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LH
Occupational Therapist
Lifemark Health Group
Mississauga, ON
- $33.57 to $49.24 CAD / hour
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LH
Occupational Therapist
Lifemark Health Group
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- $69,826 to $102,411 CAD / year
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SM
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- Full-time
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SM
Unit Assistant, Emergency
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Alliston, ON
- Internship
There is the expectation that you are available to work weekdays, weekends and all shifts (days, nights, 12 hour shifts)
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SM
Registered Practical Nurse - Med/Surg
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SM
Registered Practical Nurse - Med/Surg
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SM
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HG
Administrative Assistant
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- Full-time
Assist with bid submissions, proposal preparation, and contract administration activities.
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TS
Shelter Worker - Casual
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Use a client-centered approach by consistently demonstrating compassion, respect and empathy in the administration of policies and procedures.
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UC
Animal Care Technician II
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B
Managing Director, Projects and Operations
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Toronto, ON
- Full-time
Added 15 mins ago
CO
Administrative Assistant 3 - Front Desk
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- Full-time
…Coordinator, the position is responsible for general reception and administration duties for the Saint John Police Force as outlined in the Standard Operating…
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BS
Program Supervisor
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Saskatoon, SK
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Work, communicate and collaborate as part of a team (program leaders, managers, supervisors, and school administration)
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TS
RPN-Registered Practical Nurse
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Maintain complete and accurate clinical documentation using approved electronic health record systems and medication administration records.
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SH
Secretary 3 - Clinical Health Psychology - Repost
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B
Procurement & Category Analyst II
BCNET
Vancouver, BC
- $59,129 to $69,564 CAD / year
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…Procurement & Category Analyst II coordinates assigned contract administration, renewals, procurement reporting, category analysis, and competitive procurement activities commensurate to…
Added 15 mins ago
EM
Lecturer
EKU Master of Public Administration Program
Richmond, BC
- Full-time
Applicants must have their masters degree awarded (verified by official transcripts) at the time of appointment
Added 15 mins ago
EM
Assistant Chief Flight Instructor
EKU Master of Public Administration Program
Richmond, BC
- Full-time
…program. The Assistant Chief Flight Instructor assists in the administration and oversight of flight operation and flight course portions of the aviation program. The incumbent must possess…
Added 15 mins ago
CC
Specialist, Relay For Life Youth, Fundraising
Canadian Cancer Society
Toronto, ON
- $52,000 to $54,000 CAD / year
- Full-time
Present the program to potential schools focusing on student councils, leadership classes, cancer clubs, interested students, teachers, and/or administration.
Added 15 mins ago
EM
Coordinator, Education Clinical Placement
EKU Master of Public Administration Program
Richmond, BC
- Full-time
Added 15 mins ago
EM
Assistant Professor, Construction Management
EKU Master of Public Administration Program
Richmond, BC
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Added 15 mins ago
EM
Associate Controller
EKU Master of Public Administration Program
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- Full-time
Added 15 mins ago
EM
Mechanic, HVAC
EKU Master of Public Administration Program
Richmond, BC
- Full-time
Division: 3R1000 - Administration and Engagement
Added 15 mins ago
SM
Manager, Finance, Performance & Analytics
Stevenson Memorial Hospital
Alliston, ON
- Full-time
Bachelor's degree in Finance, Accounting, Business Administration, Health Administration, or a related field.
Added 15 mins ago
EM
Executive Director, Budgeting and Financial Planning
EKU Master of Public Administration Program
Richmond, BC
- Full-time

EKU Master of Public Administration Program

Analyst, Marketing & Engagement

Richmond, BC, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Dec 2, 2026
Posting language: English
Posted: Nov 9, 2026

Original job description

497781
Richmond Campus
Marketing Positions
Fulltime Staff

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Title: Analyst, Marketing & Engagement

Position Type: Fulltime Staff

Search Type: External - minimum 7 days

Department: 30R003 - StudentSuccess,Outreach&Opportunity

Division: 5R0000 - Student Success, Engage & Oppor

Position Location: Richmond Campus

Driver Classification: Non-Driver

FLSA: Exempt

Schedule Type: Full Time (37.5 hrs per week or more)

Hours Per Week: 37.5

Additional Schedule Details: Some evenings and weekends required.

