Brand Manager

Job Title: Brand Manager
Location: Mississauga, ON L5N 6C3 - Hybrid - in office 3 days per week
Duration: 12 months contract
Shift: 08:00 AM - 04:30 PM - Monday, Tuesday, Wednesday, Thursday, Friday - 37.5 per week

Responsibilities:
Steering and executing the marketing strategy to maximize profitability and growth of the Schwarzkopf Professional, Pravana and STMNT.
This role involves managing the entire product lifecycle including forecasting for new launches, pricing, and promotional development to ensure the portfolio of brands exceeds its financial and strategic goals.


Essential job functions include the following. Other duties may be assigned:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Develop and implement strategic plans for brands to drive growth, market share and profitability
Effectively manage all products through lifecycle including new product introductions, discontinuations, to ensure product offerings meet customer needs and align with market demands
Develop and implement pricing strategy and promotional activities to enhance brand performance and drive sales.
Partner with demand planning team to ensure optimal stock levels to meet customer demand while minimizing excess inventory
Support in managing the marketing budget and investment strategy ensuring efficient allocation of resources and tracking ROI for activities
Cross functional collaboration to support sales strategies and address customer needs
Customer engagement and Market Analysis: Understand needs of B2B customers through gathering feedback, in market visits and analysis to continually improve category offering.
Supports P&L for applicable brands to ensure KPIs (Key Performance Indicators) are achieved
Fosters relationships with Global & U.S. brand leads to influence and optimize innovation, strategy and activations for success in Canada.
Cross functional collaboration for cohesive execution of brand strategies and plans with functional teams in Trade Marketing to ensure adaptability to win in dedicated channels; Communications for tactical public relations and social selling to enhance brand awareness; and Creative/Education in the development of training programs offered to client cosmetologists for education of products.
Conducts the strategic analysis of market trends, competition, and identifies new business growth opportunities/identifies potential threats to achieving the business goals and develops plans based on the results of the analysis.
Develops and maintains national marketing materials, introductory offers and promotions and analyzes results to ensure that the programs are generating the desired results for ROI (Return on Investment).
Regulatory - review of product labeling, Health Canada registration, compliancy (with NPI Specialist - supply chain)
Find new opportunities and seek ways to improve processes and products to increase revenue, profitability, and customer experience.

Secondary job functions include the following. Other Duties may be assigned:
Reasonable accommodation may be made to enable individuals with disabilities to perform the secondary job functions.
Supports planning and execution of two (2) strategic planning meetings annually at the corporate headquarters for the continued development of the sales/marketing/education planning to reinforce and drive strategies for the fiscal year.
Mentoring and support of Assistant Brand Manager and other team members to strengthen team performance, learning and experience.

Core competencies:
To perform the job successfully, an individual should demonstrate the following competencies.

Strategic Thinking - Analyzes complex situations, anticipates future challenges and opportunities, and develops innovative plans to achieve long-term objectives.
Strong financial acumen - thoroughly understands the P&L and levers to overcome obstacles to deliver topline and bottom line
Customer Focus - Listens to customers, builds relationships, and identifies and resolves customer concerns in a consistent manner, or asks for help as needed.
Discovers customer needs through empathic questioning, offers options, and implements appropriate solutions to encourage loyalty and retention. Documents customer contacts and lessons learned.
Influences and gains internal buy-in to create and implement strategies that will help meet customer needs and eliminate problems before they occur; develops systems to respond to lessons learned.
Forecasts future needs of customer groups, identifies and develops opportunities for new relationships, and leads development and implementation.

Qualifications:
Education and experience an equivalent combination of education, training and experience will be considered.
Field of study: BA/BS Client Business, Communications, or related field, MBA preferred.
Minimum 3 years related experience in marketing.
Coursework requirements: Brand Management, Marketing, Profit and Loss responsibility.