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Added 5 hours ago
Online Marketing Intern
Quiet Cabins
Toronto, ON
Full-time
This is a hands-on role for someone interested in branding, digital advertising, website design, content creation, and sales-focused marketing. You will work closely with the sales and…
Added 1 day ago
Events, Marketing & Audience Engagement Coordinator
Newcom Media Inc.
Toronto, ON · Etobicoke, ON
$60,000 to $70,000 CAD / year
Full-time
…portfolio of B2B events. If you are a passionate B2B event marketer that excels at strategic communication, authentic connection and delivering measurable ROI, we invite you to bring your…
Added 2 days ago
Manager, Regional Marketing
123Dentist
London, ON · Toronto, ON
$80,000 to $100,000 CAD / year
Full-time
This role sits at the intersection of strategy and execution, requiring a hands-on marketer who can translate business goals into effective local campaigns while maintaining alignment with…
Added 2 days ago
Marketing Senior Advisor, Industries
KPMG
Montreal, QC
Full-time
This is an excellent opportunity for a strong, motivated marketer who enjoys variety, thrives in a fast-paced environment, and is eager to learn.
Added 2 days ago
PROJECT COORDINATOR | Sales & Operations
Long Life Windows and Doors
Vancouver, BC
Full-time
You do not need to be a professional marketer or content creator. Strong organization, communication and project coordination skills are much more important to us.
Added 2 days ago
Head of Marketing
Blu Ivy Group
Canada
Full-time
This is an exciting opportunity for a marketer who knows how to build brand, market authority and commercial momentum around sophisticated ideas and solutions.
Added 2 days ago
Marketing Director
Evlv
Montreal, QC · Greater Montreal Metropolitan Area
$140,000 to $175,000 CAD / year
Full-time
…is a high-impact leadership opportunity for a sophisticated marketer who understands how to transform exceptional products into a compelling brand…
Added 3 days ago
Partner Solution Marketing Manager
Entrust
ON · Canada - Ontario Field
Full-time
Entrust is seeking a Partner Product Marketing Manager to develop partner-specific messaging, content, and enablement that help turn strategic relationships into scalable go-to-market…
Added 5 days ago
Senior Marketing Program Specialist
Expedia Group
Vancouver, BC · Canada - British Columbia - Vancouver
Full-time
You are a commercially minded, customer-focused marketer with experience supporting or leading marketing within a large-scale retail, franchise, partner, or distributed sales network. You…
Added 3 days ago
Marketing Coordinator
RECRUITMENT PARTNERS INC.
Calgary, AB
Full-time
…strategies. The ideal candidate is an organized, proactive marketer with strong project management, communication, and collaboration skills, capable of managing multiple priorities and…
Added 3 days ago
Brand Specialist, Marketing
Cactus Club Cafe
Vancouver, BC
Full-time
Detail-oriented marketer skilled at managing multiple projects while maintaining high brand standards, consistency and accuracy.
Added 4 days ago
Demand Generation Manager
Gorgias
Remote, Canada
$99,892 to $110,407 USD / year
Full-time · Remote
…campaigns a modern demand gen function runs. This hire is the marketer who changes that - someone who has done demand gen the traditional way, knows the fundamentals of every channel, and…
Added 3 days ago
Senior Marketing Program Specialist
Expedia Group
Vancouver, BC
$73,000 to $102,500 CAD / year
Full-time
You are a commercially minded, customer-focused marketer with experience supporting or leading marketing within a large-scale retail, franchise, partner, or distributed sales network. You…
Added 5 days ago
Marketer
Platinum Trailers
St. Marys, ON
$22 to $28 CAD / hour
Full-time
As the Marketer, you’ll help execute marketing initiatives while providing day-to-day support to our sales team. You’ll create and schedule social media content, maintain marketing…
Added 4 days ago
Senior Marketing Manager, Customer Lifecycle
Info-Tech Research Group
Canada
Full-time
…success across the full customer journey. If you are a strategic marketer with a passion for customer engagement, retention, and growth, we encourage you to apply…
Added 4 days ago
Director, Marketing
GeoLOGIC Systems Limited
Calgary, AB
Full-time
…sales and product leadership. We’re looking for an inventive marketer with great storytelling instincts to add senior capacity to a team that is already delivering, shape marketing…
Added 4 days ago
Senior Marketing Manager, Customer Lifecycle
McLean & Company
Canada
Full-time
…success across the full customer journey. If you are a strategic marketer with a passion for customer engagement, retention, and growth, we encourage you to apply…
Added 4 days ago
Director, Marketing
Geologic
Calgary, AB
Full-time
…sales and product leadership. We’re looking for an inventive marketer with great storytelling instincts to add senior capacity to a team that is already delivering, shape marketing…
Added 4 days ago
Lead Product Manager, Banners & Content Cards
Braze
Toronto, ON
We're looking for a Lead Product Manager to lead the Banners team, which owns Braze's in-product messaging surfaces: Content Cards and Banners.
Added 4 days ago
Lead Product Manager, Banners & Content Cards
Braze
Toronto, ON
Full-time
We're looking for a Lead Product Manager to lead the Banners team, which owns Braze's in-product messaging surfaces: Content Cards and Banners.
Added 5 days ago
Conversion Content Strategist
Homera Health
Remote, Canada
Full-time · Remote
As our Conversion Content Strategist, you'll develop and optimize content across multiple channels. You'll work with our Senior Growth Marketer to create messaging that engages customers,…
Added 5 days ago
AI Marketing Enablement Manager
Jobber
Remote, Canada
Full-time · Remote
You’ll partner with marketers across campaign strategy, lifecycle, paid acquisition, SEO, GEO/AEO, content, CRO, marketing operations, and analytics. You’ll create practical solutions…
Added 5 days ago
Marketing Programs Manager
Cerio
Montreal, QC
Full-time
You will be responsible for event planning, marketing communications, digital marketing, content creation, and brand development, while identifying innovative ways to leverage AI and…
Added 12 days ago
Digital Marketing Specialist
Fast Tire Co
Vaudreuil-Dorion, QC
Full-time
We’re looking for a creative, digitally savvy marketer who is passionate about content creation, storytelling, and performance analytics. You’re someone who understands the conversations,…
Added 5 days ago
Creative Strategist
Lutra
Toronto, ON
Full-time
You enjoy thinking like a product marketer about how new features should be tested and positioned

