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Added 28 mins ago
S
Talent and Business Operations Manager, Stores
sephora.com
Halifax, NS
- Full-time
…performance-based bonus opportunities, a competitive benefits program, and robust learning and development initiatives aimed at promoting employee support and recognition. The final pay…
Added 42 mins ago
NS
Marketing Coordinator
Northern Strands
Saskatoon, SK
- Full-time
Provide support in scheduling, implementing, and monitoring of approved media campaigns (i.e., Google Ads, email blasts, etc.)
Added 58 mins ago
WO
Assistant Clinical Services Manager - Clinical Resource Team
William Osler Health System
Brampton, ON
- Full-time
The Assistant Clinical Services Manager, for Clinical Resource Team (CRT) will: support the day to day operations; provide leadership to an inter professional team to employ best practices;…
Added 1 hour ago
RFP Manager, Government (18-month Contract)
Geotab
Burnaby, BC · Oakville, ON
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an RFP Manager (18-month Contract) who will be responsible for overseeing…
Added 1 hour ago
W
(CAN) Cashier
Walmart
Williams Lake, BC
- Part-time
2. Processes all purchase transactions in a timely and efficient manner, including deactivation of merchandise with respect to the EAS Program.
Added 1 hour ago
FH
Physiotherapist, Home Health _ New Westminster
Fraser Health Authority
New Westminster, BC
- $45.15 to $56.17 CAD / hour
- Full-time
Learn more about working as a Physiotherapist in the Fraser Health region and Lower Mainland areas as well as our New Graduate Transition Program HERE
Added 1 hour ago
FH
Physiotherapist, Primary Health Care - Burnaby
Fraser Health Authority
Burnaby, BC
- $45.15 to $56.17 CAD / hour
- Part-time
…efficiency and/or effectiveness of client care and to the assigned…
Added 1 hour ago
FH
Physiotherapist, Home Health - Community South
Fraser Health Authority
Surrey, BC
- $45.15 to $56.17 CAD / hour
- Full-time
…efficiency and/or effectiveness of client care and to the assigned…
Added 1 hour ago
K
Senior Manager, Enterprise Core Services
KPMG
Abbotsford, BC · Chilliwack, BC · Langley (District), BC · Langley, British Columbia
- Full-time
…skills for the future, and take ownership of your career with support at every stage. Join a firm where your career can make a…
Added 1 hour ago
Program Resource Worker
Lookout Housing and Health Society
North Vancouver, BC
The Program Resource Worker (PRW) reports to the Site Manager and works in accordance with the mission and philosophy of Lookout Housing and Health Society, including following Lookout’s…
Added 1 hour ago
PH
Quality Assurance and Compliance Coordinator
Providence Healthcare
Vancouver, BC
- Part-time
…clinics across Vancouver Coastal Health. In 2027, the Renal Program will relocate to the New St. Paul’s Hospital on the Jim Pattison Medical Campus – a purpose-built environment designed to…
Added 2 hours ago
S
Asset Protection Partner
sephora.com
Edmonton, AB
- $25 to $30 CAD / hour
- Full-time
…performance-based bonus opportunities, a competitive benefits program, and robust learning and development initiatives aimed at promoting employee support and recognition. The final pay…
Added 2 hours ago
WC
(CAN) Cashier
Walmart Canada
Williams Lake, BC
- Full-time
Processes all purchase transactions in a timely and efficient manner, including deactivation of merchandise with respect to the EAS Program.
Added 2 hours ago
DD
The Shoe Co. - Sales Associate
DSW Designer Shoe Warehouse
Corner Brook, NL
- Part-time
24/7 support available through our Employee Assistance Program to speak with licensed counselors, work/life specialists, legal and financial assistance, and more.
Added 2 hours ago
SM
Medical Radiation Technologist (CT & X-Ray)
Stevenson Memorial Hospital
Alliston, ON
- Internship
Completion of a Basic Cardiac Life Support (BCLS) program.
Added 2 hours ago
SM
Medical Radiation Technologist (CT & X-Ray)
Stevenson Memorial Hospital
Alliston, ON
- Internship
Completion of a Basic Cardiac Life Support (BCLS) program.
Added 2 hours ago
SM
Medical Radiation Technologist (CT & X-Ray)
Stevenson Memorial Hospital
Alliston, ON
- Full-time
Completion of a Basic Cardiac Life Support (BCLS) program.
Added 2 hours ago
SM
Medical Radiation Technologist (CT & X-Ray)
Stevenson Memorial Hospital
Alliston, ON
- Full-time
Completion of a Basic Cardiac Life Support (BCLS) program.
Added 2 hours ago
AA
Responsable de la gestion des fournisseurs / Supplier Chain & Quality management
Airbus Aircraft
Montreal, QC
- Full-time
The A220 commercial aircraft Programme is looking for 1 to join our Supply Chain Quality Manager (SCQM) team based in Mirabel (Québec, Canada), where you will work jointly with the Airbus…
Added 2 hours ago
WC
(CAN) Cashier
Walmart Canada
AB · Edmonton, AB
- Full-time
Processes all purchase transactions in a timely and efficient manner, including deactivation of merchandise with respect to the EAS Program.
Added 2 hours ago
WC
(CAN) Cashier
Walmart Canada
Airdrie, AB
- Full-time
Processes all purchase transactions in a timely and efficient manner, including deactivation of merchandise with respect to the EAS Program.
Added 2 hours ago
PE
Project Manager
PTW Energy Services
Nisku, AB
- Full-time
Support additional branch activities as required by the Area Manager
Added 2 hours ago
WI
HSE Site Representative
WSP in Canada
BC · British Columbia, Canada
- Full-time
This field-based role will support remediation projects and ice road construction in the Northwest Territories. Working as part of the WSP field team and reporting to the Project Manager,…
Added 2 hours ago
WI
HSE Site Representative
WSP in Canada
ON · Ontario, Canada
- Full-time
This field-based role will support remediation projects and ice road construction in the Northwest Territories. Working as part of the WSP field team and reporting to the Project Manager,…
Added 2 hours ago
WI
HSE Site Representative
WSP in Canada
Quebec, QC
- Full-time
This field-based role will support remediation projects and ice road construction in the Northwest Territories. Working as part of the WSP field team and reporting to the Project Manager,…

