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Added 2 mins ago
IPAC Manager - Full Time (FT) - Mapleview
Extendicare
London, ON · LTC - Mapleview (Northern Ave.)
Full-time
…leadership team for the region as required in the successful development, implementation, audit, constant improvement and re-evaluation of the home’s IPAC…
Added 2 mins ago
Senior Director, AI and Data & Integration Platforms
Royal Bank of Canada
Mississauga, ON
Full-time
Build and lead high-performing teams: Provide strategic leadership to data architects, AI engineers, integration specialists, and technical teams. Foster a high-performance culture of…
Added 14 mins ago
Business Development Manager
Swish Maintenance Limited
Barrie, ON
Full-time
The Business Development Manager is responsible for growing the Swish brand, by facilitating new business growth and onboarding new customers through the actions of prospecting and…
Added 14 mins ago
Mechanical & Electrical Project Manager - Commissioning
EllisDon
AB · Edmonton, AB
Full-time
Lead and manage all commissioning and controls activities, including system integration, functional performance testing, deficiency resolution, and documentation of system performance.
Added 14 mins ago
Financial Planning and Performance Manager
The Magnum Ice Cream Company
Toronto, ON
Full-time
You will lead the monthly forecasting cycle and annual planning process, while owning the tools, analytics and reporting that underpin business performance and decision-making. The role…
Added 14 mins ago
ECH - Manager, Marketing (12-Month Contract)
Empire Homes
Vaughan, ON
Contract
Lead the development, deployment, and performance tracking of community-specific email marketing communications.
Added 14 mins ago
Director, AI Governance and Adoption (T & I) (Telework/Hybrid)
CBC/Radio-Canada
Montreal, QC
Full-time
…opportunities, the integration of value-creating solutions and the development of an AI-literate culture. The incumbent also oversees the development of the practices, policies and…
Added 14 mins ago
RPA UI Path Developer
Apptoza Inc.
Toronto, ON
Contract
Lead end-to-end RPA implementation projects from requirements gathering through production deployment.
Added 17 mins ago
AI & Automation Manager
Superior Plus Propane Talent Acquisition
Sainte-Catherine, QC · Calgary, AB · ON
Reporting to the Senior Marketing Manager, Operations & Technology, the AI & Automation Manager will lead the development and implementation of AI-powered and automation-driven solutions…
Added 31 mins ago
Yard Associate
Kent Building Supplies
Grand Falls-Windsor, NL
Part-time
…Limited, you are part of a dynamic team of professionals who lead with integrity and are passionate about delivering results. With a culture that nurtures talent and creates an inclusive…
Added 31 mins ago
Paint Associate
Kent Building Supplies
Rothesay, NB
Part-time
…Limited, you are part of a dynamic team of professionals who lead with integrity and are passionate about delivering results. With a culture that nurtures talent and creates an inclusive…
Added 33 mins ago
RVP, Sales - Data Foundation - Public Sector
Salesforce
ON
Full-time
Lead, drive, and grow sales for the Public Sector business, assuming leadership of a growing sales organization - including Account Executives - to help drive complex transactions
Added 45 mins ago
Hardware & IoT Lead
Cellar Insights
Calgary, AB
Full-time
Join Cellar Insights as a Hardware & IoT Operations Lead and play a crucial role in deploying, supporting, maintaining, and advancing cutting-edge IoT hardware systems for agricultural…
Added 45 mins ago
Postdoctoral Research Fellow in Cardiovascular Imaging, Precision Health and Artificial Intelligence (MOSAIC study)
The University of British Columbia
Vancouver, BC
Full-time
…machine learning. The postdoctoral fellow will contribute to the development of a comprehensive, multi-modal framework for predicting and managing cardiovascular disease by integrating…
Added 45 mins ago
Editor
Gaulin Media
Toronto, ON
Full-time
Here’s an opportunity to take the editorial lead at a respected East Toronto non-profit news organization that has been covering its communities since 1972, and help build what comes next.
Added 45 mins ago
Account Executive - Greenfield
Weights & Biases
Toronto, ON
Full-time
Lead business justification readouts and executive presentations that connect CoreWeave's platform to measurable infrastructure and model development outcomes
Added 47 mins ago
Vice-President, Enterprise Media & Owned Channels
CIBC
Toronto, ON
Full-time
The Vice-President operates as Chapter Area Lead for Enterprise Media & Owned Channels within CIBC’s agile operating model, leading a chapter area of approximately 225 marketing…
Added 47 mins ago
Vice-President, Digital Discoverability and Shopping
CIBC
Toronto, ON
Full-time
Lead the development of platform-specific content strategies and discoverability playbooks that optimize formats, cadence, keywords, hashtags, and recommendation performance.
Added 1 hour ago
Sr. Product Manager, Mobile App
Rivian and Volkswagen Group Technologies
Remote, Canada
$96,800 to $128,260 CAD / year
Full-time · Remote
We are seeking a Product Manager to help lead the Rivian mobile app experience. The app is how owners live with their vehicle every day: checking status and state of charge, sending remote…
Added 1 hour ago
Site Civil Section Manager
HDR
Toronto, ON · Richmond Hill, ON
Full-time
…built environment. This isn’t just a job, it’s a chance to lead innovation, engineer impact, and build a legacy of…
Added 1 hour ago
Software Development Manager, Ring Cloud Connectivity Org
Amazon
Toronto, ON
Ring is seeking a Software Development Manager to join the Cloud Connectivity organization in Toronto, where you'll lead a team of engineers building large-scale, customer-facing platforms…
Added 1 hour ago
Digital Marketing Manager, Newcomer Segment
Royal Bank of Canada
Toronto, ON
Full-time
…Execution and Web Channel Management. As the Digital Marketing lead, you'll collaborate with Marketing & Product teams to execute campaigns that drive engagement and growth for…
Added 1 hour ago
Senior Manager, Transaction Services
KPMG
Vancouver, BC
Full-time
As a Senior Manager in Transaction Services, you will lead complex engagements and multidisciplinary teams, work closely with Partners and senior client executives, and apply both strong…
Added 1 hour ago
Tax Manger
PKF ANTARES
Calgary, AB
Full-time
· Lead tax planning and advisory assignments involving corporate reorganizations, remuneration strategies, succession and estate planning, acquisitions, dispositions and cross-border…
Added 1 hour ago
Vice-President, Digital Discoverability and Shopping
CIBC
Toronto, ON
Full-time
Lead the development of platform-specific content strategies and discoverability playbooks that optimize formats, cadence, keywords, hashtags, and recommendation performance.

