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Added 13 mins ago
Sales Development Representative
Kaseya Careers
Toronto, ON
…future of IT: whether you're in engineering, product, sales, marketing, customer support, or operations, your work helps protect, defend, and optimize IT environments across the…
Added 27 mins ago
MC
Product Manager
Modern Campus
Canada
- Full-time
…planning, customer discovery, and commercial outcomes. This position sits at the intersection of customer needs, business objectives, market opportunity, and technical…
Added 27 mins ago
SD
Beauty Specialist, Hourly Part Time Day
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London, ON
- Part-time
Promotes products through marketing and encourages use of the PC Optimum program
Added 1 hour ago
EM
Strategist, Marketing
EKU Master of Public Administration Program
Richmond, BC
- Full-time
The Marketing Strategist develops, implements, and optimizes data-driven marketing strategies in support of EKU's institutional priorities, including enrollment, brand, academic programs,…
Added 1 hour ago
EM
Executive Director, Marketing Strategy
EKU Master of Public Administration Program
Richmond, BC
- Full-time
Title: Executive Director, Marketing Strategy
Added 1 hour ago
R
Marketing Manager
Roshel
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- Full-time
Roshel is seeking a highly organized, proactive, and strategic Marketing Manager to lead and support the company’s marketing and communications activities within the armored vehicle…
Added 1 hour ago
J
Digital marketing specialist
JobsMedia.io
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- Full-time
Advertising, marketing and public relations agency
Added 1 hour ago
LC
Beauty Specialist, Hourly Part Time Flexible Shifts
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Vancouver, BC
- Part-time
Promotes products through marketing and encourages use of the PC Optimum program
Added 1 hour ago
U
Créateur(trice) de contenu social / Social Media Content Creator
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- Full-time
…chaque plateforme, plutôt que d’adapter après coup du matériel marketing…
Added 1 hour ago
SC
Employment Engagement Specialist
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- Full-time
This is an existing position and an active vacancy. The Employment Engagement Specialist is an Employment Specialist position within SCIO’s Employment Services team, with a strong focus on…
Added 1 hour ago
RS
Vice President, TV & Radio Sales
Rogers Sports & Media
Toronto, ON
- Full-time
…trusted brands of Rogers Sports & Media. This is a critical position in delivering revenue growth for the…
Added 3 hours ago
DC
Proposal Specialist
Dillon Consulting Limited
Toronto, ON · Winnipeg, MB · Saint John, NB · Fredericton, NB · Sydney Indian Reserve No. 28A, NS · Halifax, NS · St. John's, NL · Edmonton, AB · Calgary, AB · Sydney, NS
- Full-time
…and personal life. At Dillon, we operate as one team. This position is available at Calgary, Edmonton, Brandon, Winnipeg, Fredericton, Moncton, Saint John, St. John's, Yellowknife, Halifax,…
Added 3 hours ago
SN
owner
Space No 10
Winnipeg, MB
- Full-time
Role Description The Owner role at 88 Events is a full-time, on-site position based in Winnipeg, MB, responsible for overall business leadership and direction. Day-to-day responsibilities…
Added 3 hours ago
TM
Content Development Intern
Truckee Meadows Water Authority
Heart's Content, NL
- Temporary
Must have working-level knowledge of the English language including reading, writing, and speaking English
Added 4 hours ago
RB
Financial Planner, Investment Retirement Planning
Royal Bank of Canada
Vancouver, BC
- Full-time
This position is for the Vancouver Downtown market.
Added 4 hours ago
E
gas station manager
Esso
Prince George, BC
- Full-time
The employer stated that this position is a green job, because it involves tasks and responsibilities contributing to positive environmental outcomes and helping Canada achieve its net-zero…
Added 4 hours ago
TC
Marketing Communications Coordinator
The Clarice Smith Performing Arts Center
Montreal, QC · Urban agglomeration of Montreal, QC
- Full-time
The College of Arts and Humanities’ Marketing Communications Coordinator, School of Music (MCC) supports the marketing communications priorities of the School of Music (SOM) and reports to…
Added 4 hours ago
V
Technical Marketing Specialist
Vale
Canada
- Full-time
This is a permanent position supporting Vale Base Metals' commercial growth, product strategy, and customer engagement activities across North America and global markets. The role is based…
Added 5 hours ago
RB
Investment and Retirement Planner Assistant
Royal Bank of Canada
Fort McMurray, AB
- Part-time
…and preparing material required for presentations, meetings, marketing initiatives,…
Added 5 hours ago
RB
Senior Manager, Debit eCommerce
Royal Bank of Canada
Toronto, ON
- Full-time
This role requires in-office attendance four days per week, with one day of flexibility for remote work
Added 5 hours ago
SD
Beauty Manager, Hourly Part Time Flexible Shifts
Shoppers Drug Mart
Surrey, BC
- Part-time
Promotes products through marketing and encourages use of the PC Optimum program
Added 5 hours ago
NA
Broker, Commercial Insurance
NFP, an Aon company (Canada)
Toronto, ON
- Full-time
Job Details: Full-Time, Permanent Position, Current Vacancy
Added 5 hours ago
NA
Senior Broker, Commercial Insurance
NFP, an Aon company (Canada)
Toronto, ON
- Full-time
Provincial P&C License required or obtained within 90 days of employment
Added 5 hours ago
AC
Gérant(e) de magasin- ACT
Alimentation Couche-Tard
Longueuil, QC · Saint-Hubert, QC
- Full-time
The position includes, but is not limited to, the following essential job duties, responsibilities and requirements:
Added 5 hours ago
NA
Broker, Commercial Insurance
NFP, an Aon company (Canada)
Edmonton, AB
- Full-time
Job Details: Full-Time, Permanent Position, Current Vacancy

