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Equator Design

Senior Adaptive Designer

Toronto, ON, M8Z 4W3, Canada

$82,000 to $92,000 CAD / year · Full-time

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Job details

Pay: $82,000 to $92,000 CAD / year
Job type: Full-time
Experience: 5+ years of experience in packaging design, adaptive design, or a related discipline, ideally within a CPG or retail environment.
Posting language: English
Posted: Oct 29, 2026

Original job description

About the Company

Marks is a consumer experience agency creating engaging moments across the entire brand spectrum - from brand design and packaging to content and consumer connections. Rooted in a deep understanding of human behavior, we help brands win in an age of constant change.

We are a global, collaborative network of 1,900+ team members across 25+ studios and 20+ countries, partnering with some of the world’s most recognized brands to solve complex business challenges through design, strategy, and craft.

About the Team

This Packaging Design team operates within a retainer model, dedicated to one large-scale retail private-label client spanning food, beverage, health, beauty, and household categories. The work is high-volume, high-visibility, and system-driven. It requires deep fluency in packaging design systems, brand equities, production realities, and retail dynamics.

You’ll work within a multidisciplinary team of packaging designers, adaptive designers, production artists, copywriters, and CGI artists. Together, the team is responsible for evolving and activating a broad ecosystem of private-label brands across hundreds of SKUs, formats, and categories.

About the Role

We're looking for a Senior Adaptive Designer who combines exceptional design craft with technical precision and a deep understanding of packaging systems.

As a Senior Adaptive Designer, you'll play a critical role in bringing established brand identities and packaging systems to life across products, formats, and categories. You'll take ownership of complex adaptations, ensuring every execution is thoughtful, consistent, and beautifully crafted.

You understand that great adaptive design goes beyond following guidelines. It requires creative judgment, problem-solving, and the ability to recognize when a system needs to flex. You're confident navigating design challenges, resolving inconsistencies, and finding smart solutions that preserve the integrity of the brand.

You'll collaborate with creative leads, designers, and production specialists to deliver exceptional packaging work at scale. You thrive in a fast-paced environment, take pride in the details, and know how to balance creative quality with the realities of production and speed to market.

This position is hybrid based in Toronto.

What You'll Do

Adaptive Design & Brand Stewardship

Independently execute complex packaging adaptations across SKUs, formats, structures, and product categories.
Translate established brand systems and master designs into cohesive, high-quality packaging executions.
Protect brand equities while applying creative judgment to solve challenges that arise across different formats and applications.
Identify gaps or inconsistencies in design systems and recommend thoughtful solutions to creative leads.
Ensure every adaptation maintains the visual integrity, hierarchy, and craft of the original design intent.

Design Craft & Technical Excellence

Demonstrate exceptional attention to typography, layout, composition, color, and visual hierarchy.
Build accurate, organized, and technically sound design files that support efficient downstream production.
Work confidently with packaging dielines, structural constraints, copy requirements, and regulatory information.
Apply a strong understanding of print production, color management, substrates, finishes, and file preparation.
Anticipate and troubleshoot technical challenges before they become production issues.

Creative Problem-Solving & Systems Thinking

Think beyond individual executions to understand how design decisions impact the broader packaging portfolio.
Adapt established systems to new formats and applications that may not have been anticipated in the original guidelines.
Recognize when an adaptation requires creative exploration rather than a straightforward application of existing rules.
Collaborate with creative leads to refine master designs, improve scalability, and strengthen consistency.
Bring solutions - not just questions - when navigating ambiguous or challenging design assignments.

Collaboration & Ownership

Take ownership of assigned projects from initial adaptation through handoff to production.
Partner closely with Creative Directors, Team Leads, Project Managers, and Production Artists to ensure quality and timely delivery.
Communicate progress, challenges, and potential risks clearly and proactively.
Participate in creative reviews, offering thoughtful feedback and sharing technical expertise with teammates.
Support less experienced designers through knowledge sharing and informal mentorship.