Manager - Marketing Transformation & Loyalty

Winnipeg, MB, R3C 4G9, Canada
Toronto, ON, M5H 0B3, Canada
Saskatoon, SK, S7K 5R5, Canada
Halifax, NS, B3J 0C3, Canada
St. John's, NL, A1E 0E4, Canada
Saint John, NB, Canada
London, ON, N6A 5S7, Canada
Vancouver, BC, V6E 4E5, Canada
Victoria, BC, V8W 2B7, Canada
Edmonton, AB, T5H 0E7, Canada
Ottawa, ON, K1P 6B9, Canada
Dieppe, NB, Canada
ON, Canada
AB, Canada
Calgary, AB, T2P 1M4, Canada
Waterloo, ON, N2L 0J6, Canada

Apply by: Dec 1, 2026
Posting language: English
Posted: Sep 2, 2026

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Original job description

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

The opportunity

We are looking for a visionary leader who will blend business development acumen and marketing and loyalty expertise to drive growth and transformation.

As a Manager in Marketing Transformation & Loyalty, you will play a pivotal role in shaping the future of marketing and loyalty in Canada while delivering client solutions focused on unlocking strategic value and scaling growth. The Manager will lead exciting projects including marketing innovation and AI optimization, Martech, customer strategy and segmentation, brand management, communications, loyalty, customer engagement and partnerships. The Manager will work across all industries including Financial Services and Retail collaborating with global Business Consulting, Studio+ and Marketing leadership to drive impact.

Your key responsibilities

Manage daily operations related to customer interactions, ensuring seamless and positive experiences across all touchpoints
Lead cross-functional teams including day-to-day client relationships, strategy, implementation of service design and process improvement initiatives.
Analyse customer feedback and engagement metrics to identify pain points and opportunities for enhancement and growth
Support the development and execution of transformation programmes, ensuring alignment with client objectives
Collaborate with senior managers and partners to deliver high-quality client outcomes
Establish and monitor KPIs for service and process excellence, reporting on progress and recommending improvements
Applies AI in the flow of work with strong professional judgement - integrates AI into day-to-day delivery while validating outputs, challenging assumptions, and maintaining accountability for quality
Leads responsible and risk-aware use of AI demonstrating sound judgement on data use, confidentiality, and ethical considerations and reinforces this standard practice; escalates risks appropriately and models good practices for teams
Drives structured and creative problem-solving using AI to accelerate analysis, scenario generation, and insight development while maintaining clear linkage to business outcomes
Builds repeatable ways of working with AI developing and sharing prompts, approaches, and tool usage that improve team productivity and consistency in existing data libraries/catalogues

