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Added 3 hours ago
TC
Assistant Store Manager in Training Winners Totem Mall
TJX Companies
Fort St. John, BC
- Full-time
Drive store performance by supporting sales results, managing expenses, and overseeing key operations including merchandising, backroom, frontline, cash office, customer service, markdowns,…
Added 5 hours ago
SD
Pharmacist, Hourly Part Time Flexible Shifts
Shoppers Drug Mart
Mississauga, ON
- Part-time
To manage the operations of the Pharmacy while on duty, including providing consultation to both customers and health care providers, practice to full scope in providing professional…
Added 5 hours ago
LC
Apparel Department Manager Part Time Day
Loblaw Companies Limited
Embrun, ON
- Part-time
…connections is valued – as we shape the future of Canadian retail, together. Our commitment to positively impact the lives of all Canadians provides employees a range of opportunities and…
Added 5 hours ago
LM
Department Manager
La Maison Simons
BC · Park Royal South
- Full-time
…exceptional Simons service experience to every visitor. You’ll lead the training and development of employees, ensuring they execute service with excellence in a fast-paced retail…
Added 5 hours ago
SI
Keyholder
SNDL Inc.
AB · Value Buds Chappelle Commons
- Part-time
Support daily operations including merchandising and store upkeep
Added 5 hours ago
TT
Retail store Coordinator
The TJX Companies, Inc.
Surrey, BC
- Full-time
We’re looking for a Retail Store Coordinator to join our team in a welcoming environment. In this role, you’ll lead and inspire to deliver outstanding customer experiences. If you thrive in…
Added 5 hours ago
CC
Retail Shift Leader
Canna Cabana
Fort Saskatchewan, AB
- Part-time
High Tide Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world’s most powerful plant and is the second-largest cannabis…
Added 5 hours ago
Back of House Manager
JD Sports / Livestock / Size?
Winnipeg, MB
We are seeking a highly organized, detail-oriented, and performance-driven Back of House Manager to lead all stockroom and back-of-house operations in a fast-paced, lifestyle and…
Added 7 hours ago
PC
Salesforce Platform Owner
Parkland Corporation
Calgary, AB
- Full-time
…Greater Caribbean, and Europe. The Partnership’s midstream operations include an extensive network of approximately 14,000 miles of pipeline and over 160 terminals. This critical…
Added 7 hours ago
PC
Salesforce Platform Owner
Parkland Corporation
Calgary, AB
- Full-time
…Greater Caribbean, and Europe. The Partnership’s midstream operations include an extensive network of approximately 14,000 miles of pipeline and over 160 terminals. This critical…
Added 7 hours ago
Business Development Manager, Ontario - Maintenance Industry
United Services Group
Ajax, ON · Brampton, ON · Guelph, ON · Kitchener, ON · Mississauga, ON · Toronto, ON
We are an established Canadian facility, maintenance company. We provide a variety of services to large retail and commercial businesses nationally.
Added 7 hours ago
A&
Key Lead - CF Masonville Place, Abercrombie & Fitch
Abercrombie & Fitch Co.
London, ON
- Part-time
The Key Lead is responsible for ensuring all customers receive quality in-store experience. They do this by acting as the Floor Supervisor, providing guidance and coaching to Brand Reps and…
Added 8 hours ago
K
Assistant Store Manager - West Edmonton Mall
Knix
AB · Edmonton, AB
- $55,000 to $60,000 CAD / year
- Full-time
…reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry…
Added 8 hours ago
Overnight Shift Lead
McDonald's
Calgary, AB
While previous experience working in food service or retail as a barista, server, sales associate, cashier, team member, or customer sales representative as a manager is always helpful and…
Added 8 hours ago
Overnight Shift Manager
McDonald's
Calgary, AB
While previous experience working in food service or retail as a barista, server, sales associate, cashier, team member, or customer sales representative as a manager is always helpful and…
Added 8 hours ago
Overnight Shift Lead
McDonald's
Calgary, AB
While previous experience working in food service or retail as a barista, server, sales associate, cashier, team member, or customer sales representative as a manager is always helpful and…
Added 8 hours ago
LC
Deli Assistant Department Manager Part Time Day Greenlight Requisition
Loblaw Companies Limited
Vancouver, BC
- Part-time
…connections is valued – as we shape the future of Canadian retail, together. Our commitment to positively impact the lives of all Canadians provides employees a range of opportunities and…
Added 9 hours ago
L
Planner, Strategic Sales Merchandise Planning
lululemon
Vancouver, BC
- Full-time
…to understand new product trends as well as members of the Retail and Operations teams to understand and respond business product needs. The team monitors the business on a daily, weekly,…
Added 9 hours ago
L
Product Operations Lead | Carrefour Laval
lululemon
Laval, QC
- Full-time
Added 9 hours ago
TA
SALES LEAD - PART TIME
The Aldo Group Inc / Le Groupe Aldo Inc.
Dieppe, NB
- Part-time
Reporting to the Store Manager, the Part-Time Sales Lead plays a key role in driving results and supporting the team. You lead by example by helping hit sales targets, coaching associates,…
Added 9 hours ago
MAC Key Holder - Part Time -Quartier Dix-30, Brossard, QC
Estée Lauder Companies
Brossard, QC
Proven retail experience preferably within cosmetics The ability to provide inspirational, authentic and personalized customer service While not essential, previous retail operations…
Added 10 hours ago
Team Lead-Retail
Roots
Toronto, ON
…brand’s legacy. If you bring passion to everything you do, lead with integrity, and believe in the power of collaboration to drive growth, we’d love to have you on our…
Added 10 hours ago
EL
Assistant Manager Assistant Store Manager
Estée Lauder Companies
Pointe-Claire, QC
- Full-time
Candidates should have proven supervisory, coaching and retail operations skills gained in a fast paced retail environment. If you are an ambitious and high performing self-starter with a…
Added 10 hours ago
EL
Key Holder Key Holder
Estée Lauder Companies
Montreal, QC
- Full-time
Proven retail experience preferably within cosmetics The ability to provide inspirational, authentic and personalized customer service While not essential, previous retail operations…
Added 10 hours ago
EL
Key Holder - The Cosmetics Company Store - Temp PT - Cookstown Tanger, Cookstown, ON
Estée Lauder Companies
Innisfil, ON
- Full-time
Proven retail experience preferably within cosmetics The ability to provide inspirational, authentic and personalized customer service While not essential, previous retail operations…