Excalibur Crossbow Inc.

Brand Marketing Manager

Kitchener, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Apr 24, 2027
Experience: 7–10 years of experience in sales, marketing, digital marketing, or project management.
Posting language: English
Posted: Oct 26, 2026

Original job description

Bring your creativity, strategic thinking, and passion for brand building to a company with a legacy of excellence.

For over 40 years, Excalibur Crossbow has proudly manufactured high-performance crossbows trusted by hunters and outdoor enthusiasts around the world. Proudly Canadian, Excalibur combines precision, innovation, and reliability with a strong reputation for quality and performance.

As a local company with a global reach, we’re looking for a talented marketing leader to help shape the next chapter of the Excalibur brand. If you thrive on developing creative strategies, leading engaging digital campaigns, and bringing ideas to life across multiple channels, this is an exciting opportunity to make your mark.

In this role, you’ll help drive brand awareness, strengthen customer engagement, and support business growth by leading digital marketing, social media, content development, creative projects, media partnerships, and brand ambassador initiatives.

You’ll work collaboratively with internal teams, external agencies, and industry partners to bring our brand story to life and connect with the audiences who share our passion for the outdoors.

What Excalibur Has to Offer

We believe great work starts with a great workplace. We offer a supportive, engaging environment where employees can grow their skills, enjoy their work, and be part of a team that values collaboration and innovation.

Flexible working hours and early Friday departures.
Employee bonus program
A comprehensive benefits package.
Voluntary RRSP program with company matching.
Enjoy excellent discounts on premium archery equipment and accessories.
Tuition reimbursement and skills training to support your professional growth.

What You’ll Do

As a key member of the marketing team, you’ll lead the development and execution of integrated brand, digital, social media, and content strategies that support Excalibur’s business objectives. You’ll balance big-picture planning with hands-on project leadership, ensuring campaigns are creative, consistent, measurable, and delivered on time.

You’ll collaborate with internal stakeholders, creative teams, agencies, product managers, engineers, media partners, and brand ambassadors to bring our marketing initiatives to life.

Brand Strategy & Leadership

Lead long-term brand strategy and product lifecycle marketing initiatives.
Guide internal teams and external partners in delivering marketing programs that support business goals.
Ensure brand messaging, creative direction, and customer experiences remain consistent across channels.
Identify opportunities to strengthen brand awareness, market positioning, and product engagement.

Social Media Strategy & Community Engagement

Develop and lead social media strategies that connect with Excalibur’s audiences and strengthen brand loyalty.
Oversee content calendars informed by seasonality, industry trends, product launches, and performance analytics.
Lead social media engagement strategies and establish guidelines that ensure the brand voice is consistent, authentic, and engaging.
Develop strategies to grow online communities, increase engagement, and expand the brand’s reach.
Guide the team in building meaningful relationships with customers and fans across social platforms.

Content Strategy & Creative Execution

Lead content planning and development across digital, social, web, and other marketing channels.
Collaborate with internal and external creative partners to develop compelling content that supports brand and business objectives.
Establish clear project briefs, creative requirements, timelines, and deliverables to ensure projects run smoothly from concept to completion.
Oversee content scheduling, distribution, and optimization to maximize awareness, engagement, and sales.
Adapt content priorities and creative direction to meet changing business needs and market opportunities.

Blog & E-Newsletter Development

Develop strategies to grow Excalibur’s blog and strengthen its value as a source of information, inspiration, and product education.
Lead the planning and execution of blog content aligned with product launches, seasonal opportunities, and audience interests.
Evaluate e-newsletter opportunities and partnerships to expand reach and engagement.
Ensure email content complements social media and other marketing initiatives, creating a consistent brand experience across channels.

