Archived listing. The details below describe a past opening.
You'll own marketing for Eugeria's growing B2B business, serving the organizations and professionals who support people living with dementia. Your job is to make our B2B offer easy to find, easy to understand, and to make our expertise credible with the clinical and operational leaders who choose our products.
You'll work hand in hand with our customer success team to help customers get lasting value after the sale, and you'll lead marketing for Eldergrow, our in-house therapeutic gardening program.
What you'll do
- Own positioning and messaging for B2B, keeping it consistent across products and channels
- Own the B2B content including the website, newsletter, professional blogs, white papers, case studies, and speaking opportunities
- Own B2B lead generation across paid and organic channels, and track performance to sharpen priorities
- Run GTM and launches for new products and features
- Shape our tradeshow strategy: set the vision each show season, define the concept, send the invitation, decide what we leave behind, and how we follow-up
- Plan and run co-marketing, webinars and PR with brand partners and turn customer results into case studies and testimonials
- Build sales enablement materials and partner closely with customer success on the materials and campaigns that support onboarding, adoption, sustainable use and retention.
- Lead Eldergrow marketing, including its website, email campaigns, and blog as it develops, and support the product team with assets to support bimonthly boxes.
What we're looking for
- 3-5 years in B2B marketing, in healthcare, senior care, or another complex-sale environment
- Strong writing in both French and English, warm enough for care teams and credible enough for clinical leaders
- Confident using AI tools as a core part of your workflow
- Hands-on with CRM and marketing tools such as HubSpot and Klaviyo
- Organized enough to run multiple projects at once, and comfortable working with varied stakeholders
- Curious about aging, dementia, or health.
About Eugeria
Eugeria builds and distributes products to support older adults living with cognitive decline, and the families and care organizations around them. Our products are science-backed and rigorously vetted before they reach the people who rely on them. We're a tight-knit, experienced team in a fast-growing sector, where autonomy, learning, and initiative are valued every day.
