Manager, Marketing & Demand Generation
- Montreal, QC, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Experience
- 5+ years of B2B marketing experience, with direct ownership of a lead-generation/demand-generation function and sales pipeline
- Posting language
- English
- Posted
Original job description
About EERS 2LIVE
EERS 2LIVE is redefining the MRI experience through advanced audio, communication, and patient-centered technologies, supporting diagnostic MRI, interventional MRI, remote scanning, and research applications. The company is seeking a senior, revenue-focused marketing leader who can build and own the demand-generation engine - generating and converting leads, managing the sales pipeline, and partnering directly with the Director of Commercialization to close business - while directing brand presence across digital, clinical, conference, and commercial channels.
Role Summary
Reporting to the Director of Commercialization & Strategic Partnerships, the Manager, Marketing & Demand Generation is a senior, commercially minded marketing leader who will build and run EERS 2LIVE’s lead-generation engine, own the marketing funnel end-to-end, and act as a close, day-to-day partner to the Director of Commercialization. The ideal candidate is data-driven, funnel-obsessed, and has a track record of turning marketing activity into pipeline and revenue - this is a revenue-generation role first, not primarily a content, brand, or design role.
Key Responsibilities
This role will directly contribute to EERS 2LIVE’s pipeline growth and market presence across various MRI modalities (Diagnostic, Interventional, and Remote) and Research & Innovation Partnerships - driving qualified leads and revenue while shaping how hospitals, clinicians, partners, and investors experience the EERS 2LIVE brand.
EERS 2LIVE is redefining the MRI experience through advanced audio, communication, and patient-centered technologies, supporting diagnostic MRI, interventional MRI, remote scanning, and research applications. The company is seeking a senior, revenue-focused marketing leader who can build and own the demand-generation engine - generating and converting leads, managing the sales pipeline, and partnering directly with the Director of Commercialization to close business - while directing brand presence across digital, clinical, conference, and commercial channels.
Role Summary
Reporting to the Director of Commercialization & Strategic Partnerships, the Manager, Marketing & Demand Generation is a senior, commercially minded marketing leader who will build and run EERS 2LIVE’s lead-generation engine, own the marketing funnel end-to-end, and act as a close, day-to-day partner to the Director of Commercialization. The ideal candidate is data-driven, funnel-obsessed, and has a track record of turning marketing activity into pipeline and revenue - this is a revenue-generation role first, not primarily a content, brand, or design role.
Key Responsibilities
- Lead Generation & Pipeline Ownership: own the top-of-funnel demand-generation strategy; build, run, and optimize campaigns (email, digital, webinar, outbound) that consistently fill the pipeline with qualified leads
- Funnel & Pipeline Management: track marketing- and sales-qualified leads (MQLs/SQLs) end-to-end through the CRM; report weekly on pipeline coverage, conversion rates, and funnel health
- Sales Partnership & Enablement: act as the direct marketing partner to the Director of Commercialization
- Marketing Operations: own CRM/marketing automation hygiene (e.g., HubSpot, Salesforce) and attribution reporting; ensure lead data is clean, routed, and actionable for sales
- Cross-Functional Collaboration: work with commercialization, engineering, and clinical teams to translate technical/clinical concepts into marketing and sales messaging; maintain brand consistency across channels
- Brand, Website & Content Oversight: direct external designers, agencies, and freelancers producing creative, video, and web assets; approve final creative, copy, and site updates rather than producing them personally
- Conferences & Events: own conference strategy, budget, and lead capture - from planning and logistics through post-event follow-up and pipeline hand-off
- 5+ years of B2B marketing experience, with direct ownership of a lead-generation/demand-generation function and sales pipeline
- Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) and funnel/pipeline reporting
- Demonstrated experience partnering directly with sales leadership to hit revenue and pipeline targets
- Degree in Marketing, Business, Communications, or related field
- Strong written and verbal communication skills; comfortable presenting pipeline and campaign performance to leadership
- Experience directing external creative resources (agencies, freelancers, contractors). This role oversees creative execution and does not require the candidate to personally design or produce creative assets
- Familiarity with website platforms/CMS and advanced SEO principles is an asset, not a requirement
- Able to manage multiple campaigns, budgets, and cross-functional priorities independently
- Availability for occasional travel
- Background in the Medtech space
- Experience in a growth-stage or startup environment, building a marketing/demand-generation function from the ground up
- Skill using AI to accelerate productivity (campaign build, reporting, research)
- Conference or trade-show management background
- Strong command of English, fluent in French
- Website design and build out experience
- Experience with Adobe Creative Suite, Canva, Figma, or similar tools
- Strong attention to detail and self-starter mentality
This role will directly contribute to EERS 2LIVE’s pipeline growth and market presence across various MRI modalities (Diagnostic, Interventional, and Remote) and Research & Innovation Partnerships - driving qualified leads and revenue while shaping how hospitals, clinicians, partners, and investors experience the EERS 2LIVE brand.
More about this job
Responsibilities
Build and manage the demand-generation engine, owning lead generation, the marketing funnel, CRM operations, and pipeline reporting to drive qualified leads and revenue. Partner with commercialization and cross-functional teams, oversee external creative resources, and lead conference strategy, budgets, and lead follow-up.
Requirements
Requires at least five years of B2B marketing experience, including direct ownership of demand generation and sales pipeline, hands-on CRM and marketing automation experience, and a track record of partnering with sales leadership. A degree in Marketing, Business, Communications, or a related field is required; experience directing external creative resources and strong communication and organizational skills are also sought.
Skills
- Demand Generation
- Lead Generation
- Pipeline Management
- CRM Management
- Marketing Automation
- Sales Partnership
- Funnel Reporting
- Marketing Attribution
- Campaign Management
- B2B Marketing
- Conference Management
- Budget Management
- Cross-Functional Collaboration
- Marketing Communications
- SEO
- Creative Direction
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Sales
- Healthcare
Keywords
- B2B Marketing
- Demand Generation
- Lead Generation
- Marketing Funnel
- Sales Pipeline
- Marketing-Qualified Leads
- Sales-Qualified Leads
- CRM
- HubSpot
- Salesforce
- Marketing Automation
- Attribution Reporting
- Email Campaigns
- Digital Campaigns
- Webinars
- Outbound Marketing
- Pipeline Coverage
- Conversion Rates
- Sales Enablement
- Conference Strategy
- Trade Shows
- Lead Capture
- Website Platforms
- Content Management Systems
- SEO
- Medtech
- MRI
- AI
- Adobe Creative Suite
- Canva