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Added 10 mins ago
Senior Growth Strategist
Advantage HQ
Remote, Canada
Full-time · Remote
You will lead cross-functional growth pods, partner directly with founders and senior marketing leaders, and make sure the right decisions are made quickly. When performance is strong, you…
Added 10 mins ago
Senior Growth Strategist
Advantage HQ
Remote, Canada
Full-time · Remote
You will lead cross-functional growth pods, partner directly with founders and senior marketing leaders, and make sure the right decisions are made quickly. When performance is strong, you…
Added 10 mins ago
Technology Strategy & Transformation, Senior Associate
PwC
Ottawa, ON
Full-time
Lead technology strategy and transformation programmes, with a focus on infrastructure, AI, data, and digital technologies across a variety of industries.
Added 10 mins ago
Compensation and Benefits Specialist
Public Health Ontario
Toronto, ON
Full-time
…reporting, and continuous improvement. Leveraging organizational data, market intelligence, and industry best practices, the Specialist develops recommendations, business cases, and…
Added 23 mins ago
Senior Cyber Security Specialist
Canadian Red Cross
Canada
Full-time
Administer and continuously improve Microsoft Sentinel SIEM, including data connectors, analytics rules, watchlists, automation playbooks, workbooks, dashboards, and threat detection use…
Added 23 mins ago
Global Fulfillment Strategy Manager
lululemon
Vancouver, BC
Full-time
B.A./B.S. in Business, Engineering, Supply Chain, Data Analytics, or a related discipline
Added 24 mins ago
Senior Manager Enterprise Automation | Contract until September 2027
lululemon
Vancouver, BC
Full-time
Lead the Enterprise Centre of Automation across RPA, Copilot M365, productivity and agentic based automation, and AI LLM enablement. This includes overseeing intake, governance, delivery,…
Added 24 mins ago
Fitch Learning | Senior Associate, Growth Marketing - Toronto, Canada
Fitch Ratings
Toronto, ON
$70,000 to $80,000 CAD / year
Full-time
…Sales, Product, Digital and Brand teams, the team develops data-informed campaigns and customer journeys that strengthen acquisition, engagement, conversion and…
Added 24 mins ago
Senior Data Engineer - Retail Engineering (Snowflake)
lululemon
Vancouver, BC
Full-time
As a Senior Data Engineer, you will lead the design and implementation of complex data systems and pipelines spanning multiple data sources and destinations, establishing technical…
Added 25 mins ago
SVP, Client Leadership, dentsu X
dentsu
Toronto, ON
Full-time
The SVP, Client Leadership role will work closely to develop a delivery strategy with the investment lead and will shape process for the account in partnership with the EVP of Business…
Added 25 mins ago
Senior Product Designer - Simplii Financial
CIBC
Toronto, ON
Full-time
Data-Driven You leverage analytics, experimentation, customer feedback, and qualitative and quantitative insights to inform strategy, measure success, and continuously improve experiences.
Added 25 mins ago
Manager, AI Governance Enablement
Canadian Tire Corporation
Toronto, ON
Full-time
5+ years of experience in AI, analytics, data governance, change management, or enablement roles.
Added 25 mins ago
Director, Assisted Channels Platform Strategy, Resiliency & Organizational Change Management
BMO
Toronto, ON · BMOPLACE
Full-time
Defines business requirements for analytics & reporting to ensure data insights inform business decision making.
Added 25 mins ago
Program Manager, Services Solutions & Delivery Acceleration
Okta
Toronto, ON
Acceleration Adoption, Time-to-Value & Outcome Analytics
Added 25 mins ago
Resident Care Manager (RCM) - Full Time (Evening & Night)(FT) - Hillcrest Place - Relocation Bonus Available
Extendicare
Brandon, MB
Full-time
Data Analytics & Continuous Improvement: Uses data to identify and measure performance and develop solutions to motivate improvement.
Added 39 mins ago
Clinical Research Coordinator – Endometriosis Research Program
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
Contract
…Nguyen and Basile Tessier-Cloutier, the clinician-scientists who lead the program, the incumbent is responsible for the scientific and operational management of the program’s portfolio of…
Added 39 mins ago
Director, Total Rewards
Pinchin Canada
Toronto, ON
Full-time
Pinchin is seeking a strategic and experienced Director, Total Rewards Canada to lead our strategy surrounding compensation, benefits, incentives across Canada.
Added 39 mins ago
Global Fulfillment Strategy Manager
lululemon
Toronto, ON
Full-time
B.A./B.S. in Business, Engineering, Supply Chain, Data Analytics, or a related discipline
Added 39 mins ago
Manager, Controllership & Projects
Bell
Montreal, QC
Full-time
Experience with automation, AI, machine learning, or data analytics tools is an asset.
Added 39 mins ago
Director, Evaluation and Educational Quality Improvement (EQI)
Simon Fraser University
Surrey, BC
Full-time
…Family School of Medicine. In collaboration with the Faculty Lead, the Director translates the EQI strategic vision into operational evaluation frameworks, data governance systems, and…
Added 39 mins ago
Capacity Planner
Collins Aerospace
Oakville, ON
Full-time
Lead the capacity planning activities for the Annual Operating Plan (AOP) and Long-Range Plan (LRP) to support key business decisions related to capital investments, headcount, outsourcing,…
Added 39 mins ago
Lifecycle Marketing Manager
BIS Safety Software
Sherwood Park, AB
$70,000 to $90,000 CAD / year
Full-time
Fix and hold lead data accuracy so records are added and staged correctly and the funnel can be trusted
Added 39 mins ago
Category Analyst Manager - 18 Month Contract
Freybe Gourmet Foods Ltd.
Langley (District), BC · Langley, BC
$65,000 to $75,000 CAD / year
Full-time
In this role, you'll turn market trends, consumer insights, retailer data, and sales analytics into strategies that drive growth. You'll work closely with Sales, Marketing, Supply Chain,…
Added 39 mins ago
Group Copy Supervisor
Klick
Toronto, ON
Full-time
…communications, market access, real-world evidence, and technology and analytics consulting - powered by 500+ in-house medical experts and award-winning data science and AI capabilities.…
Added 39 mins ago
VP, Data & Enterprise Architecture
Selby Jennings
Toronto, ON · Greater Toronto Area, Canada
$250,000 to $275,000 USD / year
Full-time
The Vice President, Data & Enterprise Architecture will lead the organization's business and technology strategy toward a unified enterprise architecture that supports innovation,…

