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Added 12 mins ago
P
Director of Finance
Pontosense
Waterloo, ON
- Full-time
You are as happy reconciling an account yourself as setting the strategy
Added 12 mins ago
CC
Senior Account Manager - Demand Response
CLEAResult Canada
Toronto, ON
- $50 to $55 CAD / hour
- Full-time
Share market insights and customer feedback to improve program design and outreach strategy.
Added 43 mins ago
Director, Finance
WF Group Inc.
Kitchener, ON
The Director, Finance leads the day-to-day operations of the Finance function - financial planning & analysis, accounting, treasury, reporting, and controls - ensuring the organization's…
Added 1 hour ago
HC
Director of Facilities & Capital Infrastructure
Hastings County
Belleville, ON
- Full-time
Hastings County is in accepting applications for a permanent full-time Director of Facilities & Capital Infrastructure. This is a non-unionized position reporting to the Chief…
Added 1 hour ago
TI
HR Generalist
Transpharmation Inc
Fergus, ON
- Full-time
- Temporary
Design, develop and implement the HR strategy for the Canadian business in partnership with the HR Director and COO
Added 1 hour ago
S
Explorer | Qualitative Research Director | Ontario
Savanta
ON
- Full-time
Explorer is seeking a Qualitative Director to join our Research team, playing a pivotal role in delivering outstanding client service, and building a high‑performing team. Are you ready to…
Added 2 hours ago
GC
Senior Manager, Experience Design
Game Companies
Vancouver, BC
- Full-time
You will report to the Experience Design Director.
Added 2 hours ago
GC
Manager, Experience Design
Game Companies
Vancouver, BC
- Full-time
You will report to the Experience Design Director.
Added 2 hours ago
EM
Strategist, Marketing
EKU Master of Public Administration Program
Richmond, BC
- Full-time
…academic programs, and student success. Reporting to the Sr. Director of Strategy and Creative, this position ensures marketing initiatives are targeted, measurable, and aligned with…
Added 2 hours ago
EM
Executive Director, Marketing Strategy
EKU Master of Public Administration Program
Richmond, BC
- Full-time
Title: Executive Director, Marketing Strategy
Added 2 hours ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
The Finance Director serves as a strategic business partner to the Leadership Team in support of Husky’s Global Service Business and Customer Success Management strategy. This role provides…
Added 2 hours ago
C
Business Development Manager
CBRE
Vancouver, BC
- Full-time
Map the market and work in partnership with the BUL and Sales Director to define the Business Unit growth strategy and target markets
Added 3 hours ago
NB
Analyst/Associate, Electronic Trading Algorithms
National Bank of Canada
Montreal, QC
- Full-time
quantitative colleagues to deliver production-ready solutions - from strategy design
Added 3 hours ago
NB
Account Manager, Commercial Banking
National Bank of Canada
AB · Edmonton, AB
- Full-time
Assist the Senior Director, Commercial Banking in reaching objectives
Added 3 hours ago
NB
Private Banker
National Bank of Canada
Montreal, QC
- Full-time
This position reports to the Senior Director, Senior Private Banker, Commercial & Private Banking 1859.
Added 3 hours ago
RD
Director, Parallel by RBC
RBC Dominion Securities
Toronto, ON
- Full-time
We are seeking an experienced Director with a proven growth mindset to lead the continued commercialization and expansion of Parallel by RBC, our strategic multi-family office offering.…
Added 4 hours ago
IE
Manager, Supply Chain & Innovation
IMAX Enhanced | Streaming & Consumer Technology
Mississauga, ON
- Full-time
The Manager, Supply Chain Analytics & Innovation reports to the Senior Director, Supply Chain Operations and partners with Supply Chain leaders to identify, design and implement…
Added 4 hours ago
FA
Director, Hub Airports & Airport Affairs
Flair Airlines
Toronto, ON
- Full-time
…network. Reporting to the Vice President, Airport Operations, the Director, Hub Airports & Airport Affairs is responsible for the strategic direction and performance of the airline’s hub…
Added 4 hours ago
J
Senior Director, Engineering - ICM
Jobgether
Canada
- Full-time
As Senior Director of Engineering for Incentive Compensation Management (ICM), you will lead the engineering organization responsible for developing and scaling a mission-critical…
Added 5 hours ago
SP
Call for Expressions of Interest Board of Directors, Senior Persons Living Connected (SPLC)
Senior Persons Living Connected
Toronto, ON · Scarborough, ON
- Part-time
Work with the Executive Director to set strategy, provide fiduciary oversight and accountability for SPLC’s mission and vision, and build community relationships.
Added 6 hours ago
RB
Director, Corporate Engagement and Internal Identity
Royal Bank of Canada
Toronto, ON
- Full-time
The Director, Corporate Engagement and Internal Identity is accountable for shaping and executing RBC Royal Trust's internal communications strategy (including client facing) in service of…
Added 6 hours ago
RB
Director, Parallel by RBC
Royal Bank of Canada
Toronto, ON
- Full-time
We are seeking an experienced Director with a proven growth mindset to lead the continued commercialization and expansion of Parallel by RBC, our strategic multi-family office offering.…
Added 6 hours ago
RB
Senior Manager, Debit eCommerce
Royal Bank of Canada
Toronto, ON
- Full-time
This role requires in-office attendance four days per week, with one day of flexibility for remote work
Added 6 hours ago
RB
Director, Central Funding & Equities Financial Control
Royal Bank of Canada
Toronto, ON
- Full-time
The Director, Central Funding & Equities Financial Control is a key leader in the Wholesale Financial Control team, responsible for managing a team of accounting professionals to provide…
Added 6 hours ago
RB
Director, Corporate Client Group
Royal Bank of Canada
Ottawa, ON · Kingston, ON
- Full-time
As a Director, Corporate Client Group, you are aligned to our Large Client Segment (LC) client segment within Corporate Client Group (CCG), defined as commercial clients with annual sales…

