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Added 14 mins ago
AS
Senior Product Designer - Digital Banking & Financial Services (Canada)
Aequilibrium Software Inc.
Remote, Canada
- $70 to $100 CAD / hour
- Contract
- Remote
You will collaborate with Product Managers, Program Managers, and Solution Architects. On client teams, you may partner closely with a product manager and lead developer to align member…
Added 1 hour ago
SM
RQ00833 – Program Manager – Senior
S M Software Solutions Inc
Toronto, ON
- Full-time
Lead and oversee program strategy from inception through delivery, operational transition, benefits identification, funding alignment, and knowledge transfer.
Added 1 hour ago
SM
RQ11742 – Systems Testing/QA Specialist – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
Client: Ministry of Public and Business Service Delivery and Procurement – RQ11742
Added 1 hour ago
SM
RQ11743 – Systems Testing/QA Specialist – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
Client: Ministry of Public and Business Service Delivery and Procurement – RQ11743
Added 2 hours ago
A
Product Designer (Expert-Level) [AQ-23804]
Aquent
Toronto, ON
- $60 to $63 CAD / hour
- Contract
…you’ll be leading complex, cross-cutting projects that redefine client interaction with financial products and services, all while elevating overall design standards. Your contributions…
Added 4 hours ago
A
Functional Business Analyst
Accenture
Mississauga, ON
- Full-time
Review test strategy and test cases, and lead or support UAT and go-live readiness
Added 4 hours ago
A
Test Automation Lead
Accenture
Mississauga, ON
- Full-time
…can learn from each other and solve the world’s most complex client…
Added 5 hours ago
FL
Gérant de magasin / Store Manager
Foot Locker
Montreal, QC
- Full-time
…avez une passion pour aider les gens à fournir une expérience client en magasin remarquable. Votre équipe répond lorsque vous dirigez, et elle est prête à travailler dur pour vous. Sous la…
Added 6 hours ago
K
Manager, People & Change
KPMG
Ottawa, ON
- Full-time
Are you a talented leader with a proven track record for motivating teams and delivering exceptional client service?
Added 7 hours ago
SM
Senior Account Manager (Base + Commission)
Setsail Marketing
Vancouver, BC
- Full-time
…advertising, performance marketing, branding, and AI-driven strategy. We work with growing businesses across Canada and the US to create marketing campaigns that deliver results. Our team…
Added 11 hours ago
CH
Director of Sales and Marketing - Element by Westin - Downtown - Calgary, AB
Concord Hospitality Enterprises
AB · Calgary, AB
- Full-time
…seeking a driven and strategic Director of Sales and Marketing to lead our sales efforts and elevate our market presence. The ideal candidate is a service-focused, highly motivated, and…
Added 16 hours ago
Director, Client Lifecycle Management and AML Compliance
GardaWorld
Toronto, ON
Lead GardaWorld Cash's Client Lifecycle Management program, including Onboarding, KYC/KYB, Client Risk Assessments, CDD, EDD, Periodic Reviews, Ongoing Client Maintenance, and Client RFIs.
Added 17 hours ago
L
Product Operations Lead | Carrefour Laval
lululemon
Laval, QC
- Full-time
…supervise et offre une expérience-invité (c.-à-d. expérience-client) de classe mondiale quand il ou elle doit travailler sur le…
Added 17 hours ago
Associate, Direct Activation
WPP Media
Toronto, ON
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Added 17 hours ago
Associate, Direct Activation
WPP Media
Toronto, ON
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Added 18 hours ago
SM
RQ11743 – Systems Testing/QA Specialist – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
Client: Ministry of Public and Business Service Delivery and Procurement – RQ11743
Added 18 hours ago
SM
RQ00833 – Program Manager – Senior
S M Software Solutions Inc
Toronto, ON
- Full-time
Lead and oversee program strategy from inception through delivery, operational transition, benefits identification, funding alignment, and knowledge transfer.
Added 18 hours ago
SM
RQ11742 – Systems Testing/QA Specialist – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
Client: Ministry of Public and Business Service Delivery and Procurement – RQ11742
Added 20 hours ago
R
VP, Business Development - Canada
ReVisionz
Calgary, AB
- Full-time
Discovery & Business Cases: Lead discovery conversations that uncover each client's business problems and corporate initiatives, and build executive-level business cases tied to corporate…
Added 20 hours ago
R
Director, Business Development - Canada
ReVisionz
Remote, Canada
- Full-time
- Remote
Discovery & Business Cases: Lead discovery conversations that uncover each client’s business problems and corporate initiatives, and build business cases with client stakeholders that…
Added 20 hours ago
R
VP, Business Development - Canada
ReVisionz
Remote, Canada
- Full-time
- Remote
Discovery & Business Cases: Lead discovery conversations that uncover each client’s business problems and corporate initiatives, and build executive-level business cases tied to corporate…
Added 20 hours ago
Associate, Direct Activation
WPP Media
Toronto, ON
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Added 21 hours ago
R
Director, Business Development - Canada
ReVisionz
Calgary, AB
- Full-time
Discovery & Business Cases: Lead discovery conversations that uncover each client's business problems and corporate initiatives, and build business cases with client stakeholders that…
Added 21 hours ago
H
Designer
HRVST
Remote, Canada
- $60,000 to $75,000 CAD / year
- Full-time
- Remote
The Designer is responsible for ensuring HRVST’s creative output is high-quality, strategic, and aligned with client goals. You’ll be expected to evaluate design options, push big ideas…
Added 21 hours ago
H
Account Director
HRVST
Remote, Canada
- $90,000 to $105,000 CAD / year
- Full-time
- Remote
…Managers, designers and developers: supporting them through client challenges, keeping delivery on track across pods, and making sure the team has what it needs to do its best work. You’ll…

