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Added 2 mins ago
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Senior Enterprise Account Executive
Altis
Toronto, ON · Greater Toronto Area, Canada
- $90,000 to $110,000 CAD / year
- Full-time
Success in this role comes from curiosity, persistence, and a growth mindset. You'll create opportunities, deepen client relationships, expand Altis' presence across business units and…
Added 3 mins ago
Senior Rail Vehicle Engineer
WSP
Montreal, QC
Lead high-value rolling stock engineering assignments that influence fleet strategy, maintenance investment, and long-term asset performance. You will bring senior technical judgement to…
Added 33 mins ago
MU
Gestionnaire de projets stratégiques – Transformation organisationnelle/Strategic Project Manager – Organizational Transformation
McGill University
Montreal, QC
- $92,150 to $138,150 CAD / year
- Full-time
Reporting to the Director, Process Efficiency and Client Experience, within the Office of the Vice-President, Administration and Finance, lead strategic initiatives aimed at modernizing…
Added 48 mins ago
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Senior Manager, North American Marketing Strategic Initiatives
TD
Toronto, ON
- Full-time
The Senior Manager, North American Marketing Strategic Initiatives will lead complex, high-priority initiatives that advance Marketing’s strategy and operating agenda across Canada and the…
Added 1 hour ago
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29954-DTS-071-Project Manager
Amyantek
Winnipeg, MB
- Contract
Manitoba views Project Management as the comprehensive management and control of all aspects of the project throughout all phases of its life cycle to achieve prescribed objectives defined…
Added 2 hours ago
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Project Manager
Wood
Fredericton, NB
- Full-time
The Project Manager will ensure that all work complies with client contract and Wood’s health, safety, environmental and quality policies and procedures; the project specific SHE and…
Added 2 hours ago
BU
Premier Client Specialist
BMO U.S.
Toronto, ON
- Full-time
Acts as the primary client contact to uncover financial needs and provide holistic banking and investment solutions in compliance with regulatory and compliance policies. Works…
Added 3 hours ago
MC
Director of Sales – Experiential Marketing & Custom Fabrication
Multinational Corporation
Toronto, ON
- Full-time
Are you a passionate sales leader with deep roots in experiential marketing, agency services, or creative custom fabrication? We are seeking a highly driven Director of Sales to lead our…
Added 5 hours ago
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Infrastructure & Capital Projects - Office Manager, COM
Accenture Construct
Toronto, ON
- Full-time
Lead and support the onboarding experience for all new project staff, including workspace setup, access provisioning, induction scheduling, and coordination of building pass and security…
Added 7 hours ago
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Onboarding Engagement Project Manager, AVP
Morgan Stanley
Calgary, AB
- Full-time
…implementation of Stock Plan Administration and Employee Broker Services for corporate clients in a timely and high-quality fashion. The Project Manager will manage the client relationship,…
Added 9 hours ago
IA
Community Connections Program Coordinator
Immigrant and Refugee Services Association PEI (IRSA)
Charlottetown, PE
- Full-time
You are a program project lead, ensuring established high value IRSA programs are supported and delivered professionally.
Added 9 hours ago
DG
Culinary Operations Supervisor
Dexterra Group
Surrey, BC
- Full-time
…long-term culinary strategy that aligns with organizational goals, client expectations, and operational…
Added 9 hours ago
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Senior Electrical Engineer
Sedgman
Montreal, QC
- Full-time
Lead the electrical team in the execution of electrical engineering and design for mineral processing projects and associated infrastructure. (may include: industrial processing, precious…
Added 9 hours ago
Senior Analyst, Client Reporting Development Team
Connor, Clark & Lunn Financial Group Ltd.
Vancouver, BC
Independently lead the design, prioritization, and implementation of new features and enhancements within the Client Reporting solution suite, exercising sound judgment on technical and…
Added 9 hours ago
Senior Analyst, Client Reporting Development Team
Connor, Clark & Lunn Financial Group Ltd.
Toronto, ON
Independently lead the design, prioritization, and implementation of new features and enhancements within the Client Reporting solution suite, exercising sound judgment on technical and…
Added 10 hours ago
SB
Abatement / Restoration / Construction Renovation Coordinator
Sky Building Restoration
Oakville, ON
- Full-time
…efficiently, on schedule, within budget, and in accordance with project scope, client expectations, applicable building requirements, and all relevant health, safety, and environmental…
Added 10 hours ago
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Western Canada Aquatic Discipline Lead
AECOM
Burnaby, BC
- $120,000 to $160,000 CAD / year
- Full-time
AECOM Burnaby is seeking an experienced Aquatic Discipline Lead for Western Canada to support our EPP Ecology and Permitting team. In this role, you will be the go-to expert for aquatic…
Added 11 hours ago
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Senior Full Stack Java Engineer - Workforce Management (WFM)
Miratech
Canada
- Full-time
Excellent communication skills, including the ability to produce clear technical documentation and lead client-facing workshops.
Added 11 hours ago
SM
29954-RFR-DTS-071 – Project Manager
S M Software Solutions Inc
Winnipeg, MB
- Full-time
We are seeking an experienced Project Manager with a minimum of 10 years of experience managing Information Technology projects, along with a valid PMP or PRINCE2 Practitioner…
Added 11 hours ago
SM
29954-RFR-DTS-071 – Project Manager
S M Software Solutions Inc
Winnipeg, MB
- Full-time
We are seeking an experienced Project Manager with a minimum of 10 years of experience managing Information Technology projects, along with a valid PMP or PRINCE2 Practitioner…
Added 12 hours ago
C
Senior Proposal Writer
CallTower
Ottawa, ON
- Full-time
The Senior Proposal Writer is responsible for leading the development of high-impact, client-facing proposals that support revenue growth. This role partners closely with Sales, Solution…
Added 12 hours ago
I
Principal Data Architect, FSI
Infostrux
Toronto, ON
- Full-time
This is a financial services role first. A wrong figure is a client conversation, not a bug ticket. Entitlements are designed in from day one. Messy source data gets reconciled, not papered…
Added 12 hours ago
BV
Business Development Officer - Workforce Development (Project)
Bow Valley College
Calgary, AB
- Full-time
…development needs, promotes the College’s training programs and services, develops tailored solutions, and ensures that client expectations and organizational objectives are met. The role…
Added 12 hours ago
BV
Business Development Officer - Workforce Development (Temporary)
Bow Valley College
Calgary, AB
- Full-time
…development needs, promotes the College’s training programs and services, develops tailored solutions, and ensures that client expectations and organizational objectives are met. The role…
Added 12 hours ago
FO
Data Advisor
Federation of Canadian Municipalities
Ottawa, ON · Hybrid - Ottawa
- Full-time
…overall GMF operations (e.g., finance, risk management, outreach, client services, governance, capacity…

