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Added 13 mins ago
Registered Psychologist
The Newly
Edmonton, AB
Full-time
The Newly Institute was founded to provide long-lasting change within the mental health industry, our community, and with our clients. We are leading a paradigm shift in the Canadian…
Added 13 mins ago
Pharmacy Technician (Midtown)
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Full-time
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Added 27 mins ago
Grocery Department Manager
Farm Boy Inc.
Toronto, ON
$55,000 to $60,000 CAD / year
Full-time
The opportunity to support local neighbourhoods through our community programs.
Added 27 mins ago
Senior Account Manager, Social & Influencer
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$80,000 to $90,000 CAD / year
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Added 28 mins ago
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Senior Manager, Financial Accounting Advisory Services - FSO - Banking/Insurance/WAM
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Added 28 mins ago
Medical Device Reprocessing Technician - Medical Device Reprocessing
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…healing and learning. Across hospitals, health centres and community programs, our people deliver innovative, high-quality care that impacts lives across Nova Scotia and Atlantic…
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Added 28 mins ago
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Added 28 mins ago
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Added 28 mins ago
Senior Account Manager, Social Media and Influencer
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Added 42 mins ago
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Added 57 mins ago
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Operations Manager, Student Transportation, Grey Bruce (Hanover)
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Manager - Marketing Transformation & Loyalty

Saint John, NB, Canada

Job type: Full-time
Apply by: Nov 5, 2026
Posting language: English
Posted: Sep 3, 2026

Apply About employer

Applications open in a new tab.

Original job description

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

The opportunity

We are looking for a visionary leader who will blend business development acumen and marketing and loyalty expertise to drive growth and transformation.

As a Manager in Marketing Transformation & Loyalty, you will play a pivotal role in shaping the future of marketing and loyalty in Canada while delivering client solutions focused on unlocking strategic value and scaling growth. The Manager will lead exciting projects including marketing innovation and AI optimization, Martech, customer strategy and segmentation, brand management, communications, loyalty, customer engagement and partnerships. The Manager will work across all industries including Financial Services and Retail collaborating with global Business Consulting, Studio+ and Marketing leadership to drive impact.

Your Key Responsibilities

Manage daily operations related to customer interactions, ensuring seamless and positive experiences across all touchpoints
Lead cross-functional teams including day-to-day client relationships, strategy, implementation of service design and process improvement initiatives.
Analyse customer feedback and engagement metrics to identify pain points and opportunities for enhancement and growth
Support the development and execution of transformation programmes, ensuring alignment with client objectives
Collaborate with senior managers and partners to deliver high-quality client outcomes
Establish and monitor KPIs for service and process excellence, reporting on progress and recommending improvements
Applies AI in the flow of work with strong professional judgement - integrates AI into day-to-day delivery while validating outputs, challenging assumptions, and maintaining accountability for quality
Leads responsible and risk-aware use of AI demonstrating sound judgement on data use, confidentiality, and ethical considerations and reinforces this standard practice; escalates risks appropriately and models good practices for teams
Drives structured and creative problem-solving using AI to accelerate analysis, scenario generation, and insight development while maintaining clear linkage to business outcomes
Builds repeatable ways of working with AI developing and sharing prompts, approaches, and tool usage that improve team productivity and consistency in existing data libraries/catalogues

Skills And Attributes For Success

Strong background in Marketing and Loyalty with expertise across customer strategy, customer experience, Martech, brand development, data and analytics, performance management, communications and partnerships.
Leadership in Retail, Payments and/or Financial Services including Credit Cards, insurance and wealth, ideally s with B2C and B2B experience
Proven experience managing large-scale transformation projects, AI and digital innovation, and omni-channel strategies. Strong leadership, stakeholder management and communication skills.
Passion for collaboration, teaming and partnership along with innovation in Marketing.
Advanced analytical skills, including the ability to interpret complex data and drive actionable insights.
Familiarity with Gen AI, GEO, AEO and Agentic Commerce along with deep experience with digital transformation and CRM tools.

