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Added 9 mins ago
FB
Loan Consultant
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- Full-time
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- Full-time
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Equitable

Marketing Specialist

Waterloo, ON, Canada

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Job details

Posting language: English
Posted: Oct 6, 2026

Original job description

At Equitable, we believe work should be a place where you feel supported, inspired, and empowered to grow. In our caring and collaborative environment, your curiosity is encouraged, your passion is recognized, and your contributions truly matter. Together, we create meaningful impact, for our clients, our communities, and each other.

The Opportunity:  At Equitable, we believe great things happen when we work together. We’re a Canadian mutual company driven by purpose - putting people first and helping Canadians protect today and prepare for tomorrow. If you’re passionate about making a difference and growing your career in an inclusive and collaborative environment, we’d love to hear from you.

Our culture is built on care, passion and curiosity. We put people above all else, strive to be our best and welcome new ideas to deliver positive outcomes.

As a Marketing Specialist, Individual Wealth, you will support the development, maintenance and execution of advisor and client-facing marketing materials and communications. Working closely with the Manager, Individual Wealth, Marketing Consultants, Product, Compliance and Corporate Marketing teams, you will help deliver engaging and accurate content that supports our wealth products and enhances the advisor experience. You will also support the development of advisor and client communications for diverse audiences across Canada, helping ensure content is accessible, relevant and aligned with the needs of our distribution partners.

Join one of the region’s top employers and be part of something that truly makes a difference.

Work Arrangements: This is a hybrid role. You will work in our office in Waterloo, ON a minimum of two (2) assigned, consecutive days every other week, plus a fifth (5th) assigned day per month. You are welcome to work from the office more than the minimum requirement and there may be some roles that are required to work in our office more than the minimum requirement.

What you’ll do:

Support the development, maintenance and ongoing enhancements of advisor and client-facing marketing materials including brochures, presentations, sales support tools, web content and product communications.
Collaborate with subject matter experts to update and maintain marketing content, ensuring information is accurate, compliant and aligned with Individual Wealth objectives.
Support and maintain Individual Wealth digital properties including website content updates and marketing resource pages.
Assist in executing marketing campaigns, product launches and communication initiatives.
Coordinate project deliverables, reviews, approvals and timelines across Marketing, Product, Compliance, Corporate, Brand, Legal and other business partners.
Provide proofreading support for creative and/or technical internal and external communications (including (brochures, guides, flyers, presentations).
Monitor the Individual Wealth Marketing inbox and provide timely responses to advisors and internal stakeholders.
Contribute to reporting on digital content performance and campaign metrics, identifying opportunities for continuous improvement.
Help ensure marketing materials and communications comply with corporate standards, accessibility requirements, regulator expectations and Fair Treatment of Clients policy.
Maintain strong attention to detail throughout all stages of content development, review and production.

What you’ll bring:

Three to five years of financial services industry experience, particularly in the marketing of wealth and insurance products.
Post secondary education in Business, Marketing, English, Communications, or related discipline.
Analytical mindset with experience reviewing digital metrics and identifying opportunities for improvement.
Strong writing, editing and proofreading skills.
Ability to collaborate with other Marketing and Product experts, Compliance, Legal, designers and suppliers as well as various levels of management.
Strong organizational and project management skills with the ability to manage multiple tasks at the same time.
Experience working within a regulated environment and managing content through compliance reviews and approval processes is an asset.
Customer-focused approach with a commitment to supporting advisor and client needs.
Experience working with creative teams, designers and external vendors is an asset.
Bilingual, spoken and written (French and English) considered an asset.
Spoken and written Chinese (Mandarin) also considered an asset.

What’s in it for you:

Career Growth: Regular learning sessions and development opportunities 
Total Rewards: Incentive pay, annual salary reviews, employer-paid benefits and pension matching 
Time Away: Competitive vacation plus one paid volunteer day each year
Flexibility: Healthy work-life balance with employee wellness always top of mind, complemented by a “dress for your day” approach

We’re committed to fair pay and an inclusive, accessible hiring experience. If you need accommodations or alternative formats at any stage, just reach out to us at careers@equitable.ca. We’re happy to help.

If you’re selected to move forward, our Talent Acquisition team will walk you through all the details of our total rewards program, so you know exactly what’s included. This position is open and we are excited to find the right person to join our team. Your base pay will be based on your skills, qualifications, experience and education.

At Equitable, your resume will be reviewed by real people and all hiring decisions are made by our recruiters and hiring managers. AI tools may be used to support administrative and productivity tasks throughout the recruitment process, but we believe that evaluating experience, skills, and talent potential requires meaningful human interaction.

As part of our commitment to maintaining a secure and trusted workplace, candidates selected to move forward in the recruitment process will be required to complete a background screening in accordance with company policy.

Reports To: Manager, Individual Wealth Marketing
Department: Individual Wealth
Term: Permanent Full-Time

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More about this job

Responsibilities

The Marketing Specialist will support the development and execution of advisor and client-facing marketing materials for Individual Wealth products. They will collaborate with cross-functional teams to ensure content accuracy, compliance, and alignment with corporate objectives.

Requirements

Candidates must have three to five years of financial services experience, specifically in wealth or insurance marketing. A post-secondary degree in a relevant field such as Business, Marketing, or Communications is required.

Skills

Marketing communications
Content development
Financial services
Wealth management
Project management
Digital metrics
Proofreading
Copywriting
Compliance
Stakeholder management
Analytical skills
Customer-focused
Marketing campaigns
Product marketing
Communication strategy

Benefits

Incentive pay
Annual salary reviews
Employer-paid benefits
Pension matching
Competitive vacation
Paid volunteer day
Learning sessions
Development opportunities

Visa sponsorship

Not detected in the job text

Keywords

Marketing Specialist
Individual Wealth
Financial Services
Insurance
Wealth Products
Advisor Communications
Digital Content
Marketing Campaigns
Compliance
Project Management
Proofreading
Analytical Mindset
Stakeholder Management
Brand Management
Regulatory Compliance
Fair Treatment of Clients
Content Development
Marketing Materials
Sales Support
Web Content

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