Edelman

VP, Creator Marketing (CPG/Food & Beverage)

Toronto, ON, Canada

$130,000 to $180,000 CAD / year · Full-time

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Job details

Pay: $130,000 to $180,000 CAD / year
Job type: Full-time
Experience: 10+ years of relevant experience in creator/influencer marketing, communications, social, digital marketing or related fields.
Posting language: English
Posted: Sep 6, 2026

Original job description

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

We’re looking for a Vice President, Creator Marketing – Brand to lead and grow our Creator Marketing business in Canada, with a primary focus on consumer brands, including CPG, Food & Beverage and other lifestyle-driven categories, while contributing to the strategic expansion of our Creator Marketing offering across North America.

Reporting into the Head of Creator, North America, this role is ideal for a senior creator marketing leader who understands how creators shape culture, influence consumer behavior, and build brand relevance. You will combine strategic client leadership, deep creator expertise, cultural fluency, and commercial acumen to develop programs that earn attention and deliver measurable business outcomes.

As a key leader within Edelman’s North American Creator Marketing practice, you’ll oversee a significant portfolio of Brand clients, lead high-performing teams, and partner closely with integrated, regional, and global stakeholders to deliver best-in-class creator solutions. You’ll also play a critical role in new business development, thought leadership, capability building, and identifying new opportunities for brands to participate meaningfully in creator-led culture.