Manager - Marketing Transformation & Loyalty

Saint John, NB, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 5, 2026
Posting language: English
Posted: Sep 3, 2026

Original job description

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

The opportunity

We are looking for a visionary leader who will blend business development acumen and marketing and loyalty expertise to drive growth and transformation.

As a Manager in Marketing Transformation & Loyalty, you will play a pivotal role in shaping the future of marketing and loyalty in Canada while delivering client solutions focused on unlocking strategic value and scaling growth. The Manager will lead exciting projects including marketing innovation and AI optimization, Martech, customer strategy and segmentation, brand management, communications, loyalty, customer engagement and partnerships. The Manager will work across all industries including Financial Services and Retail collaborating with global Business Consulting, Studio+ and Marketing leadership to drive impact.

Your Key Responsibilities

Manage daily operations related to customer interactions, ensuring seamless and positive experiences across all touchpoints
Lead cross-functional teams including day-to-day client relationships, strategy, implementation of service design and process improvement initiatives.
Analyse customer feedback and engagement metrics to identify pain points and opportunities for enhancement and growth
Support the development and execution of transformation programmes, ensuring alignment with client objectives
Collaborate with senior managers and partners to deliver high-quality client outcomes
Establish and monitor KPIs for service and process excellence, reporting on progress and recommending improvements
Applies AI in the flow of work with strong professional judgement - integrates AI into day-to-day delivery while validating outputs, challenging assumptions, and maintaining accountability for quality
Leads responsible and risk-aware use of AI demonstrating sound judgement on data use, confidentiality, and ethical considerations and reinforces this standard practice; escalates risks appropriately and models good practices for teams
Drives structured and creative problem-solving using AI to accelerate analysis, scenario generation, and insight development while maintaining clear linkage to business outcomes
Builds repeatable ways of working with AI developing and sharing prompts, approaches, and tool usage that improve team productivity and consistency in existing data libraries/catalogues

Skills And Attributes For Success

Strong background in Marketing and Loyalty with expertise across customer strategy, customer experience, Martech, brand development, data and analytics, performance management, communications and partnerships.
Leadership in Retail, Payments and/or Financial Services including Credit Cards, insurance and wealth, ideally s with B2C and B2B experience
Proven experience managing large-scale transformation projects, AI and digital innovation, and omni-channel strategies. Strong leadership, stakeholder management and communication skills.
Passion for collaboration, teaming and partnership along with innovation in Marketing.
Advanced analytical skills, including the ability to interpret complex data and drive actionable insights.
Familiarity with Gen AI, GEO, AEO and Agentic Commerce along with deep experience with digital transformation and CRM tools.

