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Emburse

Director, Content Marketing

  • Toronto, ON, Canada

Full-time

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Job details

Job type
Full-time
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Education
Bachelor’s degree
Posting language
English
Posted

Original job description

What you'll do:

  • Content Strategy & Editorial Leadership:
    • Own the content strategy and editorial calendar across blogs, case studies, whitepapers, analyst reports, and thought leadership, aligned to active GTM campaigns and Emburse’s Expense Intelligence brand narrative.
    • Own content-to-campaign mapping, targeting 80–90%+ of content tied to active GTM campaigns rather than produced in isolation.
  • Cross-Functional Collaboration & Stakeholder Engagement:
    • Maintain a standing collaboration cadence with the Social/Demand Gen team so content strategy directly informs social content and campaign amplification, without owning social execution.
    • Partner with PR & AR, Product Marketing, and Demand Gen to ensure content has advance visibility into campaigns, launches, and announcements.
  • Team & Agency Management:
    • Manage and develop the Content Writer, providing editorial direction, review, and craft coaching.
    • Manage agency and contractor relationships supporting content production, including briefing, governance, and quality control.
    • Oversee AI-assisted drafting workflows, keeping human editorial judgment firmly in the loop.
  • Search, AI Visibility & Measurement:
    • Own the AEO/GEO content strategy, structuring content for LLM-driven discovery (ChatGPT, Perplexity, Gemini) alongside traditional SEO.
    • Build and maintain a content measurement framework connecting performance to pipeline and MQA influence, not just traffic or engagement.
    • Deliver a quarterly content strategy and performance readout to Brand Marketing leadership.
  • Multimedia & Brand Integration:
    • Collaborate with the Multimedia Creator to integrate video into the content strategy, including case studies, testimonials, and explainer content.
    • Ensure all content reflects Emburse’s brand voice and messaging framework across every format and channel.
What we're looking for:

Education:

  • Required: Bachelor’s degree
  • Preferred: Master’s in Marketing, Communications, or a related field

Experience:

  • Required: 7-10 years of proven experience in B2B content marketing or content strategy, ideally in SaaS, fintech, or financial services, including 3+ years leading content strategy or managing writers and agencies.
  • Preferred: Experience building or scaling a content function from the ground up, including AEO/GEO content strategy for LLM-driven discovery.
  • Experience managing external agencies or freelance contributors, including contract oversight and quality governance.

Additional Eligibility Qualifications

Required Skills:

  • Strategic Content Leadership: Proven ability to build and scale an editorial function connected to demand generation and pipeline outcomes.
  • SEO & AEO/GEO Fluency: Strong grounding in SEO, plus working knowledge of emerging AEO/GEO practices for LLM-driven content discovery.
  • Cross-Functional Collaboration: Comfortable shaping the work of an adjacent team (Social) without a reporting line into it.
  • Leadership & Team Development: Ability to manage and grow a direct report, plus manage external agency relationships.
  • Editorial Craft: Excellent writing and editing skills across executive-level and technical B2B content.
  • AI-Assisted Workflow Governance: Experience building or governing AI-assisted content workflows with strong human editorial judgment.
  • Measurement & Analytics: Ability to build a content measurement framework connecting content to pipeline and MQA influence.
  • Excellent Communication: Strong verbal, written, and presentation skills for leadership readouts and cross-functional alignment.
  • Travel Flexibility: Willingness to travel occasionally (0-10%) for team, agency, or company events.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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More about this job

Responsibilities

Lead Emburse’s content strategy and editorial calendar, aligning content with go-to-market campaigns, brand messaging, search visibility, and pipeline outcomes. Manage and develop a content writer and external contributors, collaborate with marketing and multimedia teams, govern AI-assisted workflows, and report on content performance.

Requirements

Requires a bachelor’s degree and 7–10 years of B2B content marketing or content strategy experience, including at least 3 years leading content strategy or managing writers and agencies. Candidates should bring strong editorial, SEO and AEO/GEO, cross-functional leadership, AI workflow governance, and measurement skills; a relevant master’s degree and experience scaling a content function are preferred.

Skills

  • Content Strategy
  • Editorial Leadership
  • B2B Content Marketing
  • SEO
  • AEO/GEO
  • Demand Generation
  • Cross-Functional Collaboration
  • Team Development
  • Agency Management
  • Writing and Editing
  • AI-Assisted Content Workflows
  • Content Measurement and Analytics
  • Pipeline and MQA Attribution
  • Brand Messaging
  • Campaign Planning
  • Presentation Skills

Visa sponsorship

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Categories

  • Marketing
  • Management & Leadership
  • Creative & Media
  • Data & Analytics

Keywords

  • Content Strategy
  • Editorial Calendar
  • Go-To-Market Campaigns
  • Expense Intelligence
  • Demand Generation
  • Social Content
  • Public Relations
  • Analyst Relations
  • Product Marketing
  • SEO
  • AEO/GEO
  • LLM-Driven Discovery
  • ChatGPT
  • Perplexity
  • Gemini
  • Pipeline Attribution
  • MQA Influence
  • AI-Assisted Drafting
  • Human Editorial Judgment
  • Case Studies
  • Whitepapers
  • Thought Leadership
  • Multimedia Content
  • Brand Voice
  • Agency Management
  • Content Analytics

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