Expedia Group

Senior Marketing Program Specialist

Vancouver, BC, Canada
Canada - British Columbia - Vancouver, Canada

Pay: Employees in this role have the potential to increase their pay up to $117,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Job type: Full-time
Apply by: Oct 9, 2026
Posting language: English
Posted: Sep 16, 2026

Apply About employer

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Original job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Senior Marketing Program Specialist

Introduction to the Team

Expedia Cruises is a retail travel business serving travelers through a large-scale network of more than 270 travel agencies and 7,500 Vacation Consultants. The team combines local expertise with Expedia Group’s travel technology, partnerships, and marketing capabilities to help customers plan memorable journeys.

Make an Impact

As the Senior Marketing Program Specialist, you will lead partner marketing programs that help franchisees, agency leaders, and Vacation Consultants execute effective local marketing. You will shape and scale the tools, resources, programs, and operating practices that enable local teams to generate demand, engage customers, and maximize their return on marketing investment.

Working closely with the broader marketing organization and subject matter experts, you will translate enterprise priorities into practical, measurable programs across email, web, social media, events, direct mail, and in-store marketing. This is an opportunity to influence local lead generation, customer engagement, and revenue while helping evolve how partner marketing operates across the network.

About You

You are a commercially minded, customer-focused marketer with experience supporting or leading marketing within a large-scale retail, franchise, partner, or distributed sales network. You understand how to enable many local businesses or field teams to execute consistently while tailoring programs to local market needs.

You are an experienced leader who can set direction, build alignment, and drive execution through influence. You bring a track record of leading cross-functional initiatives, developing scalable processes, coaching others, and improving the adoption and effectiveness of marketing programs.

