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Added 9 mins ago
Industry Marketing Manager NORAM
Veolia | North America
Toronto, ON
Full-time
communication, and execute these strategies to generate leads and support commercial growth. Content created can be such as case studies, videos, nurture campaigns, social media and web…
Added 11 mins ago
Senior Manager, Institutional Sales Enablement
Sun Life
Toronto, ON · Montreal, QC · Vancouver, BC · Calgary, AB · Sun Life Toronto One York
Full-time
The Senior Manager, Institutional Sales Enablement owns the strategy, standards, governance, tooling, playbooks, workflows, and adoption model that enable consistent execution by the…
Added 11 mins ago
Communications Advisor
Desjardins
Montreal, QC · Levis, QC
Full-time
…media communications and serving as social media community manager. You lead complex and innovative development projects and strategic initiatives involving print media, linguistic services…
Added 11 mins ago
Product Strategy Senior Advisor – 12 months Contract - Express Scripts Canada
Cigna Healthcare
Mississauga, ON
Full-time
Department Name: Product Strategy and Data Insights
Added 24 mins ago
Analyst Or Associate - Equity Options Trading
TD Securities
Toronto, ON
Full-time
The Analyst/Associate will support the growth of the Equity Options platform through involvement in trading strategy development, portfolio risk management, client facilitation, content…
Added 24 mins ago
Digital Product Manager / Product Owner
Apex Systems
Toronto, ON
$65 to $70 USD / hour
Full-time
The successful candidate will balance product strategy with hands-on execution , operating directly with Developers, Business Analysts, QA, Scrum, Design, and Content teams.
Added 39 mins ago
Product Strategy Senior Advisor – 12 months Contract - Express Scripts Canada
Express Scripts Canada
Mississauga, ON
Full-time
Department Name: Product Strategy and Data Insights
Added 40 mins ago
Gestionnaire de création / Creative Lead
OVE DECORS
Laval, QC
Full-time
Added 40 mins ago
Digital Marketing & Content Specialist
Alexander College
Vancouver, BC
Full-time
The Digital Marketing & Content Specialist owns the planning, execution, and optimisation of paid and organic digital marketing across the Innovation Centre and its affiliated companies.…
Added 40 mins ago
Marketing & Growth Specialist
88West Realty Ltd.
North Vancouver, BC
Full-time
About the Role 88West Realty is seeking an ambitious, detail-driven Marketing & Growth Manager to support our in-bound/out-bound brand positioning, media presence, and growth initiatives…
Added 41 mins ago
Technical Publications Manager
Tigercat | MacDonald Steel
Brantford, ON
We are seeking a Technical Publications Manager to lead and evolve our technical documentation function. This role combines technical understanding, strategic planning, process improvement,…
Added 56 mins ago
Marketing Manager, Canada
Therabody
Canada
$75,000 to $80,000 CAD / year
Therabody is looking for an entrepreneurial, collaborative and high-energy Marketing Manager, Canada to own and scale our brand nationwide. As our sole marketer on the ground, you will…
Added 56 mins ago
Communications Advisor
Desjardins
Montreal, QC · Levis, QC · Complexe Desjardins Montréal
Full-time
…activities regarding the level of funding granted. Assist the manager in negotiating sponsorship, donation, and subscription agreements. Assist in producing the caisse's social…
Added 1 hour ago
Tax Manager
PressReader
Richmond, BC
$100,000 to $120,000 CAD / year
Full-time
PressReader is an innovative technology company that partners with the world's leading publishers to deliver content to millions of users in over 160 countries. Our progressive approach to…
Added 1 hour ago
Senior Communications Officier (French Services) (Telework/Hybrid)
Radio-Canada
Regina, SK
Full-time
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values,…
Added 1 hour ago
Digital Marketing & Content Specialist (4-Month Contract)
Just For Laughs VANCOUVER
Vancouver, BC
Full-time
Just For Laughs VANCOUVER is looking for a creative, organized, and comedy-obsessed Digital Marketing & Content Specialist to help bring the festival to life online. You'll play a key role…
Added 1 hour ago
Graduate Programs Support Coordinator-Faculty of Science
Wilfrid Laurier University
Waterloo, ON
Reports to: Administrative Manager, Faculty of Science
Added 1 hour ago
Social Media Manager
Blazesoft
Vaughan, ON
Full-time
Blazesoft is seeking a Social Media Manager to join its marketing division.
Added 1 hour ago
Senior Partner Enablement Manager
Docker
Remote, Canada
Full-time · Remote
Docker is looking for a Senior Partner Enablement Manager to own internal and external partner enablement and drive aligned GTM outcomes across our partner ecosystem. Reporting to the Sr.…
Added 1 hour ago
Manager, Learning & Development
Indigo Books & Music
Toronto, ON
$100,000 to $125,000 CAD / year
Full-time
The Manager, Learning and Development is responsible for designing, implementing, and continuously improving learning strategies and programs that build individual, team, and organizational…
Added 1 hour ago
Analyst – Capital Market Operations – Integration position T2
National Bank of Canada
Montreal, QC
Full-time
…in the evolution and execution of capital markets business strategy and wealth management. It is a job that allows you to live your ambitions in complicity and the power to act. Thanks to…
Added 1 hour ago
Head of Marketing & Communications
Cameron Stephens
Toronto, ON
Full-time
Develop a content strategy and calendar anchored in capital markets insight, real estate trends, and investment strategy that builds the firm’s long-term credibility
Added 1 hour ago
Senior Marketing Manager
Real Food For Real Kids
Toronto, ON
Full-time
As the Senior Marketing Manager at Real Food for Real Kids, you will lead marketing strategy, brand positioning, campaign planning, demand generation, digital marketing and marketing…
Added 1 hour ago
Learning and Development Manager
Indigo
Toronto, ON
$100,000 to $125,000 CAD / year
Full-time
The Manager, Learning and Development is responsible for designing, implementing, and continuously improving learning strategies and programs that build individual, team, and organizational…
Added 1 hour ago
Email Program Manager
CPA Ontario
Toronto, ON
Full-time
As Email Program Manager, you will lead and evolve CPA Ontario's email and SMS/MMS programs, driving strategy, innovation and audience engagement across these channels. You will advance our…

EERS

Manager, Marketing & Demand Generation

Montreal, QC, Canada

Job type: Full-time
Apply by: Oct 25, 2026
Experience: 5+ years of B2B marketing experience, with direct ownership of a lead-generation/demand-generation function and sales pipeline
Posting language: English
Posted: Sep 25, 2026

Apply About employer

Applications open in a new tab.

