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Added 51 mins ago
GM
Vice President, Client Integration (Program/Project Manager)
G MASS Consulting
Toronto, ON
- Full-time
Participate in marketing and sales pitches, demonstrating the firm's workflows, best practices and technology, and support RFP/RFI responses.
Added 51 mins ago
AG
Associate Account Executive
Axiell Group
Toronto, ON
- $60,000 to $70,000 CAD / year
- Full-time
We're looking for an ambitious and relationship-focused Associate Account Executive to join our North American sales team. This is a fantastic opportunity for someone early in their sales…
Added 51 mins ago
GM
Vice President, Client Integration (Program/Project Manager)
G MASS Consulting
Halifax, NS
- Full-time
Participate in marketing and sales pitches, demonstrating the firm's workflows, best practices and technology, and support RFP/RFI responses.
Added 51 mins ago
GM
Vice President, Client Integration (Program/Project Manager)
G MASS
Remote, Canada
- Full-time
- Remote
Participate in marketing and sales pitches, demonstrating the firm's workflows, best practices and technology, and support RFP/RFI responses.
Added 51 mins ago
GM
Vice President, Client Integration (Program/Project Manager)
G MASS
Remote, Canada
- Full-time
- Remote
Participate in marketing and sales pitches, demonstrating the firm's workflows, best practices and technology, and support RFP/RFI responses.
Added 1 hour ago
Sales Development Representative
Kaseya Careers
Toronto, ON
…future of IT: whether you're in engineering, product, sales, marketing, customer support, or operations, your work helps protect, defend, and optimize IT environments across the…
Added 1 hour ago
MC
Product Manager
Modern Campus
Canada
- Full-time
Drive alignment across Product, Engineering, Marketing, Sales, Customer Success, and Executive Leadership teams.
Added 2 hours ago
EM
Executive Director, Marketing Strategy
EKU Master of Public Administration Program
Richmond, BC
- Full-time
Title: Executive Director, Marketing Strategy
Added 2 hours ago
R
Marketing Manager
Roshel
Brampton, ON
- Full-time
Prepare marketing presentations, product briefs, technical communication materials, and executive-level reports in collaboration with engineering, sales, and leadership teams.
Added 2 hours ago
RS
Vice President, TV & Radio Sales
Rogers Sports & Media
Toronto, ON
- Full-time
…that drives advertising revenue across all platforms. This executive will set the strategic direction for TV & Radio Sales - including National Agency, Regional and Local Sales, as well as…
Added 6 hours ago
RB
Senior Manager, Debit eCommerce
Royal Bank of Canada
Toronto, ON
- Full-time
This role requires in-office attendance four days per week, with one day of flexibility for remote work
Added 7 hours ago
EM
Lecturer
EKU Master of Public Administration Program
Richmond, BC
- Full-time
Applicants must have their masters degree awarded (verified by official transcripts) at the time of appointment
Added 7 hours ago
S
Strategic Account Manager
SaskTel
SK · Saskatchewan, Canada
- Full-time
Establishes relationships and credibility with customers’ executive team by establishing relationships, participating in industry events/associations and through awareness, consultation and…
Added 7 hours ago
M
Front of House - Supervisor
Moxies
Calgary, AB
- Full-time
Our menu, continuously developed by our Executive Chef, features globally inspired flavors and fresh, high quality ingredients. Our passion for the culinary arts and hospitality is evident…
Added 7 hours ago
M
Back of House - Supervisor
Moxies
Langley (District), BC · City of Langley, BC
- Full-time
Our menu, continuously developed by our Executive Chef, features globally inspired flavors and fresh, high quality ingredients. Our passion for the culinary arts and hospitality is evident…
Added 7 hours ago
M
Front of House - Server
Moxies
Hamilton, ON
- Full-time
Our menu, continuously developed by our Executive Chef, features globally inspired flavors and fresh, high quality ingredients. Our passion for the culinary arts and hospitality is evident…
Added 7 hours ago
M
Front of House - Host/Hostess
Moxies
Hamilton, ON
- Full-time
Our menu, continuously developed by our Executive Chef, features globally inspired flavors and fresh, high quality ingredients. Our passion for the culinary arts and hospitality is evident…
Added 8 hours ago
Vice President, TV & Radio Sales
Rogers Communications
Toronto, ON
…that drives advertising revenue across all platforms. This executive will set the strategic direction for TV & Radio Sales - including National Agency, Regional and Local Sales, as well as…
Added 8 hours ago
VB
Executive Assistant
Vale Base Metals
Toronto, ON
- Full-time
We are currently seeking an Executive Assistant to support two members of Vale Base Metals’ Executive Leadership Team. This is a full-time position located in Toronto, Canada. This role…
Added 8 hours ago
N
Segment Program Manager, Mission Critical Enterprise
Nokia
Ottawa, ON · Kanata, ON
- Full-time
Coordinate cross-functional execution across PLM, GSCO, Marketing, Finance, Partnerships and regional teams.
Added 8 hours ago
N
Strategic Partner Management Lead
Nokia
Ottawa, ON · Kanata, ON
- Full-time
…segment, regional Sales and Pre-Sales, Product Line Management, marketing, services, operations, and technical…
Added 8 hours ago
N
Technical Marketing Engineer
Nokia
Ottawa, ON · Kanata, ON
- Full-time
The TME will work in concert with the IP MC-E technical and marketing teams on creating technical content, running product demonstrations and enabling sales and field teams with hands-on…
Added 8 hours ago
CB
Gestionnaire de plateforme de données d'entreprise/ Enterprise Data Platform Manager
Cannara Biotech Inc.
Montreal, QC
- Full-time
…de reporting de ses systèmes ERP, comptables, de vente, de marketing et opérationnels. Le rôle consistera à bâtir un environnement de données et d'analytique fiable et évolutif qui relie…
Added 8 hours ago
YU
Manager, Communications
York University
Toronto, ON
- Contract
…support institutional and portfolio priorities. Reporting to the Executive Director, Strategic & Internal Communications, the role provides communications advice and implementation support…
Added 10 hours ago
EM
Director of Marketing
Enhanced Medical Nutrition
Toronto, ON
- Full-time
EMN is seeking a proactive and strategic Director, Marketing to work with company leadership to build upon and deploy the marketing strategy across all business areas (B2B2C). Reporting to…

