’ll also play a critical role in new business development, thought leadership, capability building, and identifying new opportunities for brands to participate meaningfully in creator-led culture.

KEY RESPONSIBILITIES

Lead a portfolio of Brand clients in Canada, with particular focus on CPG, Food & Beverage and consumer-facing categories, delivering strategic, insight-led creator marketing programs that drive brand and business impact.
Serve as a senior strategic advisor to clients, building trusted relationships and helping senior marketers navigate the rapidly evolving creator and social landscape.
Develop creator strategies rooted in consumer insight, culture, audience behavior and brand objectives, translating those strategies into breakthrough creative and creator-led programs.
Oversee the development and execution of integrated creator campaigns spanning social, digital, experiential, earned media, commerce and paid amplification.
Identify opportunities for brands to move beyond transactional influencer partnerships toward long-term creator relationships, communities, cultural platforms and creator-led brand building.
Contribute to the growth and evolution of Edelman’s Creator Marketing business across Canada and North America, including new offerings, capabilities and revenue streams.
Partner with the Head of Creator, North America and cross-regional leaders to align strategy, standards, innovation and best practices across markets.
Collaborate closely with Strategy, Creative, Earned, Social, Digital, Media and other integrated teams to embed creators throughout the broader communications and marketing mix.
Lead, mentor and inspire high-performing teams, fostering a culture of collaboration, inclusion, creative ambition and excellence.
Drive operational rigor, process improvement and best practices within the Creator Marketing discipline.
Play a leadership role in new business development, including pitches, proposals, prospecting and organic account growth.
Stay at the forefront of creator, platform, cultural and consumer trends, bringing forward emerging opportunities for clients and the broader business.

WHO YOU ARE

A proven creator marketing leader with a strong track record of building culturally relevant programs for major consumer brands.
Deeply knowledgeable about CPG, Food & Beverage and/or adjacent consumer categories, with an understanding of how creators influence awareness, consideration, trial, loyalty and advocacy.
A trusted senior client partner who listens deeply, challenges constructively and can translate business and brand challenges into compelling creator strategies.
Culturally fluent, with a strong instinct for emerging creators, communities, platforms, formats and behaviors.
Deeply knowledgeable about the creator ecosystem, including creator tiers, talent partnerships, contracting, usage rights, paid amplification, platform dynamics and measurement.
A strategic builder who can identify and develop new services, capabilities and ways of working within Creator Marketing.
Passionate about the intersection of creators, culture, creativity, commerce and emerging technology.
A commercially minded leader who can spot opportunities, grow client relationships and help convert great work into sustainable business growth.
A generous mentor and role model who invests in talent and develops the next generation of creator marketing leaders.
Equally strategic and operational - you think big, execute flawlessly and sweat the details.
An inclusive, collaborative leader who thrives in matrixed, fast-paced environments.
Curious, future-focused and continuously learning.

BASIC QUALIFICATIONS

10+ years of relevant experience in creator/influencer marketing, communications, social, digital marketing or related fields.
Bachelor’s degree or equivalent work experience.

PREFERRED QUALIFICATIONS

Demonstrated success leading creator marketing strategies for major consumer brands, ideally within CPG, Food & Beverage and/or adjacent lifestyle categories.
Agency and/or brand-side experience overseeing complex, integrated creator programs.
Deep expertise in creator partnerships, content strategy, cultural strategy and ROI-driven campaign development.
Strong understanding of creator-led brand building and the role creators can play across the consumer journey and broader marketing mix.
Proven experience leading and developing high-performing teams, including multiple manager-level direct reports.
Strong track record of growing business, including new business development and organic account expansion.
Experience collaborating across regions or markets; North American or global experience is a plus.
Demonstrated pulse on creator marketing trends, platform innovation, consumer culture and emerging talent.
Exceptional verbal and written communication skills.

$130,000 - $180,000 CAD per year

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

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More about this job

Responsibilities

Lead a portfolio of consumer brand clients by developing strategic, insight-led creator marketing programs that drive business impact. Oversee integrated campaigns and mentor high-performing teams while contributing to the growth of the North American Creator Marketing practice.

Requirements

Requires 10+ years of experience in creator marketing, communications, or digital marketing with a proven track record in consumer brands. A bachelor's degree or equivalent work experience is required, along with deep expertise in the creator ecosystem and cultural strategy.

Skills

Creator Marketing
Influencer Marketing
Strategic Planning
Client Leadership
Brand Strategy
Consumer Insights
Digital Marketing
Social Media Strategy
Team Leadership
Business Development
Cultural Fluency
Integrated Campaigns
Project Management
Stakeholder Management
Mentorship
Commercial Acumen

Visa sponsorship

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Keywords

Creator Marketing
Influencer Marketing
CPG
Food & Beverage
Brand Strategy
Social Media
Digital Marketing
Earned Media
Experiential Marketing
Commerce
Paid Amplification
Content Strategy
Cultural Strategy
Business Development
Client Management
Strategic Planning
Team Leadership
Market Trends
Platform Dynamics
ROI
Consumer Behavior
Integrated Communications
Agency Experience
Brand Building
Talent Partnerships

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