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Added 16 hours ago
Lead Data/Analytics Engineer
Dutch
Vancouver, BC
We’re looking for a Lead Data/Analytics Engineer to own how Dutch measures its product and business. You’ll run the event instrumentation pipeline, build the models and metrics layers that…
Added 2 days ago
Lead Data Engineering and Analytics with Axiom
Scotiabank
Toronto, ON
7+ years of experience in data modeling, analytics and data management within financial services
Added 3 days ago
Lead Data/Analytics Engineer
dutch
Vancouver, BC
Full-time
We’re looking for a Lead Data/Analytics Engineer to own how Dutch measures its product and business. You’ll run the event instrumentation pipeline, build the models and metrics layers that…
Added 17 days ago
Lead Data Scientist, Customer & Growth Analytics
Thomson Reuters
Toronto, ON · Canada, Toronto, Ontario
Full-time
Thomson Reuters Legal is seeking a Lead Data Scientist to help power data-driven growth and adoption of our AI-enabled legal solutions. In this role, you will design, build, and maintain…
Added 3 months ago
Lead Marketing Data & Analytics Engineer
Jetson
North Vancouver, British Columbia
Full-time
Being the analytics partner to the GTM team. The marketing, performance, and exec teams will bring you real questions all the time - whether a campaign worked, why one market is lagging…
Added 11 days ago
Senior Director, Innovation, Data & Analytics (IDA) Lead
Pfizer
Montreal, QC
Full-time
Lead the vision and execution of AI-powered analytics and data science capabilities for US Medical Affairs. Own the entire data portfolio and pioneer next-generation analytics in patient…
Added 11 days ago
Innovation, Data & Analytics Team, Senior Data Scientist (AI Lead)
Pfizer
Montreal, QC
Full-time
Own the analytical methodology and evaluation rigor behind the Innovation, Data & Analytics team's AI-based workflows, directing model selection, cohort/segmentation science, and agent…
Added 16 days ago
Internal Audit Data Analytics Lead
Stripe
Toronto, ON
…environment. This is a unique opportunity to join a growing Data Analytics team within audit and work on providing data driven insights across the IA lifecycle. The DA Lead will support…
Added 25 days ago
Data and Analytics Lead
J.D. Irving, Limited
Dieppe, NB
Full-time
Midland Transport is currently seeking a Data and Analytics Lead in Dieppe, NB. The Data and Analytics Lead is a transformation role within the Pursuit Program, accountable for serving as…
Added 1 month ago
Lead Marketing Data & Analytics Engineer
Jetson Home
North Vancouver, BC
Being the analytics partner to the GTM team. The marketing, performance, and exec teams will bring you real questions all the time - whether a campaign worked, why one market is lagging…
Added 1 day ago
Sales Representative
Intellitix
Canada
Full-time
…tools, such as RFID access control, cashless payments, and data analytics, empower organizers to create seamless and unforgettable events. Join our passionate team and be a part of…
Added 1 day ago
Events, Marketing & Audience Engagement Coordinator
Newcom Media Inc.
Toronto, ON · Etobicoke, ON
$60,000 to $70,000 CAD / year
Full-time
Attendance Tracking & Engagement: Monitor registration data, implement follow-up strategies to encourage attendance, and analyze user engagement to refine tactics
Added 9 days ago
Senior Manager, Marketing Analytics
Optro
Remote, Canada
$128,000 to $176,000 CAD / year
Full-time · Remote
Marketing at Optro is scaling fast, and we need a leader who can turn our marketing data into decisions the business actually acts on. As Senior Manager, Marketing Analytics, you will own…
Added 16 days ago
MENU
FDI Nova Scotia
NS · Nova Scotia, Canada
Full-time
As a Marketing Advisor, you'll drive awareness, engagement, and lead generation for Invest Nova Scotia's programs, services, and priority sectors. Working closely with teams across the…
Added 2 days ago
Manager, Lead Engagement
Medcan
Toronto, ON
$85,122 to $117,042.75 CAD / year
Full-time
You will partner closely with Marketing and Sales to ensure campaigns generate high quality leads and that every lead is subsequently nurtured effectively and efficiently to achieve desired…
Added 2 days ago
Demand Generation Manager
Benevity
Remote, Canada
Full-time · Remote
…Partnering closely with cross-functional teams, you will combine data-driven insights with creative execution to deliver exceptional client experiences while expanding our…
Added 2 days ago
Demand Generation Manager
Benevity
Remote, Canada
$77,800 to $106,920 CAD / year
Full-time · Remote
…Partnering closely with cross-functional teams, you will combine data-driven insights with creative execution to deliver exceptional client experiences while expanding our…
Added 4 days ago
Senior Marketing Program Specialist
Expedia Group
Vancouver, BC · Canada - British Columbia - Vancouver
Full-time
As the Senior Marketing Program Specialist, you will lead partner marketing programs that help franchisees, agency leaders, and Vacation Consultants execute effective local marketing. You…
Added 2 months ago
Growth Lead
Requesty
London, ON
Full-time
We're looking for a Growth Lead to own and scale our self-serve business. You'll drive acquisition, activation, conversion, and retention, working directly with our founders to build the…
Added 2 days ago
B2B Demand Generation Marketer
CadMakers
Burnaby, BC
$80,000 to $110,000 CAD / year
Full-time
RevOps & Analytics 📊: Own funnel analytics, lead scoring, enrichment, and segmentation. Build reporting that shows what's actually driving pipeline
Added 2 days ago
B2B Demand Generation Marketer
CadMakers
Remote, Canada
Full-time · Remote
RevOps & Analytics 📊: Own funnel analytics, lead scoring, enrichment, and segmentation. Build reporting that shows what's actually driving pipeline
Added 2 days ago
Marketing Manager
TalentSphere Staffing Solutions
Toronto, ON · North York, ON
Full-time
Our client, a growing residential real estate organization, is seeking a commercially minded Marketing Manager to lead marketing across a portfolio of rental communities.
Added 3 days ago
Engagement Analyst
McGill University
Mont-Royal, QC · Les Cours Mont Royal
Full-time
Under the general direction of the Senior Director, Engagement Analytics & Annual Giving, the Engagement Analyst is responsible for analyzing large data sets from a variety of platforms and…
Added 3 days ago
Senior Lifecycle Marketing Specialist
Fresh Tracks Canada
Vancouver, BC
$85,000 to $100,000 CAD / year
Full-time
This role reports to the Senior Lifecycle Marketing Manager and works in close partnership with Marketing, Sales, and Analytics & Insights.
Added 3 days ago
Marketing Specialist – Business Growth & Partnerships
Cadillac Fairview
Toronto, ON
Full-time
Gather multi-channel analytics (such as traffic counters, data event surveys, and social/media measurements), analyze and interpret marketing metrics, campaign data, and partnership KPIs to…