EKU Master of Public Administration Program

Executive Director, Marketing Strategy

Richmond, BC, Canada

Full-time

Apply on LinkedIn About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Dec 2, 2026
Education: Master’s degree
Posting language: English
Posted: Nov 9, 2026

Original job description

497782
Richmond Campus
Management Positions
Marketing Positions
Fulltime Staff

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Title: Executive Director, Marketing Strategy

Position Type: Fulltime Staff

Search Type: External - minimum 7 days

Department: 30R003 - StudentSuccess,Outreach&Opportunity

Division: 5R0000 - Student Success, Engage & Oppor

Position Location: Richmond Campus

Driver Classification: University Driver

FLSA: Exempt

Schedule Type: Full Time (37.5 hrs per week or more)

Hours Per Week

Additional Schedule Details: Some evenings and weekends required.

Posted Salary Grade: Exempt - G28

Retirement: KTRS

Contact Person: Dan Hendrickson

Job Summary/Basic Functions

The Executive Director of Marketing Strategy (Deputy Chief Marketing Officer) is a strategic leader, visionary, and operational expert for Eastern Kentucky University’s (EKU) integrated and comprehensive portfolio of marketing, user experience, and digital recruitment initiatives. The Executive Director of Marketing Strategy reports directly to the Vice President of Student Success & Chief Marketing & Communications Officer, serving as the University’s Deputy CMO and standing in for the CMO as needed. The Executive Director is responsible for the development, coordination, and execution of marketing strategies that support brand and reputation enhancement, identity development, and enrollment and engagement results. The Executive Director partners with Enrollment, Academic Affairs, Student Success, University Advancement, University Communications, and community stakeholders to effectively communicate the EKU value proposition through consistent, compelling, and student-focused messaging. The Executive Director will oversee a multidisciplinary team focused on enhancing the digital experience for prospective and current students, managing EKU’s digital brand presence, and implementing data-informed strategies to increase student affinity, yield, and persistence.