EKU Master of Public Administration Program

Executive Director, Marketing Strategy

Richmond, BC, Canada

Full-time

Apply on LinkedIn About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Dec 2, 2026
Education: Master’s degree
Posting language: English
Posted: Nov 9, 2026

Original job description

497782
Richmond Campus
Management Positions
Marketing Positions
Fulltime Staff

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Title: Executive Director, Marketing Strategy

Position Type: Fulltime Staff

Search Type: External - minimum 7 days

Department: 30R003 - StudentSuccess,Outreach&Opportunity

Division: 5R0000 - Student Success, Engage & Oppor

Position Location: Richmond Campus

Driver Classification: University Driver

FLSA: Exempt

Schedule Type: Full Time (37.5 hrs per week or more)

Hours Per Week

Additional Schedule Details: Some evenings and weekends required.

Posted Salary Grade: Exempt - G28

Retirement: KTRS

Contact Person: Dan Hendrickson

Job Summary/Basic Functions

The Executive Director of Marketing Strategy (Deputy Chief Marketing Officer) is a strategic leader, visionary, and operational expert for Eastern Kentucky University’s (EKU) integrated and comprehensive portfolio of marketing, user experience, and digital recruitment initiatives. The Executive Director of Marketing Strategy reports directly to the Vice President of Student Success & Chief Marketing & Communications Officer, serving as the University’s Deputy CMO and standing in for the CMO as needed. The Executive Director is responsible for the development, coordination, and execution of marketing strategies that support brand and reputation enhancement, identity development, and enrollment and engagement results. The Executive Director partners with Enrollment, Academic Affairs, Student Success, University Advancement, University Communications, and community stakeholders to effectively communicate the EKU value proposition through consistent, compelling, and student-focused messaging. The Executive Director will oversee a multidisciplinary team focused on enhancing the digital experience for prospective and current students, managing EKU’s digital brand presence, and implementing data-informed strategies to increase student affinity, yield, and persistence.

Minimum Qualifications

Education: Master’s degree in Digital Marketing, Web Development, Communications, Higher Education Administration, or a related field is required.

Experience: Three years of experience is required.

Licensure & Certifications

Preferred Qualifications:

Job Duties

45% - Collaborate with the VP to shape and execute EKU’s multi-year marketing and digital strategy in alignment with brand strategy as set by Communications and Brand Management. Serve as Deputy Chief Marketing Officer, acting as the primary delegate in the VP’s absence. Translate institutional priorities into marketing campaigns that advance enrollment, retention, fundraising, alumni engagement, and community impact. Lead cross-channel strategies (digital, print, media, social, video, web) that elevate EKU’s visibility and reputation regionally and nationally. Ensure tone, and visual standards are upheld across all units of the University. - (Essential)
30% - Direct planning, development, and execution of integrated campaigns that support enrollment goals, student success, and institutional reputation. Partner with Enrollment Management to create campaigns that drive awareness, applications, and yield across diverse student populations (undergraduate, graduate, online, transfer, adult learners). Collaborate with Advancement and Alumni Relations to design campaigns that strengthen donor and alumni engagement. Use research and analytics to identify target audiences, track performance, and optimize strategies. - (Essential)
25% - Oversee market research, competitor analysis, and enrollment perception studies to guide strategy. Ensure the use of analytics and KPIs to measure campaign ROI and effectiveness. Provide reports and insights to senior leadership on marketing performance and impact. - (Essential)

Sponsorship: This position is not eligible for visa sponsorship.

Funding Source: Institutional

Open Until Filled: Yes

Special Instructions

EEO Statement

Eastern Kentucky University is an Equal Opportunity employer and educational institution and does not discriminate on the basis of age (40 and over), race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, ethnicity, disability, national origin, veteran status, or genetic information in the admission to, or participation in, any educational program or activity (e.g., athletics, academics and housing) which it conducts or any employment policy or practice.

Background Check Statement

Offers of employment are contingent upon a satisfactory background check.

Apply on LinkedIn About employer

More about this job

Responsibilities

Lead EKU’s multi-year marketing and digital strategy as Deputy Chief Marketing Officer, aligning campaigns with institutional priorities and brand standards. Oversee integrated campaigns, market research, analytics, and performance reporting to support enrollment, student success, fundraising, alumni engagement, and institutional reputation.

Requirements

A master’s degree in Digital Marketing, Web Development, Communications, Higher Education Administration, or a related field is required. At least three years of experience is required.

Skills

Marketing Strategy
Digital Marketing
Brand Management
Integrated Campaigns
Enrollment Marketing
Digital Recruitment
Market Research
Competitor Analysis
Marketing Analytics
Campaign Optimization
Cross-Channel Marketing
Audience Segmentation
Student Engagement
Reputation Management
Team Leadership

Visa sponsorship

Not detected in the job text

Hiring contact

Dan Hendrickson

Keywords

Marketing Strategy
Digital Marketing
Digital Recruitment
Brand Strategy
Brand Management
Integrated Marketing
Enrollment Marketing
Student Success
User Experience
Digital Experience
Cross-Channel Campaigns
Market Research
Competitor Analysis
Enrollment Perception Studies
Audience Research
Marketing Analytics
Key Performance Indicators
Campaign Return On Investment
Campaign Optimization
Reputation Management
Fundraising
Alumni Engagement
Social Media
Video Marketing
Web Marketing
Print Marketing
Media Relations

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Jobs in Canada