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Electronic Arts

Commercial Activation Program Manager - FC

Vancouver, BC, Canada

Experience: 5+ years of experience in a Commercial, Publishing, Strategy, or Product Management function, within sports, mobile, or video games.
Posting language: English
Posted: Oct 1, 2026

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Original job description

General Information

Locations: Vancouver, British Columbia, Canada

Role ID

215960

Worker Type

Regular Employee

Studio/Department

Commercial

Work Model

Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Commercial Management function within EA SPORTS operates across several primary responsibilities:

Team Ambassadorship: We are the voice to and from the broader Commercial Organization. We directly collaborate with Studio, Brand, and Finance partners on behalf of Commercial Teams. These teams represent partners, retailers, and players around the world.
Distribution Execution: Our full game experts ensure EA's games are available in the right place, at the right time, and at the right price. Meanwhile, live service experts drive the content side of our edition planning process, creating compelling and exciting offers for our players.
Revenue Responsibility - We guide how EA SPORTS titles interface with the forecast and planning process, ensuring title-specific forecasts work towards company-wide goals, then supporting teams as they pursue revenue targets
Growth Innovation - Both long-term and short-term, we brainstorm, propose and implement Commercial growth drivers. Consult and partner with Studio and Brand teams to unlock immediate, incremental opportunities and longer-term roadmaps to Franchise success
Strategy Creation - We use all of the above to create the Commercial portion of a product strategy, collaborating with Studio and Brand partners on their strategies to build an integrated, holistic approach

RESPONSIBILITIES:

This Individual Contributor role is part of the Commercial Activation team on FC, building collaborative relationships to improve growth and positive outcomes. You will report to the Director of Global Commercial Management. You will:

Commercial Planning and Activation:
- Lead the development of the Commercial Chapter, outlining the annual Commercial and Executional Strategies for FC.
- Collaborate with Marketing and Global Operations to develop platform strategies.
- Provide commercial inputs into regional strategies and investments, ensuring alignment with franchise direction and priorities.
- Ensure commercial readiness across assets, localization, metadata, and scheduling in partnership with Marketing, Brand, Studio, and regional teams.
1P and Partner Management:
- Represent FC with first-party platform and store partners (e.g. Sony, Microsoft), ensuring terms, programs, and deliverables align with commercial targets and broader strategy.
- Identify, assess, and execute licencing and merchandising opportunities to deliver incremental player engagement and revenue for FC.

QUALIFICATIONS:

5+ years of experience in a Commercial, Publishing, Strategy, or Product Management function, within sports, mobile, or video games.
Experience managing live service performance, with understanding of acquisition, engagement, and monetization KPIs across platforms.
Strong analytical and data-driven mindset, able to synthesize insights from multiple sources into deliverables, including executive business reviews and partner presentations.
Natural communicator and storyteller, with the ability to translate complex subjects into compelling, easy-to-understand narratives.
Experience developing and delivering high-impact commercial projects and programs that drive acquisition and revenue growth.
Experience building and managing complex commercial plans, coordinating across multiple departments and partners.
Experience working on a global product with global scope, altitude-switching from strategic, high-level thinking to highly detailed discussions.
Business degree or equivalent combination of education and experience.

Pay Transparency - North America

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

British Columbia (depending on location e.g. Vancouver vs. Victoria) *$114,300 - $156,200 CAD

Pay is just one part of the overall compensation at EA.

For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and other incentive programs.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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More about this job

Responsibilities

The role involves leading the development of commercial and executional strategies for the FC franchise while collaborating with marketing, studio, and global operations teams. You will also represent the franchise with first-party platform partners and identify new licensing and merchandising opportunities to drive revenue.

Requirements

Candidates must have at least 5 years of experience in commercial, publishing, strategy, or product management within the sports or video game industry. A strong analytical mindset and the ability to synthesize complex data into compelling narratives for executive stakeholders are essential.

Skills

Commercial planning
Product management
Strategy development
Live service performance
KPI analysis
Data-driven decision making
Stakeholder management
Partner management
Licensing
Merchandising
Project management
Communication
Storytelling
Market analysis
Revenue growth
Cross-functional collaboration

Benefits

Vacation
Sick time
Paid parental leave
Extended health coverage
Dental coverage
Vision coverage
Life insurance
Disability insurance
Retirement plan
Mental well-being support
Complimentary games

Visa sponsorship

Not detected in the job text

Keywords

Commercial Activation
FC
EA SPORTS
Publishing
Strategy
Product Management
Live Service
KPIs
Monetization
Acquisition
First-party partners
Sony
Microsoft
Licensing
Merchandising
Revenue targets
Localization
Metadata
Business reviews
Global product
Data analysis
Marketing
Brand strategy
Finance
Electronic Arts

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