Minimum Qualifications

Education: Master’s degree in Digital Marketing, Web Development, Communications, Higher Education Administration, or a related field is required.

Experience: Three years of experience is required.

Licensure & Certifications

Preferred Qualifications:

Job Duties

45% - Collaborate with the VP to shape and execute EKU’s multi-year marketing and digital strategy in alignment with brand strategy as set by Communications and Brand Management. Serve as Deputy Chief Marketing Officer, acting as the primary delegate in the VP’s absence. Translate institutional priorities into marketing campaigns that advance enrollment, retention, fundraising, alumni engagement, and community impact. Lead cross-channel strategies (digital, print, media, social, video, web) that elevate EKU’s visibility and reputation regionally and nationally. Ensure tone, and visual standards are upheld across all units of the University. - (Essential)
30% - Direct planning, development, and execution of integrated campaigns that support enrollment goals, student success, and institutional reputation. Partner with Enrollment Management to create campaigns that drive awareness, applications, and yield across diverse student populations (undergraduate, graduate, online, transfer, adult learners). Collaborate with Advancement and Alumni Relations to design campaigns that strengthen donor and alumni engagement. Use research and analytics to identify target audiences, track performance, and optimize strategies. - (Essential)
25% - Oversee market research, competitor analysis, and enrollment perception studies to guide strategy. Ensure the use of analytics and KPIs to measure campaign ROI and effectiveness. Provide reports and insights to senior leadership on marketing performance and impact. - (Essential)

Sponsorship: This position is not eligible for visa sponsorship.

Funding Source: Institutional

Open Until Filled: Yes

Special Instructions

EEO Statement

Eastern Kentucky University is an Equal Opportunity employer and educational institution and does not discriminate on the basis of age (40 and over), race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, ethnicity, disability, national origin, veteran status, or genetic information in the admission to, or participation in, any educational program or activity (e.g., athletics, academics and housing) which it conducts or any employment policy or practice.

Background Check Statement

Offers of employment are contingent upon a satisfactory background check.

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More about this job

Responsibilities

Lead EKU’s multi-year marketing and digital strategy as Deputy Chief Marketing Officer, aligning campaigns with institutional priorities and brand standards. Oversee integrated campaigns, market research, analytics, and performance reporting to support enrollment, student success, fundraising, alumni engagement, and institutional reputation.

Requirements

A master’s degree in Digital Marketing, Web Development, Communications, Higher Education Administration, or a related field is required. At least three years of experience is required.

Skills

Marketing Strategy
Digital Marketing
Brand Management
Integrated Campaigns
Enrollment Marketing
Digital Recruitment
Market Research
Competitor Analysis
Marketing Analytics
Campaign Optimization
Cross-Channel Marketing
Audience Segmentation
Student Engagement
Reputation Management
Team Leadership

Visa sponsorship

Not detected in the job text

Hiring contact

Dan Hendrickson

Keywords

Marketing Strategy
Digital Marketing
Digital Recruitment
Brand Strategy
Brand Management
Integrated Marketing
Enrollment Marketing
Student Success
User Experience
Digital Experience
Cross-Channel Campaigns
Market Research
Competitor Analysis
Enrollment Perception Studies
Audience Research
Marketing Analytics
Key Performance Indicators
Campaign Return On Investment
Campaign Optimization
Reputation Management
Fundraising
Alumni Engagement
Social Media
Video Marketing
Web Marketing
Print Marketing
Media Relations

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Jobs in Canada