Expedia Group

Senior Marketing Program Specialist

Vancouver, BC, Canada
Canada - British Columbia - Vancouver, Canada

Pay: Employees in this role have the potential to increase their pay up to $117,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Job type: Full-time
Apply by: Oct 9, 2026
Posting language: English
Posted: Sep 16, 2026

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Original job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Senior Marketing Program Specialist

Introduction to the Team

Expedia Cruises is a retail travel business serving travelers through a large-scale network of more than 270 travel agencies and 7,500 Vacation Consultants. The team combines local expertise with Expedia Group’s travel technology, partnerships, and marketing capabilities to help customers plan memorable journeys.

Make an Impact

As the Senior Marketing Program Specialist, you will lead partner marketing programs that help franchisees, agency leaders, and Vacation Consultants execute effective local marketing. You will shape and scale the tools, resources, programs, and operating practices that enable local teams to generate demand, engage customers, and maximize their return on marketing investment.

Working closely with the broader marketing organization and subject matter experts, you will translate enterprise priorities into practical, measurable programs across email, web, social media, events, direct mail, and in-store marketing. This is an opportunity to influence local lead generation, customer engagement, and revenue while helping evolve how partner marketing operates across the network.

About You

You are a commercially minded, customer-focused marketer with experience supporting or leading marketing within a large-scale retail, franchise, partner, or distributed sales network. You understand how to enable many local businesses or field teams to execute consistently while tailoring programs to local market needs.

You are an experienced leader who can set direction, build alignment, and drive execution through influence. You bring a track record of leading cross-functional initiatives, developing scalable processes, coaching others, and improving the adoption and effectiveness of marketing programs.