Manager - Marketing Transformation & Loyalty

Saint John, NB, Canada

Job type: Full-time
Apply by: Nov 5, 2026
Posting language: English
Posted: Sep 3, 2026

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Original job description

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

The opportunity

We are looking for a visionary leader who will blend business development acumen and marketing and loyalty expertise to drive growth and transformation.

As a Manager in Marketing Transformation & Loyalty, you will play a pivotal role in shaping the future of marketing and loyalty in Canada while delivering client solutions focused on unlocking strategic value and scaling growth. The Manager will lead exciting projects including marketing innovation and AI optimization, Martech, customer strategy and segmentation, brand management, communications, loyalty, customer engagement and partnerships. The Manager will work across all industries including Financial Services and Retail collaborating with global Business Consulting, Studio+ and Marketing leadership to drive impact.

Your Key Responsibilities

Manage daily operations related to customer interactions, ensuring seamless and positive experiences across all touchpoints
Lead cross-functional teams including day-to-day client relationships, strategy, implementation of service design and process improvement initiatives.
Analyse customer feedback and engagement metrics to identify pain points and opportunities for enhancement and growth
Support the development and execution of transformation programmes, ensuring alignment with client objectives
Collaborate with senior managers and partners to deliver high-quality client outcomes
Establish and monitor KPIs for service and process excellence, reporting on progress and recommending improvements
Applies AI in the flow of work with strong professional judgement - integrates AI into day-to-day delivery while validating outputs, challenging assumptions, and maintaining accountability for quality
Leads responsible and risk-aware use of AI demonstrating sound judgement on data use, confidentiality, and ethical considerations and reinforces this standard practice; escalates risks appropriately and models good practices for teams
Drives structured and creative problem-solving using AI to accelerate analysis, scenario generation, and insight development while maintaining clear linkage to business outcomes
Builds repeatable ways of working with AI developing and sharing prompts, approaches, and tool usage that improve team productivity and consistency in existing data libraries/catalogues

Skills And Attributes For Success

Strong background in Marketing and Loyalty with expertise across customer strategy, customer experience, Martech, brand development, data and analytics, performance management, communications and partnerships.
Leadership in Retail, Payments and/or Financial Services including Credit Cards, insurance and wealth, ideally s with B2C and B2B experience
Proven experience managing large-scale transformation projects, AI and digital innovation, and omni-channel strategies. Strong leadership, stakeholder management and communication skills.
Passion for collaboration, teaming and partnership along with innovation in Marketing.
Advanced analytical skills, including the ability to interpret complex data and drive actionable insights.
Familiarity with Gen AI, GEO, AEO and Agentic Commerce along with deep experience with digital transformation and CRM tools.

