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Equiton

Web Developer, Digital Marketing

Burlington, ON, Canada

Job type: Full-time
Apply by: Oct 28, 2026
Experience: 3+ years of hands-on web development experience, ideally within a marketing team, agency or brand environment
Posting language: English
Posted: Sep 28, 2026

Apply About employer

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Original job description

About the Position

We’re looking for a hands-on Web Developer to take ownership of Equiton’s growing portfolio of public-facing websites and digital campaign experiences.

Working within the Digital Marketing team, you’ll build, maintain and continuously improve our WordPress websites, landing pages and lead-generation experiences. You’ll translate marketing objectives, brand guidelines and design concepts into responsive, accessible and high-performing web experiences that support investor engagement and business growth.

This role is ideal for someone who enjoys owning and optimizing marketing websites rather than building software products. It isn’t a “build it and forget it” position - you’ll be actively involved in website performance, user experience, analytics, testing and ongoing improvements.

This is an in-office position based in Burlington, ON.

Key Responsibilities

Build, update and maintain Equiton’s WordPress websites, landing pages and campaign-specific digital experiences
Create and customize pages, templates and reusable Gutenberg blocks using HTML, CSS and JavaScript
Ensure websites are responsive, accessible, visually consistent and optimized across browsers and devices
Monitor and optimize site performance, including Core Web Vitals, page speed, technical SEO, uptime and overall site health
Build and maintain lead-capture forms and conversion-focused landing pages
Connect website experiences with CRM, email marketing, analytics and marketing-automation platforms
Implement and maintain website tracking through Google Analytics 4 and Google Tag Manager
Troubleshoot website issues, plugin conflicts, broken functionality and cross-browser inconsistencies
Partner with Marketing and Design to turn campaign briefs and design mockups into polished digital experiences
Support A/B testing and conversion-rate optimization initiatives
Monitor website performance and recommend ongoing improvements based on data, user behaviour and emerging best practices
Monitor website security and governance, including WordPress core and plugin updates, vulnerability monitoring, access management, backups and coordination with IT and external hosting partners.

What You Bring

3+ years of hands-on web development experience, ideally within a marketing team, agency or brand environment
Strong proficiency in HTML, PHP, CSS and JavaScript
Experience developing and customizing WordPress themes, templates and Gutenberg blocks, with working knowledge of PHP and WordPress development standards
Ability to evaluate, configure and troubleshoot plugins while minimizing unnecessary dependencies and plugin bloat
Experience building responsive websites, landing pages and lead-capture forms
Working knowledge of technical SEO, website performance and web accessibility standards
Hands-on experience with GA4, Google Tag Manager, dataLayer, conversion tracking, UTM parameters, pixels, form tracking, consent/cookie management, cross-domain tracking and troubleshooting attribution
Experience testing and troubleshooting websites across browsers and devices
Ability to work from design mockups, brand guidelines and campaign briefs
Strong attention to detail, problem-solving skills and the ability to manage multiple priorities
Clear communication skills and a collaborative working style

Nice to Have

Experience working with CRM and marketing-automation platforms such as HubSpot, Salesforce or Mailchimp
Familiarity with Figma or Adobe Creative Suite and the ability to make basic adjustments to digital assets
Understanding of conversion-rate optimization and A/B testing principles
Experience supporting websites within financial services, real estate or another regulated industry

The expected annualized base salary range for this position is $75,000 to $85,000 plus a discretionary bonus. The actual base salary offered will take into consideration factors including, but not limited to, the individual’s skill, experience, and relevant education or training.

About Us

Founded in 2015, Equiton is one of Canada’s fastest-growing private equity firms, helping Canadians build wealth through high-quality real estate investments. Our mission is to make private real estate accessible to more Canadians, and our team is the driving force behind our success.

Visit our Website

Explore #LifeAtEquiton

Why Equiton?

Our culture is built on integrity, accountability, and innovation. We empower our team to take initiative, think independently, and grow personally and professionally. To learn more about our core values, click here.

Our Commitment to Diversity, Equity & Inclusion

We’re an equal opportunity employer committed to building a diverse, inclusive, and accessible workplace where everyone feels valued and supported. If you need accommodation during the hiring process, please let us know. We’re happy to help.

Only those selected for an interview will be contacted.

Please note that at present, legal eligibility to work in Canada is a prerequisite for this role.

Artificial Intelligence

As part of our recruitment process, we may use artificial intelligence (AI) tools to support activities such as resume screening, interview scheduling, note-taking, and candidate evaluation. AI-assisted tools are used to help improve efficiency and consistency; however, all hiring decisions are made by qualified members of our hiring team. We are committed to ensuring a fair, inclusive, and human-centered recruitment process.

Apply About employer

More about this job

Responsibilities

Build, maintain, and optimize WordPress websites, landing pages, and campaign experiences, including reusable page components, lead-capture forms, analytics integrations, and tracking. Monitor performance, accessibility, security, and site health; troubleshoot issues and collaborate with Marketing and Design on testing and ongoing improvements.

Requirements

Requires at least three years of hands-on web development experience and strong proficiency in HTML, PHP, CSS, JavaScript, and WordPress theme, template, and Gutenberg block customization. Candidates should also have experience with analytics and tracking, responsive design, technical SEO, accessibility, cross-browser testing, and translating design mockups into web experiences.

Skills

WordPress Development
HTML
PHP
CSS
JavaScript
Gutenberg Blocks
Responsive Web Design
Web Accessibility
Technical SEO
Website Performance Optimization
Google Analytics 4
Google Tag Manager
Conversion Tracking
Lead-Capture Forms
A/B Testing
Conversion-Rate Optimization

Visa sponsorship

Not detected in the job text

Keywords

WordPress
HTML
PHP
CSS
JavaScript
Gutenberg
Google Analytics 4
Google Tag Manager
Data Layer
Conversion Tracking
UTM Parameters
Pixels
Form Tracking
Consent Management
Cookie Management
Cross-Domain Tracking
Technical SEO
Core Web Vitals
Web Accessibility
Responsive Design
Lead Generation
Landing Pages
CRM
Marketing Automation
HubSpot
Salesforce
Mailchimp
A/B Testing
Conversion-Rate Optimization
Financial Services

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