Ideally, you’ll also

At least 10+ years’ experience of Marketing leadership within a large-scale organization or agency in sectors such as consulting, financial services, retail, high-tech, travel, telecommunications and/or loyalty.
Experience leading cross functional teams or workstreams
Understanding of regulatory requirements and compliance.

This job posting relates to an existing vacancy within our organization.

What We Offer

The EY benefits package is designed to support your physical, emotional, financial, and social wellbeing. Our extensive benefits include comprehensive medical, dental, and prescription drug coverage, as well as mental health benefits, a robust Employee Assistance Program and group savings plans to promote your overall wellbeing. We offer generous time off, including personal days, vacation days, and additional firm-wide holidays, along with the option to purchase extra vacation days. Employees can take advantage of EY's exclusive learning programs tailored just for them. We also provide internal opportunities for career development and advancement, enabling you to grow within the firm. Get involved in meaningful volunteering through EY Ripples and make a positive impact in the community.

Learn about our commitment to DE&I at https://www.ey.com/en_ca/about-us/corporate-responsibility/equity

Are you ready to shape your future with confidence? Apply today.

To help create the best experience during the recruitment process, please describe any accommodations you may need.

EY reports salary ranges in accordance with applicable provincial pay transparency legislation. Individual salaries within the anticipated salary ranges noted below are determined through a wide variety of factors including but not limited to internal equity, education, relevant experience, knowledge, and applicable skill sets.

Toronto: 110 - 160K
London/Waterloo/Ottawa: 104,500 - 154,500
Vancouver: 110 - 160K
Victoria: 99K - 149K

Inclusiveness at EY

Inclusiveness is at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.

Learn about our commitment to Inclusiveness at https://www.ey.com/en_ca/about-us/corporate-responsibility/equity

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

At EY, we use artificial intelligence (AI) tools as one element of our recruitment process to enhance efficiency and improve the candidate experience. While AI supports us in our process, human judgment and decision-making remain integral in our candidate experience. We are committed to the responsible use of AI, and our practices are continuously reviewed and refined to ensure they align with the highest ethical principles and regulatory requirements.

To all recruitment agencies: EY does not accept unsolicited resumes from recruitment agencies. Any resumes submitted without a prior agreement or request from our hiring team will not be considered. EY is not responsible for any fees related to unsolicited resumes.

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More about this job

Responsibilities

Lead marketing and loyalty transformation projects, including customer strategy, marketing innovation, AI optimization, marketing technology, brand management, communications, and customer engagement. Manage client relationships and cross-functional teams, improve customer experiences and processes, monitor KPIs, and use AI responsibly to develop insights and deliver business outcomes.

Requirements

Requires strong marketing and loyalty expertise, leadership experience in retail, payments, or financial services, and a track record managing large-scale transformation, AI and digital innovation, and omnichannel strategies. The ideal candidate has at least 10 years of marketing leadership experience, strong analytical and stakeholder-management skills, familiarity with generative AI, GEO, AEO, agentic commerce, and CRM tools, and an understanding of regulatory compliance.

Skills

Marketing Strategy
Loyalty Strategy
Customer Experience
Marketing Technology
Brand Management
Data Analytics
Performance Management
Communications
Partnerships
AI and Digital Innovation
Omnichannel Strategy
Stakeholder Management
Customer Segmentation
CRM
Generative AI

Benefits

Medical Coverage
Dental Coverage
Prescription Drug Coverage
Mental Health Benefits
Employee Assistance Program
Group Savings Plans
Personal Days
Vacation Days
Firm-Wide Holidays
Option to Purchase Extra Vacation Days
Learning Programs
Career Development Opportunities

Visa sponsorship

Not detected in the job text

Keywords

Marketing Transformation
Loyalty
Customer Strategy
Customer Experience
Marketing Technology
Artificial Intelligence
Generative AI
GEO
AEO
Agentic Commerce
CRM
Customer Segmentation
Brand Management
Data Analytics
Performance Management
Communications
Partnerships
Digital Transformation
Omnichannel Strategy
Service Design
Process Improvement
Customer Engagement
Financial Services
Retail
Payments
Insurance
Wealth Management
Regulatory Compliance
KPIs
Business Development

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