Original job description

About EERS 2LIVE

EERS 2LIVE is redefining the MRI experience through advanced audio, communication, and patient-centered technologies, supporting diagnostic MRI, interventional MRI, remote scanning, and research applications. The company is seeking a senior, revenue-focused marketing leader who can build and own the demand-generation engine - generating and converting leads, managing the sales pipeline, and partnering directly with the Director of Commercialization to close business - while directing brand presence across digital, clinical, conference, and commercial channels.

Role Summary

Reporting to the Director of Commercialization & Strategic Partnerships, the Manager, Marketing & Demand Generation is a senior, commercially minded marketing leader who will build and run EERS 2LIVE’s lead-generation engine, own the marketing funnel end-to-end, and act as a close, day-to-day partner to the Director of Commercialization. The ideal candidate is data-driven, funnel-obsessed, and has a track record of turning marketing activity into pipeline and revenue - this is a revenue-generation role first, not primarily a content, brand, or design role.

Key Responsibilities

Lead Generation & Pipeline Ownership: own the top-of-funnel demand-generation strategy; build, run, and optimize campaigns (email, digital, webinar, outbound) that consistently fill the pipeline with qualified leads
Funnel & Pipeline Management: track marketing- and sales-qualified leads (MQLs/SQLs) end-to-end through the CRM; report weekly on pipeline coverage, conversion rates, and funnel health
Sales Partnership & Enablement: act as the direct marketing partner to the Director of Commercialization
Marketing Operations: own CRM/marketing automation hygiene (e.g., HubSpot, Salesforce) and attribution reporting; ensure lead data is clean, routed, and actionable for sales
Cross-Functional Collaboration: work with commercialization, engineering, and clinical teams to translate technical/clinical concepts into marketing and sales messaging; maintain brand consistency across channels
Brand, Website & Content Oversight: direct external designers, agencies, and freelancers producing creative, video, and web assets; approve final creative, copy, and site updates rather than producing them personally
Conferences & Events: own conference strategy, budget, and lead capture - from planning and logistics through post-event follow-up and pipeline hand-off

Qualifications

5+ years of B2B marketing experience, with direct ownership of a lead-generation/demand-generation function and sales pipeline
Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) and funnel/pipeline reporting
Demonstrated experience partnering directly with sales leadership to hit revenue and pipeline targets
Degree in Marketing, Business, Communications, or related field
Strong written and verbal communication skills; comfortable presenting pipeline and campaign performance to leadership
Experience directing external creative resources (agencies, freelancers, contractors). This role oversees creative execution and does not require the candidate to personally design or produce creative assets
Familiarity with website platforms/CMS and advanced SEO principles is an asset, not a requirement
Able to manage multiple campaigns, budgets, and cross-functional priorities independently
Availability for occasional travel

Preferred Attributes

Background in the Medtech space
Experience in a growth-stage or startup environment, building a marketing/demand-generation function from the ground up
Skill using AI to accelerate productivity (campaign build, reporting, research)
Conference or trade-show management background
Strong command of English, fluent in French
Website design and build out experience
Experience with Adobe Creative Suite, Canva, Figma, or similar tools
Strong attention to detail and self-starter mentality

Strategic Focus Areas

This role will directly contribute to EERS 2LIVE’s pipeline growth and market presence across various MRI modalities (Diagnostic, Interventional, and Remote) and Research & Innovation Partnerships - driving qualified leads and revenue while shaping how hospitals, clinicians, partners, and investors experience the EERS 2LIVE brand.

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More about this job

Responsibilities

Build and optimize demand-generation campaigns, manage leads through the marketing and sales funnel, and report on pipeline performance and conversion. Partner with commercialization, clinical, and engineering teams while overseeing marketing operations, external creative resources, brand presence, and conference strategy.

Requirements

Requires at least five years of B2B marketing experience, including direct ownership of demand generation and a sales pipeline, plus hands-on CRM and marketing automation experience. Candidates should have a relevant degree, strong communication skills, experience partnering with sales leadership and directing external creative resources, and the ability to manage campaigns and budgets independently.

Skills

Demand Generation
Lead Generation
Marketing Funnel Management
Pipeline Management
CRM Management
Marketing Automation
Pipeline Reporting
Sales Partnership
Marketing Operations
Campaign Management
B2B Marketing
Conference and Event Management
Brand Management
Cross-Functional Collaboration
SEO
Agency and Freelancer Management

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Lead Generation
Marketing Funnel
Marketing-Qualified Leads
Sales-Qualified Leads
Pipeline Management
HubSpot
Salesforce
CRM
Marketing Automation
Attribution Reporting
Email Campaigns
Digital Campaigns
Webinars
Outbound Marketing
Sales Enablement
Marketing Operations
Conference Management
Trade Shows
Lead Capture
Website CMS
SEO
Medtech
MRI
Adobe Creative Suite
Canva
Figma
Artificial Intelligence
French

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