Ideally, you’ll also

At least 10+ years’ experience of Marketing leadership within a large-scale organization or agency in sectors such as consulting, financial services, retail, high-tech, travel, telecommunications and/or loyalty.
Experience leading cross functional teams or workstreams
Understanding of regulatory requirements and compliance.

This job posting relates to an existing vacancy within our organization.

What We Offer

The EY benefits package is designed to support your physical, emotional, financial, and social wellbeing. Our extensive benefits include comprehensive medical, dental, and prescription drug coverage, as well as mental health benefits, a robust Employee Assistance Program and group savings plans to promote your overall wellbeing. We offer generous time off, including personal days, vacation days, and additional firm-wide holidays, along with the option to purchase extra vacation days. Employees can take advantage of EY's exclusive learning programs tailored just for them. We also provide internal opportunities for career development and advancement, enabling you to grow within the firm. Get involved in meaningful volunteering through EY Ripples and make a positive impact in the community.

Learn about our commitment to DE&I at https://www.ey.com/en_ca/about-us/corporate-responsibility/equity

Are you ready to shape your future with confidence? Apply today.

To help create the best experience during the recruitment process, please describe any accommodations you may need.

EY reports salary ranges in accordance with applicable provincial pay transparency legislation. Individual salaries within the anticipated salary ranges noted below are determined through a wide variety of factors including but not limited to internal equity, education, relevant experience, knowledge, and applicable skill sets.

Toronto: 110 - 160K
London/Waterloo/Ottawa: 104,500 - 154,500
Vancouver: 110 - 160K
Victoria: 99K - 149K

Inclusiveness at EY

Inclusiveness is at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.

Learn about our commitment to Inclusiveness at https://www.ey.com/en_ca/about-us/corporate-responsibility/equity

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

At EY, we use artificial intelligence (AI) tools as one element of our recruitment process to enhance efficiency and improve the candidate experience. While AI supports us in our process, human judgment and decision-making remain integral in our candidate experience. We are committed to the responsible use of AI, and our practices are continuously reviewed and refined to ensure they align with the highest ethical principles and regulatory requirements.

To all recruitment agencies: EY does not accept unsolicited resumes from recruitment agencies. Any resumes submitted without a prior agreement or request from our hiring team will not be considered. EY is not responsible for any fees related to unsolicited resumes.

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More about this job

Responsibilities

Lead marketing and loyalty transformation projects, including customer strategy, marketing innovation, AI optimization, marketing technology, brand management, communications, and customer engagement. Manage client relationships and cross-functional teams, improve customer experiences and processes, monitor KPIs, and use AI responsibly to develop insights and deliver business outcomes.

Requirements

Requires strong marketing and loyalty expertise, leadership experience in retail, payments, or financial services, and a track record managing large-scale transformation, AI and digital innovation, and omnichannel strategies. The ideal candidate has at least 10 years of marketing leadership experience, strong analytical and stakeholder-management skills, familiarity with generative AI, GEO, AEO, agentic commerce, and CRM tools, and an understanding of regulatory compliance.

Skills

Marketing Strategy
Loyalty Strategy
Customer Experience
Marketing Technology
Brand Management
Data Analytics
Performance Management
Communications
Partnerships
AI and Digital Innovation
Omnichannel Strategy
Stakeholder Management
Customer Segmentation
CRM
Generative AI

Benefits

Medical Coverage
Dental Coverage
Prescription Drug Coverage
Mental Health Benefits
Employee Assistance Program
Group Savings Plans
Personal Days
Vacation Days
Firm-Wide Holidays
Option to Purchase Extra Vacation Days
Learning Programs
Career Development Opportunities

Visa sponsorship

Not detected in the job text

Keywords

Marketing Transformation
Loyalty
Customer Strategy
Customer Experience
Marketing Technology
Artificial Intelligence
Generative AI
GEO
AEO
Agentic Commerce
CRM
Customer Segmentation
Brand Management
Data Analytics
Performance Management
Communications
Partnerships
Digital Transformation
Omnichannel Strategy
Service Design
Process Improvement
Customer Engagement
Financial Services
Retail
Payments
Insurance
Wealth Management
Regulatory Compliance
KPIs
Business Development

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