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National Sales Enablement Internship - 8 months
Meridian OneCap Credit Corp.
Toronto, ON
$24 to $27 CAD / hour
Full-time
The National Sales Enablement Intern is a dynamic role responsible for delivering high-quality, personalized support to the entire Meridian business development group, executives,…
Senior Business Development Specialist - Experience & Enablement
Wawanesa Insurance
Calgary, AB · Edmonton, AB · Lethbridge, AB · Vancouver, BC · Winnipeg, MB · Kitchener, ON · Ottawa, ON · Toronto, ON · ON · Hybrid - Canada, ON · North York - Toronto, ON (Hybr, ON
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Specialiste Senior en Marketing / Senior Marketing Specialist
Smardt
Dorval, QC
Full-time
Nous recherchons un(e) Specialiste Senior en Marketing.
Lakebase Sales Specialist
Databricks
Toronto, ON
Databricks is seeking a Lakebase Sales Specialist to help customers modernize their operational data foundation with Databricks Lakebase, our fully-managed Postgres offering for intelligent…
Sales Operations Specialist
Bunzl Canada
Calgary, AB · Edmonton, AB · Richmond, BC · Burlington, ON · Kingston, ON · Toronto, ON
Full-time
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Senior Specialist - Architecture
LTM
Ontario · Ontario, Canada
$102,000 to $130,000 USD / year
Full-time
We are seeking a Salesforce OCM Lead to drive change readiness for Salesforce launches This role focuses on impact assessment communication planning golive readiness and adoption support…
Added 18 hours ago
Senior Marketing Program Specialist
Expedia Group
Vancouver, BC · Canada - British Columbia - Vancouver
Full-time
As the Senior Marketing Program Specialist, you will lead partner marketing programs that help franchisees, agency leaders, and Vacation Consultants execute effective local marketing. You…
Senior Marketing Program Specialist
Expedia Group
Vancouver, BC
$73,000 to $102,500 CAD / year
Full-time
As the Senior Marketing Program Specialist, you will lead partner marketing programs that help franchisees, agency leaders, and Vacation Consultants execute effective local marketing. You…
Senior People Operations Specialist
Upwork
Toronto, ON
As a Senior People Operations Specialist, you will play a key role in delivering thoughtful, scalable people programs and operational support across the employee lifecycle. As part of our…
Senior Product Marketing Specialist, Global System Integrators (GSI) and Channel
Okta
Toronto, ON
As a Senior Product Marketing Manager for Global System Integrators (GSI) and Channel Partners, you will drive go-to-market efforts that align Okta’s identity platform with the business…
Sales Operations & Executive Coordinator
Quectel
Vancouver, BC · Greater Vancouver Metropolitan Area
Full-time
…organizational needs and the employee’s capabilities, including Senior Sales Operations Coordinator, Sales Enablement Specialist, Sales Operations Analyst, Executive Business Partner, or…
Lead Product Manager
Open Text Corporation
Waterloo, ON
The Senior Program Manager, Market Readiness & Growth Programs, serves as the strategic interface between Professional Services and key commercial stakeholder groups across OpenText,…
Customer Success Specialist (ZeroTouch)
Quadbridge
Montreal, QC
Reporting to the Senior Manager, Managed Services Offer Strategy and Enablement, the Customer Success Specialist (ZeroTouch) is the primary recurring customer success and operational…
Principal Sales Consultant - Oracle Communications - Siebel/CRM Architect
Oracle
Canada
Full-time
Oracle Communications is seeking a senior presales solution architect to help communications service providers modernize customer engagement, digital commerce, order management, billing…
Content & Communications Specialist
Eclipse Automation
Cambridge, ON
The Senior Content & Communications Specialist leads Eclipse Automation’s editorial and content strategy, shaping how the company tells its story and communicates its value. Working with…
CRM Marketing Manager
Amplifon
Mississauga, ON
Full-time
Partner closely with Marketing Performance, Brand, Digital, and Offering teams, Retail Excellence Operations, National Contact Center, IT, and Sales.
ServiceNow ITOM Engineer
State Street
Toronto, ON
Full-time
…delivery, issue resolution, and platform reliability. As a senior individual contributor, this role works closely with engineering, operations, and platform leadership to provide input into…
Market Development Specialist II
ZEISS Group
Toronto, ON · North York, ON
Full-time
The Market Development Specialist II is responsible for leading the strategic planning, commercialization, and market development activities for ZEISS Medical Technology product portfolios…
Market Development Specialist II
ZEISS Group
Toronto, ON
Full-time
The Market Development Specialist II is responsible for leading the strategic planning, commercialization, and market development activities for ZEISS Medical Technology product portfolios…
Learning Solutions Specialist
KPMG Canada
Toronto, ON
Full-time
The Learning Solutions Specialist supports the design, development, and delivery of national learning solutions that build workforce capability and enable business performance. Reporting to…
Learning Solutions Specialist
KPMG Canada
Vaughan, ON
Full-time
The Learning Solutions Specialist supports the design, development, and delivery of national learning solutions that build workforce capability and enable business performance. Reporting to…
Learning Solutions Specialist
KPMG
Vaughan, ON · ON · Toronto, Ontario
Full-time
The Learning Solutions Specialist supports the design, development, and delivery of national learning solutions that build workforce capability and enable business performance. Reporting to…
Global Enterprise AI Sales Engineer – NVIDIA AI Data Platform
Hammerspace
Canada
Hammerspace is seeking a senior, customer-facing Global Enterprise AI Sales Engineer, Working hand in hand with the Global Enterprise Sales Executive, you will accelerate the adoption of…
Equity Partner - National Cloud and AI Leader
People Machine
Canada
Full-time
The Cloud & AI Capability Leader is a senior partner-level leadership and ownership role accountable for setting the strategy, standards, go-to-market direction and enablement model for our…
Director of Communications and Marketing
North Vector Dynamics Inc.
Calgary, AB
Full-time
Experience developing product marketing or sales-enablement materials for sophisticated institutional or government customers.