Creative Project Management

Lead creative projects from initial strategy and briefing through development, approval, and final delivery.
Partner with product managers and engineers to ensure product features, benefits, and technical details are accurately communicated.
Oversee the development of new product campaign assets, promotional materials, print advertising, event graphics, signage, and other marketing tools.
Establish clear expectations, manage timelines, and coordinate resources to ensure projects are delivered efficiently and meet quality standards.

Broadcast Media & Brand Ambassador Partnerships

Lead the request-for-proposal process and manage relationships with broadcast media partners.
Oversee partner budgets, invoicing, contracts, and deliverables.
Monitor partnership performance and prepare results to support annual reviews and future planning.
Develop and manage relationships with Excalibur brand ambassadors, including contracts, expectations, and content deliverables.
Create plans to maximize ambassador partnerships across social media, websites, and other marketing channels.
Coordinate with the social media and content teams to collect, organize, and leverage ambassador content effectively.

Paid Digital Media & Performance Analytics

Develop paid digital media content plans and lead teams in executing campaign creative.
Review monthly campaign analytics and recommend improvements to creative assets, messaging, and media strategies.
Oversee digital asset delivery, campaign trafficking, and A/B testing analysis.
Monitor click-through rates, website analytics, and other key performance indicators to evaluate campaign effectiveness.
Use data-driven insights to optimize campaigns, improve audience engagement, and maximize marketing performance.

What You Bring to the Team

You’re a strategic thinker, an organized project leader, and a collaborative marketing professional who knows how to turn ideas into impactful campaigns. You’re comfortable balancing multiple priorities, bringing people together, and using insights and analytics to make informed decisions.

Qualifications and experience:

Bachelor’s degree in Marketing, Communications, Business, or a related field.
7–10 years of experience in sales, marketing, digital marketing, or project management.
Demonstrated experience leading marketing initiatives, managing projects, and coordinating internal and external teams.
Strong understanding of social media strategy, digital content development, brand management, and campaign performance analytics.
Excellent organizational, communication, and time management skills, with the ability to manage competing priorities and meet deadlines.
Strong problem-solving and decision-making abilities, with the confidence to work independently and collaboratively.
Experience in the hunting, shooting, archery, or outdoor industry is considered an asset.
Experience with event planning, media partnerships, and brand ambassador programs is an advantage.

Work Environment & Travel

This role is primarily office-based , with approximately 15% travel to events, partner locations, and other business destinations. Occasional travel and event participation provide opportunities to connect with industry partners, support brand initiatives, and experience the Excalibur brand in action.

Ready to Make an Impact?

If you’re passionate about building brands, developing engaging content, leading creative initiatives, and turning marketing insights into results, we’d love to hear from you.

Join Excalibur Crossbow and help bring the next generation of brand experiences to life. Be part of a team with a a global presence, and a shared commitment to quality, innovation, and the outdoor community.

Help us tell the Excalibur story. Apply today!

Excalibur is committed to complying with the Accessibility for Ontarians with Disabilities Act and its regulations, as well as the Ontario Human Rights Code, throughout the employment cycle. If you require accommodation at any stage of the recruitment process, please let us know.

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More about this job

Responsibilities

Lead integrated brand, digital, social media, and content strategies to build awareness, strengthen customer engagement, and support business growth. Manage creative projects, media and brand ambassador partnerships, paid digital campaigns, budgets, and performance analytics in collaboration with internal teams and external partners.

Requirements

A bachelor’s degree in Marketing, Communications, Business, or a related field and 7–10 years of experience in sales, marketing, digital marketing, or project management are specified. Candidates should have experience leading marketing initiatives and coordinating teams, with strong skills in social media, digital content, brand management, analytics, organization, communication, and decision-making.

Skills

Brand Strategy
Brand Management
Digital Marketing
Social Media Strategy
Content Development
Campaign Performance Analytics
Creative Project Management
Project Leadership
Paid Digital Media
Community Engagement
Email Marketing
Media Partnerships
Brand Ambassador Management
Budget Management
A/B Testing
Cross-Functional Collaboration

Benefits

Flexible Working Hours
Early Friday Departures
Employee Bonus Program
Voluntary RRSP With Company Matching
Employee Discounts on Archery Equipment and Accessories
Tuition Reimbursement
Skills Training

Visa sponsorship

Not detected in the job text

Keywords

Brand Strategy
Product Lifecycle Marketing
Brand Awareness
Market Positioning
Social Media
Content Calendars
Digital Content
Content Distribution
Blog Development
E-Newsletters
Creative Briefs
Campaign Assets
Print Advertising
Event Graphics
Broadcast Media
Media Partnerships
Brand Ambassadors
Paid Digital Media
Campaign Trafficking
A/B Testing
Campaign Analytics
Click-Through Rates
Website Analytics
Key Performance Indicators
Budget Management
Contract Management
Outdoor Industry
Archery
Hunting
Project Management

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