Efficiency & Continuous Improvement

Identify opportunities to improve workflows, file structures, and adaptive design processes.
Leverage emerging tools and technologies, including AI-assisted workflows where appropriate, to improve efficiency and creative exploration.
Help maintain organized master files, design assets, and documentation that support consistency and scalability.
Balance speed, accuracy, and creative quality in a high-volume environment.

What Success Looks Like

You independently deliver complex adaptive design assignments with exceptional quality and accuracy.
Brand systems remain consistent and effective across diverse packaging formats and categories.
You proactively identify challenges and bring thoughtful solutions to the table.
Your files are organized, production-aware, and ready for seamless downstream execution.
Creative leads trust your judgment, reliability, and ability to take ownership of the work.
You contribute to a collaborative, efficient, and continuously improving team.

You Bring

5+ years of experience in packaging design, adaptive design, or a related discipline, ideally within a CPG or retail environment.
A strong portfolio demonstrating exceptional adaptive packaging design, technical execution, and systems thinking.
Advanced proficiency in Adobe Creative Suite, particularly Illustrator, Photoshop, and InDesign.
Strong understanding of packaging structures, dielines, print processes, color management, and production requirements.
Experience working with established brand guidelines and multi-SKU packaging portfolios.
Exceptional attention to detail, organization, and quality control.
Ability to independently manage multiple assignments and navigate shifting priorities.
Strong communication, collaboration, and creative problem-solving skills.
A proactive mindset and willingness to embrace new technologies and better ways of working.

The Ideal Person

Is a designer at heart, with a sharp eye for craft and an appreciation for the details.
Understands that adaptive design requires both technical expertise and creative intelligence.
Thinks in systems, recognizing how individual executions contribute to a larger brand experience.
Is resourceful, proactive, and confident solving design challenges independently.
Takes pride in delivering accurate, beautifully crafted work, even under tight timelines.
Brings curiosity, accountability, and a collaborative spirit to everything they do.

About Propelis: Propelis is a portfolio of global marketing services and technology companies with a combined legacy of 150+ years, 2,000+ clients, 9,000 employees, and operations across 30 countries. Propelis provides the scale and support of a global organization while preserving the unique culture and identity of each company in its portfolio.

For more information visit: www.MakeMarks.com

EEO Statement: We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications, merit, and business need. We offer equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law. Equal Opportunity Employer Minorities/Women/Veterans/Disabled.

We strive to make our employment website and application process accessible to all users and applicants. In doing so, we provide reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our Human Resource Team.

The Ontario pay range for this position is $82,000 CAD to $92,000 CAD annually. Ultimately, in determining pay, we will consider the successful candidate's experience, skills, knowledge, and other job-related factors.

We remain committed to ensuring equal opportunity in all aspects of employment, including recruitment. We encourage applications from all qualified individuals, particularly those who may contribute to the further diversification of our organization. If you require any form of accommodation during the recruitment process, please do not hesitate to let us know. Together, we strive to foster an environment where everyone can thrive and be their authentic selves.

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More about this job

Responsibilities

The Senior Adaptive Designer will independently execute complex packaging adaptations across various SKUs and formats while ensuring brand consistency. They will collaborate with multidisciplinary teams to translate master designs into high-quality, production-ready packaging executions.

Requirements

Candidates must have 5+ years of experience in packaging or adaptive design with a strong portfolio demonstrating technical and systems thinking. Proficiency in Adobe Creative Suite and a deep understanding of print production, dielines, and brand guidelines are required.

Skills

Packaging design
Adaptive design
Adobe Creative Suite
Illustrator
Photoshop
InDesign
Typography
Layout
Composition
Color management
Print production
Systems thinking
Brand stewardship
Technical precision
Creative problem-solving
Project management

Visa sponsorship

Not detected in the job text

Keywords

Packaging Design
Adaptive Design
Brand Identity
Adobe Creative Suite
Illustrator
Photoshop
InDesign
Print Production
Color Management
Dielines
Typography
Visual Hierarchy
CPG
Retail
Brand Equity
Systems Thinking
SKU Management
CGI
Production Art
Creative Strategy
Quality Control
Hybrid
Toronto
Design Systems
Substrates
Finishes
File Preparation
AI-assisted Workflows
Brand Stewardship
Portfolio

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