You are equally comfortable shaping strategy, presenting recommendations to senior stakeholders, creating clear enablement materials, and navigating the operational details behind a campaign. You build trusted relationships, communicate with clarity, use data to guide decisions, and remain adaptable in a dynamic environment. A passion for travel and an appreciation for the role of local expertise in customer experiences are a natural fit for this role.

In this role, you will:

Lead the strategy, development, and continuous improvement of partner marketing programs that enable franchisees and Vacation Consultants to execute effective local marketing.

Establish scalable frameworks, standards, best practices, toolkits, documentation, templates, and playbooks for local digital, print, direct mail, and in-store marketing across a distributed retail network.

Serve as a marketing subject matter expert to franchisees and agency leaders, driving awareness, adoption, training, communications, webinars, leadership presentations, and targeted support.

Lead the evolution and adoption of online marketing tools, oversee support for the consumer website, and enable local promotions, offers, events, email, social media, direct mail, and other campaign activities.

Partner with digital, customer relationship management, web, social, events, creative, analytics, and other subject matter experts to coordinate integrated local campaigns, including multi-store events and targeted neighborhood-level activations.

Use performance data, partner feedback, and market insights to prioritize improvements, measure program effectiveness, communicate recommendations to leadership, simplify processes, improve self-service, and increase the efficiency and scalability of partner marketing operations.

Lead through influence across a broad stakeholder community, building alignment and accountability without relying solely on direct authority. Coach, mentor, and develop colleagues while contributing to a culture of high performance, collaboration, and customer focus.

Experience and Qualifications

You have a degree in Marketing, Communications, Business, or a related field; or Equivalent related professional experience.

You have six or more years of progressive experience in consumer, retail, partner, franchise, field, or client marketing, including experience operating at a strategic level.

You have experience working within or supporting a large-scale retail, franchise, partner, or distributed sales network, ideally enabling local operators, stores, agencies, or field teams.

You have led cross-functional programs, developed scalable operating practices, coached or mentored others, influenced senior stakeholders, and translated enterprise marketing strategies into practical local programs.

You have experience developing marketing enablement programs, toolkits, training, communications, self-service resources, and online marketing solutions. You are comfortable working with content management systems and platforms that support local campaign execution.

You have led or overseen digital advertising, print, retail point-of-sale, direct mail, events, and integrated local marketing campaigns, including partnering with design teams and using creative tools to develop, adapt, or review marketing assets.

You have a strong understanding of partner or field marketing, including adoption, engagement, measurement, governance, and return on marketing investment. You use data and insights to prioritize activity and demonstrate business impact.

You bring executive presence, excellent written and verbal communication skills, strong organizational and problem-solving abilities, and the adaptability to manage multiple priorities, dependencies, and deadlines in a dynamic environment.

The total cash range for this position in Vancouver is $73,000.00 to $102,500.00. Employees in this role have the potential to increase their pay up to $117,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.


Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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More about this job

Responsibilities

Lead the strategy and development of partner marketing programs to enable franchisees and consultants to execute effective local campaigns. Establish scalable frameworks, toolkits, and best practices while driving adoption through training and cross-functional collaboration.

Requirements

Requires six or more years of progressive experience in retail, franchise, or partner marketing with a focus on strategic execution. A degree in Marketing, Communications, Business, or equivalent professional experience is required.

Skills

Partner marketing
Franchise marketing
Strategic planning
Digital marketing
Campaign management
Stakeholder management
Data analysis
Marketing enablement
Project management
Cross-functional leadership
Content management systems
Retail marketing
Marketing automation
Performance measurement
Communication skills
Problem solving

Benefits

Medical coverage
Dental coverage
Vision coverage
Paid time off
Employee Assistance Program
Wellness reimbursement
Travel reimbursement
Travel discounts
International Airlines Travel Agent Network membership

Visa sponsorship

Not detected in the job text

Keywords

Partner Marketing
Franchise Network
Retail Marketing
Digital Advertising
Direct Mail
In-store Marketing
CRM
Content Management Systems
Lead Generation
Customer Engagement
Marketing ROI
Campaign Execution
Stakeholder Alignment
Marketing Analytics
Travel Industry
Brand Strategy
Marketing Toolkits
Field Marketing
Project Leadership
Market Insights

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