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Excelpro

B2B Marketing Partner

Montréal, QC, Canada

Apply on jobs.glowinthecloud.com About employer

Applications open in a new tab.

Job details

Experience: 5 to 8 years of B2B marketing experience, along with relevant education in marketing, communications, or business administration;
Posting language: English
Posted: Oct 22, 2026

Original job description

What if we innovated the way we do marketing, too?

B2B MARKETING PARTNER

At our Génik and Agmanic Vision business units, we develop robotics, automation, and machine vision solutions to solve complex challenges for our customers. We want our marketing approach to reflect that same mindset: understand, experiment, and move things forward.

Your challenge will be twofold: showcase what we do best and help generate qualified leads for our sales teams.

Your playground

Working closely with our sales teams and technical experts, you will turn the business priorities of Génik and Agmanic Vision into concrete marketing initiatives. Your responsibilities will include:

Identifying target markets and customer segments to grow sales of our existing products and solutions;
Gathering insights from our teams and turning them into compelling content and practical sales tools;
Collaborating with our digital acquisition specialist on campaigns designed to generate qualified leads;
Showcasing our solutions through marketing campaigns, trade shows, and demonstrations, then measuring their impact;
Prioritizing requests from Génik, Agmanic Vision, and Excelpro, clarifying expectations, and keeping projects moving forward.

A team behind you

You will be part of Excelpro’s Brand & Communications team, based in Montréal. You will work autonomously while maintaining close relationships with colleagues and the Génik and Agmanic Vision teams. You will have access to expertise in digital acquisition, CRM, branding, events, and communications, as well as creative partners. We are looking for a well-rounded marketing generalist who knows how to bring the right people together and roll up their sleeves to get things done.

We’ll be a great fit if…

You are energetic, proactive, and comfortable taking initiative. You know how to find the information you need, ask the right questions, and turn complex technical topics into clear, engaging messages. You communicate with confidence and know how to prioritize when several requests come in at once. You have the maturity to stay focused under pressure, discuss competing priorities, agree on realistic timelines, and ask for support when needed. You have a start-up mindset: you are autonomous, pragmatic, and resourceful. You enjoy building, experimenting, and finding practical ways to move the business forward. Innovation excites you, as does unlocking the potential of solutions we have already developed. You are comfortable measuring results and motivated by exceeding your goals.

What you bring to the table

5 to 8 years of B2B marketing experience, along with relevant education in marketing, communications, or business administration;
A solid understanding of digital marketing and the B2B customer journey;
Excellent communication and writing skills in both French and English;
Strong business acumen, excellent prioritization skills, and confidence using AI tools;
Foundational knowledge of SEO, GEO (Generative Engine Optimization), and lead generation, with the ability to put these skills into practice. You don’t need to be a digital marketing expert, but you are ready to take action, learn, and improve your initiatives with support from our specialists;
Experience in a manufacturing, industrial, or technology environment is an asset.

Why now?

Excelpro is growing, and our marketing approach is evolving with it. The foundations are in place, with plenty of room to bring forward ideas and build something meaningful. Want to help us showcase the value of our solutions and unlock their commercial potential? Let’s talk.

Apply on jobs.glowinthecloud.com About employer

More about this job

Responsibilities

The B2B Marketing Partner at Excelpro will identify target markets, turn team insights into content and sales tools, and run campaigns and trade show demonstrations that generate leads. They will also prioritize requests from several business units and measure results.

Requirements

Candidates need 5 to 8 years of B2B marketing experience, a solid grasp of digital marketing and the B2B customer journey, and excellent writing skills in French and English. Foundational knowledge of SEO, GEO and lead generation is expected, and manufacturing, industrial or technology experience is an asset.

Skills

B2B marketing
Digital marketing
SEO
GEO (Generative Engine Optimization)
Lead generation
CRM
Content creation
Sales tools development
Campaign management
Trade show planning
Product demonstration
Market segmentation
Marketing measurement
Prioritization
Stakeholder communication
Copywriting
Bilingual writing (French and English)
AI tools
Campaign analytics

Keywords

B2B marketing
marketing generalist
lead generation
digital marketing
SEO
GEO (Generative Engine Optimization)
B2B customer journey
CRM
campaigns
trade shows
demonstrations
content marketing
sales enablement
market research
robotics
automation
machine vision
industrial marketing
bilingual French English
AI tools

Seniority

Mid level

Tools

CRM
AI tools

Languages

English
French

Fields of study

Marketing
Communications
Business administration

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Work requirements

Jobs in Canada