Edelman

VP, Creator Marketing (CPG/Food & Beverage)

Toronto, ON, Canada

$130,000 to $180,000 CAD / year · Full-time

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Job details

Pay: $130,000 to $180,000 CAD / year
Job type: Full-time
Experience: 10+ years of relevant experience in creator/influencer marketing, communications, social, digital marketing or related fields.
Posting language: English
Posted: Sep 6, 2026

Original job description

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

We’re looking for a Vice President, Creator Marketing – Brand to lead and grow our Creator Marketing business in Canada, with a primary focus on consumer brands, including CPG, Food & Beverage and other lifestyle-driven categories, while contributing to the strategic expansion of our Creator Marketing offering across North America.

Reporting into the Head of Creator, North America, this role is ideal for a senior creator marketing leader who understands how creators shape culture, influence consumer behavior, and build brand relevance. You will combine strategic client leadership, deep creator expertise, cultural fluency, and commercial acumen to develop programs that earn attention and deliver measurable business outcomes.

As a key leader within Edelman’s North American Creator Marketing practice, you’ll oversee a significant portfolio of Brand clients, lead high-performing teams, and partner closely with integrated, regional, and global stakeholders to deliver best-in-class creator solutions. You’ll also play a critical role in new business development, thought leadership, capability building, and identifying new opportunities for brands to participate meaningfully in creator-led culture.

KEY RESPONSIBILITIES

Lead a portfolio of Brand clients in Canada, with particular focus on CPG, Food & Beverage and consumer-facing categories, delivering strategic, insight-led creator marketing programs that drive brand and business impact.
Serve as a senior strategic advisor to clients, building trusted relationships and helping senior marketers navigate the rapidly evolving creator and social landscape.
Develop creator strategies rooted in consumer insight, culture, audience behavior and brand objectives, translating those strategies into breakthrough creative and creator-led programs.
Oversee the development and execution of integrated creator campaigns spanning social, digital, experiential, earned media, commerce and paid amplification.
Identify opportunities for brands to move beyond transactional influencer partnerships toward long-term creator relationships, communities, cultural platforms and creator-led brand building.
Contribute to the growth and evolution of Edelman’s Creator Marketing business across Canada and North America, including new offerings, capabilities and revenue streams.
Partner with the Head of Creator, North America and cross-regional leaders to align strategy, standards, innovation and best practices across markets.
Collaborate closely with Strategy, Creative, Earned, Social, Digital, Media and other integrated teams to embed creators throughout the broader communications and marketing mix.
Lead, mentor and inspire high-performing teams, fostering a culture of collaboration, inclusion, creative ambition and excellence.
Drive operational rigor, process improvement and best practices within the Creator Marketing discipline.
Play a leadership role in new business development, including pitches, proposals, prospecting and organic account growth.
Stay at the forefront of creator, platform, cultural and consumer trends, bringing forward emerging opportunities for clients and the broader business.