EKU Master of Public Administration Program

Executive Director, Marketing Strategy

Richmond, BC, Canada

Full-time

Apply on LinkedIn About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Dec 2, 2026
Education: Master’s degree
Posting language: English
Posted: Nov 9, 2026

Original job description

497782
Richmond Campus
Management Positions
Marketing Positions
Fulltime Staff

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Title: Executive Director, Marketing Strategy

Position Type: Fulltime Staff

Search Type: External - minimum 7 days

Department: 30R003 - StudentSuccess,Outreach&Opportunity

Division: 5R0000 - Student Success, Engage & Oppor

Position Location: Richmond Campus

Driver Classification: University Driver

FLSA: Exempt

Schedule Type: Full Time (37.5 hrs per week or more)

Hours Per Week

Additional Schedule Details: Some evenings and weekends required.

Posted Salary Grade: Exempt - G28

Retirement: KTRS

Contact Person: Dan Hendrickson

Job Summary/Basic Functions

The Executive Director of Marketing Strategy (Deputy Chief Marketing Officer) is a strategic leader, visionary, and operational expert for Eastern Kentucky University’s (EKU) integrated and comprehensive portfolio of marketing, user experience, and digital recruitment initiatives. The Executive Director of Marketing Strategy reports directly to the Vice President of Student Success & Chief Marketing & Communications Officer, serving as the University’s Deputy CMO and standing in for the CMO as needed. The Executive Director is responsible for the development, coordination, and execution of marketing strategies that support brand and reputation enhancement, identity development, and enrollment and engagement results. The Executive Director partners with Enrollment, Academic Affairs, Student Success, University Advancement, University Communications, and community stakeholders to effectively communicate the EKU value proposition through consistent, compelling, and student-focused messaging. The Executive Director will oversee a multidisciplinary team focused on enhancing the digital experience for prospective and current students, managing EKU’s digital brand presence, and implementing data-informed strategies to increase student affinity, yield, and persistence.

Minimum Qualifications

Education: Master’s degree in Digital Marketing, Web Development, Communications, Higher Education Administration, or a related field is required.

Experience: Three years of experience is required.

Licensure & Certifications

Preferred Qualifications:

Job Duties

45% - Collaborate with the VP to shape and execute EKU’s multi-year marketing and digital strategy in alignment with brand strategy as set by Communications and Brand Management. Serve as Deputy Chief Marketing Officer, acting as the primary delegate in the VP’s absence. Translate institutional priorities into marketing campaigns that advance enrollment, retention, fundraising, alumni engagement, and community impact. Lead cross-channel strategies (digital, print, media, social, video, web) that elevate EKU’s visibility and reputation regionally and nationally. Ensure tone, and visual standards are upheld across all units of the University. - (Essential)
30% - Direct planning, development, and execution of integrated campaigns that support enrollment goals, student success, and institutional reputation. Partner with Enrollment Management to create campaigns that drive awareness, applications, and yield across diverse student populations (undergraduate, graduate, online, transfer, adult learners). Collaborate with Advancement and Alumni Relations to design campaigns that strengthen donor and alumni engagement. Use research and analytics to identify target audiences, track performance, and optimize strategies. - (Essential)
25% - Oversee market research, competitor analysis, and enrollment perception studies to guide strategy. Ensure the use of analytics and KPIs to measure campaign ROI and effectiveness. Provide reports and insights to senior leadership on marketing performance and impact. - (Essential)

Sponsorship: This position is not eligible for visa sponsorship.

Funding Source: Institutional

Open Until Filled: Yes

Special Instructions

EEO Statement

Eastern Kentucky University is an Equal Opportunity employer and educational institution and does not discriminate on the basis of age (40 and over), race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, ethnicity, disability, national origin, veteran status, or genetic information in the admission to, or participation in, any educational program or activity (e.g., athletics, academics and housing) which it conducts or any employment policy or practice.

Background Check Statement

Offers of employment are contingent upon a satisfactory background check.

Apply on LinkedIn About employer

More about this job

Responsibilities

Lead EKU’s multi-year marketing and digital strategy as Deputy Chief Marketing Officer, aligning campaigns with institutional priorities and brand standards. Oversee integrated campaigns, market research, analytics, and performance reporting to support enrollment, student success, fundraising, alumni engagement, and institutional reputation.

Requirements

A master’s degree in Digital Marketing, Web Development, Communications, Higher Education Administration, or a related field is required. At least three years of experience is required.

Skills

Marketing Strategy
Digital Marketing
Brand Management
Integrated Campaigns
Enrollment Marketing
Digital Recruitment
Market Research
Competitor Analysis
Marketing Analytics
Campaign Optimization
Cross-Channel Marketing
Audience Segmentation
Student Engagement
Reputation Management
Team Leadership

Visa sponsorship

Not detected in the job text

Hiring contact

Dan Hendrickson

Keywords

Marketing Strategy
Digital Marketing
Digital Recruitment
Brand Strategy
Brand Management
Integrated Marketing
Enrollment Marketing
Student Success
User Experience
Digital Experience
Cross-Channel Campaigns
Market Research
Competitor Analysis
Enrollment Perception Studies
Audience Research
Marketing Analytics
Key Performance Indicators
Campaign Return On Investment
Campaign Optimization
Reputation Management
Fundraising
Alumni Engagement
Social Media
Video Marketing
Web Marketing
Print Marketing
Media Relations

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Jobs in Canada