Ideally, you’ll also

At least 10+ years’ experience of Marketing leadership within a large-scale organization or agency in sectors such as consulting, financial services, retail, high-tech, travel, telecommunications and/or loyalty.
Experience leading cross functional teams or workstreams
Understanding of regulatory requirements and compliance.

This job posting relates to an existing vacancy within our organization.

What We Offer

The EY benefits package is designed to support your physical, emotional, financial, and social wellbeing. Our extensive benefits include comprehensive medical, dental, and prescription drug coverage, as well as mental health benefits, a robust Employee Assistance Program and group savings plans to promote your overall wellbeing. We offer generous time off, including personal days, vacation days, and additional firm-wide holidays, along with the option to purchase extra vacation days. Employees can take advantage of EY's exclusive learning programs tailored just for them. We also provide internal opportunities for career development and advancement, enabling you to grow within the firm. Get involved in meaningful volunteering through EY Ripples and make a positive impact in the community.

Learn about our commitment to DE&I at https://www.ey.com/en_ca/about-us/corporate-responsibility/equity

Are you ready to shape your future with confidence? Apply today.

To help create the best experience during the recruitment process, please describe any accommodations you may need.

EY reports salary ranges in accordance with applicable provincial pay transparency legislation. Individual salaries within the anticipated salary ranges noted below are determined through a wide variety of factors including but not limited to internal equity, education, relevant experience, knowledge, and applicable skill sets.

Toronto: 110 - 160K
London/Waterloo/Ottawa: 104,500 - 154,500
Vancouver: 110 - 160K
Victoria: 99K - 149K

Inclusiveness at EY

Inclusiveness is at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.

Learn about our commitment to Inclusiveness at https://www.ey.com/en_ca/about-us/corporate-responsibility/equity

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

At EY, we use artificial intelligence (AI) tools as one element of our recruitment process to enhance efficiency and improve the candidate experience. While AI supports us in our process, human judgment and decision-making remain integral in our candidate experience. We are committed to the responsible use of AI, and our practices are continuously reviewed and refined to ensure they align with the highest ethical principles and regulatory requirements.

To all recruitment agencies: EY does not accept unsolicited resumes from recruitment agencies. Any resumes submitted without a prior agreement or request from our hiring team will not be considered. EY is not responsible for any fees related to unsolicited resumes.

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More about this job

Responsibilities

Lead marketing and loyalty transformation projects, including customer strategy, marketing innovation, AI optimization, marketing technology, brand management, communications, and customer engagement. Manage client relationships and cross-functional teams, improve customer experiences and processes, monitor KPIs, and use AI responsibly to develop insights and deliver business outcomes.

Requirements

Requires strong marketing and loyalty expertise, leadership experience in retail, payments, or financial services, and a track record managing large-scale transformation, AI and digital innovation, and omnichannel strategies. The ideal candidate has at least 10 years of marketing leadership experience, strong analytical and stakeholder-management skills, familiarity with generative AI, GEO, AEO, agentic commerce, and CRM tools, and an understanding of regulatory compliance.

Skills

Marketing Strategy
Loyalty Strategy
Customer Experience
Marketing Technology
Brand Management
Data Analytics
Performance Management
Communications
Partnerships
AI and Digital Innovation
Omnichannel Strategy
Stakeholder Management
Customer Segmentation
CRM
Generative AI

Benefits

Medical Coverage
Dental Coverage
Prescription Drug Coverage
Mental Health Benefits
Employee Assistance Program
Group Savings Plans
Personal Days
Vacation Days
Firm-Wide Holidays
Option to Purchase Extra Vacation Days
Learning Programs
Career Development Opportunities

Visa sponsorship

Not detected in the job text

Keywords

Marketing Transformation
Loyalty
Customer Strategy
Customer Experience
Marketing Technology
Artificial Intelligence
Generative AI
GEO
AEO
Agentic Commerce
CRM
Customer Segmentation
Brand Management
Data Analytics
Performance Management
Communications
Partnerships
Digital Transformation
Omnichannel Strategy
Service Design
Process Improvement
Customer Engagement
Financial Services
Retail
Payments
Insurance
Wealth Management
Regulatory Compliance
KPIs
Business Development

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