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EQ Bank

Content Manager, Reverse Mortgage

Toronto, ON, Canada

Job type: Full-time
Apply by: Oct 23, 2026
Posting language: English
Posted: Sep 23, 2026

Apply About employer

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Original job description

Join a Challenger

At EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions.

We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences.

What's kept us moving? The people behind it all: challengers who ask better questions, push back on old assumptions, and look for a better way forward.

If you're driven to help reshape how banking works for Canadians and the businesses that power our economy, this could be your next big opportunity.

We can’t wait to get to know you!

The Work

The Content Manager, Reverse Mortgage is responsible for building and managing an always-on content engine that helps EQ Bank grow its reverse mortgage business across both the broker and direct-to-consumer channels. The role combines strategy, editorial leadership and hands-on execution to create a consistent flow of clear, credible and useful content across written, digital and traditional formats.

This role owns content planning across the full reverse mortgage decision system: homeowners, mortgage brokers and key influencers, particularly adult children. Grounded in the reverse mortgage growth strategy, the Content Manager will translate complex product information into audience- and stage-specific content that builds permission for homeowners, reassurance for families and confidence for brokers. A central focus is the direct-to-consumer funnel, with content intentionally designed to move prospects from awareness and education through consideration, nurture, application and advocacy.

What we offer [For full-time permanent roles]

💰 Competitive discretionary bonus

✨ Market leading RRSP match program

🩺 Medical, dental, vision, life, and disability benefits

📝 Employee Share Purchase Plan

👶🏽 Maternity/Parental top-up while you care for your little one

🏝 Generous vacation policy and personal days

🖥 Virtual events to connect with your fellow colleagues

🎓 Professional development and comprehensive Career Development program

💛 A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

The incumbent will be working hybrid and in office time will be spent working from EQ Bank’s additional office space located at 2200-25 Ontario Street, Toronto, ON.

Equity, Diversity & Inclusion

EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger - and our people thrive - when we honour and celebrate diverse experiences, identities, and perspectives. We’re equally committed to supporting your growth, both professionally and personally.

We provide a barrier‑free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.

As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.

EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank™. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.

To learn more, visit eqb.investorroom.com and eqbank.ca.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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More about this job

Responsibilities

Build and manage an always-on content program to grow the reverse mortgage business across broker and direct-to-consumer channels. Lead content planning and execution across the customer decision journey, translating complex product information into clear, audience-specific content that supports awareness, consideration, applications, and advocacy.

Requirements

The posting does not specify formal education, years of experience, or other explicit candidate requirements. The role calls for content strategy, editorial leadership, and hands-on content execution, with the ability to communicate complex financial products to homeowners, families, brokers, and other influencers.

Skills

Content Strategy
Editorial Leadership
Content Planning
Content Creation
Digital Content
Written Communications
Audience Segmentation
Marketing Funnel Management
Direct-to-Consumer Marketing
Broker Marketing
Financial Product Communications
Customer Nurturing
Reverse Mortgage Marketing

Benefits

Discretionary Bonus
RRSP Matching Program
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Benefits
Employee Share Purchase Plan
Maternity and Parental Top-Up
Vacation and Personal Days
Virtual Colleague Events
Professional Development
Career Development Program

Visa sponsorship

Not detected in the job text

Keywords

Reverse Mortgages
Content Strategy
Content Planning
Editorial Leadership
Content Engine
Direct-to-Consumer
Mortgage Brokers
Financial Services
Banking
Lending
Audience-Specific Content
Customer Decision Journey
Awareness
Consideration
Nurture
Applications
Advocacy
Product Information
Digital Content
Written Content
Traditional Media
Marketing
EQ Bank

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