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Added 14 mins ago
CO
Application & Integration Technical Analyst
City of Saint John
Saint John, NB
- Full-time
Under the direction of the designated IT Manager, the Application and Integration Technical Analyst is a technical lead responsible for system architecture, data strategy, and integration…
Added 14 mins ago
NB
BANKING ADVISOR
National Bank of Canada
Terrebonne, QC
- Full-time
This role offers opportunities for development. By obtaining your mutual fund representative licence, if you don’t already have it, you’ll be able to progress in your role and expand your…
Added 14 mins ago
NB
Senior Private Banker
National Bank of Canada
Laval, QC
- Full-time
Proactively develop your network of influence within National Bank Financial by participating in meetings, presentations, and business development activities.
Added 14 mins ago
NB
Banking Advisor
National Bank of Canada
Aurora, ON
- Part-time
…depending on team availability. This position reports to the Branch Manager. Every day, you will work with a team of a experts specialized in investment, credit, mortgage financing and…
Added 14 mins ago
NB
Manager, Financing Solutions - Real Estate Group
National Bank of Canada
Vancouver, BC
- Full-time
A career as a Manager, Financing Solutions - Real Estate in the Commercial Banking team means working closely with Real Estate Account Managers and several internal and external partners as…
Added 14 mins ago
S
Sales Enablement Manager
SysAid
Toronto, ON
- Full-time
Define what great looks like at each stage of the seller journey, from onboarding and ramp through ongoing development and career path, and build the system that gets people there faster.
Added 14 mins ago
UI
Account Development Specialist
UAP Inc.
Cranbrook, BC
- $56,100 to $70,100 CAD / year
- Full-time
Collaborate with District Sales Manager and Store managers to develop sales development plans for growing business with existing customers in their assigned territory
Added 14 mins ago
UI
Store Manager
UAP Inc.
Fort Saskatchewan, AB
- $81,400 to $101,800 CAD / year
- Full-time
…success of our stores. At NAPA, we believe that an excellent manager is distinguished by their leadership skills, open-mindedness, and active engagement. Our store team members are kind,…
Added 14 mins ago
UH
Community Health Physician
Unison Health & Community Services
Toronto, ON · North York, ON
- Part-time
…protective services, Pathways to Education™ and a Diabetes Education Program. Unison’s mission is working together to deliver accessible and high-quality health and community services that…
Added 14 mins ago
TC
Assistant Store Manager Winners North Heartland
TJX Canada – Winners, Marshalls, HomeSense
Mississauga, ON
- $48,592.5 to $68,029.5 CAD / year
- Full-time
We’re looking for an Assistant Store Manager who is passionate about fostering an inclusive and supportive environment. In this role, you’ll empower your team to deliver unforgettable…
Added 14 mins ago
UM
Production Scheduler
Ultra Maritime
Dartmouth, NS
- Full-time
…The role interfaces between various departments enabling the development of realistic plans and schedules to ensure achievable targets are…
Added 14 mins ago
LC
Sr. Manager, Quality Assurance – Strategic Initiatives
Loblaw Companies Limited
Brampton, ON
- Full-time
Quality and food safety are essential to the trust Canadians place in Loblaw Control Brands. The Senior Manager, Quality Assurance – Strategic Initiatives turns complex, business-critical…
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S
Maintenance Millwright
Shell
Brockville, ON
- Full-time
…in a business that encourages both personal and professional development where you’ll be part of a dynamic and diverse…
Added 14 mins ago
A
Student Project Coordinator
AtkinsRéalis
Mississauga, ON
- Full-time
The Student Project Coordinator will report to the Project Manager will be responsible for the coordination of engineering, procurement, and construction work. This role will require…
Added 14 mins ago
R
Client Advisor
RBC
Carman, MB
- Part-time
…capabilities, you can build a great career with us as a future Account Manager/Banking…
Added 14 mins ago
PC
Floor Supervisor - Full-Time
PVH Corp.
Ottawa, ON
- Full-time
…the store running smoothly under the guidance of your Store Manager. As a Floor Supervisor, you will take on a leadership role by driving daily sales goals, and supporting the creation of a…
Added 14 mins ago
Casino Host-TIC
Great Canadian Entertainment
Gananoque, ON
Under the general direction of the Regional Marketing Manager, the Casino Host, will be responsible for networking with our VIP guests in conjunction with our Operations Managers to drive…
Added 15 mins ago
S
Department Manager, Bakery
Save-On-Foods
Powell River, BC
- Full-time
We are hiring a Department Manager, Bakery at our Save-On-Foods location in Powell River, BC.
Added 15 mins ago
UO
Manager, Animal Care Operations
University of Ottawa
Ottawa, ON · D'Iorio Hall
- Full-time
Responsible for HR management of employees of sector/sites in consultation with Program Manager and Human Resources Business Partner, including performance management, staffing structure,…
Added 15 mins ago
Operations Supervisor and Driver - Durham
Diabetes Canada / National Diabetes Trust
Oshawa, ON
Collaborate with Operations Manager and Business Operations staff to develop a plan to achieve local goals and assist in the development of area-marketing strategies for Business Operations
Added 15 mins ago
SC
2 Grocery - Supervisor Full-Time Graveyards @ Our Broadmead Location
Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
Victoria, BC
- Full-time
…banners, virtual healthcare and an Employee and Family Assistance Program, learning and development opportunities, parental leave top-up, and paid…
Added 15 mins ago
Free Goods Program Worker
Calgary Drop-In Centre (the DI)
Calgary, AB
The Free Goods Program collects and redistributes a wide range of donated goods including furniture, household items, food, clothing, hygiene products, and technology. These donations serve…
Added 15 mins ago
UO
Postdoctoral Research Fellow
University of British Columbia
Vancouver, BC · PHC | BC Centre on Substance Use (BCCSU)
- Full-time
The research program encompasses both quantitative and qualitative research methodologies. Depending on the Fellow's expertise and the needs of the research program, projects may involve…
Added 15 mins ago
Coordinator, Community Outreach & Education
Toronto and Region Conservation Authority (TRCA)
Brampton, ON
The Coordinator, Community Outreach & Education is responsible for supporting the development, and coordination of assigned curriculum-linked education and training programs, including…
Added 15 mins ago
UO
Postdoctoral Research Fellow
University of British Columbia
Vancouver, BC · PHC | BC Centre on Substance Use (BCCSU)
- Full-time
The research program encompasses both quantitative and qualitative research methodologies. Depending on the Fellow's expertise and the needs of the research program, projects may involve…

