Senior CRM Specialist
- Toronto, ON, Canada
Full-time
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Job details
- Job type
- Full-time
- Posting language
- English
- Posted
Original job description
Description:
We are seeking a passionate, innovative individual with a strong CRM background to join our Marketing CoE. The Fan Engagement Marketing CoE optimizes the overall marketing strategy, planning, measurement, and channel activation efforts via paid and outbound marketing channels to support the strategic priorities and business objectives of the organization. We leverage enterprise transactional and fan profile data, research and insights, and real-time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels to deliver more effective efforts that drive business results for organizational priorities. These efforts span fan acquisition and engagement and will dive deep into key initiatives that transcend audiences, platforms, media channels and geographies to drive results. We are a passionate team working hard to build the right strategies to engage fans around the world.
This role will contribute across the full CRM marketing lifecycle - from marketing strategy and campaign planning through journey and campaign execution, performance measurement, and ongoing optimization. The Senior CRM Specialist will work collaboratively across Marketing and with key partners including Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies and vendors.
More about this job
Responsibilities
The Senior CRM Specialist will manage the full CRM marketing lifecycle, including strategy, campaign planning, and execution. They will collaborate with cross-functional teams to optimize marketing efforts and drive business results through data-driven insights.
Requirements
Candidates must have a strong CRM background and experience in marketing strategy and channel activation. The role requires the ability to work collaboratively with data, analytics, and product marketing partners to deliver effective fan engagement initiatives.
Skills
- CRM
- Marketing strategy
- Campaign planning
- Data analysis
- MarTech
- Product marketing
- Digital media
- Performance measurement
- Channel activation
- Fan engagement
- Market trends
- Audience segmentation
Visa sponsorship
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Categories
- Marketing
- Data & Analytics
- Consulting
- Management & Leadership
Keywords
- CRM
- Marketing CoE
- Fan Engagement
- Paid Marketing
- Outbound Marketing
- Transactional Data
- Fan Profile Data
- Marketing Lifecycle
- Campaign Execution
- Performance Measurement
- MarTech
- Product Marketing
- Digital Media
- Media Mix
- Audience Acquisition