Expedia Group

Senior Marketing Program Specialist

Vancouver, BC, Canada
Canada - British Columbia - Vancouver, Canada

Pay: Employees in this role have the potential to increase their pay up to $117,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Job type: Full-time
Apply by: Oct 8, 2026

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At a glance

Automatically prepared from the listing. Check the original description for the full requirements.

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Responsibilities

Lead the strategy and development of partner marketing programs to enable franchisees and consultants to execute effective local campaigns. Establish scalable frameworks, toolkits, and best practices while driving adoption through training and cross-functional collaboration.

Requirements

Requires six or more years of progressive experience in retail, franchise, or partner marketing with a focus on strategic execution. A degree in Marketing, Communications, Business, or equivalent professional experience is required.

Experience

5 to 10 years

Education

bachelor degree

Working hours

40 hours per week

Work arrangement

On-site

Skills

Partner marketing
Franchise marketing
Strategic planning
Digital marketing
Campaign management
Stakeholder management
Data analysis
Marketing enablement
Project management
Cross-functional leadership
Content management systems
Retail marketing
Marketing automation
Performance measurement
Communication skills
Problem solving

Benefits

Medical coverage
Dental coverage
Vision coverage
Paid time off
Employee Assistance Program
Wellness reimbursement
Travel reimbursement
Travel discounts
International Airlines Travel Agent Network membership

Visa sponsorship

Not detected in the job text

Keywords

Partner Marketing
Franchise Network
Retail Marketing
Digital Advertising
Direct Mail
In-store Marketing
CRM
Content Management Systems
Lead Generation
Customer Engagement
Marketing ROI
Campaign Execution
Stakeholder Alignment
Marketing Analytics
Travel Industry
Brand Strategy
Marketing Toolkits
Field Marketing
Project Leadership
Market Insights

Original job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Senior Marketing Program Specialist

Introduction to the Team

Expedia Cruises is a retail travel business serving travelers through a large-scale network of more than 270 travel agencies and 7,500 Vacation Consultants. The team combines local expertise with Expedia Group’s travel technology, partnerships, and marketing capabilities to help customers plan memorable journeys.