Excalibur Crossbow Inc.

Brand Marketing Manager

Kitchener, ON, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Apr 24, 2027
Experience: 7–10 years of experience in sales, marketing, digital marketing, or project management.
Posting language: English
Posted: Oct 26, 2026

Original job description

Bring your creativity, strategic thinking, and passion for brand building to a company with a legacy of excellence.

For over 40 years, Excalibur Crossbow has proudly manufactured high-performance crossbows trusted by hunters and outdoor enthusiasts around the world. Proudly Canadian, Excalibur combines precision, innovation, and reliability with a strong reputation for quality and performance.

As a local company with a global reach, we’re looking for a talented marketing leader to help shape the next chapter of the Excalibur brand. If you thrive on developing creative strategies, leading engaging digital campaigns, and bringing ideas to life across multiple channels, this is an exciting opportunity to make your mark.

In this role, you’ll help drive brand awareness, strengthen customer engagement, and support business growth by leading digital marketing, social media, content development, creative projects, media partnerships, and brand ambassador initiatives.

You’ll work collaboratively with internal teams, external agencies, and industry partners to bring our brand story to life and connect with the audiences who share our passion for the outdoors.

What Excalibur Has to Offer

We believe great work starts with a great workplace. We offer a supportive, engaging environment where employees can grow their skills, enjoy their work, and be part of a team that values collaboration and innovation.

Flexible working hours and early Friday departures.
Employee bonus program
A comprehensive benefits package.
Voluntary RRSP program with company matching.
Enjoy excellent discounts on premium archery equipment and accessories.
Tuition reimbursement and skills training to support your professional growth.

What You’ll Do

As a key member of the marketing team, you’ll lead the development and execution of integrated brand, digital, social media, and content strategies that support Excalibur’s business objectives. You’ll balance big-picture planning with hands-on project leadership, ensuring campaigns are creative, consistent, measurable, and delivered on time.

You’ll collaborate with internal stakeholders, creative teams, agencies, product managers, engineers, media partners, and brand ambassadors to bring our marketing initiatives to life.

Brand Strategy & Leadership

Lead long-term brand strategy and product lifecycle marketing initiatives.
Guide internal teams and external partners in delivering marketing programs that support business goals.
Ensure brand messaging, creative direction, and customer experiences remain consistent across channels.
Identify opportunities to strengthen brand awareness, market positioning, and product engagement.

Social Media Strategy & Community Engagement

Develop and lead social media strategies that connect with Excalibur’s audiences and strengthen brand loyalty.
Oversee content calendars informed by seasonality, industry trends, product launches, and performance analytics.
Lead social media engagement strategies and establish guidelines that ensure the brand voice is consistent, authentic, and engaging.
Develop strategies to grow online communities, increase engagement, and expand the brand’s reach.
Guide the team in building meaningful relationships with customers and fans across social platforms.

Content Strategy & Creative Execution

Lead content planning and development across digital, social, web, and other marketing channels.
Collaborate with internal and external creative partners to develop compelling content that supports brand and business objectives.
Establish clear project briefs, creative requirements, timelines, and deliverables to ensure projects run smoothly from concept to completion.
Oversee content scheduling, distribution, and optimization to maximize awareness, engagement, and sales.
Adapt content priorities and creative direction to meet changing business needs and market opportunities.

Blog & E-Newsletter Development

Develop strategies to grow Excalibur’s blog and strengthen its value as a source of information, inspiration, and product education.
Lead the planning and execution of blog content aligned with product launches, seasonal opportunities, and audience interests.
Evaluate e-newsletter opportunities and partnerships to expand reach and engagement.
Ensure email content complements social media and other marketing initiatives, creating a consistent brand experience across channels.