WHO YOU ARE

A proven creator marketing leader with a strong track record of building culturally relevant programs for major consumer brands.
Deeply knowledgeable about CPG, Food & Beverage and/or adjacent consumer categories, with an understanding of how creators influence awareness, consideration, trial, loyalty and advocacy.
A trusted senior client partner who listens deeply, challenges constructively and can translate business and brand challenges into compelling creator strategies.
Culturally fluent, with a strong instinct for emerging creators, communities, platforms, formats and behaviors.
Deeply knowledgeable about the creator ecosystem, including creator tiers, talent partnerships, contracting, usage rights, paid amplification, platform dynamics and measurement.
A strategic builder who can identify and develop new services, capabilities and ways of working within Creator Marketing.
Passionate about the intersection of creators, culture, creativity, commerce and emerging technology.
A commercially minded leader who can spot opportunities, grow client relationships and help convert great work into sustainable business growth.
A generous mentor and role model who invests in talent and develops the next generation of creator marketing leaders.
Equally strategic and operational - you think big, execute flawlessly and sweat the details.
An inclusive, collaborative leader who thrives in matrixed, fast-paced environments.
Curious, future-focused and continuously learning.

BASIC QUALIFICATIONS

10+ years of relevant experience in creator/influencer marketing, communications, social, digital marketing or related fields.
Bachelor’s degree or equivalent work experience.

PREFERRED QUALIFICATIONS

Demonstrated success leading creator marketing strategies for major consumer brands, ideally within CPG, Food & Beverage and/or adjacent lifestyle categories.
Agency and/or brand-side experience overseeing complex, integrated creator programs.
Deep expertise in creator partnerships, content strategy, cultural strategy and ROI-driven campaign development.
Strong understanding of creator-led brand building and the role creators can play across the consumer journey and broader marketing mix.
Proven experience leading and developing high-performing teams, including multiple manager-level direct reports.
Strong track record of growing business, including new business development and organic account expansion.
Experience collaborating across regions or markets; North American or global experience is a plus.
Demonstrated pulse on creator marketing trends, platform innovation, consumer culture and emerging talent.
Exceptional verbal and written communication skills.

$130,000 - $180,000 CAD per year

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

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More about this job

Responsibilities

Lead a portfolio of consumer brand clients by developing strategic, insight-led creator marketing programs that drive business impact. Oversee integrated campaigns and mentor high-performing teams while contributing to the growth of the North American Creator Marketing practice.

Requirements

Requires 10+ years of experience in creator marketing, communications, or digital marketing with a proven track record in consumer brands. A bachelor's degree or equivalent work experience is required, along with deep expertise in the creator ecosystem and cultural strategy.

Skills

Creator Marketing
Influencer Marketing
Strategic Planning
Client Leadership
Brand Strategy
Consumer Insights
Digital Marketing
Social Media Strategy
Team Leadership
Business Development
Cultural Fluency
Integrated Campaigns
Project Management
Stakeholder Management
Mentorship
Commercial Acumen

Visa sponsorship

Not detected in the job text

Keywords

Creator Marketing
Influencer Marketing
CPG
Food & Beverage
Brand Strategy
Social Media
Digital Marketing
Earned Media
Experiential Marketing
Commerce
Paid Amplification
Content Strategy
Cultural Strategy
Business Development
Client Management
Strategic Planning
Team Leadership
Market Trends
Platform Dynamics
ROI
Consumer Behavior
Integrated Communications
Agency Experience
Brand Building
Talent Partnerships

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