Posted Salary Grade: Exempt - G23

Retirement: KTRS

Contact Person: Dan Hendrickson

Job Summary/Basic Functions

The Marketing & Engagement Analyst is responsible for analyzing, measuring, and optimizing EKU’s student recruitment and engagement efforts. This role plays a key part in data-driven decision-making, ensuring marketing campaigns, digital engagement strategies, and student outreach efforts are highly effective, targeted, and continuously refined.

Working closely with the Marketing Strategy, Digital Experience & Creative, and Communications & Content teams, the Marketing & Engagement Analyst uses data to evaluate campaign performance, audience behavior, and conversion trends, providing insights that enhance EKU’s enrollment, retention, and student success initiatives.

Minimum Qualifications

Education: Bachelor’s degree in Data Analytics, Marketing, Business, Communications, or a related field.

Master’s degree preferred.

Experience: Experience can be substituted for specific degree requirements but not educational level. Minimum two years of experience in marketing analytics, digital engagement analysis, CRM data reporting, or market research.

Experience With Technolutions Slate Or Similar CRM Platforms Preferred.

Strong background in data visualization, performance tracking, and predictive analytics.

Licensure & Certifications

Preferred Qualifications:

Job Duties

40% - Monitors and analyzes marketing and student engagement metrics across digital platforms, CRM campaigns, email marketing, social media, and paid advertising. Develops dashboards and reports using Technolutions Slate, Google Analytics, CRM data, and other analytics tools to track campaign effectiveness, audience engagement, and conversion rates. Provides actionable insights to optimize marketing and recruitment strategies, ensuring continuous improvement. - (Essential)
30% - Conducts research on prospective student behaviors, trends in higher education marketing, and competitive positioning to inform marketing strategy. Uses data-driven methodologies to develop audience segmentation models, personas, and engagement strategies for targeted marketing. Analyzes retention and persistence data to identify key touchpoints for engagement and communication. - (Essential)
20% - Works with the Marketing Strategy team to implement A/B testing, automation workflows, and behavioral triggers to improve engagement and conversion rates. Assesses email, web, and digital ad performance, recommending refinements based on data insights. Monitors engagement trends and adjusts marketing strategies based on real-time analytics. - (Essential)
10% - Partners with Admissions, Enrollment Management, Student Success, and Institutional Research to ensure data alignment and strategic decision-making. Supports the Associate Director in marketing performance reviews and strategic planning efforts. Recommends process improvements to enhance data collection, reporting, and analytics integration within marketing workflows. - (Essential)

Sponsorship: This position is not eligible for visa sponsorship.

Funding Source: Institutional

Open Until Filled: Yes

Special Instructions

EEO Statement

Eastern Kentucky University is an Equal Opportunity employer and educational institution and does not discriminate on the basis of age (40 and over), race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, ethnicity, disability, national origin, veteran status, or genetic information in the admission to, or participation in, any educational program or activity (e.g., athletics, academics and housing) which it conducts or any employment policy or practice.

Background Check Statement

Offers of employment are contingent upon a satisfactory background check.

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More about this job

Responsibilities

Analyze marketing and student engagement data across digital channels and CRM campaigns, building reports and dashboards and recommending improvements to recruitment and engagement strategies. Research prospective student behavior and market trends, support testing and automation, and collaborate with university teams on performance reviews and data-informed planning.

Requirements

A bachelor’s degree in Data Analytics, Marketing, Business, Communications, or a related field is required; a master’s degree is preferred. Candidates need at least two years of relevant experience in marketing analytics, digital engagement analysis, CRM reporting, or market research, with strong data visualization, performance tracking, and predictive analytics skills.

Skills

Marketing Analytics
Digital Engagement Analysis
CRM Reporting
Data Visualization
Performance Tracking
Predictive Analytics
Campaign Analysis
Audience Segmentation
Market Research
A/B Testing
Marketing Automation
Email Marketing
Social Media Analytics
Conversion Optimization
Dashboard Development
Cross-Functional Collaboration

Visa sponsorship

Not detected in the job text

Hiring contact

Dan Hendrickson

Keywords

Technolutions Slate
Google Analytics
CRM
Marketing Analytics
Digital Engagement
Student Recruitment
Student Retention
Student Success
Data Visualization
Predictive Analytics
Performance Tracking
Campaign Effectiveness
Audience Segmentation
Personas
Market Research
Higher Education Marketing
Competitive Positioning
A/B Testing
Automation Workflows
Behavioral Triggers
Email Marketing
Social Media
Paid Advertising
Conversion Rates
Dashboards
Enrollment Management
Institutional Research
Data Alignment
Marketing Strategy
Engagement Metrics

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Jobs in Canada