Skills and attributes for success

Strong background in Marketing and Loyalty with expertise across customer strategy, customer experience, Martech, brand development, data and analytics, performance management, communications and partnerships.
Leadership in Retail, Payments and/or Financial Services including Credit Cards, insurance and wealth, ideally s with B2C and B2B experience
Proven experience managing large-scale transformation projects, AI and digital innovation, and omni-channel strategies. Strong leadership, stakeholder management and communication skills.
Passion for collaboration, teaming and partnership along with innovation in Marketing.
Advanced analytical skills, including the ability to interpret complex data and drive actionable insights.
Familiarity with Gen AI, GEO, AEO and Agentic Commerce along with deep experience with digital transformation and CRM tools.

Ideally, you’ll also

At least 10+ years’ experience of Marketing leadership within a large-scale organization or agency in sectors such as consulting, financial services, retail, high-tech, travel, telecommunications and/or loyalty.
Experience leading cross functional teams or workstreams
Understanding of regulatory requirements and compliance.

This job posting relates to an existing vacancy within our organization.

What we offer

The EY benefits package is designed to support your physical, emotional, financial, and social wellbeing. Our extensive benefits include comprehensive medical, dental, and prescription drug coverage, as well as mental health benefits, a robust Employee Assistance Program and group savings plans to promote your overall wellbeing. We offer generous time off, including personal days, vacation days, and additional firm-wide holidays, along with the option to purchase extra vacation days. Employees can take advantage of EY's exclusive learning programs tailored just for them. We also provide internal opportunities for career development and advancement, enabling you to grow within the firm. Get involved in meaningful volunteering through EY Ripples and make a positive impact in the community.

Learn about our commitment to DE&I at https://www.ey.com/en_ca/about-us/corporate-responsibility/equity

Are you ready to shape your future with confidence? Apply today.

To help create the best experience during the recruitment process, please describe any accommodations you may need.

EY reports salary ranges in accordance with applicable provincial pay transparency legislation. Individual salaries within the anticipated salary ranges noted below are determined through a wide variety of factors including but not limited to internal equity, education, relevant experience, knowledge, and applicable skill sets.

Toronto: 110 - 160K
London/Waterloo/Ottawa: 104,500 - 154,500
Vancouver: 110 - 160K
Victoria: 99K - 149K

Inclusiveness at EY

Inclusiveness is at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.

Learn about our commitment to Inclusiveness at https://www.ey.com/en_ca/about-us/corporate-responsibility/equity

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

At EY, we use artificial intelligence (AI) tools as one element of our recruitment process to enhance efficiency and improve the candidate experience. While AI supports us in our process, human judgment and decision-making remain integral in our candidate experience. We are committed to the responsible use of AI, and our practices are continuously reviewed and refined to ensure they align with the highest ethical principles and regulatory requirements.

To all recruitment agencies: EY does not accept unsolicited resumes from recruitment agencies. Any resumes submitted without a prior agreement or request from our hiring team will not be considered. EY is not responsible for any fees related to unsolicited resumes.

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More about this job

Responsibilities

The Manager will lead cross-functional teams to deliver marketing transformation projects, focusing on loyalty, customer strategy, and AI-driven innovation. They are responsible for managing client relationships, monitoring KPIs, and ensuring the seamless execution of service design and process improvement initiatives.

Requirements

Candidates must have over 10 years of marketing leadership experience within large-scale organizations or agencies, specifically in sectors like consulting, financial services, or retail. A strong background in customer strategy, Martech, and digital transformation, along with proven experience in managing large-scale projects, is required.

Skills

Marketing strategy
Loyalty programs
Customer experience
Martech
Brand management
Data analytics
Performance management
Digital transformation
AI optimization
Customer segmentation
Stakeholder management
Omni-channel strategy
CRM tools
Financial services
Retail
Project management

Benefits

Medical coverage
Dental coverage
Prescription drug coverage
Mental health benefits
Employee Assistance Program
Group savings plans
Generous time off
Personal days
Vacation days
Learning programs
Career development opportunities
Volunteering opportunities

Visa sponsorship

Not detected in the job text

Keywords

Marketing Transformation
Loyalty
Martech
AI Optimization
Customer Strategy
Segmentation
Brand Management
Financial Services
Retail
Business Consulting
Studio+
KPIs
Gen AI
GEO
AEO
Agentic Commerce
CRM
Digital Innovation
Omni-channel
Stakeholder Management
Data Analytics
Performance Management
B2C
B2B
Service Design
Process Improvement
Compliance
Regulatory Requirements
Strategy
Leadership

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