Creative Project Management

Lead creative projects from initial strategy and briefing through development, approval, and final delivery.
Partner with product managers and engineers to ensure product features, benefits, and technical details are accurately communicated.
Oversee the development of new product campaign assets, promotional materials, print advertising, event graphics, signage, and other marketing tools.
Establish clear expectations, manage timelines, and coordinate resources to ensure projects are delivered efficiently and meet quality standards.

Broadcast Media & Brand Ambassador Partnerships

Lead the request-for-proposal process and manage relationships with broadcast media partners.
Oversee partner budgets, invoicing, contracts, and deliverables.
Monitor partnership performance and prepare results to support annual reviews and future planning.
Develop and manage relationships with Excalibur brand ambassadors, including contracts, expectations, and content deliverables.
Create plans to maximize ambassador partnerships across social media, websites, and other marketing channels.
Coordinate with the social media and content teams to collect, organize, and leverage ambassador content effectively.

Paid Digital Media & Performance Analytics

Develop paid digital media content plans and lead teams in executing campaign creative.
Review monthly campaign analytics and recommend improvements to creative assets, messaging, and media strategies.
Oversee digital asset delivery, campaign trafficking, and A/B testing analysis.
Monitor click-through rates, website analytics, and other key performance indicators to evaluate campaign effectiveness.
Use data-driven insights to optimize campaigns, improve audience engagement, and maximize marketing performance.

What You Bring to the Team

You’re a strategic thinker, an organized project leader, and a collaborative marketing professional who knows how to turn ideas into impactful campaigns. You’re comfortable balancing multiple priorities, bringing people together, and using insights and analytics to make informed decisions.

Qualifications and experience:

Bachelor’s degree in Marketing, Communications, Business, or a related field.
7–10 years of experience in sales, marketing, digital marketing, or project management.
Demonstrated experience leading marketing initiatives, managing projects, and coordinating internal and external teams.
Strong understanding of social media strategy, digital content development, brand management, and campaign performance analytics.
Excellent organizational, communication, and time management skills, with the ability to manage competing priorities and meet deadlines.
Strong problem-solving and decision-making abilities, with the confidence to work independently and collaboratively.
Experience in the hunting, shooting, archery, or outdoor industry is considered an asset.
Experience with event planning, media partnerships, and brand ambassador programs is an advantage.

Work Environment & Travel

This role is primarily office-based , with approximately 15% travel to events, partner locations, and other business destinations. Occasional travel and event participation provide opportunities to connect with industry partners, support brand initiatives, and experience the Excalibur brand in action.

Ready to Make an Impact?

If you’re passionate about building brands, developing engaging content, leading creative initiatives, and turning marketing insights into results, we’d love to hear from you.

Join Excalibur Crossbow and help bring the next generation of brand experiences to life. Be part of a team with a a global presence, and a shared commitment to quality, innovation, and the outdoor community.

Help us tell the Excalibur story. Apply today!

Excalibur is committed to complying with the Accessibility for Ontarians with Disabilities Act and its regulations, as well as the Ontario Human Rights Code, throughout the employment cycle. If you require accommodation at any stage of the recruitment process, please let us know.

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More about this job

Responsibilities

Lead integrated brand, digital, social media, and content strategies to build awareness, strengthen customer engagement, and support business growth. Manage creative projects, media and brand ambassador partnerships, paid digital campaigns, budgets, and performance analytics in collaboration with internal teams and external partners.

Requirements

A bachelor’s degree in Marketing, Communications, Business, or a related field and 7–10 years of experience in sales, marketing, digital marketing, or project management are specified. Candidates should have experience leading marketing initiatives and coordinating teams, with strong skills in social media, digital content, brand management, analytics, organization, communication, and decision-making.

Skills

Brand Strategy
Brand Management
Digital Marketing
Social Media Strategy
Content Development
Campaign Performance Analytics
Creative Project Management
Project Leadership
Paid Digital Media
Community Engagement
Email Marketing
Media Partnerships
Brand Ambassador Management
Budget Management
A/B Testing
Cross-Functional Collaboration

Benefits

Flexible Working Hours
Early Friday Departures
Employee Bonus Program
Voluntary RRSP With Company Matching
Employee Discounts on Archery Equipment and Accessories
Tuition Reimbursement
Skills Training

Visa sponsorship

Not detected in the job text

Keywords

Brand Strategy
Product Lifecycle Marketing
Brand Awareness
Market Positioning
Social Media
Content Calendars
Digital Content
Content Distribution
Blog Development
E-Newsletters
Creative Briefs
Campaign Assets
Print Advertising
Event Graphics
Broadcast Media
Media Partnerships
Brand Ambassadors
Paid Digital Media
Campaign Trafficking
A/B Testing
Campaign Analytics
Click-Through Rates
Website Analytics
Key Performance Indicators
Budget Management
Contract Management
Outdoor Industry
Archery
Hunting
Project Management

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