Sales Executive

Company Description Ultimate cup of coffee Ltd./espressodolce.ca has been selling and servicing coffee equipment since 2000 and is proudly Canadian. The company operates from a Vancouver showroom and service center, where experienced technicians provide repairs, diagnostics, and advice to customers. Espresso Dolce focuses on carefully selected products backed by years of hands-on experience in the coffee and espresso industry. In addition to selling espresso machines and related products, the team services and repairs them, ensuring reliability and quality. The company offers a wide range of espresso machines, supplies, coffees, pods, accessories, and other brewable products.

Role Description The Sales Executive role is a part-time, hybrid position based in Toronto, ON, with some work-from-home flexibility. In this role, the Sales Executive will engage with customers in person and virtually to understand their needs, recommend suitable coffee and espresso equipment, and provide product information and demonstrations. Responsibilities include managing sales inquiries, preparing quotes, processing orders, and maintaining accurate records in the sales system. The Sales Executive will collaborate with the service team to coordinate after-sales support and communicate repair or maintenance options to customers. The role also involves supporting merchandising efforts, participating in promotional activities, and contributing feedback on customer preferences to improve offerings.

Qualifications

• Strong customer service and sales skills, including rapport-building, needs assessment, and closing techniques.
• Basic knowledge of coffee and espresso equipment or a strong interest in learning about coffee technology and products.
• Proficiency with point-of-sale systems, order entry, and general computer skills (email, spreadsheets, CRM tools).
• Clear verbal and written communication abilities, with confidence in presenting product features and benefits.
• Ability to work effectively in a hybrid environment, managing time and tasks both on-site and from home.
• Previous retail, showroom, or inside sales experience is an asset, especially in specialty food or appliance sectors.
• Comfort with light physical tasks such as handling and demonstrating coffee equipment in a showroom setting.
• High level of reliability, attention to detail, and a focus on providing a positive customer experience.