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Extendicare

Sales Consultant

Toronto, ON, Canada
Harold & Grace Baker Centre (Retirement), Canada

Job type: Full-time
Apply by: Oct 20, 2026
Posting language: English
Posted: Sep 22, 2026

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Original job description

Job Description

Mission:

As a Sales Consultant, you’ll manage relationships with our clients, which means you are a proactive self-starter that is able to multi-task in a fast-paced environment. You are always focused on working to creatively expand Extendicare’s reach in the local community and building prospective client relationships. Together, we build a Person Centered lifestyle for each and every resident to help them live each and every day to the fullest.

Key Responsibilities:

Creatively identifying potential sales leads
Building and maintaining a well-developed lead base
Meeting and exceeding occupancy sales targets
Standing out as a resident focused leader in the local community
Contributing to a high level of Resident Satisfaction
Living our values and ensuring others on your team do to
Collaborate – Work with the Executive Director and members of the management team to coordinate compelling tours and to sell the advantages of the community.
Manage – Effectively manage the entire sales process, using the Extendicare Way to Sell, and effectively close qualified prospects while actively managing the lead database.
Roll-up your sleeves – Actively promote the retirement residence through outreach, marketing, tours and the coordination of events that showcase and promote the retirement residence as a residence of choice.
Comply – Effectively master and utilize the “Extendicare Way to Sell” program, sales standards and communications systems as per company policies and standards.
Cultivate – Build and maintain strong relationships with the local community, current and prospective residents, employees, and managers along with the regional support team.
Create – Elevate and deliver a “Best In Class” sales experience partnering your creative sales expertise with Extendicare’s proven sales process.

Qualifications:

Business Degree with a major in Sales, Marketing, Communications and or Public Relations, or a background in a service industry- related position
Two (2) + years of experience and proven success in direct sales
Customer and relationship building focused sales experience

Experience and ability in common business applications, including a CRM system
Must have reliable transportation and be able to travel within the local community responsibility
Values of Respect, Integrity, Compassion & Excellence

What Extendicare has to offer:

At Extendicare, we believe that working as a team creates an environment that allows us to reach our potential. We value each employee, encourage equal opportunity for growth and recognize achievement. As a valued member of our team, you can expect:

Continuous mentorship, support for life-long learning and growth opportunities
Opportunities for advancement and career growth within the organization
A rewarding and meaningful work experience where you can enrich your life and the lives of others through your work.
Employee Family Assistance Program.
Robust benefits package.

Extendicare is a leading provider of care and services for seniors across Canada, operating under the Extendicare, ParaMed, Extendicare Assist, and SGP Purchasing Network brands. We are committed to delivering quality care to meet the needs of a growing seniors’ population, inspired by our mission to provide people with the care they need, wherever they call home. We operate a network of long-term care homes (both owned and under management contracts), deliver over 11 million hours of home health care services annually, and provide group purchasing services to third parties representing approximately 150,000 beds across Canada. Extendicare proudly employs nearly 30,000 qualified, highly trained and dedicated team members who are passionate about providing high-quality care and services to help people live better.

Time Type

Full time

Compensation Details

Compensation will be discussed during the recruiting process.

At Extendicare, we’ve spent more than 50 years dedicated to enhancing the quality of life for residents in our long-term care homes across Canada. When you join Extendicare, you become part of a compassionate, mission-driven team committed to creating a safe, supportive, and enriching environment for every resident we serve.

We provide competitive compensation that reflects the value of this role and the unique qualifications each candidate brings. Final salary offers are based on a variety of factors such as your skills, experience, education, and alignment with the responsibilities of this position.

Base salary is one component of our broader total rewards package. We offer a comprehensive suite of benefits designed to support your health, financial well-being, and long-term career growth. Your recruiter can provide more details about our total rewards offerings during the hiring process.

We may use artificial intelligence (AI) tools to support certain stages of the recruitment process, such as reviewing applications, analyzing resumes, or assessing candidate responses. These tools assist our recruitment team but do not replace human judgment - every application is reviewed by a member of our team to ensure thoughtful and equitable consideration. If you would like more information about how your data is processed, please contact us.

Extendicare is an equal opportunity employer committed to respectful and inclusive hiring practices. We welcome all applicants, including those from equity-deserving groups, including Indigenous peoples, women, people with disabilities, and visible minorities.

Extendicare is committed to fostering an accessible, inclusive, and equitable hiring process. We will gladly accommodate the needs of applicants throughout all stages of the recruitment process upon request and in accordance with applicable legislation. If you require support during any stage of the process, email us at careers@extendicare.com.

We acknowledge that the care we provide across Canada occurs on lands that have been cared for by many Indigenous peoples for generations. We recognize First Nations, Inuit, and Métis Peoples and their enduring connection to this land, and the importance of respect and cultural safety in the work we do.

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More about this job

Responsibilities

The Sales Consultant is responsible for identifying potential leads, managing the sales process, and building strong relationships within the local community to meet occupancy targets. They will collaborate with the management team to conduct tours and promote the retirement residence as a preferred choice.

Requirements

Candidates must hold a business degree in a relevant field or have equivalent service industry experience, along with at least two years of proven success in direct sales. Proficiency in CRM systems and the ability to travel within the local community are required.

Skills

Sales
Relationship building
Lead generation
Marketing
Customer service
CRM software
Public relations
Communication
Event coordination
Strategic planning
Multi-tasking
Community outreach
Sales process management
Closing sales
Leadership

Benefits

Continuous mentorship
Life-long learning opportunities
Growth opportunities
Employee Family Assistance Program
Robust benefits package

Visa sponsorship

Not detected in the job text

Keywords

Sales Consultant
Retirement Residence
Lead Generation
CRM
Marketing
Public Relations
Community Outreach
Occupancy Targets
Relationship Management
Sales Process
Customer Experience
Long-term Care
Business Development
Event Planning
Communication Skills
Strategic Sales
Healthcare Services
Senior Care

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