Make an Impact

As the Senior Marketing Program Specialist, you will lead partner marketing programs that help franchisees, agency leaders, and Vacation Consultants execute effective local marketing. You will shape and scale the tools, resources, programs, and operating practices that enable local teams to generate demand, engage customers, and maximize their return on marketing investment.

Working closely with the broader marketing organization and subject matter experts, you will translate enterprise priorities into practical, measurable programs across email, web, social media, events, direct mail, and in-store marketing. This is an opportunity to influence local lead generation, customer engagement, and revenue while helping evolve how partner marketing operates across the network.

About You

You are a commercially minded, customer-focused marketer with experience supporting or leading marketing within a large-scale retail, franchise, partner, or distributed sales network. You understand how to enable many local businesses or field teams to execute consistently while tailoring programs to local market needs.

You are an experienced leader who can set direction, build alignment, and drive execution through influence. You bring a track record of leading cross-functional initiatives, developing scalable processes, coaching others, and improving the adoption and effectiveness of marketing programs.

You are equally comfortable shaping strategy, presenting recommendations to senior stakeholders, creating clear enablement materials, and navigating the operational details behind a campaign. You build trusted relationships, communicate with clarity, use data to guide decisions, and remain adaptable in a dynamic environment. A passion for travel and an appreciation for the role of local expertise in customer experiences are a natural fit for this role.

In this role, you will:

Lead the strategy, development, and continuous improvement of partner marketing programs that enable franchisees and Vacation Consultants to execute effective local marketing.

Establish scalable frameworks, standards, best practices, toolkits, documentation, templates, and playbooks for local digital, print, direct mail, and in-store marketing across a distributed retail network.

Serve as a marketing subject matter expert to franchisees and agency leaders, driving awareness, adoption, training, communications, webinars, leadership presentations, and targeted support.

Lead the evolution and adoption of online marketing tools, oversee support for the consumer website, and enable local promotions, offers, events, email, social media, direct mail, and other campaign activities.

Partner with digital, customer relationship management, web, social, events, creative, analytics, and other subject matter experts to coordinate integrated local campaigns, including multi-store events and targeted neighborhood-level activations.

Use performance data, partner feedback, and market insights to prioritize improvements, measure program effectiveness, communicate recommendations to leadership, simplify processes, improve self-service, and increase the efficiency and scalability of partner marketing operations.

Lead through influence across a broad stakeholder community, building alignment and accountability without relying solely on direct authority. Coach, mentor, and develop colleagues while contributing to a culture of high performance, collaboration, and customer focus.

Experience and Qualifications

You have a degree in Marketing, Communications, Business, or a related field; or Equivalent related professional experience.

You have six or more years of progressive experience in consumer, retail, partner, franchise, field, or client marketing, including experience operating at a strategic level.

You have experience working within or supporting a large-scale retail, franchise, partner, or distributed sales network, ideally enabling local operators, stores, agencies, or field teams.

You have led cross-functional programs, developed scalable operating practices, coached or mentored others, influenced senior stakeholders, and translated enterprise marketing strategies into practical local programs.

You have experience developing marketing enablement programs, toolkits, training, communications, self-service resources, and online marketing solutions. You are comfortable working with content management systems and platforms that support local campaign execution.

You have led or overseen digital advertising, print, retail point-of-sale, direct mail, events, and integrated local marketing campaigns, including partnering with design teams and using creative tools to develop, adapt, or review marketing assets.

You have a strong understanding of partner or field marketing, including adoption, engagement, measurement, governance, and return on marketing investment. You use data and insights to prioritize activity and demonstrate business impact.

You bring executive presence, excellent written and verbal communication skills, strong organizational and problem-solving abilities, and the adaptability to manage multiple priorities, dependencies, and deadlines in a dynamic environment.

The total cash range for this position in Vancouver is $73,000.00 to $102,500.00. Employees in this role have the potential to increase their pay up to $117,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.


Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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