You are equally comfortable shaping strategy, presenting recommendations to senior stakeholders, creating clear enablement materials, and navigating the operational details behind a campaign. You build trusted relationships, communicate with clarity, use data to guide decisions, and remain adaptable in a dynamic environment. A passion for travel and an appreciation for the role of local expertise in customer experiences are a natural fit for this role.

In this role, you will:

Lead the strategy, development, and continuous improvement of partner marketing programs that enable franchisees and Vacation Consultants to execute effective local marketing.

Establish scalable frameworks, standards, best practices, toolkits, documentation, templates, and playbooks for local digital, print, direct mail, and in-store marketing across a distributed retail network.

Serve as a marketing subject matter expert to franchisees and agency leaders, driving awareness, adoption, training, communications, webinars, leadership presentations, and targeted support.

Lead the evolution and adoption of online marketing tools, oversee support for the consumer website, and enable local promotions, offers, events, email, social media, direct mail, and other campaign activities.

Partner with digital, customer relationship management, web, social, events, creative, analytics, and other subject matter experts to coordinate integrated local campaigns, including multi-store events and targeted neighborhood-level activations.

Use performance data, partner feedback, and market insights to prioritize improvements, measure program effectiveness, communicate recommendations to leadership, simplify processes, improve self-service, and increase the efficiency and scalability of partner marketing operations.

Lead through influence across a broad stakeholder community, building alignment and accountability without relying solely on direct authority. Coach, mentor, and develop colleagues while contributing to a culture of high performance, collaboration, and customer focus.

Experience and Qualifications

You have a degree in Marketing, Communications, Business, or a related field; or Equivalent related professional experience.

You have six or more years of progressive experience in consumer, retail, partner, franchise, field, or client marketing, including experience operating at a strategic level.

You have experience working within or supporting a large-scale retail, franchise, partner, or distributed sales network, ideally enabling local operators, stores, agencies, or field teams.

You have led cross-functional programs, developed scalable operating practices, coached or mentored others, influenced senior stakeholders, and translated enterprise marketing strategies into practical local programs.

You have experience developing marketing enablement programs, toolkits, training, communications, self-service resources, and online marketing solutions. You are comfortable working with content management systems and platforms that support local campaign execution.

You have led or overseen digital advertising, print, retail point-of-sale, direct mail, events, and integrated local marketing campaigns, including partnering with design teams and using creative tools to develop, adapt, or review marketing assets.

You have a strong understanding of partner or field marketing, including adoption, engagement, measurement, governance, and return on marketing investment. You use data and insights to prioritize activity and demonstrate business impact.

You bring executive presence, excellent written and verbal communication skills, strong organizational and problem-solving abilities, and the adaptability to manage multiple priorities, dependencies, and deadlines in a dynamic environment.

The total cash range for this position in Vancouver is $73,000.00 to $102,500.00. Employees in this role have the potential to increase their pay up to $117,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.


Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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More about this job

Responsibilities

Lead the strategy and development of partner marketing programs to enable franchisees and consultants to execute effective local campaigns. Establish scalable frameworks, toolkits, and best practices while driving adoption through training and cross-functional collaboration.

Requirements

Requires six or more years of progressive experience in retail, franchise, or partner marketing with a focus on strategic execution. A degree in Marketing, Communications, Business, or equivalent professional experience is required.

Skills

Partner marketing
Franchise marketing
Strategic planning
Digital marketing
Campaign management
Stakeholder management
Data analysis
Marketing enablement
Project management
Cross-functional leadership
Content management systems
Retail marketing
Marketing automation
Performance measurement
Communication skills
Problem solving

Benefits

Medical coverage
Dental coverage
Vision coverage
Paid time off
Employee Assistance Program
Wellness reimbursement
Travel reimbursement
Travel discounts
International Airlines Travel Agent Network membership

Visa sponsorship

Not detected in the job text

Keywords

Partner Marketing
Franchise Network
Retail Marketing
Digital Advertising
Direct Mail
In-store Marketing
CRM
Content Management Systems
Lead Generation
Customer Engagement
Marketing ROI
Campaign Execution
Stakeholder Alignment
Marketing Analytics
Travel Industry
Brand Strategy
Marketing Toolkits
Field Marketing
Project Leadership
Market Insights

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