KEY RESPONSIBILITIES

Lead a portfolio of Brand clients in Canada, with particular focus on CPG, Food & Beverage and consumer-facing categories, delivering strategic, insight-led creator marketing programs that drive brand and business impact.
Serve as a senior strategic advisor to clients, building trusted relationships and helping senior marketers navigate the rapidly evolving creator and social landscape.
Develop creator strategies rooted in consumer insight, culture, audience behavior and brand objectives, translating those strategies into breakthrough creative and creator-led programs.
Oversee the development and execution of integrated creator campaigns spanning social, digital, experiential, earned media, commerce and paid amplification.
Identify opportunities for brands to move beyond transactional influencer partnerships toward long-term creator relationships, communities, cultural platforms and creator-led brand building.
Contribute to the growth and evolution of Edelman’s Creator Marketing business across Canada and North America, including new offerings, capabilities and revenue streams.
Partner with the Head of Creator, North America and cross-regional leaders to align strategy, standards, innovation and best practices across markets.
Collaborate closely with Strategy, Creative, Earned, Social, Digital, Media and other integrated teams to embed creators throughout the broader communications and marketing mix.
Lead, mentor and inspire high-performing teams, fostering a culture of collaboration, inclusion, creative ambition and excellence.
Drive operational rigor, process improvement and best practices within the Creator Marketing discipline.
Play a leadership role in new business development, including pitches, proposals, prospecting and organic account growth.
Stay at the forefront of creator, platform, cultural and consumer trends, bringing forward emerging opportunities for clients and the broader business.

WHO YOU ARE

A proven creator marketing leader with a strong track record of building culturally relevant programs for major consumer brands.
Deeply knowledgeable about CPG, Food & Beverage and/or adjacent consumer categories, with an understanding of how creators influence awareness, consideration, trial, loyalty and advocacy.
A trusted senior client partner who listens deeply, challenges constructively and can translate business and brand challenges into compelling creator strategies.
Culturally fluent, with a strong instinct for emerging creators, communities, platforms, formats and behaviors.
Deeply knowledgeable about the creator ecosystem, including creator tiers, talent partnerships, contracting, usage rights, paid amplification, platform dynamics and measurement.
A strategic builder who can identify and develop new services, capabilities and ways of working within Creator Marketing.
Passionate about the intersection of creators, culture, creativity, commerce and emerging technology.
A commercially minded leader who can spot opportunities, grow client relationships and help convert great work into sustainable business growth.
A generous mentor and role model who invests in talent and develops the next generation of creator marketing leaders.
Equally strategic and operational - you think big, execute flawlessly and sweat the details.
An inclusive, collaborative leader who thrives in matrixed, fast-paced environments.
Curious, future-focused and continuously learning.

BASIC QUALIFICATIONS

10+ years of relevant experience in creator/influencer marketing, communications, social, digital marketing or related fields.
Bachelor’s degree or equivalent work experience.

PREFERRED QUALIFICATIONS

Demonstrated success leading creator marketing strategies for major consumer brands, ideally within CPG, Food & Beverage and/or adjacent lifestyle categories.
Agency and/or brand-side experience overseeing complex, integrated creator programs.
Deep expertise in creator partnerships, content strategy, cultural strategy and ROI-driven campaign development.
Strong understanding of creator-led brand building and the role creators can play across the consumer journey and broader marketing mix.
Proven experience leading and developing high-performing teams, including multiple manager-level direct reports.
Strong track record of growing business, including new business development and organic account expansion.
Experience collaborating across regions or markets; North American or global experience is a plus.
Demonstrated pulse on creator marketing trends, platform innovation, consumer culture and emerging talent.
Exceptional verbal and written communication skills.

$130,000 - $180,000 CAD per year

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

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More about this job

Responsibilities

Lead a portfolio of consumer brand clients by developing strategic, insight-led creator marketing programs that drive business impact. Oversee integrated campaigns and mentor high-performing teams while contributing to the growth of the North American Creator Marketing practice.

Requirements

Requires 10+ years of experience in creator marketing, communications, or digital marketing with a proven track record in consumer brands. A bachelor's degree or equivalent work experience is required, along with deep expertise in the creator ecosystem and cultural strategy.

Skills

Creator Marketing
Influencer Marketing
Strategic Planning
Client Leadership
Brand Strategy
Consumer Insights
Digital Marketing
Social Media Strategy
Team Leadership
Business Development
Cultural Fluency
Integrated Campaigns
Project Management
Stakeholder Management
Mentorship
Commercial Acumen

Visa sponsorship

Not detected in the job text

Keywords

Creator Marketing
Influencer Marketing
CPG
Food & Beverage
Brand Strategy
Social Media
Digital Marketing
Earned Media
Experiential Marketing
Commerce
Paid Amplification
Content Strategy
Cultural Strategy
Business Development
Client Management
Strategic Planning
Team Leadership
Market Trends
Platform Dynamics
ROI
Consumer Behavior
Integrated Communications
Agency Experience
Brand Building
Talent Partnerships

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